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Competitiveness and the Value of Intangible Assets (Hardcover) Loot Price: R3,880
Discovery Miles 38 800
Competitiveness and the Value of Intangible Assets (Hardcover): Pierre Buigues, Alexis Jacquemin, Jean-Francois Marchipont

Competitiveness and the Value of Intangible Assets (Hardcover)

Pierre Buigues, Alexis Jacquemin, Jean-Francois Marchipont

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Loot Price R3,880 Discovery Miles 38 800 | Repayment Terms: R364 pm x 12*

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Intangible assets are of growing importance to corporate competitiveness and economic performance. They include R&D, human capital, innovation in products and in organisation, trademarks and patents, networking and software. This path-breaking book provides a theoretical and empirical analysis of intangible investment and its effect on public policy in Europe. The authors find that the growing importance of intangibles is transforming the direction of public policies in Europe, particularly industrial, R&D, competition and trade policies. They conclude that government policies must recognise the fact that intangible investment is becoming the key element in bringing about durable growth and accord at least the same priority to intangible factors as to physical investment. This work should be essential reading for students interested in this new field of economic analysis, national and international policymakers, and industrialists involved in the non-physical economy.

General

Imprint: Edward Elgar Publishing Ltd
Country of origin: United Kingdom
Release date: May 2000
Editors: Pierre Buigues • Alexis Jacquemin • Jean-Francois Marchipont
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 360
ISBN-13: 978-1-84064-391-6
Categories: Books > Business & Economics > Business & management > Business competition
Books > Business & Economics > Economics > International economics > General
Books > Business & Economics > Finance & accounting > Finance > Investment & securities > General
Books > Money & Finance > Investment & securities > General
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LSN: 1-84064-391-9
Barcode: 9781840643916

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