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Books > Business & Economics > Business & management > Business competition

The Business Builder's Toolkit - A Practical Handbook For Business Leaders (Paperback): Nic Haralambous The Business Builder's Toolkit - A Practical Handbook For Business Leaders (Paperback)
Nic Haralambous
R382 Discovery Miles 3 820 Ships in 2 - 4 working days

The Business Builder’s Toolkit is not just about the knowledge of business fundamentals but a step-by-step guide of how to implement them. This is the business guru in your pocket; the mentor you wish you had and the handbook that you will refer to again and again.

Including topics like:

  • Busting business jargon and exposing business lies
  • How to increase sales
  • HR basics for when you can’t afford HR yet
  • Customer retention tactics and community building
  • Mental health management strategies
  • Efficient and effective marketing tactics
Crash And Burn - A CEO's Crazy Adventures In The SA Airline Industry (Paperback): Glenn Orsmond Crash And Burn - A CEO's Crazy Adventures In The SA Airline Industry (Paperback)
Glenn Orsmond
R310 R277 Discovery Miles 2 770 Save R33 (11%) Ships in 5 - 10 working days

You’ll never think of flying in South Africa in the same way again.

This is an insider’s tale of the South African airline industry over the past thirty years, as told by Glenn Orsmond, and particularly the story of the dramatic collapse of Comair in 2022.

Orsmond, who was twice the CEO of Comair and the founder CEO of 1time, takes the reader on a wild ride through the ultracompetitive sector of low-cost airlines that boomed in this country after South African Airways’ stranglehold on the skies was loosened in the 1990s. Comair – which operated both Kulula and British Airways – and 1time were at the forefront of this new wave of airlines that saw domestic flying and tourism take off.

But after some incredible highs and lows, Comair crashed under Orsmond’s watch despite the company’s 75-year unblemished profit history. The pandemic’s impact, the grounding of aeroplanes after a questionable regulator investigation and poor management decisions all contributed to its downfall.

You can expect tales of industry legends and innovation but also of competitors trying to gut each other, battles between pilots and accountants, unions and bosses at loggerheads, and warfare between shareholders and directors in boardrooms.

The Book Every Business Owner Must Read - Insights From Leading Business Minds And Thought Leaders (Paperback): The Book Every Business Owner Must Read - Insights From Leading Business Minds And Thought Leaders (Paperback)
R295 R264 Discovery Miles 2 640 Save R31 (11%) Ships in 5 - 10 working days

The time for "different" is now. Tap into the insights of our leading business minds and thought leaders and equip your business for a successful new way of doing business.

The world of business is tough, especially today. We know that now is the time for exponential acceleration, adaptability, agility and adjusting; a time for resilience, perseverance and courage; where the frames of reference that so many of us have held onto for so long are simply no longer relevant. But you may be stuck. You may be frozen and fearful, and feeling panicked. You may be worried, and feel weary. Your vision may be blurred, and you may feel unsure of yourself, yet you have a business to run, and staff to look after. If you are feeling some, or perhaps all of these things, take a deep breath – help is at hand. With over forty chapters of wisdom, insights, experience, suggestions and advice from some of South Africa’s leading business minds and thought leaders, you will find pure gems of information, ideas and solutions on each page of The Book Every Business Owner Must Read.

Adapt, respond, and define your new ways of thinking to help you succeed. Get your pen and notebook ready, start reading and make notes and lists of what you can do, today, to not only survive, but thrive as a business.

Competitive Edge - Lessons From The Sporting World For Sustained Success In Life (Paperback): Cyrus Rogers Competitive Edge - Lessons From The Sporting World For Sustained Success In Life (Paperback)
Cyrus Rogers
R250 R223 Discovery Miles 2 230 Save R27 (11%) Ships in 5 - 10 working days

Winners find a way to win.

Who better to learn from, on how to be successful, than those who’ve reached the top of their game and stayed there. Using sport as a prism, this book is for people who want to make changes in their personal and professional lives in order to beat the opposition and take home the gold.

Competitive Edge is a book about competition, struggle and hard work, but, ultimately, it is about success and the routes you can take to get to your own promised land. Jam-packed with lessons, observations and tips taken from the very best sportspeople around the globe, on how they found ways to win in their various disciplines, discover how you can be successful too.

Business is, by its very nature, competitive and the world is a tough place right now. There is a lot to be learnt from those who’ve triumphed in the ultra-competitive realm of professional sports, and their lessons are distilled in this book; a resource for individuals and business people who are looking to reach the next level.

Competitive Edge will serve as a guide to determine where you need to improve in the different aspects of your life, or business. It will give you an insight into how the very best adapted in order to rise to another level, and it will teach you how to get ahead and have sustained success in whatever endeavour you face.

Competitive Edge is a winner’s guide to success and how anyone can achieve that gold medal, and also stay ahead of the chasing pack.

The Ethics of Competition - How a Competitive Society is Good for All (Hardcover): Christoph Lutge The Ethics of Competition - How a Competitive Society is Good for All (Hardcover)
Christoph Lutge
R2,900 Discovery Miles 29 000 Ships in 12 - 17 working days

Countering the claims that competition contradicts and undermines ethical thought processes and actions, Christoph Lutge successfully argues that competition and ethics do not necessarily have to oppose one another. He highlights how intensified competition can in fact work in favour of ethical goals, and that many criticisms of competition stem from an out-dated understanding of how modern societies and economies function. Illustrating this view with examples from ecology, healthcare and education, the author calls for a more entrepreneurial spirit in analysing the relationship between competition and ethics. This book delivers important arguments for the ethics of innovation, using a combination of theoretical and practical evidence to support it. Researchers and scholars of economics, business, philosophy and politics will greatly benefit from the fresh interdisciplinary perspectives and thorough exploration of the complex relationship between modern competition and ethics.

Sustainability and Competitiveness in the Hospitality Industry (Hardcover): Vania Costa, Carlos Costa Sustainability and Competitiveness in the Hospitality Industry (Hardcover)
Vania Costa, Carlos Costa
R6,728 Discovery Miles 67 280 Ships in 10 - 15 working days

The hospitality industry is one of the most significant drivers of economic growth and socioeconomic advances in both developed and developing countries. This industry contributes directly to gross domestic product, job creation, income level, destination expansion, and economic development. Forecasts for 2020 indicated a promising year was ahead for this industry, but the COVID-19 pandemic had a catastrophic impact. Hospitality companies are experiencing one of the biggest, unprecedented crises to date, and experts must now rethink strategies to ensure these businesses' recovery. Sustainability and Competitiveness in the Hospitality Industry focuses on complex issues from a hotel industry perspective. It surveys existing research by reflecting on the pandemic's impacts and generates scenarios for how to strengthen business structures. Covering a wide range of topics such as digital hospitality and tourism products, this reference work is ideal for managers, business professionals, entrepreneurs, practitioners, researchers, academicians, instructors, and students.

Information, Corporate Governance, and Institutional Diversity - Competitiveness in Japan, the USA, and the Transitional... Information, Corporate Governance, and Institutional Diversity - Competitiveness in Japan, the USA, and the Transitional Economies (Hardcover)
Masahiko Aoki
R2,516 Discovery Miles 25 160 Ships in 12 - 17 working days

This book uses differences in firm and market regulation and organization to explain differences in national economic performance. These differences affect the way in which firms process information, which is crucial to performance. Applying game theory, contract theory, and information theory, Aoki describes the rules and conventions in Japan, the USA, and the transitional economies. He shows how firms can achieveDSand in the case of Japan, maintainDScompetitive advantage in international markets.

Diamond - The History of a Cold-Blooded Love Affair (Paperback, New Ed): Matthew Hart Diamond - The History of a Cold-Blooded Love Affair (Paperback, New Ed)
Matthew Hart 1
R294 R266 Discovery Miles 2 660 Save R28 (10%) Ships in 12 - 17 working days

Diamonds are almost completely useless but prized above all other gems. Historically they have attracted crimes of passion and awful cold-blooded efficiency, have bedazzled the greatest filmstars and the most opulent courts, and provided the incentive for adventure, destruction and greed on a monumental scale. No one company is more identified with diamonds than the South African based De Beers.

Until the collapse of the Iron Curtain they controlled the diamond market. After the collapse, they still controlled it – once they had bought up most of the diamonds emerging from the former Soviet Union. They are secretive, discreet and very, very powerful. A strike in Northern Canada could hardly seem to trouble them. Except that it prefigured a diamond rush in a territory over which they had no influence by prospectors they did not own. And the strike promised enormous riches.

Here is the true story of the strike that upset the diamond kings, and with it the history of the world’s most acclaimed diamonds, the process by which they are cut, fashioned, smuggled and stolen, the legends and superstitions that are attached to them, the characters who comprise the great diamond prospectors and, above all, of the shadowy hand of De Beers for whom diamonds are forever.

RV Passive Income Guide - The Top 10 Passive Income Ideas to Swap From Your Day Job For Full-Time RV Living. Enjoy Your RV Life... RV Passive Income Guide - The Top 10 Passive Income Ideas to Swap From Your Day Job For Full-Time RV Living. Enjoy Your RV Life While Traveling Around the World and Reach Financial Freedom (Hardcover)
Smith Kennard
R697 Discovery Miles 6 970 Ships in 12 - 17 working days
Shift Happens! - Think Inside the Box Using 3D Thinking (Hardcover, 2nd Revised ed.): James D. Feldman Shift Happens! - Think Inside the Box Using 3D Thinking (Hardcover, 2nd Revised ed.)
James D. Feldman; Foreword by Joseph Sugarman
R1,288 Discovery Miles 12 880 Ships in 10 - 15 working days
Stock Trading - This book includes: Swing Trading, Swing Trading Strategies (Hardcover): Victor Lucas Stock Trading - This book includes: Swing Trading, Swing Trading Strategies (Hardcover)
Victor Lucas
R731 Discovery Miles 7 310 Ships in 10 - 15 working days
Total Financial Awakening - Escape the Grind, Discover Freedom, and Reclaim your Life through Real Estate Investing... Total Financial Awakening - Escape the Grind, Discover Freedom, and Reclaim your Life through Real Estate Investing (Hardcover)
Andrey Sokurec, Alex Delendik
R730 Discovery Miles 7 300 Ships in 12 - 17 working days
Handbook of Research on Business Models in Modern Competitive Scenarios (Hardcover): George Leal Jamil, Liliane Carvalho Jamil,... Handbook of Research on Business Models in Modern Competitive Scenarios (Hardcover)
George Leal Jamil, Liliane Carvalho Jamil, Claudio Roberto Magalhaes Pessoa, Werner Silveira
R7,928 Discovery Miles 79 280 Ships in 12 - 17 working days

Business models are regarded as a main emerging topic in the management area for opportune science-driven practical conceptions and applications. They represent how organizations are proposed and planned, as well as how they establish a market and social relations, manage strategic resources, and make decisions. However, companies must produce new solutions for strategic sustainability, performance measurement, and overall managerial conditions for these business models to be implemented effectively. The Handbook of Research on Business Models in Modern Competitive Scenarios depicts how business models contribute to strategic competition in this new era of technological and social changes as well as how they are conceptualized, studied, designed, implemented, and in the end, how they can be improved. Featuring research on topics such as creating shared value, global scenarios, and organizational intelligence, this book provides pivotal information for scientific researchers, business decision makers, strategic planners, consultants, managers, and academicians.

Strategic Alliances for SME Development (Hardcover): T.K. Das Strategic Alliances for SME Development (Hardcover)
T.K. Das
R2,660 Discovery Miles 26 600 Ships in 10 - 15 working days

Strategic Alliances for SME Development is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series seeks to disseminate theoretical insights and practical management information that should enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances. Strategic Alliances for SME Development contains contributions by leading scholars in the field of strategic alliance research. The 12 chapters in this volume deal with the increasingly significant role of strategic alliances in the development of SMEs, covering such diverse topics as management capability and internationalization of alliance portfolios, building alliances, development drivers, founder ties, competitive edge, strategic alignment, technology and innovative firms, and temporary project alliances. The chapters contain empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on the role of strategic alliances for the development of small and medium-sized enterprises.

How Cartels Endure and How They Fail - Studies of Industrial Collusion (Hardcover): Peter Z. Grossman How Cartels Endure and How They Fail - Studies of Industrial Collusion (Hardcover)
Peter Z. Grossman
R3,731 Discovery Miles 37 310 Ships in 12 - 17 working days

Why do some cartels fail and others succeed? This question has intrigued economists for a hundred years, and they have created an extensive body of theory to help explain cartel behaviour. This book looks at the experience of actual cartels and challenges their portrayal as found in the existing literature. The eleven chapters by leading researchers of industrial organization study real examples of industrial collusion. The authors investigate the formation, behaviour, activity and purpose of cartels, and illustrate the intricacies of collusive relationships. In the process they question the existing economic theory surrounding the operation of cartels, which in practice do not always adhere to the textbook models or to complex game theoretic rules. Although much economic research suggests that cartels are doomed to failure, the authors find that there are many examples of industries where cartels have succeeded in controlling prices and output over a prolonged period of time. This book is a groundbreaking attempt to study empirically a range of cartels throughout the world, providing both historical and contemporary examples of collusion to enrich the arguments. Academics, policymakers, lawyers and economists working in the fields of industrial organization and competition policy will find this to be a highly original and thought-provoking volume.

Competition Policy, Domestic and International (Hardcover): F.M. Scherer Competition Policy, Domestic and International (Hardcover)
F.M. Scherer
R4,265 Discovery Miles 42 650 Ships in 12 - 17 working days

For three decades F.M. Scherer has been writing on questions of competition policy from multiple perspectives as a professional economist, consultant in numerous antitrust and international trade proceedings, and (for two years) chief economist of the US Federal Trade Commission. This volume collects 26 of his most important papers, both previously published and unpublished, on a broad array of competition policy issues. The papers address the historical antecedents and rationale of competition policy, the logic of market definition, the implications of pricing strategies pursued by enterprises with monopoly power, tradeoffs between competition goals and the attainment of static and dynamic efficiency, implementing effective remedies in merger and monopoly cases and the role of competition policy in an increasingly open world economy.

Competitiveness and the Value of Intangible Assets (Hardcover): Pierre Buigues, Alexis Jacquemin, Jean-Francois Marchipont Competitiveness and the Value of Intangible Assets (Hardcover)
Pierre Buigues, Alexis Jacquemin, Jean-Francois Marchipont
R3,880 Discovery Miles 38 800 Ships in 12 - 17 working days

Intangible assets are of growing importance to corporate competitiveness and economic performance. They include R&D, human capital, innovation in products and in organisation, trademarks and patents, networking and software. This path-breaking book provides a theoretical and empirical analysis of intangible investment and its effect on public policy in Europe. The authors find that the growing importance of intangibles is transforming the direction of public policies in Europe, particularly industrial, R&D, competition and trade policies. They conclude that government policies must recognise the fact that intangible investment is becoming the key element in bringing about durable growth and accord at least the same priority to intangible factors as to physical investment. This work should be essential reading for students interested in this new field of economic analysis, national and international policymakers, and industrialists involved in the non-physical economy.

The Firm, Competitiveness and Environmental Regulations - A Study of the European Food Processing Industries (Hardcover): David... The Firm, Competitiveness and Environmental Regulations - A Study of the European Food Processing Industries (Hardcover)
David Hitchens, Esmond Birnie, Angela McGowan, Ursula Triebswetter, Alberto Cottica
R3,265 Discovery Miles 32 650 Ships in 12 - 17 working days

Do environmental regulations harm international competitiveness? In answer to this question, this book focuses on the impact of regulatory policies on competitiveness and employment at the firm level. It investigates the trade-off between environmental regulations and competitiveness across countries and regions throughout Europe, using the food processing industry as a case study.The authors compare and contrast the experiences of similar firms across Europe to examine the different costs firms face in applying environmental regulations and the different levels of competitiveness they achieve as a result. The investigation includes a detailed and thorough comparison of the European food processing industries using 67 company case studies. The results show that firms can achieve national or international levels of competitiveness even when they face a relatively unfavourable level of regulatory costs. These important findings will almost certainly have general application to small and medium sized firms in other industries. This book will be welcomed by policymakers, practitioners, researchers and academics interested in industrial economics, environmental management and environmental economics.

Japanese Technology and Innovation Management - From Know-How to Know-Who (Hardcover): Sigvald J. Harryson Japanese Technology and Innovation Management - From Know-How to Know-Who (Hardcover)
Sigvald J. Harryson
R3,350 Discovery Miles 33 500 Ships in 12 - 17 working days

Many companies today are unable to respond fast enough to market shifts because they have concentrated too much on making technology more specialized to their own needs, hoping that this will preserve their competitive edge. Unfortunately, this has actually left many R&D staff short of the cross-functional skills they need to enable large projects to work. This innovative and original book, written by a leading management consultant, addresses these concerns and provides new insights into the theories and practices of innovation management. Ultimately, this book argues, the innovation process is no longer limited to 'know-how' but depends instead on 'know-who'. For companies to remain competitive and respond to market shifts, they must change their focus from internal specialization to learning through relationships. Three in-depth case studies from Canon, Sony and Toyota demonstrate the intracorporate benefits of external collaboration. This book provides concrete examples on how these companies use the principles of open sharing ideas, technologies and human resources; and performance measurement systems that reward cooperation and collective achievements. More importantly, it links the Japanese 'learning through know-who principle' with these practices in order to explain the high R&D performance, reduced development lead-times and improved overall competitiveness of these three firms. This book will be of great interest to business managers, international scholars of R&D and innovation and postgraduate students taking courses in technology and innovation.

Decoding The Rise Of Made-in-china: Why The Continuity Of Catch-up Ladder Ultimately Matters (Hardcover): Bin Guo Decoding The Rise Of Made-in-china: Why The Continuity Of Catch-up Ladder Ultimately Matters (Hardcover)
Bin Guo
R2,572 Discovery Miles 25 720 Ships in 10 - 15 working days

This book provides a novel theoretical framework to explain the real source of competitive advantage of Chinese manufacturing. More importantly, such a framework can be generalized to analyze the potential of catch-up for large emerging economies in the globalization era. The book also provides insights for policy makers to rethink their design of policies.The rise of Made-in-China products has been widely attributed to low labour cost advantage and imitation advantage. However, as these two advantages are nearly innate to all late-developing countries, they cannot be regarded as the key factors that drive the rapid growth of China's manufacturing industry, or China's economy, over the past few decades. In this book, the author proposed a theory — 'the catch-up ladders theory', to explain the rise of China's manufacturing industry. The manufacturing advancement of any country is in essence a process of catching-up in both market and technology, during which enterprises will form a ladder-like holistic structure due to their differences in capabilities, technology and market positioning. In light of this, the continuity of the catch-up ladder will greatly determine the catch-up efficiency of an industry and even a country at large. Such a perspective is more applicable to large emerging economies, especially those with over one hundred million population and thus huge potential domestic market demand.

Going Public - The Theory and Evidence on How Companies Raise Equity Finance (Hardcover, 2nd Revised edition): Tim Jenkinson,... Going Public - The Theory and Evidence on How Companies Raise Equity Finance (Hardcover, 2nd Revised edition)
Tim Jenkinson, Alexander Ljungqvist
R4,811 R4,193 Discovery Miles 41 930 Save R618 (13%) Ships in 12 - 17 working days

In recent years there has been an enormous amount of research into the way companies raise finance from stock markets. There are many reasons for this interest in 'initial public offerings' (IPOs). "Going Public" is the first book to investigate the issues in a non-technical manner, drawing upon international evidence from private sector companies and privatizations. Building on the success of the first edition, this second edition of "Going Public" has been comprehensively revised and updated throughout.

Freedom - America's Competitive Advantage in the Global Market (Hardcover): William B Gamble Freedom - America's Competitive Advantage in the Global Market (Hardcover)
William B Gamble
R2,215 Discovery Miles 22 150 Ships in 10 - 15 working days

Globalization brings far more benefits to the U.S. economy than it takes away. In a timely response to Friedman's The World is Flat and other books that fuel anxiety over globalization, William Gamble shows that both Europe and emerging economic powers like China and India have serious long-terms problems linked to their cultures, political structures, occasional instability, and state ownership of companies. These and other factors will eventually put a brake on the economic growth and manufacturing output of the Old World and hot emerging economies. As Gamble proves, American institutions, while imperfect, are stable, flexible, and dynamic--good news for U.S. workers and the economy overall. This book has the power to reframe the debate over immigration, protectionism, and trade imbalances. A steady stream of books, articles, and reports are ringing the death knell for American economic supremacy. The argument goes something like this: In a rapidly integrating global economy, technology and know-how travel at the speed of light, and nations with low-cost labor forces are replacing high-cost American workers in every industry. The next century will belong to China, India, a resurgent Russia, and other emerging regions. Hogwash, says Bill Gamble! Drawing from his research and many years in the trenches advising individual and institutional investors on legal, financial, political, and corporate issues, Gamble demonstrates that the forces of globalization are nothing new. Most important, as long as American institutions limit the power of interfering politicians and bureaucrats and protect free markets, the American economic system will guarantee resilience, competitiveness, andprosperity. The fundamental protections of property and free speech, a culture that promotes and rewards entrepreneurship, banking policies that make capital easily available, relative transparency in corporate accounting, universal access to education, and other elements, despite their flaws, are still more supportive of economic growth and wealth creation than can be found anywhere else. Through in-depth examples drawn from around the world and insights honed advising a diverse clientele, Gamble dispels common myths and misconceptions about American competitiveness and its future prospects. He also identifies potential threats to the U.S. system from within and assesses the ways in the U.S. ultimately stands benefit from the forces of globalization. In addition, this book: *Provides an international perspective by comparing U.S. institutions, structures, and practices to those in such hot spots as China, India, Russia, Eastern Europe, and Southeast Asia. *Addresses issues like outsourcing, entrepreneurship, immigration, and low-cost labor head on. *Offers insights based on a combination of rigorous research and practical expertise. *Presents complex ideas in an engaging and accessible style. Designed to stir up debate, this book is sure to open minds and help readers better understand and appreciate the institutions that have made the United States an economic powerhouse for two centuries.

The Digital Innovation Race - Conceptualizing the Emerging New World Order (Hardcover, 1st ed. 2021): Cecilia Rikap, Bengt-Ake... The Digital Innovation Race - Conceptualizing the Emerging New World Order (Hardcover, 1st ed. 2021)
Cecilia Rikap, Bengt-Ake Lundvall
R1,887 Discovery Miles 18 870 Ships in 10 - 15 working days

This book develops new theoretical perspectives on the economics and politics of innovation and knowledge in order to capture new trends in modern capitalism. It shows how giant corporations establish themselves as intellectual monopolies and how each of them builds and controls its own corporate innovation system. It presents an analysis of a new form of production where Google, Amazon, Facebook, Apple and Microsoft, and their counterparts in China, extract value and appropriate intellectual rents through privileged access to AI algorithms trained by data from organizations and individuals all around the world. These companies' specific form of production and rent-seeking takes place at the global level and challenges national governments trying to regulate intellectual monopolies and attempting to build stronger national innovation systems. It is within this context that the authors provide new insights on the complex interplay between corporate and national innovation systems by looking at the US-China conflict, understood as a struggle for global technological supremacy. The book ends with alternative scenarios of global governance and advances policy recommendations as well as calls for social activism. This book will be of interest to students, academics and practitioners (both from national states and international organizations) and professionals working on innovation, digital capitalism and related topics.

Don't Mess with the Logo (Paperback): Andy Milligan, Jon Edge Don't Mess with the Logo (Paperback)
Andy Milligan, Jon Edge 1
R493 Discovery Miles 4 930 Ships in 12 - 17 working days

"Jon and Andy lay out a road-map for great brand management, packed with the essentials of brand theory and practical tips to make it happen. It does for brand management what the Haynes workshop manuals do for cars." Peter Gowers, Chief Executive, InterContinental Hotels Group, Asia-Pacific "Brands are about difference and personality. This book really is different. It makes you think and makes you smile!" Peter Fisk, The Genius Works "Branding isn't rocket science but it sometimes pretends to be. Here's abook without such pretensions, a book to make you smile, learning while you smile." John Simmons, Director, The Writer "an enjoyable read full of practical tips. There is far too much jargon in business generally and in branding and communications in particular, this book is an entertaining antidote to that" Mike Lee, OBE, CEO Vero Communications Humorous, practical and everything you need to know about branding. This is a different kind of business book. You will find no jargon or dense, theory-laden text. Building a brand with impact is one of the most important tasks that any business faces. Few people understand how to actually go about creating an effective brand. This book is a no holds barred guide to what brand building is, what it isn't and exactly what you have to do to build your brand. Be inspired by real-life stories from the people who did and didn't mess with their logo and succeeded or failed as a result. Read the stories from big-name brands like Orange, M&S, Red Bull, Apple, Innocent, PwC and FCUK. There are numerous brand books but they either fall into the dull, worthy and theoretical which nobody reads or they tell case studies of famous brands which are soon out of date and which do not easily translate into practical advice. This book is unashamedly the antidote to that. It will tell you all you need to know about branding and entertain you at the same time.

Building Innovation Capability In Organizations: An International Cross-case Perspective (Paperback): Mile Terziovski Building Innovation Capability In Organizations: An International Cross-case Perspective (Paperback)
Mile Terziovski
R973 Discovery Miles 9 730 Ships in 12 - 17 working days

Global competition, shorter product lifecycles and increasingly demanding customers are creating significant pressures for the creation of innovative organizations. By examining eight case studies in various industry sectors in Europe, Australia, Japan and Thailand, this book provides a qualitative explanation of the complex relationships between innovation capability, e-commerce, sustainable development and new product development. The book explores how organizations develop innovation capability through the application of e-commerce, sustainable development-orientation, and new product development in order to gain competitive advantage. This knowledge will help managers, academics and policy-makers understand "what works, and why and how it works" in creating innovation-driven organizations from an international perspective, thereby providing an integrated approach to innovation management.

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