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Books > Business & Economics > Business & management > Business competition
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The Role of Design in International Competitiveness (Hardcover)
Loot Price: R2,551
Discovery Miles 25 510
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The Role of Design in International Competitiveness (Hardcover)
Series: Routledge Library Editions: Industrial Economics
Expected to ship within 12 - 19 working days
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Design is an important factor in business success. This book, first
published in 1989, analyses what the role of design is in business
success; just what design is; and how both design and its
management might be improved. It draws on extensive original
research by the authors in eighty-seven companies regarded as
leaders in the field of export and technological achievement and it
reports on the experiences of these companies. Among the book's
many important conclusions and recommendations for improved
practice are: that design, rather than price, is the key factor in
determining customer/user satisfaction; and that success with
design is the leading characteristic of firms that compete
successfully in international markets.
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