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The Indian Hospitality Industry - Dynamics and Future Trends (Paperback)
Loot Price: R2,440
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The Indian Hospitality Industry - Dynamics and Future Trends (Paperback)
Series: Advances in Hospitality and Tourism
Expected to ship within 12 - 17 working days
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India has been in transition for the last two decades, moving from
a mixed economy toward a market economy model, and the Indian
hospitality industry is metamorphosing into a mature industry. It
is time that the story of the Indian hospitality industry is told.
The Indian Hospitality Industry: Dynamics and Future Trends tells
that story, one defined by the industry's push for growth in
revenues and the struggle to match the revenue growth with
profitability. The volume includes a selection of insightful
chapters that offer research into the multiple dimensions of the
Indian hospitality industry. The book covers many segments of the
hospitality sector, including hotels, events and catering
businesses, and restaurants and coffee shops, both domestic and
small mom-and-pop businesses as well as international chains. The
opening chapters set the tone for providing an overarching
perspective on the status of the industry in terms of the
macroeconomic variables and how they may have impacted the health
of hospitality businesses in India. The book then goes on to
explore a wide variety of issues. The editors and chapter authors
are either practitioners themselves or researchers, looking at both
domestic and international hospitality business in India and a wide
variety of economic factors. The information divulged here will be
important for stakeholders, which includes domestic and
international hospitality professionals, business leaders,
investors, and those in governmental positions, especially in the
tourism ministry. The volume informs on the issues and challenges
that that the hospitality industry in India is up against. The book
looks at the dilemma of a industry that responded to the demand
growth promise by ramping up supply, only to find that the
investments made were received by an actual growth that was way shy
of forecasts and left investors with unexpected losses on their
profit & loss statements and bloodied balance sheets.
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