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Brand Romance - Using the Power of High Design to Build a Lifelong Relationship with Your Audience (Hardcover) Loot Price: R1,938
Discovery Miles 19 380
Repayment Terms: R182 pm x 12*
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Brand Romance - Using the Power of High Design to Build a Lifelong Relationship with Your Audience (Hardcover): Y. Kusume, N...

Brand Romance - Using the Power of High Design to Build a Lifelong Relationship with Your Audience (Hardcover)

Y. Kusume, N Gridley

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Loot Price R1,938 Discovery Miles 19 380 | Repayment Terms: R182 pm x 12*

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For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use high design principles to build a truly loved brand.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: November 2013
First published: 2013
Authors: Y. Kusume • N Gridley
Dimensions: 216 x 140 x 20mm (L x W x T)
Format: Hardcover - Cloth over boards / With dust jacket
Pages: 235
ISBN-13: 978-1-137-36900-0
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Business competition
Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 1-137-36900-0
Barcode: 9781137369000

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