Vintage Advertising - An A to Z (Paperback)

How did the advertisers of the past sell magnetic corsets, carbolic smoke balls or even the first televisions? Which celebrities endorsed products? How did innovations in printing techniques and packaging design play a part in the evolution of advertising? And what can these items tell us about transport, war, politics and even the royal family? 'Vintage Advertising: An A to Z' takes a fresh look at historical advertising through a series of thematic and chronological juxtapositions. Richly illustrated from the John Johnson Collection of Printed Ephemera at the Bodleian Library, this book features a range of topics from Art to Zeitgeist, showcasing how nineteenth- and early twentieth-century advertisements often capture the spirit of their age and can be rich repositories of information about our past.

General

Imprint:	Bodleian Library
Country of origin:	United Kingdom
Release date:	April 2020
First published:	2020
Authors:	Julie Anne Lambert
Dimensions:	196 x 196 x 14mm (L x W x T)
Format:	Paperback - With flaps
Pages:	144
ISBN-13:	978-1-85124-540-6
Categories:	Books > Arts & Architecture > Antiques & collectables > Books, manuscripts, ephemera & printed matter Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	1-85124-540-5
Barcode:	9781851245406

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