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Books > Business & Economics > Business & management > Business competition
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Competitiveness and the Value of Intangible Assets (Hardcover)
Loot Price: R3,801
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Competitiveness and the Value of Intangible Assets (Hardcover)
Expected to ship within 10 - 15 working days
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Intangible assets are of growing importance to corporate
competitiveness and economic performance. They include R&D,
human capital, innovation in products and in organisation,
trademarks and patents, networking and software. This path-breaking
book provides a theoretical and empirical analysis of intangible
investment and its effect on public policy in Europe. The authors
find that the growing importance of intangibles is transforming the
direction of public policies in Europe, particularly industrial,
R&D, competition and trade policies. They conclude that
government policies must recognise the fact that intangible
investment is becoming the key element in bringing about durable
growth and accord at least the same priority to intangible factors
as to physical investment. This work should be essential reading
for students interested in this new field of economic analysis,
national and international policymakers, and industrialists
involved in the non-physical economy.
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