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Books > Business & Economics > Business & management > Business competition
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Uncertainty in Entrepreneurial Decision Making - The Competitive Advantages of Strategic Creativity (Hardcover)
Loot Price: R3,474
Discovery Miles 34 740
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Uncertainty in Entrepreneurial Decision Making - The Competitive Advantages of Strategic Creativity (Hardcover)
Series: Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth
Expected to ship within 12 - 19 working days
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Uncertainty in Entrepreneurial Decision Making fills an existing
gap in understanding three key concepts of business management:
entrepreneurship, uncertainty, and strategy. By extending the
impact of uncertainty on entrepreneurship and the role of strategy
in reducing uncertainty, Petrakis and Konstantakopoulou emphasize
that uncertainty can be converted into creative advantage. Given
that the business environment is changing both very quickly and
very often, any wrong decisions taken can lead to devastation. This
exciting new volume explains the reasons why we cannot see the
complete the future and our position in it. This uncertainty
affects entrepreneurship and how it can be turned into a
competitive advantage for businesses sustainability.
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