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Airport Marketing (Paperback, 2nd edition) Loot Price: R1,160
Discovery Miles 11 600
Repayment Terms: R109 pm x 12*
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Airport Marketing (Paperback, 2nd edition): Nigel Halpern, Anne Graham

Airport Marketing (Paperback, 2nd edition)

Nigel Halpern, Anne Graham

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Loot Price R1,160 Discovery Miles 11 600 | Repayment Terms: R109 pm x 12*

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Approach and coverage: This book continues to be the only student introductory text on Airport marketing, reflecting commonly taught content and current issues in the airport industry. It is considered to be an 'indispensable' student resource, offering excellent coverage of core principles, marketing research and planning. The book integrates global case studies to show theory in practice. Written by respected and well known author team * Accessible writing style that is appropriate and at the right level for UG students approaching the subject for the first time. * Book is logical, progressive and easy to follow from evolution of airport marketing to CRM.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: November 2021
First published: 2022
Authors: Nigel Halpern • Anne Graham
Dimensions: 246 x 174 x 24mm (L x W x T)
Format: Paperback
Pages: 416
Edition: 2nd edition
ISBN-13: 978-0-367-48370-8
Categories: Books > Business & Economics > Economics > General
Books > Sport & Leisure > Sports & outdoor recreation > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
Books > Business & Economics > Industry & industrial studies > Transport industries > Aerospace & air transport industries > General
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LSN: 0-367-48370-X
Barcode: 9780367483708

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