0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Buy Now

Advanced Introduction to Advertising (Hardcover) Loot Price: R2,919
Discovery Miles 29 190
Advanced Introduction to Advertising (Hardcover): Patrick De Pelsmacker

Advanced Introduction to Advertising (Hardcover)

Patrick De Pelsmacker

Series: Elgar Advanced Introductions series

 (sign in to rate)
Loot Price R2,919 Discovery Miles 29 190 | Repayment Terms: R274 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline-online shift? Key Features include: Theoretical analysis of how advertising works with specific research insights and practical cases Discussion of the ethical ramifications, pitfalls and societal consequences of current advertising practice An overview of the many contemporary advertising formats that are present today, discussing the various stages in the advertising planning process, and analyzing their effects. This Advanced Introduction will be a valuable resource for higher education students and teachers in business, marketing and communication sciences. It will also be beneficial for advertising professionals and brand managers who are interested in a concise structured overview of the important issues that matter in planning, carrying out and measuring the results of advertising campaigns.

General

Imprint: Edward Elgar Publishing Ltd
Country of origin: United Kingdom
Series: Elgar Advanced Introductions series
Release date: 2022
Authors: Patrick De Pelsmacker
Dimensions: 216 x 138mm (L x W)
Format: Hardcover
Pages: 192
ISBN-13: 978-1-80220-088-1
Categories: Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
Promotions
LSN: 1-80220-088-6
Barcode: 9781802200881

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
R711 R649 Discovery Miles 6 490
The Book Every Marketer Should Most…
Paperback R340 R304 Discovery Miles 3 040
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R649 Discovery Miles 6 490
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R647 Discovery Miles 6 470
Our Master's Voice - Advertising
James Rorty Paperback R573 Discovery Miles 5 730
The History of Signboards - from the…
Jacob Larwood Paperback R768 Discovery Miles 7 680
bundle available
Book of Ideas, 2 - a journal of creative…
Radim Malinic Paperback R649 Discovery Miles 6 490
Rethinking Advertising as Paratextual…
Chris Hackley, Rungpaka A. Hackley Hardcover R2,549 Discovery Miles 25 490
Advanced Introduction to Advertising
Patrick De Pelsmacker Paperback R696 Discovery Miles 6 960
Research Handbook on Luxury Branding
Felicitas Morhart, Keith Wilcox, … Paperback R1,165 Discovery Miles 11 650
Promoting Consumer Engagement Through…
Monika Gupta, Priya Jindal, … Hardcover R7,123 Discovery Miles 71 230

See more

Partners