The Emerald Handbook of Destination Recovery in Tourism and
Hospitality deals with three major objectives: exploration of the
various ways to put the tourism industry on the path of recovery
following global COVID-19 pandemic; to envisage strategies to make
tourism more resilient; and to explore sustainability and its vital
importance post-crisis. Core themes examined across the collected
chapters include tourism and hospitality start-ups in times of
crisis, innovative marketing strategies driving tourism recovery,
building trust among tourists in the post COVID-19 period, and
re-engineering tourism education.
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