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Books > Business & Economics > Business & management > Business competition

On Competition (Hardcover, Updated, Expand): Michael E. Porter On Competition (Hardcover, Updated, Expand)
Michael E. Porter
R1,187 R797 Discovery Miles 7 970 Save R390 (33%) Ships in 10 - 15 working days

For the past two decades, Michael Porter's work has towered over the field of competitive strategy. On Competition, Updated and Expanded Edition brings together more than a dozen of Porter's landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic "The Five Competitive Forces That Shape Strategy," as well as new work on health care, philanthropy, corporate social responsibility, and CEO leadership. This collection captures Porter's unique ability to bridge theory and practice. Each of the articles has not only shaped thinking, but also redefined the work of practitioners in its respective field. In an insightful new introduction, Porter relates each article to the whole of his thinking about competition and value creation, and traces how that thinking has deepened over time. This collection is organized by topic, allowing the reader easy access to the wide range of Porter's work. Parts I and II present the frameworks for which Porter is best known--frameworks that address how companies, as well as nations and regions, gain and sustain competitive advantage. Part III shows how strategic thinking can address society's most pressing challenges, from environmental sustainability to improving health-care delivery. Part IV explores how both nonprofits and corporations can create value for society more effectively by applying strategy principles to philanthropy. Part V explores the link between strategy and leadership.

Competitors - Outwitting, Outmaneuvering and Outperforming (Hardcover, New): L Fahey Competitors - Outwitting, Outmaneuvering and Outperforming (Hardcover, New)
L Fahey
R1,799 R1,476 Discovery Miles 14 760 Save R323 (18%) Ships in 18 - 22 working days

Does your business, like many of today's leading companies, make these dangerous competitive mistakes?

Take actions as if competitors did not exist

  • Collect extensive competitor data but fail to convert it into insights about competitors' current and potential actions
  • Fail to project competitors' likely strategies and moves
  • Ask the wrong questions about the strategies and actions of current and emerging competitors
  • Conduct competitor analysis separately from strategic thinking

To prepare your business for market rivalry in the twenty-first century you need an approach to competitor analysis and intelligence that far surpasses the best practices in most organizations today. You need Competitors.

In Competitors, international strategy guru Liam Fahey provides a new integrated, comprehensive method for analyzing the competition. Called competitor learning, the method is the product of Fahey's 15 years of consulting, researching, and teaching competitor analysis in cutting-edge companies in the United States and Europe. It combines a system for identifying critical competitor data with a series of analytical frameworks to help you develop powerful strategic insights.

Competitors shows you how to:

  • Determine exactly what you need to know about competitors
  • Describe and analyze competitors' marketplace strategy, alliances and networks, assumptions, assets, capabilities, and culture
  • Project competitors' likely strategic moves and outcomes
  • Draw critical inferences from limited data about competitors' goals, mindsets, and behaviors
  • Use competitor analysis to anticipate changes in customers, channels, suppliers, competitive dynamics, and emerging markets
  • Gain valuable insights into how and why your organization might win or lose as it competes against current or potential rivals
  • Avoid typical errors associated with traditional competitor analysis

Competitors is an indispensable learning tool for managers who want to get ahead of the competition—both today and for the future. It teaches managers how to know their competition as thoroughly as they know their own organization, and how to use that knowledge to outwit, outmaneuver, and outperform rivals.

Praise for Competitors

"The best hope for a company is to be the first to read this book before its competitors do." —Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University

"Liam Fahey has written the first richly textured, application-friendly and realistic book on what is often misnamed competitive intelligence . . . a masterful achievement by a power in competitive understanding." —Larry Prusak, Managing Principal, IBM Consulting Group and coauthor of Working Knowledge

"Fahey's Competitors is a lively, dynamic, major break from traditional 'static' strategic analyses. He provides a unique, pragmatic, entrepreneurial approach for seeing where competitors are going in the future—and how to preempt, reconceive or reshape the 'competitive domain' faster and better." —James Brian Quinn, author of Intelligent Enterprise and Innovation Explosion

"We have embraced Liam Fahey's competitor learning framework as the guiding methodology for understanding the current and emerging competition. Competitors is required reading for taking competitive analysis to the next level." —Benjamin R. Fisher, Jr., Director, Corporate Marketplace, PPG Industries, Inc.

"If I could have my way, this book would remain within the hands of a select few. . . armed with these tools, companies can be positioned to outwit, outmaneuver, and outperform their competitors." —Faye Brill, Director, Business Intelligence, Meritor Automotive, Inc. and former president, Society of Competitive Intelligence Professionals

Competition, Innovation And Trade (Hardcover): Larry Dongxiao Qiu Competition, Innovation And Trade (Hardcover)
Larry Dongxiao Qiu
R3,533 Discovery Miles 35 330 Ships in 18 - 22 working days

Innovation and international trade are two important drivers of economic growth. These two activities perform differently under different types of market competition.This book - a collection of several important research publications by Larry D Qiu - discusses innovation and international trade, separately and jointly, under imperfect competition. Through exploring these topics, they offer different perspectives on these issues. The selected works also provide clear and strong implications on trade policies and intellectual property rights protection.

Cities, Enterprises and Society on the Eve of the 21st Century (Paperback): Frank Moulaert, Allen J. Scott Cities, Enterprises and Society on the Eve of the 21st Century (Paperback)
Frank Moulaert, Allen J. Scott
R5,609 Discovery Miles 56 090 Ships in 10 - 15 working days

This collection of essays provides a review and restatement of concepts and analytical insights about the relations between the dynamics of the production system and urban society. A number of questions underline the arrangement of the book, and constitute the central debates in the individual chapters. These questions include: how have large cities and city systems developed in the context of economic globalization and the restructuring processes of the international economy?; what are the restructuring strategies of firms within the urban economy?; how have social and political harmonization and polarization in urban society been affected by entrepreneurial strategies?; and what has been the response of other urban participants, and in particular local authorities to economic restructuring?

The Contrarian - Peter Thiel And Silicon Valley's Pursuit Of Power (Paperback): Max Chafkin The Contrarian - Peter Thiel And Silicon Valley's Pursuit Of Power (Paperback)
Max Chafkin
R396 R344 Discovery Miles 3 440 Save R52 (13%) Ships in 10 - 15 working days

A biography of venture capitalist and entrepreneur Peter Thiel, the enigmatic, controversial and hugely influential power broker who sits at the dynamic intersection of tech, business and politics

Since the days of the dot-com bubble in the late 1990s, no industry has made a greater global impact than Silicon Valley. And few individuals have done more to shape Silicon Valley than billionaire venture capitalist and entrepreneur Peter Thiel. From the technologies we use every day to the delicate power balance between Silicon Valley, Wall Street and Washington, Thiel has been a behind-the-scenes operator influencing countless aspects of contemporary life. But despite his power and the ubiquity of his projects, no public figure is quite so mysterious.

In the first major biography of Thiel, Max Chafkin traces the trajectory of the innovator's singular life and worldview, from his upbringing as the child of immigrant parents and years at Stanford as a burgeoning conservative thought leader to his founding of PayPal and Palantir, early investment in Facebook and SpaceX, and relationships with fellow tech titans Mark Zuckerberg, Elon Musk and Eric Schmidt. The Contrarian illuminates the extent to which Thiel has sought to export his values to the corridors of power beyond Silicon Valley, such as funding the lawsuit that bankrupted the blog Gawker to strenuously backing far-right political candidates, including Donald Trump for president.

Eye-opening and deeply reported, The Contrarian is a revelatory biography of a one-of-a-kind leader and an incisive portrait of a tech industry whose explosive growth and power is both thrilling and fraught with controversy.

New Technologies and the Firm - Innovation and competition (Paperback): Peter Swann New Technologies and the Firm - Innovation and competition (Paperback)
Peter Swann
R1,151 Discovery Miles 11 510 Ships in 10 - 15 working days

Originally published in 1993 this book presents the findings of 14 teams involved in a research initiative to examine the initiation and resonse to innovation in firms. It draws together the many strands which were discovered to influence the successful generation and adoption of new technologies. The core issues in technology management are looked at, including skills and expertise, markets and marketing, finance and the issue of technology collaboration both on a domestic and international basis. Technology is shown to be at the very heart of corporate strategy and policy formation.

New Dimensions in Investor Relations - Competing for Capital in the 21st Century (Hardcover, New): BW Marcus New Dimensions in Investor Relations - Competing for Capital in the 21st Century (Hardcover, New)
BW Marcus
R2,365 R1,889 Discovery Miles 18 890 Save R476 (20%) Ships in 18 - 22 working days

The acknowledged bible on investor relations

Investor relations is an essential facet of any publicly traded company, inevitably affecting its stock price, investments, and liquidity. Maximizing Your Investor Relations provides practical guidance needed to master this complex undertaking and advocate persuasively on your company's behalf to achieve greater recognition and value. Comprehensive and thoughtful, it focuses on controlling the day-to-day mechanics of investor relations to more effectively compete for capital.

BRUCE W. MARCUS (Easton, Connecticut) has held senior executive positions with Mobil Corporation, Arthur Young & Co., and Coopers and Lybrand. SHERWOOD LEE WALLACE (Northbrook, Illinois) is President and CE of the Investor Relations Company.

Freedom - America's Competitive Advantage in the Global Market (Hardcover): William B Gamble Freedom - America's Competitive Advantage in the Global Market (Hardcover)
William B Gamble
R2,048 Discovery Miles 20 480 Ships in 10 - 15 working days

Globalization brings far more benefits to the U.S. economy than it takes away. In a timely response to Friedman's The World is Flat and other books that fuel anxiety over globalization, William Gamble shows that both Europe and emerging economic powers like China and India have serious long-terms problems linked to their cultures, political structures, occasional instability, and state ownership of companies. These and other factors will eventually put a brake on the economic growth and manufacturing output of the Old World and hot emerging economies. As Gamble proves, American institutions, while imperfect, are stable, flexible, and dynamic--good news for U.S. workers and the economy overall. This book has the power to reframe the debate over immigration, protectionism, and trade imbalances. A steady stream of books, articles, and reports are ringing the death knell for American economic supremacy. The argument goes something like this: In a rapidly integrating global economy, technology and know-how travel at the speed of light, and nations with low-cost labor forces are replacing high-cost American workers in every industry. The next century will belong to China, India, a resurgent Russia, and other emerging regions. Hogwash, says Bill Gamble! Drawing from his research and many years in the trenches advising individual and institutional investors on legal, financial, political, and corporate issues, Gamble demonstrates that the forces of globalization are nothing new. Most important, as long as American institutions limit the power of interfering politicians and bureaucrats and protect free markets, the American economic system will guarantee resilience, competitiveness, andprosperity. The fundamental protections of property and free speech, a culture that promotes and rewards entrepreneurship, banking policies that make capital easily available, relative transparency in corporate accounting, universal access to education, and other elements, despite their flaws, are still more supportive of economic growth and wealth creation than can be found anywhere else. Through in-depth examples drawn from around the world and insights honed advising a diverse clientele, Gamble dispels common myths and misconceptions about American competitiveness and its future prospects. He also identifies potential threats to the U.S. system from within and assesses the ways in the U.S. ultimately stands benefit from the forces of globalization. In addition, this book: *Provides an international perspective by comparing U.S. institutions, structures, and practices to those in such hot spots as China, India, Russia, Eastern Europe, and Southeast Asia. *Addresses issues like outsourcing, entrepreneurship, immigration, and low-cost labor head on. *Offers insights based on a combination of rigorous research and practical expertise. *Presents complex ideas in an engaging and accessible style. Designed to stir up debate, this book is sure to open minds and help readers better understand and appreciate the institutions that have made the United States an economic powerhouse for two centuries.

New Technologies and the Firm - Innovation and competition (Hardcover): Peter Swann New Technologies and the Firm - Innovation and competition (Hardcover)
Peter Swann
R4,490 Discovery Miles 44 900 Ships in 10 - 15 working days

Originally published in 1993 this book presents the findings of 14 teams involved in a research initiative to examine the initiation and resonse to innovation in firms. It draws together the many strands which were discovered to influence the successful generation and adoption of new technologies. The core issues in technology management are looked at, including skills and expertise, markets and marketing, finance and the issue of technology collaboration both on a domestic and international basis. Technology is shown to be at the very heart of corporate strategy and policy formation.

Chinese Private Manufacturing Firms - The Challenges of Global Competition (Hardcover): Xiao Chen Chinese Private Manufacturing Firms - The Challenges of Global Competition (Hardcover)
Xiao Chen
R4,767 Discovery Miles 47 670 Ships in 10 - 15 working days

Since the beginning of China's economic reform in 1978, private manufacturing firms have played an indispensable role in, and have made a remarkable contribution to, the country's economic development. This book, based on extensive original research, explores the current development challenges for Chinese private manufacturing firms as China's integration with the global economy deepens. At the heart of the book are rich, nuanced empirical case studies of private manufacturing firms in the footwear and electrical equipment industries based in the city of Wenzhou, which was where private enterprise in China was pioneered in the 1980s. Particular subjects considered include the competition situation, the interaction of foreign and indigenous firms in both domestic and international markets, and the facilitating role of industrial development areas.

Don't Mess with the Logo (Paperback): Andy Milligan, Jon Edge Don't Mess with the Logo (Paperback)
Andy Milligan, Jon Edge 1
R485 Discovery Miles 4 850 Ships in 10 - 15 working days

"Jon and Andy lay out a road-map for great brand management, packed with the essentials of brand theory and practical tips to make it happen. It does for brand management what the Haynes workshop manuals do for cars." Peter Gowers, Chief Executive, InterContinental Hotels Group, Asia-Pacific "Brands are about difference and personality. This book really is different. It makes you think and makes you smile!" Peter Fisk, The Genius Works "Branding isn't rocket science but it sometimes pretends to be. Here's abook without such pretensions, a book to make you smile, learning while you smile." John Simmons, Director, The Writer "an enjoyable read full of practical tips. There is far too much jargon in business generally and in branding and communications in particular, this book is an entertaining antidote to that" Mike Lee, OBE, CEO Vero Communications Humorous, practical and everything you need to know about branding. This is a different kind of business book. You will find no jargon or dense, theory-laden text. Building a brand with impact is one of the most important tasks that any business faces. Few people understand how to actually go about creating an effective brand. This book is a no holds barred guide to what brand building is, what it isn't and exactly what you have to do to build your brand. Be inspired by real-life stories from the people who did and didn't mess with their logo and succeeded or failed as a result. Read the stories from big-name brands like Orange, M&S, Red Bull, Apple, Innocent, PwC and FCUK. There are numerous brand books but they either fall into the dull, worthy and theoretical which nobody reads or they tell case studies of famous brands which are soon out of date and which do not easily translate into practical advice. This book is unashamedly the antidote to that. It will tell you all you need to know about branding and entertain you at the same time.

Competitiveness and Knowledge - An International Comparison of Traditional Firms (Hardcover): Knut Ingar Westeren, Hanas Cader,... Competitiveness and Knowledge - An International Comparison of Traditional Firms (Hardcover)
Knut Ingar Westeren, Hanas Cader, Maria de Fatima Sales, Jan Ole Simila, Jefferson Staduto
R4,488 Discovery Miles 44 880 Ships in 10 - 15 working days

In the twenty-first century technology has become global, and firms compete using knowledge and capital. The 'traditional firm' has a need for innovation and depends on efficient knowledge management to improve productivity. This book examines five firms that produce the same commodity, white chicken meat, in different parts of the world and under very different conditions. It brings to bear the expertise and international perspectives of the author team, utilizing theoretical discussions and case studies to address the question: How do local firms use knowledge to compete in an increasingly globalized world? This book will be of interest to any postgraduate student, researcher or policymaker hoping to achieve a firmer grasp of innovation and knowledge management: a recurring and highly pertinent theme in contemporary economics.

Coping with Retail Giants - Gaining an Edge Over Discounters (Hardcover): A.Coskun Samli Coping with Retail Giants - Gaining an Edge Over Discounters (Hardcover)
A.Coskun Samli
R3,267 Discovery Miles 32 670 Ships in 10 - 15 working days

Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.

Agile Marketing - Unlock Adaptive and Data-driven Marketing for Long-term Success (Hardcover): Neil Perkin Agile Marketing - Unlock Adaptive and Data-driven Marketing for Long-term Success (Hardcover)
Neil Perkin
R2,449 Discovery Miles 24 490 Ships in 18 - 22 working days

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi. Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future.

Wicked Entrepreneurship: Defining the Basics of Entreponerology (Hardcover): Richard J. Arend Wicked Entrepreneurship: Defining the Basics of Entreponerology (Hardcover)
Richard J. Arend
R1,733 Discovery Miles 17 330 Ships in 10 - 15 working days

This book explores 'wicked entrepreneurship', or the proliferation of evil that harms our economic and social transactions, as the greatest socio-economic problem of our time and offers strategies to identify and address this phenomenon.

The Modern Firm - Organizational Design for Performance and Growth (Hardcover, New): John Roberts The Modern Firm - Organizational Design for Performance and Growth (Hardcover, New)
John Roberts
R3,566 Discovery Miles 35 660 Ships in 10 - 15 working days

Business firms around the world are experimenting with new organizational designs, changing their formal architectures, their routines and processes, and their corporate cultures as they seek to improve their current performance and their growth prospects. In the process they are changing the scope of their business operations, redrawing their organization charts, redefining the allocation of decision-making authority and responsibility, revamping the mechanisms for motivating and rewarding people, reconsidering which activities to conduct in-house and which to out-source, redesigning their information systems, and seeking to alter the shared beliefs, values and norms that their people hold. In this book, John Roberts argues that there are predictable, necessary relationships among these changes that will improve performance and growth. The organizations that are successful will establish patterns of fit among the elements of their organizational designs, their competitive strategies and the external environment in which they operate and will go about this in a holistic manner. The Modern Firm develops powerful conceptual frameworks for analyzing the interrelations between organizational design features, competitive strategy and the business environment. Written in a non-technical language, the book is nevertheless based on rigorous modeling and draws on numerous examples from eighteenth century fur trading companies to such modern firms such as BP and Nokia. Finally the book explores why these developments are happening now, pointing to the increase in global competition and changes in technology. Written by one of the world's leading economists and experts on business strategy and organization, The Modern Firm provides new insights into the changes going on in business today and will be of interest to academics, students and managers alike. The Modern Firm was the Economist Best Business Book of the Year 2004.

Global Competition and Integration (Hardcover, 1999 ed.): Ryuzo Sato, Rama V. Ramachandran, Kazuo Mino Global Competition and Integration (Hardcover, 1999 ed.)
Ryuzo Sato, Rama V. Ramachandran, Kazuo Mino
R5,472 Discovery Miles 54 720 Ships in 18 - 22 working days

Global Competition and Integration offers varied perspectives on the changing international economy. The book is divided into four main sections covering world trade and competition, innovation and growth, financial markets and globalization, and regulation, distribution, and the role of government.

Global Airlines - Competition in a transnational industry (Paperback, 3rd edition): Pat Hanlon Global Airlines - Competition in a transnational industry (Paperback, 3rd edition)
Pat Hanlon
R1,820 Discovery Miles 18 200 Ships in 10 - 15 working days

Global Airlines: Competition in a Transnational Industry presents an overview of the changing scene in air transport covering current issues such as security, no frills airlines, 'open skies' agreements, the outcome of the recent downturn in economic activity and the emergence of transnational airlines, and takes a forward looking view of these challenges for the industry.
Since the publication of the second edition in 1999 major changes have occurred in the industry. The 'rules of the game' in air transport are now beginning to change; and it is time to take the story forward. This third edition contains nine new chapters and tackles the following issues amongst others:
* Security: The tragic events of 11 September 2001, followed by the war in Iraq, and the resultant heightened tensions over security and passenger safety.
* Financial instability: the cyclical downturn in economic activity has led some airlines to the verge of bankruptcy. Even some large well-established carriers are not immune from this. How can the industry look to survive?
* Attaining global reach: implications of transborder mergers, open skies agreements and the transatlantic Common Aviation area. Can full globalisation ever be reached?
* Low-cost carriers and e-commerce: as both increase, how much the industry re-structure and deal with issues associated with increased passenger traffic and decreased labour requirements?
* Airport capacity: Air traffic is estimated to grow at a long-term average annual rate of 5 per cent per annum. But many airports in many parts of the world are already reaching their capacity limits. How can this be overcome and are the environmental implications?
Usingup to date data and case studies from major international airlines such as United Airlines, British Airways, and Qantas amongst many others, Global Airlines provides a comprehensive insight into today's global airline industry.
* Addresses the critical issues in the development of the airline industry and considers options for airline strategies and government policies
* Updated to reflect recent developments including security issues, no frills airlines, 'open skies' agreements and the recent downturn in economic activity, and what this means for the future of the industry.
* Facts and theories are interwoven throughout the text

Competitive Marketing (RLE Marketing) - A Strategic Approach (Paperback): John O'Shaughnessy Competitive Marketing (RLE Marketing) - A Strategic Approach (Paperback)
John O'Shaughnessy
R1,516 Discovery Miles 15 160 Ships in 10 - 15 working days

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

Business Strategies for a Messy World - Tools for Systemic Problem-Solving (Hardcover, New): V. Barabba, I. Mitroff Business Strategies for a Messy World - Tools for Systemic Problem-Solving (Hardcover, New)
V. Barabba, I. Mitroff
R1,374 Discovery Miles 13 740 Ships in 18 - 22 working days

The need to examine and challenge a host of critical, taken-for-granted assumptions is one of the most important tasks facing managers and leaders daily. Beyond recognizing the need to examine and challenge key assumptions, managers and leaders must develop a systematic way of surfacing and critiquing important assumptions, let alone keeping track of them over time so that key business strategies can change as important underlying assumptions change. Using current business examples and academic research, Tools for Systematic Problem-Solving educates managers and executives on how to systematically examine key assumptions to ensure survival and success for their organizations.

The War on Drugs in Sport - Moral Panics and Organizational Legitimacy (Hardcover): Vanessa McDermott The War on Drugs in Sport - Moral Panics and Organizational Legitimacy (Hardcover)
Vanessa McDermott
R4,647 Discovery Miles 46 470 Ships in 10 - 15 working days

This book is an innovative and compelling work that develops a modified moral panic model illustrated by the drugs in sport debate. Drawing on Max Weber's work on moral authority and legitimacy, McDermott argues that doping scandals create a crisis of legitimacy for sport governing bodies and other elite groups. This crisis leads to a moral panic, where the issue at stake for elite groups is perceptions of their organizational legitimacy. The book highlights the role of the media as a site where claims to legitimacy are made, and contested, contributing to the social construction of a moral panic. The book explores the way regulatory responses, in this case anti-doping policies in sport, reflect the interests of elite groups and the impact of those responses on individuals, or "folk devils." The War on Drugs in Sport makes a key contribution to moral panic theory by adapting Goode and Ben-Yehuda's moral panic model to capture the diversity of interests and complex relationships between elite groups. The difference between this book and others in the field is its application of a new theoretical perspective, supported by well-researched empirical evidence.

Crafting Customer Experience Strategy - Lessons from Asia (Hardcover): Sapna Popli, Bikramjit Rishi Crafting Customer Experience Strategy - Lessons from Asia (Hardcover)
Sapna Popli, Bikramjit Rishi
R2,677 Discovery Miles 26 770 Ships in 18 - 22 working days

When analysing customer experience, there is often a disconnect in the kind of customer experience senior leadership believes their organizations deliver and what consumers say they actually receive. Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a sustained competitive advantage for businesses. In uncovering this essential strategic challenge, this book explores the need to create customer experiences by design utilizing data, as well as the importance of engaging with the voice of the customer, the employee and the process in managing the customer journey. In this book a range of real world insights are scrutinized from a variety of leading organizations; chapters explore a wide range of themes including how organizations create experiences, the customer journey, emotions, technology and the returns in designing improved experiences. This is an essential reading for marketing students, scholars and practitioners looking for understanding and insights in customer experience management.

Design Economies and the Changing World Economy - Innovation, Production and Competitiveness (Paperback): John Bryson, Grete... Design Economies and the Changing World Economy - Innovation, Production and Competitiveness (Paperback)
John Bryson, Grete Rusten
R1,491 Discovery Miles 14 910 Ships in 10 - 15 working days

Design is central to every service or good produced, sold and consumed. Manufacturing and service companies located in high cost locations increasingly find it difficult to compete with producers located in countries such as India and China. Companies in high-cost locations either have to shift production abroad or create competitive advantage through design, innovation, brand and the geographic distribution of tasks rather than price. Design Economies and the Changing World Economy provides the first comprehensive account of the relationship between innovation, design, corporate competitiveness and place. Design economies are explored through an analysis of corporate strategies, the relationship between product and designer, copying and imitation including nefarious learning, design and competitiveness, and design-centred regional policies. The design process plays a critical role in corporate competitiveness as it functions at the intersection between production and consumption and the interface between consumer behaviour and the development and design of products. This book focuses on firms, individuals, as well as national policy, drawing attention to the development of corporate and nation based design strategies that are intended to enhance competitive advantage. Increasingly products are designed in one location and made in another. This separation of design from the place of production highlights the continued development of the international division of labour as tasks are distributed in different places, but blended together to produce design-intensive branded products. This book provides a distinctive analysis of the ways in which companies located in developed market economies compete on the basis of design, brand and the geographic distribution of tasks. The text contains case studies of major manufacturing and service companies and will be of valuable interest to students and researchers interested in Geography, Economics and Planning.

Knowledge and Innovation in Regional Industry - An entrepreneurial coalition (Paperback): Roel Rutten Knowledge and Innovation in Regional Industry - An entrepreneurial coalition (Paperback)
Roel Rutten
R1,665 Discovery Miles 16 650 Ships in 10 - 15 working days

This superb new book develops a knowledge-based theory of innovation, marrying three streams of literature: innovation, inter-firm collaboration and networks, and learning regions. This book will interest all those working in economic geography and the economics of innovation.

Industrial Finance, 1830-1914 - The Finance and Organization of English Manufacturing Industry (Paperback): P.L. Cottrell Industrial Finance, 1830-1914 - The Finance and Organization of English Manufacturing Industry (Paperback)
P.L. Cottrell
R1,610 Discovery Miles 16 100 Ships in 10 - 15 working days

The nineteenth century was a time of rapid change in forms of organization of economic activity. A central feature of such change was, inevitably, the development of new types of finance adapted to the radically new environment. An appreciation of the history of these developments makes a substantial contribution to the understanding of the growth and development of the British economy in one of its most dramatic phases. Philip Cottrell has written an impressively documented full-scale survey of this crucial period, discussing finance in the context of sweeping reforms of company law, unprecedented technological change and economic expansion, and the institutional effects of all of these. He is primarily concerned with English manufacturing industry but frequently refers, by way of comparison, to extractive industry, Scottish and Welsh developments and the economies of other West European countries. As well as providing a comprehensive overview, the book pays particular attention to coal, iron and textiles amongst the industries and, at the level of organization, to the emergence of the joint stock limited liability company and its gradual adoption by industrialists. The relationship between commercial banks and manufacturing receives detailed consideration and the role of internally accumulated funds and trade credit is discussed. this classic book was first published in 1980.

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