Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry
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COVID-19 and the Hospitality and Tourism Industry - A Research Companion (Hardcover)
Loot Price: R6,006
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COVID-19 and the Hospitality and Tourism Industry - A Research Companion (Hardcover)
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Offering a comprehensive understanding of the implications of the
COVID-19 pandemic for the tourism and hospitality industry, this
book discusses the topic from economic, sociological and
psychological perspectives. Critical case studies are used to
explore both micro impacts on individuals involved in the industry
and governmental and international responses to issues posed by the
pandemic more broadly. Chapters explore ways in which tourism and
hospitality organizations will need to re-think their marketing
strategies, including destination branding. The book also analyses
the economic impacts of the pandemic, including insights on the
impact of previous pandemics on the tourism sector, and how this
may inform future practice. It highlights changes that may be
necessary to tourism management, looking at how COVID-19 has
affected the tourism workforce, tourism employees' psychology,
supply chains, and revenues. This is a timely and critical read for
tourism studies and business and management scholars. It will also
be a helpful resource for management in the tourism and hospitality
industry looking to better understand how to react to the COVID-19
pandemic.
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