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Books > Business & Economics > Business & management > Business competition

Competition Policy in the Global Economy - Modalities for Co-operation (Hardcover): William S. Comanor, Akira Goto, Leonard... Competition Policy in the Global Economy - Modalities for Co-operation (Hardcover)
William S. Comanor, Akira Goto, Leonard Waverman
R6,168 Discovery Miles 61 680 Ships in 12 - 17 working days

International agreements on competition law and policy are notoriously difficult to implement. This collection examines the complexities involved when international co-ordination and harmonization of competition law and policy are considered. Presenting an analysis of the issues surrounding co-operation and convergence, a number of key factors are examined. These include the impact of differing anti-trust laws across borders on trade and investment, the effects on competition policy of international strategic alliances, mergers and acquisitions, the trade-off between firm privacy and antitrust needs in co-ordinating information flow across borders. The final section of the book addresses major policy themes in the context of how to proceed in the future.

European Policies on Competition, Trade and Industry - Conflict and Complementarities (Hardcover, illustrated edition): Pierre... European Policies on Competition, Trade and Industry - Conflict and Complementarities (Hardcover, illustrated edition)
Pierre Buigues, Alexis Jacquemin, Andre Sapir
R3,873 Discovery Miles 38 730 Ships in 12 - 17 working days

Can industrial, trade and competition policies complement one another? In this major volume, a distinguished group of researchers and policymakers systematically investigates the relationships between the microeconomic policies of competition, trade and industry within the European Union. After an introductory chapter contrasting the optimal mix of targets and instruments with the effective use and interaction of policies that can be observed in the real world, the book addresses the experience of the EU, its institutional framework and the evolving use of instruments. The convergence and divergence of economic prescription and application are revealed through an outstanding set of case studies which focus on the automobile, chemical fibre, steel, telecommunication and pharmaceutical industries. Competition, trade and industrial policies play a central role in the efficiency of any market economy and the rich European experience offers valuable lessons for economists, regulators and policy makers from both inside and outside the union. European Policies on Competition, Trade and Industry offers an authoritative discussion of policy making and enforcement in the EU. The strong combination of analysis with detailed case studies and overviews will ensure that this book will make a pioneering contribution to understanding the development of microeconomic policies in the Union.

Strategic Entrepreneurial Ecosystems and Business Model Innovation (Hardcover): Vanessa Ratten Strategic Entrepreneurial Ecosystems and Business Model Innovation (Hardcover)
Vanessa Ratten
R2,301 Discovery Miles 23 010 Ships in 12 - 17 working days

Entrepreneurial ecosystems require business model innovation as part of their evolution. This means when discussing any form of entrepreneurship that involves change, we should consider the role of business models. Strategic Entrepreneurial Ecosystems and Business Model Innovation is the first collection to focus both on entrepreneurial ecosystems and business model innovation, thereby taking a novel and new approach to entrepreneurship and strategic management. Whilst the research on entrepreneurial ecosystems is new the practice has been around for a long time. This means it is important to consider historical developments of entrepreneurial ecosystems with new trends in the form of digitalization. Recognising the need to stress the way business models have altered because of the increase in the knowledge economy, business model innovation is a useful way to consider how entrepreneurial ecosystems develop based on knowledge exchanged in the global business environment. Each chapter of this edited collection focuses on a different area of interest regarding entrepreneurial ecosystems and business model innovation, fusing the literature of both streams of thought in terms of how entrepreneurship evolves based on contextual change.

Industrial Location - Principles, Practice and Policy (Paperback): James W Harrington, Barney Warf Industrial Location - Principles, Practice and Policy (Paperback)
James W Harrington, Barney Warf
R1,388 R909 Discovery Miles 9 090 Save R479 (35%) Ships in 12 - 17 working days

Location is vital to the efficiency and profitability of industrial activity. Industrial Location presents a comprehensive introduction to and critical review of this field of growing academic and business interest.
In business, the right choices have to be made to produce profit. Industrial location is a fixed investment, crucial to the strategy and capital investment of any organization. Location also impacts upon non-investors, directly affecting employment, the environment, and economic activity in the locale.
Focusing chiefly on the United States, but drawing on an international range of cases, the authors explain the economic, social and political forces which have shaped comtemporary patterns of industrialization and examines the changing nature of production and systems.

Perfect Competition and the Transformation of Economics (Hardcover): Frank MacHovec Perfect Competition and the Transformation of Economics (Hardcover)
Frank MacHovec
R5,312 Discovery Miles 53 120 Ships in 12 - 17 working days


Series Information:
Foundations of the Market Economy

International Competitiveness in Latin America and East Asia (Paperback): Klaus Esser, Wolfgang Hillebrand, Dirk Messner, Joerg... International Competitiveness in Latin America and East Asia (Paperback)
Klaus Esser, Wolfgang Hillebrand, Dirk Messner, Joerg Meyer-Stamer
R1,619 Discovery Miles 16 190 Ships in 12 - 17 working days

First Published in 1993. Routledge is an imprint of Taylor & Francis, an informa company.

Routledge Library Editions: Small Business (Hardcover): Various Authors Routledge Library Editions: Small Business (Hardcover)
Various Authors
R37,915 Discovery Miles 379 150 Ships in 12 - 17 working days

Originally published between 1982 and 1996, and addressing issues of central importance to the competitiveness of firms and economies, the volumes in this set draw together research by leading academics in the area and provides a rigorous examination of key issues relating to employment in small businesses. They: Study both the growth and the barriers to growth of small firms Examine problems of rurality Investigate the variation in rates of new venture initiations across manufacturing industries Include a wide range of national case studies from Sweden, the Netherlands, the UK, Greece, Spain, Israel and Indonesia. Discuss marketing in the small business and the relationship between small and large firms in an advanced capitalist economy Reassess economic theories concerned with concentration and competition the relationship between small and large firms in an advanced capitalist economy Analyse the managerial factors most closely associated with successful small firms

Constructivism in the Computer Age (Paperback): George Forman, Peter B. Pufall Constructivism in the Computer Age (Paperback)
George Forman, Peter B. Pufall
R1,444 Discovery Miles 14 440 Ships in 12 - 17 working days

Discussing the future value of computers as tools for cognitive development, the volume reviews past literature and presents new data from a Piagetian perspective. Constructivism in the Computer Age includes such topics as: teaching LOGO to children; the computers effects on social development; computer graphics as a new language; and computers as a means of enhancing reflective thinking.

Antitrust and Competition Policy (Hardcover): Andrew N. Kleit Antitrust and Competition Policy (Hardcover)
Andrew N. Kleit
R8,450 Discovery Miles 84 500 Ships in 12 - 17 working days

The antitrust litigation process is, to a large and perhaps surprising degree, driven by the underlying economic literature. The articles in this volume have been chosen to provide a sense of both the history and the current state of thinking about antitrust. The opening section considers the flaws in the 1960s view on monopoly. Part II then examines economic thinking with respect to mergers. The next three sections contain selections on three specific sets of practices that have been frequent targets of antitrust scrutiny. Part VI examines perspectives on exclusionary behavior. Part VII studies the literature on network externalities. The final part explores works in the area of bureaucracy and politics. This insightful volume will be a valuable source of reference for both economists and lawyers concerned with antitrust and competition issues. 29 articles, dating from 1958 to 2001

Agile HR - Deliver Value in a Changing World of Work (Paperback): Natal Dank, Riina Hellstroem Agile HR - Deliver Value in a Changing World of Work (Paperback)
Natal Dank, Riina Hellstroem
R953 Discovery Miles 9 530 Ships in 12 - 17 working days

In the new world of work, agility is a business imperative. Agile HR is a practical guide written specifically for people professionals on how the HR function can develop agile processes and practices that save time, boost performance and support overall business goals. From small tech start-ups or large traditional companies, organizations need to be fast, flexible and digitally empowered to succeed. However, too many companies are stuck with siloed, compliance-driven HR processes that work in opposition to the business rather than supporting it. This results in the view that HR is slow and out of touch. However, Agile HR shows that this doesn't need to be the case. Covering every aspect of the HR function from people processes, ways of working and HR services to organization design, operating models and HR teams, Agile HR is an essential guide for all HR practitioners wanting to make their HR practices agile and drive business performance but don't know where to start. As well as guidance on how to deal with resistance, manage a backlog and deal with constraints, there is also invaluable guidance on how HR can prioritize effectively and assess which activities to pursue, which to develop, which to rework and which to abandon in order to achieve continuous business improvement. Supported by case studies from organizations who have seen the benefits of an agile approach to HR including Sky Betting & Gaming and MUJI, this is critical reading for all HR professionals in organizations of any size needing to adopt fast, flexible and evolving agile approaches to effectively compete in the new world of work.

Agile Transformation - Structures, Processes and Mindsets for the Digital Age (Paperback, 2nd Revised edition): Neil Perkin Agile Transformation - Structures, Processes and Mindsets for the Digital Age (Paperback, 2nd Revised edition)
Neil Perkin
R874 Discovery Miles 8 740 Ships in 12 - 17 working days

How can business leaders and organization development professionals enable their companies to succeed in a digital age? Use the second edition of Agile Transformation to improve business performance. Packed full of practical advice, this new edition features updates on data-driven decision-making and the importance of putting it at the centre of mindset change and transformation to empower teams to make decisions. As well as updates to case studies, there is extended material on agile structures, including team alignment, developing agile culture and leadership. Agile Transformation covers all aspects of business transformation needing to be considered: why new operating models are needed, how to apply agile principles at scale, leveraging digital-native processes and why change managers need to think big but start small. It also looks at how to build and engage high-performing teams for change, how to tackle employee mindsets that can hinder agile adoption and why developing an agile business is not a reason to fail to plan. Featuring case studies from organizations including Amazon, Netflix and Vodafone, this is crucial reading for businesses wanting to effectively compete in the new world of work.

Emissions Trading and Competitiveness - Allocations, Incentives and Industrial Competitiveness under the EU Emissions Trading... Emissions Trading and Competitiveness - Allocations, Incentives and Industrial Competitiveness under the EU Emissions Trading Scheme (Paperback)
Karsten Neuhoff; Michael Grubb
R643 Discovery Miles 6 430 Ships in 12 - 17 working days

Complying with the forthcoming tightening of CO2 emission allocations in the EU may mean big bills for the industries affected. In this special issue of Climate Policy journal, leading experts examine the impacts on competitiveness and the commercial incentives available from the CO2 allowance allocations under the methodologies, and whether - and if so at what stage - the ETS itself may need to be amended. The study is multidisciplinary, combining economic, legal and policy analysis with specific studies of impacts on electricity, cement and other industrial sectors and the allocation issues. It brings together the results of research conducted over the past two year from various research centres and consultancies in Europe, and in particular, work commissioned by the Carbon Trust and Climate Strategies Network. Through these, it presents the most comprehensive and detailed set of analyses yet conducted of the impacts of allocation on competitiveness - one of the most critical issues for the sectors affected and for the operation of the ETS.

Hypercompetition (Hardcover): Richard A D'Aveni Hypercompetition (Hardcover)
Richard A D'Aveni
R1,098 Discovery Miles 10 980 Ships in 12 - 17 working days

General Motors and IBM have been battered to their cores. Jack Welch, the chairman of General Electric, called the frenzied competition of the 1980's "a white knuckle decade" and said the 1990s would be worse. In this pathbreaking book that will define this new age of "hypercompetition," Richard D'Aveni reveals how competitive moves and countermoves escalate with such ferocity today that the traditional sources of competitive advantage can no longer be sustained. To compete in this dynamic environment, D'Aveni argues that a company must fundamentally shift its strategic focus. He constructs a brilliant operational model that shows how firms move up "escalation ladders" as advantage is continually created, eroded, destroyed, and recreated through strategic maneuvering in four arenas of competition. Using this "Four Arena" analysis, D'Aveni explains how competitors engage in a struggle for control by seeking leadership in the arenas of "price and quality," "timing and know-how," "stronghold creation/invasion," and "deep pockets." Winners set the pace in each of these four competitive battlegrounds.

Using hundreds of detailed examples from hypercompetitive industries such as computers, software, automobiles, airlines, pharmaceuticals, toys and soft drinks, D'Avenie demonstrates how hypercompetitive firms succeed in dynamic markets by disrupting the status quo and creating a continuous series of temporary advantages. They seize the initiative, D'Aveni explains, by employing a set of strategies he calls the "New 7-S's" Superior Stakeholder Satisfaction, Strategic Soothsaying, Speed, Surprise, Shifting the Rules of Competition, Signaling Strategic Intent, and Simultaneous and Sequential Thrusts. Paradoxically, firms must destroy their competitive advantages to gain advantage, D'Aveni shows. Long-term success depends not on sustaining an advantage through a static, long-term strategy, but instead on formulating a dynamic strategy for the creating, destruction, and recreation of short-term advantages.

America must embrace the new reality of hypercompetition, D'Aveni concludes in a compelling analysis of the potential chilling effect of American antitrust laws on competitiveness. This masterful book, essentially an operating manual of strategy and tactics for a new era, will be required reading for managers, planners, consultants, academics, and students of hypercompetitive industries.

Agile Marketing - Unlock Adaptive and Data-driven Marketing for Long-term Success (Hardcover): Neil Perkin Agile Marketing - Unlock Adaptive and Data-driven Marketing for Long-term Success (Hardcover)
Neil Perkin
R2,193 Discovery Miles 21 930 Ships in 12 - 17 working days

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of invaluable frameworks, practical guidance and insightful examples from organizations such as Dell and Pepsi. Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future.

Reconfiguring Global Health Innovation (Paperback): Padmashree Gehl Sampath Reconfiguring Global Health Innovation (Paperback)
Padmashree Gehl Sampath
R717 Discovery Miles 7 170 Ships in 12 - 17 working days

Reconfiguring Global Health Innovation presents the findings of multi-year research, contrasting experiences of different latecomer countries in building health innovation systems to cater to local needs. It analyses the emerging industrial structures in health innovation as more and more latecomer countries are foraying into what is a highly difficult and technologically intensive sector, with the aim of finding ways and means to balance these promising developments with public health needs worldwide. The bookpresents empirical findings from six countries across Asia and Africa on health innovation, namely, India, Bangladesh, Vietnam, Kenya, Tanzania and Nigeria. The book concludes that the growth of knowledge and the accumulation of capabilities influence the ability of a country to generate wealth.

Brilliant Selling (Paperback, 2nd edition): Tom Bird, Jeremy Cassell Brilliant Selling (Paperback, 2nd edition)
Tom Bird, Jeremy Cassell 1
R402 R315 Discovery Miles 3 150 Save R87 (22%) Ships in 12 - 17 working days

You can sell anything you want and targets are always achievable - Brilliant Selling will show you how. Whether you're new to selling or want to take yourself to the next level, this bestelling, and definitive guide will show you how to instantly improve your sales performance.

A New Measure of Competition in the Financial Industry - The Performance-Conduct-Structure Indicator (Hardcover): Jacob Bikker,... A New Measure of Competition in the Financial Industry - The Performance-Conduct-Structure Indicator (Hardcover)
Jacob Bikker, Michiel Van Leuvensteijn
R2,766 Discovery Miles 27 660 Ships in 12 - 17 working days

The 2008 credit crisis started with the failure of one large bank: Lehman Brothers. Since then the focus of both politicians and regulators has been on stabilising the economy and preventing future financial instability. At this juncture, we are at the last stage of future-proofing the financial sector by raising capital requirements and tightening financial regulation. Now the policy agenda needs to concentrate on transforming the banking sector into an engine for growth. Reviving competition in the banking sector after the state interventions of the past years is a key step in this process. This book introduces and explains a relatively new concept in competition measurement: the performance-conduct-structure (PCS) indicator. The key idea behind this measure is that a firm's efficiency is more highly rewarded in terms of market share and profit, the stronger competitive pressure is. The book begins by explaining the financial market's fundamental obstacles to competition presenting a brief survey of the complex relationship between financial stability and competition. The theoretical contributions of Hay and Liu and Boone provide the theoretical underpinning for the PCS indicator, while its application to banking and insurance illustrates its empirical qualities. Finally, this book presents a systematic comparison between the results of this approach and (all) existing methods as applied to 46 countries, over the same sample period. This book presents a comprehensive overview of the knowns and unknowns of financial sector competition for commercial and central bankers, policy-makers, supervisors and academics alike.

Competition in Socialist Society (Hardcover): Katalin Miklossy, Melanie Ili c Competition in Socialist Society (Hardcover)
Katalin Miklossy, Melanie Ili c
R4,307 Discovery Miles 43 070 Ships in 12 - 17 working days

This book explores how the concept of "competition", which is usually associated with market economies, operated under state socialism in the Soviet Union and Eastern Europe, where the socialist system, based on command economic planning and state-centred control over society, was supposed to emphasise "co-operation", rather than competitive mechanisms. The book considers competition in a wider range of industries and social fields across the Soviet bloc, and shows how the gradual adoption and adaptation of Western practices led to the emergence of more open competitiveness in socialist society. The book includes discussion of the state's view of competition, and focuses especially on how competition operated at the grassroots level. It covers politico-economic reforms and their impact, both overall and at the enterprise level; competition in the cultural sphere; and the huge effect of increasing competition on socialist ways of thinking.

The Open Incubator Model - Entrepreneurship, Open Innovation, and Economic Development in the Periphery (Hardcover, 1st ed.... The Open Incubator Model - Entrepreneurship, Open Innovation, and Economic Development in the Periphery (Hardcover, 1st ed. 2015)
Ilan Bijaoui
R1,726 Discovery Miles 17 260 Ships in 12 - 17 working days

The Open Incubator Model analyzes the different support policies needed in big cities, rural areas and country borders for entrepreneurs in developed and developing countries to generate cooperation and improve the business models of local SMEs.

Foreign Competition in Japan - Human Resource Strategies (Paperback): Robert Ballon Foreign Competition in Japan - Human Resource Strategies (Paperback)
Robert Ballon
R1,322 Discovery Miles 13 220 Ships in 12 - 17 working days

The Japanese market is an attractive and challenging one. It is essential for foreign companies wanting to establish a growing presence to build operations which are suited to the Japanese. This book focuses on three particular areas: the labour market, the workplace and the market-place. The management of human resources plays an important part in a company's image in the market. A strong corporate presence is vital to inspire confidence among consumers and the career opportunities and job stability offered by a company reflect its strength. Using case studies and covering topics such as the labour market, corporate organization, decision making and business transactions, this book outlines the way the Japanese organize their companies; it analyzes the approach of foreign firms and stresses the strategies they should adopt to enhance their competitive image. The comprehensive analysis of the Japanese work environment together with its focus on foreign competition will make the book essential reading for all those interested in international business, human resources, marketing and Japanese studies.

Marketing Metrics - Leverage Analytics and Data to Optimize Marketing Strategies (Paperback): Christina Inge Marketing Metrics - Leverage Analytics and Data to Optimize Marketing Strategies (Paperback)
Christina Inge
R879 Discovery Miles 8 790 Ships in 12 - 17 working days

Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they're still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn't just validate what's happened in the past. Marketing Metrics takes readers through all the stages of implementing a data-first strategy, from early-stage adoption to more advanced customization. Featuring examples from a range of organizations including Coca-Cola and Mercedes-Benz, it shows how to create a strategy which leverages consumer data for customer-centric marketing, establishes the ROI of channels and campaigns, strengthens brands and creates data-driven product strategies. Covering the range of new global laws that impact consumer privacy and data collection and usage, Marketing Metrics shows how to use data in a non-invasive, secure and ethical way. Also showing how to communicate critical data to the right stakeholders and the skills of the data-savvy marketer, this is a clear and jargon-free guide to creating a future-focused and data-powered marketing strategy.

Crafting Customer Experience Strategy - Lessons from Asia (Hardcover): Sapna Popli, Bikramjit Rishi Crafting Customer Experience Strategy - Lessons from Asia (Hardcover)
Sapna Popli, Bikramjit Rishi
R2,466 Discovery Miles 24 660 Ships in 12 - 17 working days

When analysing customer experience, there is often a disconnect in the kind of customer experience senior leadership believes their organizations deliver and what consumers say they actually receive. Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a sustained competitive advantage for businesses. In uncovering this essential strategic challenge, this book explores the need to create customer experiences by design utilizing data, as well as the importance of engaging with the voice of the customer, the employee and the process in managing the customer journey. In this book a range of real world insights are scrutinized from a variety of leading organizations; chapters explore a wide range of themes including how organizations create experiences, the customer journey, emotions, technology and the returns in designing improved experiences. This is an essential reading for marketing students, scholars and practitioners looking for understanding and insights in customer experience management.

Leading Issues in Competition, Regulation and Development (Hardcover, illustrated edition): Paul Cook, Colin Kirkpatrick,... Leading Issues in Competition, Regulation and Development (Hardcover, illustrated edition)
Paul Cook, Colin Kirkpatrick, Martin Minogue, David Parker
R4,214 Discovery Miles 42 140 Ships in 12 - 17 working days

The promotion of liberalised and deregulated markets by bilateral and multilateral aid donors, and by global institutions such as the WTO, has led to significant attention being paid to competition and regulatory reforms in developing economies. The process of reform involves the transfer and diffusion of market models derived from practice and theory in developed countries. However, in developing countries, regulation needs to do more than simply promote competitiveness and consumer interests: it also needs to ensure that the market nurtures development. By rigorously examining the numerous impacts of regulation, this book will help to fill a significant gap in the literature on economic and social development.The book draws together contributions from leading experts across a range of disciplines including economics, law, politics and governance, public management and business management. The authors begin with an extensive overview of the issues of regulation and competition in developing countries, and carefully illustrate the important themes and concepts involved. Using a variety of country and sector case studies, they move on to focus on the problems of applicability and adaptation that are experienced in the process of transferring best practice policy models from developed to developing countries. The book presents a clear agenda for further empirical research and is notable for its rigorous exploration of the links between theory and practice. Although there is substantial interest in competition and regulation, as yet there has been relatively little investigation of these issues in developing economies. This book redresses the balance and will be a valuable resource for researchers, academics, teachers and students interested in development economics and development studies. It will also be of great relevance for practitioners and policymakers working in the fields of competition policy and regulatory reform.

Organization Development - A Practitioner's Guide for OD and HR (Hardcover, 3rd Revised edition): Mee-Yan Cheung-Judge,... Organization Development - A Practitioner's Guide for OD and HR (Hardcover, 3rd Revised edition)
Mee-Yan Cheung-Judge, Linda Holbeche
R3,155 Discovery Miles 31 550 Ships in 12 - 17 working days

Organization Development (OD) is key to ensuring that organizations and their people can adapt to and engage in ongoing change in today's fast-paced and competitive world. How can those responsible for managing change determine the most appropriate course of action for their organization's needs and maximize capability? Written by two of the leading experts in the field, Organization Development is an essential guide to the theories, practices, tools and techniques for achieving success. It explores the role of HR in relation to OD, and connected areas such as organization design, building organizational agility and resilience, and culture change. Alongside international case studies from organizations including Ernst & Young, Nationwide, Lockheed Martin and the University of Sheffield, UK, this revised third edition of Organization Development contains new chapters on building an adaptive culture of learning and innovation and organization health and 'use of self'. With fresh material on digitization, OD in SMEs, and competence profiles, this is an indispensable handbook to understanding, communicating and implementing organization development approaches for both experienced practitioners and students.

Management, Marketing and the Competitive Process (Hardcover): Peter E. Earl Management, Marketing and the Competitive Process (Hardcover)
Peter E. Earl
R3,955 Discovery Miles 39 550 Ships in 12 - 17 working days

This book presents critical surveys of literature from behavioural and evolutionary economics, management, marketing and business history and offers new empirical evidence involving both case studies and behavioural research. Particular attention is given to transaction cost and resource-based perspectives on business organization. The book concludes by discussing the emerging 'growth of knowledge' and 'management without trade-offs' approaches to the firm.Taken together, the inter-related chapters in this book make a significant contribution by promoting and assisting research and teaching on how managers cope with competitive pressures in the present climate of rapid technological change, shifting patterns of corporate alliances, continual restructuring and re-ranking of relative competitive strengths, and rising environmental expectations. Management, Marketing and the Competitive Process will be particularly useful for courses on business strategy, managerial and industrial economics, and marketing.

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