Fundamental to management thinking and economic theory, Competitive
Strategy offers a framework for understanding the underlying forces
of competition in industry and business.
This book explains the ideas, theories and principles of
Competitive Strategy in simple, straightforward terms. It shows
readers how to use competitive tools and strategies to understand
the underlying forces of competition in industry and business and
apply them to assess industries, understand competitors, choose
competitive positions and gain - and maintain competitive
advantage.
Chapters include: What Competitive Strategy actually isThe
foundations of strategy and the five forces of competitionAssessing
the competition and strategic management in actionDeveloping a
competitive strategyLooking to the future and mergers and
acquisitions
General
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