Competitive Strategy For Dummies (Paperback, New)

Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.

This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.

Chapters include: What Competitive Strategy actually isThe foundations of strategy and the five forces of competitionAssessing the competition and strategic management in actionDeveloping a competitive strategyLooking to the future and mergers and acquisitions

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	April 2009
First published:	May 2010
Authors:	R. Pettinger
Dimensions:	235 x 189 x 21mm (L x W x T)
Format:	Paperback
Pages:	392
Edition:	New
ISBN-13:	978-0-470-77930-9
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Business competition Books > Promotion > For Dummies > Business > Strategy
LSN:	0-470-77930-6
Barcode:	9780470779309

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