Competition, or the freedom to enter into a market, contributes greatly to the differentiation of human activities and therefore to economic progress. This fascinating book highlights the similarities between human systems at both the micro and macro level, and demonstrates how competition can positively affect the economic workings of firms and countries.Pascal Salin explores a number of issues associated with competition and human diversity, with a particular focus on the European Union. Topics addressed include globalization and regulation, tax harmonization, monetary integration and currency issues, economic and monetary policies, and financial crises. The book concludes with a thorough discussion of the underlying economic theory and the vital differences between the Austrian approach and mainstream thought. This book will appeal to scholars and students of Austrian and public choice economics.

Organization Development (OD) is key to ensuring that organizations and their people can adapt to and engage in ongoing change in today's fast-paced and competitive world. How can those responsible for managing change determine the most appropriate course of action for their organization's needs and maximize capability? Written by two of the leading experts in the field, Organization Development is an essential guide to the theories, practices, tools and techniques for achieving success. It explores the role of HR in relation to OD, and connected areas such as organization design, building organizational agility and resilience, and culture change. Alongside international case studies from organizations including Ernst & Young, Nationwide, Lockheed Martin and the University of Sheffield, UK, this revised third edition of Organization Development contains new chapters on building an adaptive culture of learning and innovation and organization health and 'use of self'. With fresh material on digitization, OD in SMEs, and competence profiles, this is an indispensable handbook to understanding, communicating and implementing organization development approaches for both experienced practitioners and students.

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi. Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future.

The family business has been the most prevalent and pervasive form of business in many countries and raises particular questions concerning succession and governance and in particular the relationships between management, board members and family members. This book is a collection of articles by leading thinkers and practitioners on the family business which covers such issues as assuring a healthy family business, family strategy, governance and succession.

This thought-provoking book explores the influences of market competition and diverse behaviors of economic agents on economic performance, particularly dynamic economic performance. Clem Tisdell illustrates - within evolutionary, dynamic and static contexts - how diversity can improve or impede economic performance. He addresses the fact the role of diversity in improving economic performance has been neglected by economic theorists by making economic diversity a focal point of economic analysis. In particular, special attention is given to the value of economic diversity and economic imperfections in improving the performance of economic processes in particular identified situations. Limitations of using market-like mechanisms for managing public bodies and business firms are discussed and the value of business cooperation (economic mutualism) as a means for improving economic performance is examined. It is also observed that as economies develop, different forms of economic competition and business cooperation evolve. Challenging yet accessible, this book will prove a stimulating read for academics and students in the fields of economics, industrial organization and business and management.

WINNER: Business Book Awards 2018 - 'Selling The Dream' category (1st edition) In an increasingly competitive professional services sector, it is vital that firms have an effective tendering strategy. The advantages gained from winning and retaining clients can be transformative, and the cost of losing key tenders can be catastrophic. Strategic Tendering for Professional Services provides end-to-end best practice guidance, from the crucial decision of which request-for-proposals to respond to, right through to the all important face-to-face presentation and post-pitch follow-up. Now in its second edition, this practical book captures insights from both sides of the market through interviews with both proposal professionals and decision makers from the client side. Focusing on key considerations, including the need for diversity and inclusion, providing evidence of global citizenship and how public sector pitching differs from the private sector, this book is packed with features and tools to help professionals turn guidance into practice. Strategic Tendering for Professional Services is the essential guide to improving your pitches, honing your tendering skills and boosting your win rate.

Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past. Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way. Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.

In an age in which it is increasingly necessary for nations to consider their competitiveness and at a time when the world economy is facing recession, this book explores the possible trajectory of ASEAN - arguably one of the most dynamic areas in the world - as a regional economic and political bloc. This important and timely study focuses on the role of foreign direct investment in advancing the performance of ASEAN and the competitiveness of its firms, whereas other studies typically focus solely on the role of trade. The expert contributors - an interdisciplinary assembly of economists, lawyers and political scientists - present a comprehensive view of ASEAN's experiences over the past decade, addressing the industrial competitiveness of ASEAN and analysing the role of MNEs against the background of the challenges of integration. They illustrate that regional integration will only be a success if ASEAN's linkages are broadened with global partners through negotiations of Free Trade Agreements. The book concludes that although much still remains to be done, and many promises are still to be unveiled, ASEAN's `coming of age' is a historic milestone. Competitiveness of the ASEAN Countries will appeal to a broad readership including students, academics and researchers with an interest in Asian studies, international business, international economics and international law.

When analysing customer experience, there is often a disconnect in the kind of customer experience senior leadership believes their organizations deliver and what consumers say they actually receive. Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a sustained competitive advantage for businesses. In uncovering this essential strategic challenge, this book explores the need to create customer experiences by design utilizing data, as well as the importance of engaging with the voice of the customer, the employee and the process in managing the customer journey. In this book a range of real world insights are scrutinized from a variety of leading organizations; chapters explore a wide range of themes including how organizations create experiences, the customer journey, emotions, technology and the returns in designing improved experiences. This is an essential reading for marketing students, scholars and practitioners looking for understanding and insights in customer experience management.

This business book is great for leaders, middle managers and entrepreneurs interested in the following categories:

• Small Business
• Entrepreneurship
• Marketing
• Strategy
• Branding
• Customer Experience

Make it easy for customers to choose you; whatever your business, product or service.

With customers now subconsciously weighing up their massively expanded options in terms of purchase friction (how easy it is to spend) and shopping reward (the extras inherent to the buying experience); your job is to make it easy for them to choose you

When is high friction bad? Friction includes frustrations like putting a coin in a supermarket trolley lock, too many clicks, and hidden frictions from awkward presentation, process and offer. Reward includes quality of business support, amazing retail environments, even emotional issues such as trust and belonging.

When is high friction good? What value do different customers place on friction and reward across different buying scenarios? How can I benchmark against competitors? And, where are the big opportunities and where should we focus effort and resource? How do I market improved experiences to win customers?

Friction Reward teaches you how to understand, measure and improve every single possible customer interaction by applying techniques outlined in the book to your customer experiences and organisations.

Readers will:

• Create easier, faster and improved customer experiences by reducing friction and increasing reward.
• Discover how reducing friction attracts new customers, increases spend from existing ones and gives you a competitive advantage.
• Understand how the world's leading retailers, B2B sellers and public service providers are winning using these insights.
• Learn how to apply practical tools and technologies to their own customer and user scenarios both online and in the physical world.

Organization Development (OD) is key to ensuring that organizations and their people can adapt to and engage in ongoing change in today's fast-paced and competitive world. How can those responsible for managing change determine the most appropriate course of action for their organization's needs and maximize capability? Written by two of the leading experts in the field, Organization Development is an essential guide to the theories, practices, tools and techniques for achieving success. It explores the role of HR in relation to OD, and connected areas such as organization design, building organizational agility and resilience, and culture change. Alongside international case studies from organizations including Ernst & Young, Nationwide, Lockheed Martin and the University of Sheffield, UK, this revised third edition of Organization Development contains new chapters on building an adaptive culture of learning and innovation and organization health and 'use of self'. With fresh material on digitization, OD in SMEs, and competence profiles, this is an indispensable handbook to understanding, communicating and implementing organization development approaches for both experienced practitioners and students.

How can businesses transform to achieve competitive advantage in a digital-enabled world? How can managers and leaders create a culture that supports lasting change through these transformations? Building the Agile Business through Digital Transformation is an in-depth guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile, embed innovation and develop talent to succeed. This majorly revised second edition of Building the Agile Business through Digital Transformation contains new material on the culture and mindset challenges of shifting at scale from linear to agile working, and using data effectively in organizational decision-making. Full of practical advice, examples and real-life insights from organizations at the leading edge of digital transformation including AirBnb, Amazon and Google, this book is an essential guide to driving success by becoming an agile and digital native business.

The Competitive Advantage of Nations is one of the most influential business and management books of all time. Michael Porter's research identified the fundamental determinants of national competitive advantage in an industry and how they work together to give international advantage. The findings are rich in implications for firms and governments and set the agenda for discussions of global competition. The book was an extraordinary achievement and had a profound effect upon management, policy-makers and academics worldwide. The core ideas of the book remain very relevant today and this new edition includes the original text in full with a new introduction by the author, which reviews the key themes and issues of the book in the light of subsequent developments. This book represents one of the very few must buys in business and management.

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

This collection brings together international experts from different continents to examine creativity and innovation in the cultural economy. In doing so, the collection provides a unique contemporary resource for researchers and advanced students. As a whole, the collection addresses creativity and innovation in a broad organizational field of knowledge relationships and transactions. In considering key issues and debates from across this developing arena of the global knowledge economy, the collection pursues an interdisciplinary approach that encompasses Management, Geography, Economics, Sociology and Cultural Studies.

Competitiveness becomes a growing concern for developing countries as they liberalise their economies and open up to global trade, investment and technology flows. They fear that liberalisation by itself may not, in the presence of market and institutional deficiencies, lead to the optimal allocation of resources. In particular, it may lead to the realisation of static rather than dynamic comparative advantages - a threat to sustained growth in a world of rapid technical change. This book draws together recent contributions by Sanjaya Lall - a leading authority on international investment, technology and industrial policy - on competitiveness and its major determinants. It draws upon his wide experience of competitiveness analysis in Asian and African countries and his recent work on technology and skills. It contains his most important published material as well as previously unpublished articles, and will be of interest to students, researchers and policy analysts interested in industrial development, technology and human resources.

Globalisation has had a major impact on manufacturing competitiveness and industrial development in transitional and developing economies. This up-to-date book critically examines the experience of a wide range of countries, focusing on the policy challenges they face in the new global economy. The rising demand for manufactured goods is causing increased pressure on developing and transitional countries to introduce policies aimed at enhancing productivity, mobilising resources, building capabilities and changing internal structures. Yet policymakers face difficult trade-offs between allocative efficiency and sustainable development. This book begins by looking at key policy issues in manufacturing including international best practices, policy convergence and policy benchmarking. The discussion then moves on to discuss the measurement of manufacturing competitiveness and the policies necessary for companies to compete successfully in the new global economy. The policy recommendations are underpinned through a wide range of case studies from different regions and countries. The book offers policymakers, scholars and researchers a unique perspective, and serves as a comprehensive guide for formulating policies vital for national industrial development and integration into the world economy. It will help those concerned with policy formulation in developing and transitional countries take informed decisions and better cope with the challenges and opportunities of the global economy.

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi. Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future.

You may not know it, but you are sitting on a goldmine. Your knowledge, passions, and skills can be transformed into a lucrative income stream that requires no college degree, zero employees, and less than $50 to get started. Whether it takes shape as a full-fledged business, a side hustle, or automated earnings is up to you! Before you can monetize what you know, you'll need to learn the dynamics of the knowledge economy. There's no one better to teach you than Graham Cochrane-business coach, YouTuber, and founder of The Recording Revolution, a once no-name blog about music turned 7-figure business that requires fewer than 5 hours per week of work. With How to Get Paid for What You Know, he provides a proven 6-step system for turning your ideas, skills, and passions into an income stream that puts money in your bank account day and night, whether you're working or not. In this book, you'll learn how to: Discover your idea and ensure it will be profitable, Build an audience, Package your knowledge into a highly desirable digital product, Sell online in an authentic and ethical way, Leverage simple online tools to market your product, and Automate the entire process so that income flows to you even when you're not working. Follow these steps and you'll be well on your way to creating better stability in your income and finding more fulfillment in your work and, ultimately, your life. How to Get Paid for What You Know is your essential guide to a new and better way to make a living.

WINNER: Business Book Awards 2018 - 'Selling The Dream' category (1st edition) In an increasingly competitive professional services sector, it is vital that firms have an effective tendering strategy. The advantages gained from winning and retaining clients can be transformative, and the cost of losing key tenders can be catastrophic. Strategic Tendering for Professional Services provides end-to-end best practice guidance, from the crucial decision of which request-for-proposals to respond to, right through to the all important face-to-face presentation and post-pitch follow-up. Now in its second edition, this practical book captures insights from both sides of the market through interviews with both proposal professionals and decision makers from the client side. Focusing on key considerations, including the need for diversity and inclusion, providing evidence of global citizenship and how public sector pitching differs from the private sector, this book is packed with features and tools to help professionals turn guidance into practice. Strategic Tendering for Professional Services is the essential guide to improving your pitches, honing your tendering skills and boosting your win rate.

Societal Entrepreneurship and Competitiveness examines the role of society in the creation of entrepreneurial opportunities. As society undergoes demographic shifts, cultural change and technological advancement, the way individuals, companies and institutions see and react to entrepreneurship also diversifies. Chapters explore alternative dimensions of entrepreneurship by considering different societal components and assessing attitudes towards entrepreneurship, specifically in terms of competition. By focusing on competitiveness, the book provides new conceptual approaches to understanding societal entrepreneurship and considers future developments. Utilizing an international and interdisciplinary approach to examining contemporary societal entrepreneurship, the book includes research on areas such as student entrepreneurship within Australian Universities, technology-based entrepreneurship within Turkey, and microfinance and necessity entrepreneurship within Ghana. The book will benefit researchers working in the fields of sociology, anthropology and business management, and will develop practitioners' understanding of the impact society has on entrepreneurship and entrepreneurial behavior.

The Pacific Alliance treaty has created one of the most competitive and fastest growing economies in the world. In this multi-disciplinary study, authors Monica Blanco-Jimenez and Jesus Cruz Alvarez investigate top industries and the cultural, political and entrepreneurship practices that impact the economic and competitive development of its members. Divided into six parts, the contributors to this volume show the global strategies and synergies that are part of one of the world's most competitive trade zones. Part I explores how this regional integration was build, while Part II presents comparative studies about competitiveness in the automotive industry and Part III offers two studies on Mexico's exports. Part IV, V and VI focus on Peru, Colombia and Chile respectively, looking across social entrepreneurship, corporate social responsibility and social development. Containing the most recent research in international business and relations, this book will help researchers, students and entrepreneurs get to the roots of competitiveness and sustainable growth.

"Jon and Andy lay out a road-map for great brand management, packed with the essentials of brand theory and practical tips to make it happen. It does for brand management what the Haynes workshop manuals do for cars." Peter Gowers, Chief Executive, InterContinental Hotels Group, Asia-Pacific "Brands are about difference and personality. This book really is different. It makes you think and makes you smile!" Peter Fisk, The Genius Works "Branding isn't rocket science but it sometimes pretends to be. Here's abook without such pretensions, a book to make you smile, learning while you smile." John Simmons, Director, The Writer "an enjoyable read full of practical tips. There is far too much jargon in business generally and in branding and communications in particular, this book is an entertaining antidote to that" Mike Lee, OBE, CEO Vero Communications Humorous, practical and everything you need to know about branding. This is a different kind of business book. You will find no jargon or dense, theory-laden text. Building a brand with impact is one of the most important tasks that any business faces. Few people understand how to actually go about creating an effective brand. This book is a no holds barred guide to what brand building is, what it isn't and exactly what you have to do to build your brand. Be inspired by real-life stories from the people who did and didn't mess with their logo and succeeded or failed as a result. Read the stories from big-name brands like Orange, M&S, Red Bull, Apple, Innocent, PwC and FCUK. There are numerous brand books but they either fall into the dull, worthy and theoretical which nobody reads or they tell case studies of famous brands which are soon out of date and which do not easily translate into practical advice. This book is unashamedly the antidote to that. It will tell you all you need to know about branding and entertain you at the same time.

Entrepreneurship has been the focus of considerable interest in the policy and business circles in the past two decades. Against a backdrop of the recent global recession, downsizing by large firms and problems of inequality and unemployment in many countries in Europe and Africa, it is realized that vigorous entrepreneurship is critical for sustainable job creation, and for boosting tax revenue and economic growth in a society. This book provides current research on entrepreneurship and firm performance. The first chapter examines the nature of entrepreneurship by selectively drawing from the economic, management and psychological schools, and then presents an integrated electric view of entrepreneurship based on the different schools of thought. Chapter two theoretically examines the influence of international non-governmental organizations (INGOs), on local and international entrepreneurial activity stemming from emerging markets in light of globalisation and the aftermath of the global economic crisis. Chapter three examines the moderating effect of prior functional and prior founding experiences of the founders on the relationship between ecosystem and new venture growth. Chapter four justifies both theoretically and scientifically the emotional and social aspects of gender, and offers a new arena for sketching the figures of a man and a woman entrepreneur. Chapter five discusses topics of entrepreneurship in Brazil, focusing on psychosocial elements which impact entrepreneur's agency and considering cultural, social and psychological aspects which singularize such practice, potentially distinguishing it from other countries' experiences. Chapter six analyzes the situation of social entrepreneurship in Lithuania, emphasizing its policy and practice in the European Union (EU) context, striving for youth involvement in becoming social entrepreneurs. Chapter seven conducts an initial insight on the link between entrepreneurial motivations and performance in microfinance institutions (MFIs). The last chapter proposes a multidimensional approach to the study of entrepreneurship.

FINALIST: Business Book Awards 2020 - HR & Management Category HR's contribution to the business goes beyond its traditional role of managing hiring, discipline and payroll. Strategic Human Resource Management is a practical guide for all those in HR roles to support wider organizational goals and objectives whilst developing and engaging individual employees through focussing on the concept of 'People Experience'. Drawing upon tools, exercises and case studies, this complete resource covers the core areas that are essential to achieving competitive advantage through understanding yourself, your business, your industry and your profession. Strategic Human Resource Management shows how to hone the personal skills needed to excel in HR and leadership positions, such as authenticity, network building and managing stakeholder relationships, alongside the importance of focussing on self-care and mental wellbeing. This book provides guidance on building competitor awareness, markets and channels, trends and forecasting and interpreting financial results in order to build commercial acumen. Career frameworks, professional accreditation and the importance of continued personal and professional development are also explored, in addition to technological trends and the future of work in a changing business environment. This comprehensive toolkit is an indispensable resource for HR professionals who want to implement HR practices that benefit the business and its workforce, and make an impact within their organization and profession.