Approach and coverage: This book continues to be the only student
introductory text on Airport marketing, reflecting commonly taught
content and current issues in the airport industry. It is
considered to be an 'indispensable' student resource, offering
excellent coverage of core principles, marketing research and
planning. The book integrates global case studies to show theory in
practice. Written by respected and well known author team *
Accessible writing style that is appropriate and at the right level
for UG students approaching the subject for the first time. * Book
is logical, progressive and easy to follow from evolution of
airport marketing to CRM.
General
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