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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry
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Events Management - Principles and Practice (Paperback, 4th New edition)
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Events Management - Principles and Practice (Paperback, 4th New edition)
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Now in its Fourth Edition, this bestselling key text has been fully
revised and updated and includes two new chapters on Evaluation and
Impact of Events and The Future of the Events Industry. Packed with
case studies, both in-text and online, Events Management:
Principles and Practice takes the reader through the whole process
of events management looking at the following key areas: * Concepts
and Management: including entrepreneurship and human resource
issues * Finance and Law: including costing, project management and
risk management * Marketing and Media: including social media,
multimedia technology, sponsorship and PR * Preparation and
Operation: including logistics, design, crowd control and
conventions * Events and Beyond: including sustainability, impacts,
legacies and issues for the future of events Each of the five parts
take the reader through a complete journey looking at key theories,
current issues and concerns and uses international case studies to
consolidate the learning. A must-have text for all students of
events management.
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