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Business Relationships for Competitive Advantage - Managing Alignment and Misalignment in Buyer and Supplier Transactions (Hardcover, 2004 ed.)
Loot Price: R2,794
Discovery Miles 27 940
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Business Relationships for Competitive Advantage - Managing Alignment and Misalignment in Buyer and Supplier Transactions (Hardcover, 2004 ed.)
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This book provides the first summary and critical appraisal of the
thinking that currently informs the management of business
relationships, from the perspectives of both the buyer and
supplier. The authors argue that these approaches are
one-dimensional and instead recommend a more holistic approach
based on power, interaction and portfolio perspectives. The book
provides evidence of how relationships can be aligned and
misaligned in practice, using eighteen examples drawn from a
variety of business cases and circumstances.
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