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Research Handbook on Luxury Branding (Paperback) Loot Price: R1,101
Discovery Miles 11 010
Research Handbook on Luxury Branding (Paperback): Felicitas Morhart, Keith Wilcox, Sandor Czellar

Research Handbook on Luxury Branding (Paperback)

Felicitas Morhart, Keith Wilcox, Sandor Czellar

Series: Research Handbooks in Business and Management series

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Loot Price R1,101 Discovery Miles 11 010 | Repayment Terms: R103 pm x 12*

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Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound changes that are affecting the luxury industry, and that will continue to shape its future. Chapters consider the socioeconomic, psychological, technological and political shifts in consumers' desires, practices and purchases of luxury products, taking a multi-method, cross-disciplinary approach that offers both offers concrete research avenues and outlines future management challenges. This comprehensive Handbook will be critical reading for students of marketing, branding and advertising looking for an overview of the field of luxury branding research, as well as proving useful to scholars both as a reference tool and to help generate their own research ideas. It will also provide practical guidance to managers of luxury brands. Contributors include: F. Bardhi, A. Basu Monga, L.S. Beitelspacher, R. Belk, S. Crener, S. Czellar, D. Dahlhoff, D. Dubois, G.M. Eckhardt, D. Goor, D. Grewal, H. Hagtvedt, K. Hung, A. Keinan, R.V. Kozinets, G. Laurent, L. Malar, F. Morhart, M. Pandelaere, V.M. Patrick, A.L. Roggeveen, E. Samsioe, B. Schmitt, E. Schweiger, L.J. Shrum, A.T. Stephen, D.K. Tse, L.M. Visconti, Y. Wang, K. Wilcox, J.L. Zaichkowsky, J. Zhang

General

Imprint: Edward Elgar Publishing Ltd
Country of origin: United Kingdom
Series: Research Handbooks in Business and Management series
Release date: October 2021
Editors: Felicitas Morhart • Keith Wilcox • Sandor Czellar
Dimensions: 234 x 156mm (L x W)
Format: Paperback
Pages: 368
ISBN-13: 978-1-80220-641-8
Categories: Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
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LSN: 1-80220-641-8
Barcode: 9781802206418

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