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Books > Business & Economics > Business & management > Business competition

Risk-Based Performance Management - Integrating Strategy and Risk Management (Hardcover): A. Smart, J. Creelman Risk-Based Performance Management - Integrating Strategy and Risk Management (Hardcover)
A. Smart, J. Creelman
R2,224 Discovery Miles 22 240 Ships in 10 - 15 working days

The world of business has undergone unparalleled change in recent years as a result of dramatic social, economic and political events. Senior managers are faced with a business landscape that bears little resemblance to the world in which they began their careers and are challenged with more risks than ever before.
A new model for management in a new time, this book introduces the Risk-Based Performance Management methodology. This pioneering and practical framework enables senior management to understand, manage and control the risks facing their organizations while exploiting emerging opportunities to gain and maintain competitive advantage. By establishing the wider context of change within business, from the Credit Crunch, the upheaval of the Arab Spring, the uncertainty created by the Euro-zone Crisis and the increasing global influence of social media, the authors explain how and why a revolution is taking place in how organizations are structured, regulated and go to market. This results-focused guide to embedding risk management into strategic and operational decision-making gives executive teams the tools to align their risk-taking to strategy, enabling them to drive sustainable success while operating within appetite.

Can Japan Compete? (Hardcover): M. Porter, H. Takeuchi, M. Sakakibara Can Japan Compete? (Hardcover)
M. Porter, H. Takeuchi, M. Sakakibara 2
R1,415 Discovery Miles 14 150 Ships in 18 - 22 working days

Can Japan Compete? is a major new development of Michael Porter's theory of competitive positioning, in which he examines the 'two Japans' - one highly competitive and one highly uncompetitive. Porter draws upon previously unseen research to set the record straight on what did and did not happen during the 'Japanese Miracle'. This book represents a major contribution to the understanding of Japan and a major new strategic analysis from the world's leading thinker on strategy.

Strategic Groups, Strategic Moves and Performance (Hardcover): Herman Daems, Howard Thomas Strategic Groups, Strategic Moves and Performance (Hardcover)
Herman Daems, Howard Thomas
R2,997 Discovery Miles 29 970 Ships in 10 - 15 working days

Hardbound. This volume provides a collection of papers at the cutting edge of competitive strategy, analyzing and assessing the role and value of strategic moves and groups in industry. Theoretical models are supplemented by empirical studies on the dynamics of competitive moves and the link between strategic groups and performance.Linking commentaries and extensive reviews of research issues make this a comprehensive survey of the subject. The book will be of value to corporate strategists, consultants, senior managers, as well as academics concerned with research into competitive strategy.

Competition Policy in Europe (Hardcover, 2004 ed.): K. Van Miert Competition Policy in Europe (Hardcover, 2004 ed.)
K. Van Miert; Edited by Johann Eekhoff
R2,790 Discovery Miles 27 900 Ships in 18 - 22 working days

The modern industrial states desperately need more competition in order to generate growth and employment. Although the European Union pushed its member states to open several sectors to competition, there is much left to be done. At the same time powerful interest groups try to avoid or to reduce competition on European labour markets, in the health systems, in the transport and energy sector, in public services, and in many other areas. This book shows that there is much to be gained from intensifying competition and that especially consumers would benefit. One task is to lay a sound basis for the application of competition. The other task is to implement and guarantee competition. The authors cover both issues.

Competition in a Consolidating Environment (Hardcover, 2008 ed.): Robert A. Schwartz, John Aidan Byrne, Antoinette Colaninno Competition in a Consolidating Environment (Hardcover, 2008 ed.)
Robert A. Schwartz, John Aidan Byrne, Antoinette Colaninno
R2,653 Discovery Miles 26 530 Ships in 18 - 22 working days

Competition between market centers is a driving force for innovation, dynamic growth, and reasonable pricing structures. Consolidating the order flow amasses liquidity, sharpens price discovery, and lowers trading costs. This book addresses such timely topics as the impact of technology on financial markets and includes contributions from prominent academics, policymakers and professionals in the field. It is the latest title in established conference proceedings series.

Southeast Asia in the Global Economy - Securing Competitiveness and Social Protection (Hardcover): Southeast Asia in the Global Economy - Securing Competitiveness and Social Protection (Hardcover)
R1,612 R1,315 Discovery Miles 13 150 Save R297 (18%) Ships in 18 - 22 working days

While economic globalization benefited Southeast Asia, especially during the 1990s boom, the region now seems to be caught between two emerging economic giants - China and India. What challenges and opportunities does the rise of China and India pose for Southeast Asia and how should policy-makers respond? Are bilateral free trade arrangements and bilateral economic partnerships a boon or bane for competitiveness? In identifying approaches and strategies to coping with these challenges and leveraging on the opportunities available, this book also links the quest for competitiveness with the necessity of social protection. The link comes in the form of the people who work for firms as human resources, and as users and innovators of technology. The book acknowledges and discusses the problems of inadequate technological and innovative capacity and the problems of managing labour productivity in Southeast Asia. However, the book also cautions against focusing on people solely as productive labour, whether in production or the knowledge sector. By highlighting the adverse social, economic and political consequences of ignoring social protection issues and challenging the myth that addressing social protection undermines competitiveness, the book emphasizes the social responsibilities incumbent on governments and firms in this age of growing economic insecurities.

Mergers & Acquisitions - A South African Overview (Paperback, 4th Edition): Suzette Viviers, Pierre Erasmus, Nadia Mans-Kemp,... Mergers & Acquisitions - A South African Overview (Paperback, 4th Edition)
Suzette Viviers, Pierre Erasmus, Nadia Mans-Kemp, Henk Kriek
R675 R599 Discovery Miles 5 990 Save R76 (11%) Ships in 5 - 10 working days

Properly conceived and executed mergers and acquisitions (M&As) have the potential to unlock value for a wide range of corporate stakeholders. However, many of these transactions fail to deliver the expected outcomes.

In this fourth edition of Mergers and Acquisitions: A South African overview, the most important factors that contribute to M&A failure are identified. Suggestions are also provided on how to avoid the identified pitfalls in future endeavours.

The book fills an important gap in the academic literature on M&As in South Africa post-2020. Not only is considerable attention given to the strategic objectives prompting business combina- tions and restructurings, but several valuation techniques are also presented to determine the fair value of a target. Numerous case studies are included to highlight the implications. Focus is furthermore placed on the importance of due diligence investigations and post-intergration analyses.

Real-life examples, practical exercises, quick quizzes, multiple choice questions and long questions are included to enhance the reader's understanding of key concepts and calculations.

All four authors are Professors in the Department of Business Management at Stellenbosch University.

The New World of Work - Shaping a Future that Helps People, Organizations and Our Societies to Thrive (Hardcover): Peter Cheese The New World of Work - Shaping a Future that Helps People, Organizations and Our Societies to Thrive (Hardcover)
Peter Cheese
R2,858 R2,264 Discovery Miles 22 640 Save R594 (21%) Ships in 18 - 22 working days

Work has changed forever. How can HR and leaders adapt? How can they deal with the wellbeing and productivity crisis, address the skills gap and build better organizations? This book has the answer. Written by a leading voice in the people profession, The New World of Work takes an evidence-based approach to provide practical advice on how the business and employees can succeed. It covers how to combat stalling productivity, poor wellbeing and the increase in mental health issues in the workplace as well as the need for agile learning, ways to close the skills gap and a refreshingly realistic look at the impact of technology. There is also essential discussion of job design, flexible working, diversity and inclusion (D&I) and how to engage both an ageing workforce and new Gen Z recruits. This book also includes guidance on how to build a business which is responsible, trustworthy and transparent, is based on the principles of 'good work' and is one that employees are proud to work for. With global examples and case studies from private and public sector organizations, The New World of Work is the book that HR and business professionals need to seize the opportunity and allow both the business and its people to succeed.

Strategies in Global Competition (RLE International Business) - Selected Papers from the Prince Bertil Symposium at the... Strategies in Global Competition (RLE International Business) - Selected Papers from the Prince Bertil Symposium at the Institute of International Business (Hardcover)
Neil Hood, Jan-Erik Vahlne
R5,511 Discovery Miles 55 110 Ships in 10 - 15 working days

The main thrust of Part 1 is to give some understanding of the concept of 'global competition'. In doing so, the chapters rely heavily on industrial studies. Part 2 deals with two different aspects of this change viewed from two different perspectives. The one is economic and more macro: the other political and social and more micro, being concerned with the way in which companies have to utilize their various organisational units and integrate information on a fragmented environment into a strategic whole. Part 3 deals specifically with technology, as the particular segment of the environment which often has the largest impact on future strategies. In Part 4 the perspective of global competition is applied at industry, country and company levels and it is shown that this perspective adds new dimensions to old problems. The final parts address the problem of management in global competition.

Alternative Theories of Competition - Challenges to the Orthodoxy (Hardcover): Jamee K. Moudud, Cyrus Bina, Patrick L. Mason Alternative Theories of Competition - Challenges to the Orthodoxy (Hardcover)
Jamee K. Moudud, Cyrus Bina, Patrick L. Mason
R4,657 Discovery Miles 46 570 Ships in 10 - 15 working days

The history of policymaking has been dominated by two rival assumptions about markets. Those who have advocated Keynesian-type policies have generally based their arguments on the claim that markets are imperfectly competitive. On the other hand laissez faire advocates have argued the opposite by claiming that in fact free market policies will eliminate "market imperfections" and reinvigorate perfect competition. The goal of this book is to enter into this important debate by raising critical questions about the nature of market competition in both the neoclassical and Kaleckian traditions By drawing on the insights of the classical political economists, Schumpeter, Hayek, the Oxford Economists' Research Group (OERG) and others, the authors in this book challenge this perfect versus imperfect competition dichotomy in both theoretical and empirical terms. There are important differences between the theoretical perspectives of several authors in the broad alternative theoretical tradition defined by this book; nevertheless, a unifying theme throughout this volume is that competition is conceptualized as a dynamic disequilibrium process rather than the static equilibrium state of conventional theory. For many of the authors the growth of the firm is consistent with a heightened degree of competitiveness, as the classical economists and Schumpeter emphasized, and not a lowered one as in the conventional 'monopoly capital' and imperfect competition perspectives. Contributions by Rania Antonopoulos, Serdal Bahce, Cyrus Bina, Scott Carter, Benan Eres, Jason Hecht, Jack High, William Lazonick, Andreis Lazzarini, Fred S. Lee, J. Stanley Metcalfe, Jamee Moudud, John Sarich, Anwar Shaikh, Persefoni Tsaliki, Lefteris Tsoulfidis, and John Weeks.

High Technology and International Competitiveness (Hardcover, New): Romesh Diwan, Chandana Chakraborty High Technology and International Competitiveness (Hardcover, New)
Romesh Diwan, Chandana Chakraborty
R2,542 Discovery Miles 25 420 Ships in 10 - 15 working days

Following World War II, the U.S. manufacturing sector emerged as the dominant industrial force in the world in virtually all areas, including productivity, market share, innovations, and capital investments. Though other countries have caught up with and surpassed the United States in many industries, Romesh Diwan and Chandana Chakraborty argue that America can recapture its dominant role by moving forcefully into high-technology industries. In this work, they examine competitiveness in a range of high-technology enterprises, analyzing the industries as an aggregate as well as through three specific examples: semi-conductors, telecommunications, and computers. The authors provide a complete understanding of the technical changes and developments that are taking place in U.S. high technology, and offer guidance to policy makers in promoting competitive strength. Their work defines and quantifies the high-tech industrial sector of the U.S, economy, and analyzes the productivity of this sector by utilizing a translog cost function, which provides information about the structure of the input-output relations in a particular industry. Using these functions, Diwan and Chakraborty answer quantitatively a number of questions relating to the growth of various inputs, productivities, and outputs, which lead to conclusions regarding the structure of production, costs, and capacity in U.S. industry. Their conclusions--that technical change is biased in the main in favor of capital and material, and that capital and skilled labor are complements--are consistent with new ideas and theories in the field. This work will be a valuable reference source for professional economists and policy experts, as well as for scholars and students in international trade, finance, and development.

Modelling Regional Scenarios for the Enlarged Europe - European Competitiveness and Global Strategies (Hardcover, 2008 ed.):... Modelling Regional Scenarios for the Enlarged Europe - European Competitiveness and Global Strategies (Hardcover, 2008 ed.)
Roberta Capello, Roberto P. Camagni, Barbara Chizzolini, Ugo Fratesi
R2,693 Discovery Miles 26 930 Ships in 18 - 22 working days

The aim of this book is to tackle the question of what the European territory will look like over the next fifteen years by providing quali-quantitative territorial scenarios for the enlarged Europe, under different assumptions on future globalisation strategies of BRIC (Brazil, Russia, India and China) and East and West European countries. The approach is as neutral as possible vis-a-vis the results, leaving to a new forecasting model, the MASST model, built by the authors, to produce the tendencies and behavioural paths of regional GDP and population growth in each individual European region under alternative assumptions on the competitiveness strategies of different blocks of countries. The results are accompanied by strong policy messages intended to encourage long-term strategic thinking among a wide range of actors, scientists and policy makers in response to the risks and opportunities that the European territory will face."

Beyond Competition - The Future of Telecommunications (Hardcover): D.McLean Lamberton Beyond Competition - The Future of Telecommunications (Hardcover)
D.McLean Lamberton
R5,907 Discovery Miles 59 070 Ships in 10 - 15 working days

Hardbound. The convergence of telecommunications, mass media and computer technologies has brought spectacular developments of ubiquitous intelligent interconnected systems. In the course of these evolutionary changes, debate and policy has swung again towards privatization, deregulation and increased reliance upon competition. Nevertheless, the underlying and powerful role of new information continues to bring so much restructuring and organizational change, that a reassessment of ideas about competition in this dynamic context, is essential. The aim of this volume is to provide an update of research and policy debates in this important field. An international perspective is provided with contributions from academic, business and governmental communities. The volume will be invaluable to researchers in telecommunications and information activities; decision-makers in industry, government and regulatory fields; consultants; and information service provide

Collaboration and Competition in Business Ecosystems (Hardcover, New): Ron Adner, Joanne E. Oxley, Brian S. Silverman Collaboration and Competition in Business Ecosystems (Hardcover, New)
Ron Adner, Joanne E. Oxley, Brian S. Silverman
R4,530 Discovery Miles 45 300 Ships in 10 - 15 working days

The research featured in this volume is devoted to understanding the competitive and collaborative challenges that firms face as they manage interactions with different actors in dynamic environments, in what are coming to be referred to as business or innovation 'ecosystems'. Rapid technological change, globalization, and recent financial turbulence have brought us to a point where managers are painfully aware that 'no man [or firm] is an island.' Success in business, in both the profit and non-profit sectors, increasingly relies upon collaboration with upstream suppliers, alliance partners, and downstream complementors. This volume presents new findings of how innovation and value are created in collaborative networks, specifically 'ecosystem analysis' and the unique roles of individual actors within this system

Corporate Management in Developing Countries - The Challenge of International Competitiveness (Hardcover): Alvin G. Wint Corporate Management in Developing Countries - The Challenge of International Competitiveness (Hardcover)
Alvin G. Wint
R2,537 Discovery Miles 25 370 Ships in 10 - 15 working days

Managers in developing countries, whether operating in the private or public sectors, are constantly aware of the problems of underdevelopment. Effective management of international business activities in developing countries can improve the competitiveness and development prospects of these countries and, in turn, the companies operating within them. But to do so, managers need a developing country perspective on international trade agreements, international finance, foreign exchange, and national financial management. These topics, as well as practical chapters on the management of export production, financing exports, government export programs, and international investment make this very valuable reading for executives and those interested in international business.

Privatisation and Its Limits in Central and Eastern Europe - Property Rights in Transition (Hardcover): H. Engerer Privatisation and Its Limits in Central and Eastern Europe - Property Rights in Transition (Hardcover)
H. Engerer
R2,669 Discovery Miles 26 690 Ships in 18 - 22 working days

Hella Engerer analyzes the emergence, evolution, and theory of property rights and establishes the limits for privatization of state-owned enterprises in the transitional economies of Eastern Europe. She counters the assumption that reduction of the state sector helps to create the basis for a private property system, showing that privatization presupposes a stable framework for property. This is a major contribution to the understanding of the emerging economic order of Central and Eastern Europe.

Managing Green Technologies for Global Competitiveness (Hardcover): Christian Madu Managing Green Technologies for Global Competitiveness (Hardcover)
Christian Madu
R2,542 Discovery Miles 25 420 Ships in 10 - 15 working days

Environmental quality management is seen as a competitive strategy that could help a firm improve its bottom line. It is argued that being environmentally correct is good business that can provide competitive advantage to the firm in the long term and help it to survive and remain in business. To achieve environmental quality, top management must take the lead and refocus its objectives by redefining its customers. Rather than a focus only on direct customers who are consumers of the product, emphasis should be on the stakeholders of the environment since they can potentially influence the cost of doing business.

The book starts by tracing the relationship between technology and the environment. Clearly, the quality of life we enjoy today is, to a large extent, a result of technological advances. However, environmental pollution is a byproduct of such advances and has contributed in declining the quality of life. Sustainable development is increasingly seen as a way of both maintaining technological advances and environmental quality. However, many have argued against sustainable development without looking at its long-term goals and its potential of helping a business improve its bottom line and competitiveness. Clearly, there is a need for strategic planning in order to remain competitive through environmental quality planning. A corporate environmental quality model is, therefore, needed. Environmental quality management can also benefit from developments in the total quality management area. A great deal of attention is focused on how this could be achieved by adopting tools from total quality management, establishing environmental quality award programs, and conducting environmental quality assessment. The book concludes by focusing on the needs to conserve the earth's limited natural resources and discussing some of the major environmental laws in the United States designed to protect the environment.

Global Competition Between and Within Standards - The Case of Mobile Phones (Hardcover, New): Jeffrey L. Funk Global Competition Between and Within Standards - The Case of Mobile Phones (Hardcover, New)
Jeffrey L. Funk
R2,670 Discovery Miles 26 700 Ships in 18 - 22 working days

This book shows how the hybrid model, which uses both market and committee mechanisms, explains standard setting and firm competition in the mobile communications industry. The hybrid model explains why certain mobile communication standards like GSM have become global standards while others, for example digital standards supposed by US firms, have not become global standards. The hybrid model also explains why Nokia is the leading producer of mobile phones and Ericsson the leading producer of mobile infrastructure.

Pricing for Profit - How to Develop a Powerful Pricing Strategy for Your Business (Hardcover, Re-issue): Peter Hill Pricing for Profit - How to Develop a Powerful Pricing Strategy for Your Business (Hardcover, Re-issue)
Peter Hill
R3,949 Discovery Miles 39 490 Ships in 18 - 22 working days

Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should do. Pricing for Profit is the most practical guide on pricing available. Using a firm, profit-focused framework developed running real projects for real businesses, this book shows you how by getting your pricing structures right you can make a huge difference to your bottom line. It gives business owners, managers and leaders simple, achievable pricing strategies that will deliver sustainable business growth. Can you afford to leave money on the table? If not, Pricing for Profit is the guide for you.

Competition Policy and Development in Asia (Hardcover, 2005 ed.): D. Brooks, S. Evenett Competition Policy and Development in Asia (Hardcover, 2005 ed.)
D. Brooks, S. Evenett
R2,691 Discovery Miles 26 910 Ships in 18 - 22 working days

This book looks at the experiences of six Asian countries in terms of developing and implementing domestic competition policy. It analyzes how the choice of development policies impacts on the state of competition in each country and how competition contributes to development. The considerable variation in policies and experiences across the countries provides a rich source of information from which lessons and best practices can be drawn.

Technological Competition, Employment and Innovation Policies in OECD Countries (Hardcover, 1998 ed.): Paul J.J. Welfens, David... Technological Competition, Employment and Innovation Policies in OECD Countries (Hardcover, 1998 ed.)
Paul J.J. Welfens, David B. Audretsch, John T. Addison, Hariolf Grupp
R2,668 Discovery Miles 26 680 Ships in 18 - 22 working days

High unemployment rates in the period of an internationalization of economies and an intensified technological competition are the main problems that exist in most EU countries. Taking stock of unemployment patterns, technological trends and employment opportunities in the EU and the US is crucial for the reform debate in Europe. In continental Europe, major problems are an insufficient creation of new firms in innovative technology fields, inadequate labor market developments and inconsistent R&D policies. Founded on new data evaluations, the book presents an innovative analysis of these topics and shows opportunities for reforms.

Managing the Business Case for Sustainability - The Integration of Social, Environmental and Economic Performance (Hardcover):... Managing the Business Case for Sustainability - The Integration of Social, Environmental and Economic Performance (Hardcover)
Stefan Schaltegger, Marcus Wagner
R2,533 Discovery Miles 25 330 Ships in 10 - 15 working days

The difficulties in moving towards corporate sustainability raise the question of how environmental and social management can be integrated better with economic business goals. Over the last decade, the relationship between environmental and economic performance, and more recently the interaction between sustainability performance and business competitiveness, have received considerable attention in both theory and practice. However, to date, only partial aspects of the relationship between sustainability performance, competitiveness and economic performance have been studied from a theoretical as well as an empirical perspective. And, to date, no unique relationship has prevailed in empirical studies. A number of explanations have been put forward to explain this, including methodological reasons, such as the lack of statistical data, the low quality of that data, or the fact that such data is often available for short time periods only. Other theoretical explanations have been developed, such as the influence of different corporate strategies or the relatively small influence of environmental or sustainability issues as one factor among many on the economic or financial success of firms. So, how should the business case for sustainability be managed? This is the starting point for this book, which compiles insights on a large number of aspects of the link between sustainability performance, business competitiveness and economic success in an attempt to provide a comprehensive and structured view of this relationship. The book provides an unrivalled body of knowledge on the state of theory and practice in this field and identifies prospective future fields of work. The book includes: conceptual frameworks for the interaction of social, environmental and economic issues in business environments; case studies of companies that have successfully integrated social, environmental and economic issues; analyses of the causal and empirical relationship between environmental and/or social performance, business performance and firm-level competitiveness; concepts and tools useful for improving business value with proactive operational strategies; assessment of the factors influencing operational sustainability strategies and their economic impact; and comparisons of interactions between sustainability performance and firm competitiveness across industry sectors and countries. Managing the Business Case for Sustainability is the definitive work in its field: the most comprehensive book yet published on the theory and practice of managing sustainability performance, competitiveness, environmental, social and economic performance in an integrated way. It will be essential reading for managers, academics, consultants, fund managers, governments and government agencies, NGOs and international bodies who need a broad and comprehensive overview of the business case for sustainability.

Strategy-specific Decision Making: A Guide for Executing Competitive Strategy - A Guide for Executing Competitive Strategy... Strategy-specific Decision Making: A Guide for Executing Competitive Strategy - A Guide for Executing Competitive Strategy (Paperback, New)
William G. Forgang
R1,773 Discovery Miles 17 730 Ships in 10 - 15 working days

This comprehensive text provides a novel approach to business policy and strategic management for both undergraduate and advanced courses. While there are numerous theoretical and practical works on the design of a firm's strategy, sources of competitive strength, and the processes of strategic planning, this book focuses on the implementation of a firm's competitive strategy throughout all levels of the organization. William Forgang presents strategic analysis from the operations level of the firm, using a cohesive case study to highlight key themes throughout the book. He provides students with the tools to assess the choices that result in a unified implementation of a firm's strategy, and the realization of financial goals. Strategy-specific decision making is an essential tool for students who are engaged in case study analysis or managing a firm in computer-based simulation, and the text features an instructor's and student's simulation guide with sample questions and assignments as well as end-of-chapter and in-chapter exercises and discussion questions.

Economic Theory and Western European Intergration (Hardcover): Tibor Scitovsky Economic Theory and Western European Intergration (Hardcover)
Tibor Scitovsky
R6,746 Discovery Miles 67 460 Ships in 10 - 15 working days

The union of Western Europe poses many complex and technical obstacles. Analysing the advantages as well as the difficulties, the book discusses competition and the nature and direction of the increased pressures it brings to bear upon entrepreneurial activity, through which the effects of economic union will mostly be felt.

Marketplace Masters - How Professional Service Firms Compete to Win (Hardcover): Suzanne Lowe Marketplace Masters - How Professional Service Firms Compete to Win (Hardcover)
Suzanne Lowe
R1,477 Discovery Miles 14 770 Ships in 10 - 15 working days

In today's knowledge-based economy, service professionals, such as consultants, lawyers, accountants, architects, advertising agencies, IT specialists, and financial advisors, face a dazzling array of opportunities and challenges. In order to compete effectively, they need a disciplined approach for detecting market shifts, harnessing their competitive advantages, and developing service offerings that will attract the most profitable clients. Drawing from a five-year study covering thousands of firms, Suzanne Lowe presents the three building blocks of a market-driven infrastructure--looking out, digging deeper, and embedding innovation--and identifies eleven core skills that any service firm can apply to master the marketplace and achieve lasting competitive success. Integrating insights from the fields of marketing, service management, planning, and entrepreneurship, and showcasing the successful strategies of such firms as Towers Perrin, DDB Worldwide, and Egon Zehnder International, Lowe shows service professionals how to gather intelligence about their clients, competitors, and marketplace; promote a market-driven culture throughout the organization; and engage in continuous research and development to introduce new services. Mastering these skills will enable readers to be better prepared to face changes in the market, and make decisive, informed decisions about opportunities that will prove right in the long term.

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