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Living on the Fault Line (Paperback)
Loot Price: R424
Discovery Miles 4 240
You Save: R121
(22%)
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Living on the Fault Line (Paperback)
(2 ratings, sign in to rate)
List price R545
Loot Price R424
Discovery Miles 4 240
You Save R121 (22%)
Expected to ship within 12 - 17 working days
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Living on the Fault Line is the long awaited new book from Geoffrey
Moore, author of Crossing the Chasm and Inside the Tornado, two
bestselling works that have helped guide the high-tech revolution.
Moore focuses on the most important business question for the early
twenty-first century: the age of the Internet. How can companies
living on the fault line of rapid, disruptive, technological change
be managed successfully? -Old management truths are dead -
Twentieth century business models must be replaced - The dot.com
revolution is changing every aspect of business - Blue chip
companies are under direct assault from new companies that nobody
had even heard of last year Living on the Fault Line will reset the
management agenda in the age of the Internet and is essential
reading for all companies both old and new. Simultaneous
publication with HarperCollins US release Guaranteed Business Book
of the Month slots with key retailers Major PR coverage across the
media including FT, The Times, Telegraph, Guardian, Observer
Massive direct mail promotion to leading FT 500 multinationals
Crossing the Chasm has sold over 50,000 copies worldwide Huge
internet marketing campaign
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