The Sharing Economy and the Tourism Industry - Perspectives, Opportunities and Challenges (Hardcover)

The sharing economy is at the centre of number of current debates involving new technologies and innovative services, sustainability, big data and stakeholder engagement. These trends have serious implications for hoteliers, restaurant owners, airlines and car rental companies and service industries as they change the rules of the game across the services industries. This edited volume encourages new theoretical and empirical development on sharing economy studies in the service industries field. This is one of the first academic volumes on this topic to focus on marketing and managerial implications specifically in tourism, services marketing and urban studies. Written by an international team of contributors and using real life case studies, it looks at issues such as: * An introduction to and conceptualization of the sharing economy; * National culture and the sharing economy; * Big data and digital marketing in the sharing economy; * The future of mobility according to Uber; * Rethinking tourism models in the era of the sharing economy; It is a must-have volume for all those researching in the area of the sharing economy who wish to learn more and delve deeper into the implications it has had and will have on the tourism industry and wider tourism economy.

General

Imprint:	Goodfellow Publishers Limited
Country of origin:	United Kingdom
Release date:	April 2022
First published:	2022
Editors:	Roya Rahimi (Reader in Marketing and Leisure Management) • Babak Taheri (Professor of Marketing) • Dimitrios Buhalis (Professor in Marketing, Strategy and Innovation)
Dimensions:	235 x 155 x 20mm (L x W x T)
Format:	Hardcover
Pages:	256
ISBN-13:	978-1-915097-06-4
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General Promotions
LSN:	1-915097-06-1
Barcode:	9781915097064

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