Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World - Pearson New International Edition (Paperback, Pearson New International Edition)

For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	November 2013
First published:	2014
Authors:	Kimberly Tranter • Trevor Stuart-Hill • Juston Parker
Dimensions:	279 x 216 x 13mm (L x W x T)
Format:	Paperback
Pages:	280
Edition:	Pearson New International Edition
ISBN-13:	978-1-292-02715-9
Categories:	Books > Children's & Educational > Social studies > General Books > Children's & Educational > Life skills & personal awareness, general studies > Personal, health & social education (PHSE) > Citizenship Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General Books > Children's Fiction & Fun
LSN:	1-292-02715-0
Barcode:	9781292027159

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