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Books > Business & Economics > Business & management > Business competition
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Global Competition Between and Within Standards - The Case of Mobile Phones (Hardcover, New)
Loot Price: R3,040
Discovery Miles 30 400
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Global Competition Between and Within Standards - The Case of Mobile Phones (Hardcover, New)
Expected to ship within 10 - 15 working days
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This book shows how the hybrid model, which uses both market and committee mechanisms, explains standard setting and firm competition in the mobile communications industry. The hybrid model explains why certain mobile communication standards like GSM have become global standards while others, for example digital standards supposed by US firms, have not become global standards. The hybrid model also explains why Nokia is the leading producer of mobile phones and Ericsson the leading producer of mobile infrastructure.
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