Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry
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Generation Z Marketing and Management in Tourism and Hospitality - The Future of the Industry (Hardcover, 1st ed. 2021)
Loot Price: R5,032
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Generation Z Marketing and Management in Tourism and Hospitality - The Future of the Industry (Hardcover, 1st ed. 2021)
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Generation Z (Gen Z) is the demographic cohort also known as
Post-Millennials, the iGeneration or the Homeland Generation.
Referring to individuals born roughly between the mid-1990s and the
early 2000s, they are our youngest consumers, students, colleagues,
and voters. Understanding them is a key aspect. In the context of
the hospitality and tourism, Gen Z-ers represent the future in
human resources, and service production and consumption. This book
focuses on the aspirations, expectations, preferences and
behaviours related to individuals within this demographic. It
critically discusses their dynamism in driving the tourism sector
and offers insights into the roles that Gen Z will inhabit as
visitors, guests, consumers, employees, and entrepreneurs. This
book is a valuable resource for managers, scholars and students
interested in acquiring concrete knowledge on how Gen Z will shape
the marketing and management of tourism-related services.
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