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Books > Business & Economics > Business & management > Business competition

Feminists and Queer Theorists Debate the Future of Critical Management Studies (Hardcover): Sarah Gilmore Feminists and Queer Theorists Debate the Future of Critical Management Studies (Hardcover)
Sarah Gilmore; Edited by Alison Pullen, Nancy Harding, Mary Phillips
R3,713 Discovery Miles 37 130 Ships in 12 - 17 working days

'What is CMS for and what might its future be- both inside the domain of academia and outside it? It's a question that has beguiled and frustrated academics within and outside its community. At the hear of CMS is an enduring skepticism concerning the social and ecological sustainability of prevailing ideas and forms of management and organization. Using ideas from feminist and queer theory, authors of this volume aim to generate some thinking and possibly a nascent agenda. It focuses on the future of CMS but also intertwines it with ideas as to how scholarly communities can engage in working lives differently.

Microeconomic Theories of Imperfect Competition: Old Problems and New Perspectives (Hardcover): Jean J. Gabszewicz,... Microeconomic Theories of Imperfect Competition: Old Problems and New Perspectives (Hardcover)
Jean J. Gabszewicz, Jacques-Francois Thisse
R11,284 Discovery Miles 112 840 Ships in 12 - 17 working days

Microeconomic Theories of Imperfect Competition: Old Problems and New Perspectives is an authoritative collection of readings which, together with a new, original introductory essay by the editors, provides a broad overview of the major theoretical concepts in the field.This collection includes published papers on industry size: quantity and price competition, entry barriers, product differentiation, incomplete information, general equilibrium with imperfect competition. This book will be essential reading both for those seeking an introduction to the subject and those seeking a new perspective.

Competitive Strategy - Techniques for Analyzing Industries and Competitors (Hardcover, [New Ed.]): Michael E. Porter Competitive Strategy - Techniques for Analyzing Industries and Competitors (Hardcover, [New Ed.])
Michael E. Porter
R1,152 R975 Discovery Miles 9 750 Save R177 (15%) Ships in 10 - 15 working days

Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.

More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors,, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.

Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

Recent Developments in Monopoly and Competition Policy (Hardcover, illustrated edition): George Norman Recent Developments in Monopoly and Competition Policy (Hardcover, illustrated edition)
George Norman
R9,436 Discovery Miles 94 360 Ships in 12 - 17 working days

Competition policy aims to prevent anticompetitive agreements and mergers, limiting the abusive exercise of market power. The formulation and application of this policy presents significant challenges, which include showing that proposed mergers are anticompetitive, proving that firms are members of cartels and defending apparently restrictive vertical agreements. For this insightful volume, the editor has selected key papers which illustrate how far we have come towards meeting these challenges. They provide comprehensive developmental coverage of the theory that underpins and justifies competition policy, and of the econometric tests that demonstrate its effects and violations. This timely book will be an invaluable resource to researchers and practitioners alike with an interest in this important subject.

Regional Integration in Latin America - Dynamics of the Pacific Alliance (Hardcover): Monica Blanco-Jimenez, Jesus Cruz Alvarez Regional Integration in Latin America - Dynamics of the Pacific Alliance (Hardcover)
Monica Blanco-Jimenez, Jesus Cruz Alvarez
R2,630 Discovery Miles 26 300 Ships in 12 - 17 working days

The Pacific Alliance treaty has created one of the most competitive and fastest growing economies in the world. In this multi-disciplinary study, authors Monica Blanco-Jimenez and Jesus Cruz Alvarez investigate top industries and the cultural, political and entrepreneurship practices that impact the economic and competitive development of its members. Divided into six parts, the contributors to this volume show the global strategies and synergies that are part of one of the world's most competitive trade zones. Part I explores how this regional integration was build, while Part II presents comparative studies about competitiveness in the automotive industry and Part III offers two studies on Mexico's exports. Part IV, V and VI focus on Peru, Colombia and Chile respectively, looking across social entrepreneurship, corporate social responsibility and social development. Containing the most recent research in international business and relations, this book will help researchers, students and entrepreneurs get to the roots of competitiveness and sustainable growth.

The Economics of Price Discrimination (Hardcover): George Norman The Economics of Price Discrimination (Hardcover)
George Norman
R8,020 Discovery Miles 80 200 Ships in 12 - 17 working days

This volume brings together the most significant articles which have appeared over the past three decades analyzing the application and effects of price discrimination. Discrimination is a pervasive marketing practice that survives despite the attempts of regulators to limit or eliminate its use; it is widespread also in oligopolistic and imperfectly competitive markets. It is a practice used by firms in pricing their products over product dimensions such as space, time and quality, and it affects the ability of firms to compete in other firms' markets or to protect their own. This collection of articles by leading authors in the field highlights what we know of the motivations for and the welfare implications of price discrimination. It also presents a blueprint for further work in this important area.

Something within Me - A Personal and Political Memoir (Paperback): Michael Wilson Something within Me - A Personal and Political Memoir (Paperback)
Michael Wilson; Foreword by the Right Honourable Brian Mulroney
R553 R508 Discovery Miles 5 080 Save R45 (8%) Ships in 12 - 17 working days

The late Honourable Michael Wilson was a Canadian politician and business professional. As Minister of Finance under Brian Mulroney, Wilson was one of the key negotiators of the Canada-United States Free Trade Agreement - one of Canada's most important economic agreements in the last 50 years, later superseded by NAFTA. In addition, Wilson was responsible for implementing the controversial Goods and Services Tax (GST), which remains key to the federal government today. After his life in Parliament, Wilson served as Ambassador to the United States and Chancellor of the University of Toronto. Outside of politics, Wilson was active in raising awareness of mental health issues following the traumatic loss of his son, Cameron, to suicide. Devoting considerable time to advocacy, he established the Cameron Parker Holcombe Wilson Chair in Depression Studies at the University of Toronto and served as Board Chair for the Mental Health Commission of Canada. Something within Me highlights how Wilson's personal life blended with his political life and accomplishments, detailing his advocacy for mental health awareness as well his involvement in important pieces of legislation that made significant impacts in Canadian political and economic history. These deeply personal stories, particularly those of a father grappling with his son's illness and death, remind us of the lives behind the political personas that shape our world.

The Future Development of Competition Framework (Hardcover): Tzong-Leh Hwang, Chiyuan Chen The Future Development of Competition Framework (Hardcover)
Tzong-Leh Hwang, Chiyuan Chen
R5,913 Discovery Miles 59 130 Ships in 10 - 15 working days

In the march of economic globalization it has become increasingly apparent that divergence in competition policy from one country to another is a major stumbling block. More than any other factor, an international consensus of competition laws is sure to facilitate the clear working interaction among trade, investment, intellectual property rights, and technology transfer that economic progress demands. This forward-looking book offers presents insightful perspectives on how this consensus may be achieved. The Future Development of Competition Framework presents papers and speeches by well-known competition law practitioners versed in competition law and policy, including representatives of national competition authorities. They came from a variety of countries including France, Germany, Canada, Mexico, Indonesia, Malaysia, Russia, Japan, Australia, Taiwan, Korea and the United States to attend a 2003 conference sponsored by the Taiwan Fair Trade Commission. The book reproduces texts of the various contributions to the conference, including a roundtable discussion. Among the topics addressed are the following: mergers and acquisitions; political interests; enforcement policies and sanctions; national cultures and traditions; international cartels; regional cooperation; concentration indexes and dominance indexes; patent pools; financial deregulation; confidentiality measures; technical assistance; striking the right balance between competition and regulation; reconciling competition policy and development policies. Although they are especially valuable for their concentration on the Asia Pacific countries, these discussions will be of incalculable value to practitioners and academics everywhere who are involved in any of the interconnected branches of economic law or policy covered here.

Privatizing Transportation Systems (Hardcover, New): Simon Hakim, Etc, Paul Seidenstat, Gary W. Bowman Privatizing Transportation Systems (Hardcover, New)
Simon Hakim, Etc, Paul Seidenstat, Gary W. Bowman
R2,810 Discovery Miles 28 100 Ships in 10 - 15 working days

Privatization began in the 1970s with Carter's deregulation of some business, and increased with the Thatcher administration in the United Kingdom, the Reagan administration in the United States, and many communist and socialist countries. One area of concern in privatization is transportation--airports, water ports, roads, and mass transit. Privatization can be implemented in financing, construction, operation, and maintenance of the transportation system, the main motives being the belief that the private sector can be more efficient than the public sector, and because public funds are becoming less plentiful for a variety of reasons. The focus is on ideas and innovations for expanding the private role in transportation. Specifically covered are ideas and innovations for expanding the role of private sector in U.S. transportation projects, private financing of urban transportation, airport privatization, water port improvement, toll roads, and competitive contracting for transit services. The distinguished list of contributors includes the co-recipient of the 1996 Nobel Prize in Economics, William Vickrey. The audience for the work are scholars dealing with the discussions concerning the economics and politics of privatization, business people who are likely to be interested in potential opportunities, governmental regulators and staff, and policy makers.

Business Relationships for Competitive Advantage - Managing Alignment and Misalignment in Buyer and Supplier Transactions... Business Relationships for Competitive Advantage - Managing Alignment and Misalignment in Buyer and Supplier Transactions (Hardcover, 2004 ed.)
A. Cox, C. Lonsdale, J.S. Anderson, G. Watson
R2,878 Discovery Miles 28 780 Ships in 10 - 15 working days

This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using eighteen examples drawn from a variety of business cases and circumstances.

Data-Driven Organization Design - Delivering Perpetual Performance Gains Through the Organizational System (Hardcover, 2nd... Data-Driven Organization Design - Delivering Perpetual Performance Gains Through the Organizational System (Hardcover, 2nd Revised edition)
Rupert Morrison
R3,754 Discovery Miles 37 540 Ships in 10 - 15 working days

SHORTLISTED: CMI Management Book of the Year 2017 - Management Futures Category Understand how to drive business performance with your organizational data and analytics in the second edition of Data-Driven Organization Design. Using data and analytics is a key opportunity for businesses to transform performance and achieve success. With a data-driven approach, all the elements of the organizational system can be connected to design an environment in which people can excel and attain competitive advantage. Data-Driven Organization Design provides a practical framework for HR and organization design practitioners to build a baseline of data, set objectives, carry out fixed and dynamic process design, map competencies, and right-size the organization. It shows how to collect the right data, present it meaningfully and ask the most relevant questions of it to help complex, fluid organizations constantly evolve and meet moving objectives. This updated second edition contains new material on organizational planning and analysis, role design and job architecture, position management lifecycle and delta reporting. Alongside this, new case studies and examples will show how these approaches have been applied in practice. Whether planning a long-term transformation, a large redesign or an individual small project, Data-Driven Organization Design will demonstrate how to make the most of your organizational data and analytics to drive business performance.

Performance Measurement in Shared Services - Empirical Evidence from European Multinational Companies (Hardcover, New edition):... Performance Measurement in Shared Services - Empirical Evidence from European Multinational Companies (Hardcover, New edition)
Friedrich Kalden
R2,003 Discovery Miles 20 030 Ships in 12 - 17 working days

Shared Service Organizations (SSOs) are of growing relevance in research and corporate practice since they combine a number of benefits for multinational corporations, such as cost reductions and an improved risk management. However, managers voice concerns about potential negative impacts on the firm's effectiveness due to a lower service quality. A major reason for the ongoing controversy of the SSOs' outcome is closely related to the shortcoming of measuring their performance. This study analyzes Performance Measurement System (PMS) design in SSOs and sheds light on its effectiveness. Furthermore, the findings reveal which determinants increase PMS effectiveness. This empirical analysis yields practical design recommendations for practitioners working in a shared service environment.

Bottom Line Competitive Intelligence (Hardcover): John J. McGonagle, Carolyn M. Vella Bottom Line Competitive Intelligence (Hardcover)
John J. McGonagle, Carolyn M. Vella
R3,206 Discovery Miles 32 060 Ships in 10 - 15 working days

Almost two decades after it emerged as an essential business tool, competitive intelligence is still finding its way. Despite its recognized importance, companies struggle to acquire the kind of intelligence they need and measure its effectiveness and value. This book provides essential tools for selecting the right kind of CI and assessing its contributions to a company's financial performance.

The authors identify three fundamental, intertwined mistakes a company can make, showing how to evaluate them and repair the damage they may have done. McGonagle and Vella dissect the current state of CI, survey its evolution into five distinct yet overlapping types, develop a framework for determining which types fit special needs, and evaluate means of communicating CI up and down the line. They discuss the most common raw data source categories--the bases of support for all CI analyses--and the workings of metrics in general. CI professionals and related end users are provided with a process they can employ immediately, right out of the box, which will not only help them select the right metric but will prove invaluable as they seek to evaluate the future metrics that are sure to come.

Antitrust, Regulation and Competition (Hardcover, 2003 ed.): Mario Baldassarri, L Lambertini Antitrust, Regulation and Competition (Hardcover, 2003 ed.)
Mario Baldassarri, L Lambertini
R2,891 Discovery Miles 28 910 Ships in 10 - 15 working days

Antitrust, Regulation and Competition brings together a group of well-known European and American academics to examine antitrust policies and competitive behaviour on a wide variety of topical cases and critical markets. Taking both a theoretical and applied perspective, the contributors examine issues such as entry and market concentration, auctions, technological innovation, privatization and the role of public firms, market transparency, the supply of product quality and multinational firms.

Monopoly and Competition Policy (Hardcover): F.M. Scherer Monopoly and Competition Policy (Hardcover)
F.M. Scherer
R16,605 Discovery Miles 166 050 Ships in 12 - 17 working days

This two-volume set brings together for the first time a collection of seminal writings dealing with the development of competition policy in Europe, the United States and Japan. It begins by reproducing the writings of leading philosophers and scholars on the rationale and desirability of competition in market economies. These interpretations range in time of origin from ancient Greece through to Adam Smith and James Madison to very recent contributions in the competition policy debate. Having established relevant philosophical foundations, the compendium presents analyses by leading British, American, German and Japanese scholars on the interpretation and administration of laws concerning price-fixing and other restrictive agreements, market dominance and monopolization, predatory practices and mergers.

Competition among Institutions (Hardcover): Luder Gerken Competition among Institutions (Hardcover)
Luder Gerken
R4,375 Discovery Miles 43 750 Ships in 10 - 15 working days

Economists generally accept that competition discloses knowledge, enhances efficiency and restrains power. However, these effects of competition have so far been discussed mainly with respect to economic markets in which firms and households compete within a given set of institutions, that is within a given legal order. The question arises whether competition may also have comparable effects on the institutional level in the sense of competition among legal orders and thus serve as an antidote to today's problems. The present book addresses some of the fundamental aspects associated with institutional competition and identifies some possible lines for further research on how institutions can compete to bring about social and economic change.

ORGANIZATIONAL CAPABILITY AND COMPETITIVE ADVANTAGE (Hardcover): William Lazonick, William Mass ORGANIZATIONAL CAPABILITY AND COMPETITIVE ADVANTAGE (Hardcover)
William Lazonick, William Mass
R8,969 Discovery Miles 89 690 Ships in 12 - 17 working days

In an age of intense international competition, enterprises, regions and nations depend on their organizational capabilities to gain competitive advantage in global markets.This volume brings together critical scholarly contributions to historical and contemporary debates over the origins and characteristics of organizational capabilities that result in competitive advantage. Included are case studies drawn from textiles, chemicals, automobiles, computers and agriculture that illustrate how organizational capabilities generate sustained competitive success. In a new introduction, the editors, who have themselves been in the forefront of analysing the dynamics of innovation and industrial development, provide a state-of-the-art survey of the subject.

Brand Romance - Using the Power of High Design to Build a Lifelong Relationship with Your Audience (Hardcover): Y. Kusume, N... Brand Romance - Using the Power of High Design to Build a Lifelong Relationship with Your Audience (Hardcover)
Y. Kusume, N Gridley
R1,871 Discovery Miles 18 710 Ships in 12 - 17 working days

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use high design principles to build a truly loved brand.

New Technologies and the Firm - Innovation and competition (Paperback): Peter Swann New Technologies and the Firm - Innovation and competition (Paperback)
Peter Swann
R1,116 Discovery Miles 11 160 Ships in 12 - 17 working days

Originally published in 1993 this book presents the findings of 14 teams involved in a research initiative to examine the initiation and resonse to innovation in firms. It draws together the many strands which were discovered to influence the successful generation and adoption of new technologies. The core issues in technology management are looked at, including skills and expertise, markets and marketing, finance and the issue of technology collaboration both on a domestic and international basis. Technology is shown to be at the very heart of corporate strategy and policy formation.

Cities, Enterprises and Society on the Eve of the 21st Century (Paperback): Frank Moulaert, Allen J. Scott Cities, Enterprises and Society on the Eve of the 21st Century (Paperback)
Frank Moulaert, Allen J. Scott
R5,726 Discovery Miles 57 260 Ships in 12 - 17 working days

This collection of essays provides a review and restatement of concepts and analytical insights about the relations between the dynamics of the production system and urban society. A number of questions underline the arrangement of the book, and constitute the central debates in the individual chapters. These questions include: how have large cities and city systems developed in the context of economic globalization and the restructuring processes of the international economy?; what are the restructuring strategies of firms within the urban economy?; how have social and political harmonization and polarization in urban society been affected by entrepreneurial strategies?; and what has been the response of other urban participants, and in particular local authorities to economic restructuring?

Innovation in Technology Alliance Networks (Hardcover, illustrated edition): Charmianne E. A. V Lemmens Innovation in Technology Alliance Networks (Hardcover, illustrated edition)
Charmianne E. A. V Lemmens
R2,899 Discovery Miles 28 990 Ships in 12 - 17 working days

This book studies the dynamics of alliance group formation in technology-based networks. The author attempts to develop the concept of alliance blocks from a social network perspective, and explores the relationship between alliance block membership and innovative performance in a changing technological environment. The book demonstrates that as an alliance network grows, the likelihood of alliance block formation also increases. The author presents evidence that pursuing a block membership strategy favourably affects innovative performance. This is true for conditions of both cumulative and disruptive technological change. However, over time the technology profiles of alliance block members tend to become more similar, which can eventually lead to a reduction in innovative activity. She also reveals that, when compared to their non-member counterparts, firms in alliance blocks are likely to apply for more patents, hold more central positions in the network, have larger revenues and undertake more R&D intensive research. In addition, they are also inclined to originate from an Asian background. This is the first book to propose a well-developed theoretical framework, supported by empirical evidence, to explain alliance block formation processes and their effect on innovative performance. As such, it fills a substantial gap in the literature on competitive rivalry among alliances, an increasingly important area of research. It will be essential reading for academics and practitioners in the fields of industrial organization, strategic management, technological alliances, competition and innovation studies.

Japanese Exports and Foreign Direct Investment - Imperfect Competition in International Markets (Hardcover): Hideki Yamawaki Japanese Exports and Foreign Direct Investment - Imperfect Competition in International Markets (Hardcover)
Hideki Yamawaki
R1,574 Discovery Miles 15 740 Ships in 12 - 17 working days

This book addresses the question of how competition takes place in international manufacturing industries. It examines patterns of rivalry among firms from different countries across national boundaries and their influences on international trade and investment. By using various data on Japanese firms in manufacturing industries from the late 1950s through the early 2000s, the first part of this book presents a series of empirical analyses that examines effects of market structure on export pricing, linkages of domestic and foreign market structures on trade performance, and patterns of oligopolistic interactions among firms from different countries in exporting. The second part of this book deals with the impact of strategic interactions on foreign direct investment. In particular, the book examines 'bunching' in foreign direct investment, strategic interactions in intra-industry cross-market foreign direct investment, and their effects on entry patterns and post-entry performance.

Systems of Innovation: Growth, Competitiveness and Employment (Hardcover): Charles Edquist, Maureen McKelvey Systems of Innovation: Growth, Competitiveness and Employment (Hardcover)
Charles Edquist, Maureen McKelvey
R15,113 Discovery Miles 151 130 Ships in 12 - 17 working days

This comprehensive two volume collection is designed to introduce the reader to the systems of innovation literature. This is the first time that one major reference collection brings together some of the best known and most provocative literature from a variety of different perspectives, such as national, sectoral and regional systems of innovation. Classics such as the seminal papers by Schumpeter and List as well as modern authors are included, and the collection focuses on issues of economic growth, competitiveness and employment. Systems of Innovation will be essential reading for researchers and practitioners and will be an invaluable source of reference for use in innovation courses at university level.

Handbook of Research on Competitive Strategy (Paperback): Giovanni Battista Dagnino Handbook of Research on Competitive Strategy (Paperback)
Giovanni Battista Dagnino
R1,769 Discovery Miles 17 690 Ships in 12 - 17 working days

The Handbook of Research on Competitive Strategy presents a comprehensive state-of-the-art picture of current strategic management issues and demarcates the major investigation strands that are likely to shape the field into the future. The Handbook is the outcome of a far-reaching endeavor including new contributions from highly-reputed experts around the world, outlining the conceptual and empirical advancements and assessing the promises and practical relevance of the competitive strategy field. Looking at key areas such as alliances and innovation, ownership and networks, coopetition and entrepreneurship, multinational and trust management, and firm's financial structures and business models, the book sets a research agenda for the future of competitive strategy research. Gathering various solid branches of investigation that revolve around specific theories and applications (such as the socio-cognitive perspective, the strategy-as-practice view, and the most recent developments in competitive dynamics and the resource-based perspective of the firm), this inspiring and thought-provoking Handbook will provide executives, entrepreneurs, students and scholars in management with many insights into the nature and process of competitive strategy emergence, configuration and development. Contributors: A. Arikan, A. Arino, J.B. Barney, J.A.C. Baum, A. Capasso, R. Casadesus-Masanell, B. Cassiman, S. Castaldo, A. Chintakananda, M.C. Cinici, G.M. D'Allura, G.B. Dagnino, E. Dalpiaz, V. Della Corte, M.C. Di Guardo, R.L.M. Dunbar, R. Faraci, S. Ferriani, I. Filatotchev, N.J. Foss, E. Garcia-Canal, F. Garraffo, A. Giuliani, H.R. Greve, J.R. Harrison, M.A. Hitt, E.T. La Rocca, M. La Rocca, G. Lee, C. Markides, O. Meglio, A. Minichilli, G. Padula, V. Pisano, K. Premazzi, R. Ragozzino, R.K. Reger, P. Regner, J.J. Reuer, J.E. Ricart, V.P. Rindova, G.D. Santangelo, M. Sciarelli, W. Shen, M. Sorrentino, C. Stadler, G. Walker

Agile Marketing - Unlock Adaptive and Data-driven Marketing for Long-term Success (Hardcover): Neil Perkin Agile Marketing - Unlock Adaptive and Data-driven Marketing for Long-term Success (Hardcover)
Neil Perkin
R2,602 Discovery Miles 26 020 Ships in 12 - 17 working days

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi. Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future.

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