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Sustainability and Competitiveness in the Hospitality Industry (Hardcover)
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Sustainability and Competitiveness in the Hospitality Industry (Hardcover)
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The hospitality industry is one of the most significant drivers of
economic growth and socioeconomic advances in both developed and
developing countries. This industry contributes directly to gross
domestic product, job creation, income level, destination
expansion, and economic development. Forecasts for 2020 indicated a
promising year was ahead for this industry, but the COVID-19
pandemic had a catastrophic impact. Hospitality companies are
experiencing one of the biggest, unprecedented crises to date, and
experts must now rethink strategies to ensure these businesses'
recovery. Sustainability and Competitiveness in the Hospitality
Industry focuses on complex issues from a hotel industry
perspective. It surveys existing research by reflecting on the
pandemic's impacts and generates scenarios for how to strengthen
business structures. Covering a wide range of topics such as
digital hospitality and tourism products, this reference work is
ideal for managers, business professionals, entrepreneurs,
practitioners, researchers, academicians, instructors, and
students.
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