This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities. It considers how events are used in forming a branded image of a place and disseminate information about it. This innovative book offers theoretical insights of the opportunities and challenges related to place event marketing. With contributions from leading thinkers in the field, chapters also draw on empirical examples to showcase a variety of events across the Asia Pacific, such as MICE, sporting events, festivals, and religious and cultural celebrations. The book explores the importance of such events for the socio-economic development of urban regions. Today, the Asia Pacific is one of the world's fastest developing regions and its rising economic power is accompanied by the growing importance of the tourism and event sector. The book is a unique study relating to a very exceptional region of the world. The role of events in tourism development and the rise of the region's soft power is presented through carefully selected examples of cities from different countries. The book concludes with commentary on the future directions for research in this area. Written in an accessible style, this book will be of great interest to students, scholars, and practitioners working in events studies, urban studies, tourism, place branding and promotion, business and management studies, geography, sociology, and sport and leisure studies.

The Routledge Handbook of Religious and Spiritual Tourism provides a robust and comprehensive state-of-the-art review of the literature in this growing sub-field of tourism. This handbook is split into five distinct sections. The first section covers past and present debates regarding definitions, theories, and concepts related to religious and spiritual tourism. Subsequent sections focus on the supply and demand aspects of religious and spiritual tourism markets, and examine issues related to the management side of these markets around the world. Areas under examination include religious theme parks, the UNESCO branding of religious heritage, gender and performance, popular culture, pilgrimage, environmental impacts, and fear and terrorism, among many others. The final section explores emerging and future directions in religious and spiritual tourism, and proposes an agenda for further research. Interdisciplinary in coverage and international in scope through its authorship and content, this will be essential reading for all students, researchers, and academics interested in Tourism, Religion, Cultural Studies, and Heritage Studies.

Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester-long assignment. Making use of international case studies in every chapter, this book provides real-world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals.

* Highly relevant and timely subject pushed to the forefront by the covid-19 pandemic and the increasingly crucial climate crisis, among other phenomenon, that have forced academics to rethink the tourism industry and the way it currently functions * The first book to explore the novel concept of socialising tourism, which will only become more relevant * Highly regarded team of editors and diverse range of contributors discussing engaging and original topics illustrated with up-to-date case studies and examples

This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward a sustainable solution capable of achieving maximum impact in the industry and society. The solution, in the form of a Cultural-Conceptual Translation (CCT) model, identifies effective translation strategies and offers a platform for making TPM translation more streamlined, efficient and easily communicated. Using the English-Malay language combination as a case study, the book analyses tourism discourse and includes a road test of the CCT model on actual end-users of TPMs as well as tourism marketers in the industry. Guidelines for best practices in the industry round out the book, which offers valuable insights not only for researchers but also, and more importantly, various stakeholders in the translation, tourism and advertising industries.

Roads and road tourism loom large in the Australian imagination as distance and mobility have shaped the nation's history and culture, but roads are more than simply transport routes; they embody multiple layers of history, mythology and symbolism. Drawing on Australian travel writing, diaries and manuscripts, tourism literature, fiction, poetry and feature films, this book explores how Australians have experienced and imagined roads and road touring beyond urban settings: from Aboriginal 'songlines' to modern-day road trips. It also tells the stories of iconic roads, including the Birdsville Track, Stuart Highway and Great Ocean Road, and suggests alternative approaches to heritage and tourism interpretation of these important routes. The ongoing impact of the colonial past on Indigenous peoples and contemporary Australian society and culture - including representations of the road and road travel - is explored throughout the book. The volume offers a new way of thinking about roads and road tourism as important strands in a nation's cultural fabric.

The increasing demand for halal products, including goods and services, every year, especially for food and beverages, has resulted in a growing need for products with halal guarantees. Along with the increasing trend of the global demand, it has resulted in an increase in producers of halal food and beverages in both Muslim and non-Muslim countries. In addition the demand for halal tourism is also increasing. Indonesia is one of the largest Muslim countries in the world. However, there are still many Muslim consumer actors and Muslim producer actors who do not yet have an awareness of the importance of complying with the provisions of Islamic law in consuming and producing goods and services. There are still many restaurants and hotels that serve food and drinks that are not certified halal. There are still many food, medicinal and cosmetic products that are not halal certified. But now many secular countries such as France, Canada, Australia, the United States, Britain are also halal certified with the aim of meeting the Muslim demand for halal products for food and beverage, including for halal tourism. Starting from the development of the halal industry both in the fields of food, beverages and services, an International Seminar was held, which provides a more complete understanding of halal products, current halal developments and can serve as motivation to produce halal products, providing research results from the topic of halal development. The international seminar, entitled International Conference on Halal Development, listed speakers from several countries able to provide an overview of the halal development of several countries. This book contains a selection of papers from the conference.

An activity that originated in Western societies, backpacking has gained increasing popularity among Chinese millennials. In a spirit of the 'search for self', young Chinese backpackers have sought to display their pursuit of freedom, independence and responsibility within an increasingly individualised society through backpacking. This volume investigates contemporary young Chinese persons' views on backpacking culture and backpackers. A group of Chinese backpackers are studied using interview and participant observation, and focus groups are conducted to study young professionals' and university students' attitudes towards backpacking. The results indicate a profound cultural change along with a degree of division. On the one hand, the backpackers often begin their journey due to a desire to pursue freedom, and use the pursuit as a process of reflexive awareness; on the other hand, the risks of pursuing a freewheeling lifestyle within an individualised society drive the majority of them to return home. The author concludes that this phenomenon is a kind of 'staged individualism', describing how Chinese millennials strike a balance between individual interests and wider social obligations. Students and scholars of sociology tourism, and youth culture will be interested in this volume.

Tourism security is an important part of both security management and tourism. Private security professionals and police departments in tourism cities, as well as hotels, major attractions, and theme parks, have all come to realize that tourism security and safety issues (often called tourism surety) are essential for industry survival and success. In Tourism Security, leading expert Peter Tarlow addresses a range of key issues in tourism safety and security. The book guides the reader through a study of tourism security themes and best practices. Topics include the relationship between tourism security and the economy, hotel and motel security, risk and crisis management, public places, transportation, and legal issues. The book also includes case studies of four popular tourist destinations. With each destination, an interview with a police or security representative is included-providing unique, in-depth insight to security concerns. Tourism Security is an invaluable resource for private security professionals, police departments that serve tourist destinations, and tourism professionals who work in hotels or convention centers, or at attractions, casinos, or events.

The Power of New Urban Tourism explores new forms of tourism in urban areas with their social, political, cultural, architectural and economic implications. By investigating various showcases of New Urban Tourism within its social and spatial frames, the book offers insights into power relations and connections between tourism and cityscapes in various socio-spatial settings around the world. Contributors to the volume show how urban space has become a battleground between local residents and visitors, with changing perceptions of tourists as co-users of public and private urban spaces and as influencers of the local economies. This includes different roles of digital platforms as resources for access to the city and touristic opportunities as well as ways to organise and express protest or shifting representations of urban space. With contemporary cases from a wide disciplinary spectrum, the contributors investigate the power of New Urban Tourism in Africa, Asia, the Americas, Europe and Oceania. This focus allows a cross-cultural evaluation of New Urban Tourism and its dynamic, and changing conception transforming and subverting cities and tourism alike. The Power of New Urban Tourism will be of great interest to academics, researchers and students in the fields of cultural studies, sociology, the political sciences, economics, history, human geography, urban design and planning, architecture, ethnology and anthropology.

History shows that travellers sought to experience the unfamiliar and exotic cultures and traditions of Indigenous peoples, with early examples of Indigenous tourism in the United States, Canada, Scandinavia, Australia, New Zealand and countries throughout Asia and Latin America. Similarly, contemporary travellers demonstrate a desire to seek out opportunities to experience Indigenous peoples and their cultures. Thus, we are witnessing worldwide growth in the awareness of, and interest in, Indigenous cultures, traditions, histories and knowledges. Engagement in the tourism sector is regularly advocated for Indigenous peoples because of the socio-economic opportunities it provides; however, there are a range of cultural benefits including the maintenance, rejuvenation and/or preservation of Indigenous cultures, knowledges and traditions for Indigenous peoples who choose tourism as a vehicle to showcase their cultures. Consequently, tourism is regularly acknowledged as a means for facilitating the sustainability of tangible and intangible Indigenous cultural heritage including languages, stories, art, dance, rituals and customs. Importantly, however, the history of Indigenous peoples' engagement in tourism has provided a range of examples of the threats to Indigenous culture that can accrue as a result of tourism (i.e., cultural degradation, commercialisation and commodification, authenticity and identity, among others). This book presents an exploration of the intersection between tourism and Indigenous culture. The chapters in this book were originally published as a special issue of the Journal of Heritage Tourism.

Geographic space is a fundamental and essential construct of the physical reality within which we live, move, and construct our world. Through space we create 'others' (anything that is any distance from 'us') and we experience time (by moving from one place point to another). Because it is so fundamental to our experience, we often take geographic space for granted. Tourism Spaces: Environments, Locations, and Movements shows some of the ways that geographers and other social scientists bring spatial considerations to the forefront of our research and understanding of tourism. This is seen through the spatial arrangements and distributions of tourism phenomena, such as attractions, destinations, and in the spatial behaviour of tourists themselves. Today, these spatial arrangements and patterns are increasingly being captured, analysed, and understood through various forms of formal and informal digital data. The chapters in this book were originally published as a special issue of Tourism Geographies.

Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development. The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach. Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.

Tourism is all about visuals. Visuals stimulate our imagination, create fantasy, and drive the audiences to take actions to realize these dreams through perceived reality. With media content presented through channels of television drama, reality shows, TV commercials, and movies, this book presents findings that help us better understand the relationships between nostalgia and film tourism; how reality TV shows affect tourist experience and authenticity; and how visuals stimulate audiences' taste and olfactory senses and their relationship with gastronomical tourism. The book presents findings that explain the psychological mechanism of how modality and navigability influence tourists' behavioral intention. With its balanced research methodology (qualitative, quantitative, and the combination of both) and important topics covered in media tourism, Visual Media and Tourism serves as a pertinent reference book for subjects related to special interest tourism, such as film tourism, in undergraduate programs, or modules related to research methods in both undergraduate and graduate programs. It helps readers become better informed on how visuals stimulate travel motivations, condition tourist behaviors, and affect travel experiences. The chapters in this book were originally published as a special issue of the Journal of Travel & Tourism Marketing.

This book is the first to examine the depth, complexity and uniqueness of global Christian pilgrimage, travel and tourism, and how they manifest in terms of both supply and demand. It explores the places and spaces of production and consumption of this increasingly important tourism phenomenon. The volume considers the foundational elements of the attractiveness of places according to Christian thinking - spirit of place, scriptural connections, art and architecture, contrived/themed environments, programmed events, volunteer travel opportunities, and visiting local communities by way of solidarity tourism and mission work. It includes a wide range of examples from Europe, the Middle East, Asia, Africa, Latin America and North America and will be of interest to researchers and students in religious studies, tourism, pilgrimage studies, geography, anthropology and Christianity studies.

This book is the first to examine the depth, complexity and uniqueness of global Christian pilgrimage, travel and tourism, and how they manifest in terms of both supply and demand. It explores the places and spaces of production and consumption of this increasingly important tourism phenomenon. The volume considers the foundational elements of the attractiveness of places according to Christian thinking - spirit of place, scriptural connections, art and architecture, contrived/themed environments, programmed events, volunteer travel opportunities, and visiting local communities by way of solidarity tourism and mission work. It includes a wide range of examples from Europe, the Middle East, Asia, Africa, Latin America and North America and will be of interest to researchers and students in religious studies, tourism, pilgrimage studies, geography, anthropology and Christianity studies.

Tourism and Degrowth develops a conceptual framework and research agenda for exploring the relationship between tourism and degrowth. Rapid and uneven expansion of tourism as a response to the 2008 economic crisis has proceeded in parallel with the rise of social discontent concerning so-called "overtourism." Meanwhile, despite decades of concerted global effort to achieve sustainable development, socioecological conflicts and inequality have rarely reversed, but in fact increased in many places. Degrowth, understood as both social theory and social movement, has emerged within the context of this global crisis. However, thus far the vibrant degrowth discussion has yet to engage systematically with the tourism industry in particular, while, by the same token, tourism research has largely neglected explicit discussion of degrowth. This volume brings the two discussions together to interrogate their complementarity. Identifying a growth imperative in the basic structure of the capitalist economy, the contributors contend that mounting critique of overtourism can be understood as a structural response to the ravages of capitalist development more broadly. Debate concerning overtourism thus offers a valuable opportunity to re-politicise discussion of tourism development generally. Exploring of the potential for degrowth to facilitate a truly sustainable tourism, Tourism and Degrowth will be of great interest to scholars of tourism, environmental sustainability and development. The chapters were originally published as a special issue of the Journal of Sustainable Tourism.

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics.

The Routledge Companion to Automobile Heritage, Culture, and Preservation explores automotive heritage, its place in society, and the ways we might preserve and conserve it. Drawing on contributions from academics and practitioners around the world and comprising six sections, this volume carries the heritage discourse forward by exploring the complex and sometimes intricate place of automobiles within society. Taken as a whole, this book helps to shape how we think about automobile heritage and considers how that heritage explores a range of cultural, intellectual, emotional, and material elements well outside of the automobile body itself. Most importantly, perhaps, it questions how we might better acknowledge the importance of automotive heritage now and in the future. The Routledge Companion to Automobile Heritage, Culture, and Preservation is unique in that it juxtaposes theory with practice, academic approaches with practical experience, and recognizes that issues of preservation and conservation belong in a broad context. As such, this volume should be essential reading for both academics and practitioners with an interest in automobiles, cultural heritage, and preservation.

Anti-Museum charts the development of the anti-museum as a concept and as it has been realised in practice. Drawing on a range of case studies, including the New Museum and PS1 in New York, Mona in Australia, Art42 in Paris and Donald Judd's Marfa, the book assesses their potential to engage museum publics in new ways. Anti-museums seek to breathe relational and theatricalised vitality into the objects they exhibit, by connecting them to the contexts of their making, to their social life outside the museum, to visitors' lives via their transformative capacities for change, and by being a place of dialogue, exchange and transformation, rather than instruction. Documenting the ways in which they have been created by artists, collectors, and curators, the book also examines the extent to which anti-museums connect with other museums through the exchange of values and resources. Critically, it asks whether, after some 40 years of 'new museology', such institutions are still able to offer something fresh and valuable. Anti-Museum provides a sharp and incisive account of the anti-museum as it has been imagined, realised and experienced, and as it has relevance for understanding and working in the contemporary museum world. As such, the book will be of great interest to scholars and students engaged in the study of museums, cultural economy, inclusive urban regeneration, the democratisation of art and contemporary art. It should also appeal to museum professionals around the world.

A burgeoning tourism industry accompanied by a growing demand for employees has translated into an increasing need for tourism education to adequately prepare the workforce to serve the present and future needs of the industry. This unique Handbook provides an international perspective on contemporary issues and future directions in the field. Contributions draw on a wide range of disciplinary perspectives and focus on the full spectrum of teaching and learning techniques in higher education, from undergraduate programme to the supervision of research students. Key topics include assurance of learning, development of skills, learning in the field, work-integrated learning, sustainability and critical studies, internationalization, technology-enabled learning, links between teaching and research, and graduate student supervision. Within these topics, attention is devoted to the discussion of curriculum, pedagogy, assessment, students, educators, and trends and issues. An invaluable resource for understanding teaching and learning theory and practice in tourism, this Handbook will be an essential guide for tourism and hospitality educators, PhD students studying in the area of higher education, and educational designers and higher education researchers. It will inspire teaching and learning innovation by providing ideas, examples and future directions. Contributors include: D. Airey, K. Andereck, C. Arcodia, F. Aubke, R. Ballantyne, J.E. Barth, P. Benckendorff, P. Bingre do Amaral, M. Birkle, A. Blackman, A. Boyle, J. Caldicott, L. Cantoni, V.A. Carreira, D. Cotterell, R. Craggs, E. Crossley, J.C. Crotts, W.G. Croy, V. Cuffy, J.R. Edelheim, C. Fanning, J.-A. Ferreira, B.P. George, R. Goodman, C. Gorman, K. Griffin, A. Hergesell, F. Higgins-Desbiolles, A.-M. Hjalager, P.J. Holladay, E. Holmberg, L. Horton-Tognazzini, C.H.C. Hsu, K. Hughes, G. Jennings, O. Junek, U. Kachel, M. Kachniewska, N. Kalbaska, M. Karlqvist, S. Kensbock, B. King, J.J. Liburd, K. Lyons, C. Macleod, A. Maguire, A. Milman, C. Moessenlechner, M. Morellato, Z. Mottiar, J. Murphy, A. Mylonas, A. Pachmaye, G.C. Papageorgiou, A. Para, P.L. Pearce, B. Quinn, S. Rawlinson, D. Reiser, J. Ritalahti, P. Ryan, T. Ryan, N. Scherle, S. Schweinsberg, M.-A. Smith, D.P. Stergiou, M.A. Tarrant, L. Vanzo, C. Vertesi, S. Wearing, A. Williams, J. Willison, E. Wilson, P. Wiltshier, N. Wise, T. Young, A. Zehrer, Q.H. Zhang

This significant volume is the first to focus on both the changing nature of tourism and the capacity of tourism to effect change, especially in the Global South. Geographically, this changing nature of tourism is based on the transforming relationships between demand, supply and location. While this is nothing new in tourism, recent decades have intensified the changing characteristics of global tourism. From another perspective, tourism represents a change, and nowadays many localities and regions aim to use tourism as a tool for positive change, i.e. development. However, this has turned out to be a challenging task in practice, especially in the Global South context where the relationship between tourism growth and local development has often been controversial. This book looks at a host of critical concepts in one volume, such as growth and development, adaptation and resilience, sustainability and responsibility, governance and planning and heritage and destination management strategies. By understanding the drivers of change, this book sheds new insight into the promise and role of sustainability and responsibility in tourism development. This book will be of great interest to all upper-level students, academics and researchers in the fields of Tourism, Geography and Cultural and Heritage studies.

The wellspring to the future global growth in tourism is a commitment toward good policy and strategic planning. Tourism Policy and Planning: Yesterday, Today, and Tomorrow offers an introduction to the tourism policy process and how policies link to the strategic tourism planning function as well as influence planning at the local, national, and international level. This third edition has been fully revised and updated to reflect the many important developments in the travel and tourism industry and subsequent new policies and present planning process issues. The third edition features: A new chapter on policies regarding terrorism and its impact on tourism. New and updated content on managing sustainable tourism, obstacles and barriers to international travel, and strategic tourism planning. New case studies based on established and emerging markets throughout to illustrate real-life applications of planning and policy at the international, regional, national, and local level. New end of chapter summary and review questions to consolidate student learning. Accessible and up to date, Tourism Policy and Planning is essential reading for all tourism students.

Authenticity and Authentication of Heritage presents an assimilation of chapters that critically address some of the key emerging areas associated with authenticity. It presents a variety of inspiring pieces of work that range from host-guest authentication and intangible heritage to knowledge transfer processes, authenticating heritage in fairy-tale settings, authenticity and anxiety in the smell of death and life, understanding the boundaries of authenticity, nostalgia, sustainability, marketing, destination competitiveness, examining affective connotations of authenticity, and their contribution towards optimizing hedonic and eudaimonic well-being during times of disruption. The contentious concept of authenticity continues to be valorised in heritage tourism. This scholarly initiative seeks to broaden the discursive parameters of authenticity and identify power mechanisms that shape the way authenticity is produced, marketed and consumed. This is an attempt to share contemporary views on how the contemporary notions of authenticity are derived, interpreted, applied, processed and legitimised in local and global contexts. Furthermore, the significant relationship between health and authenticity is explored. To put it simply, this pandemic has significantly halted the way people connect with their cultural resources and seek authenticity within their inner selves and the outside realms in the heritage tourism system. Heightened sense of global consciousness is a call to polish our authentic selves and elevate above inauthenticity or moral hypocrisy. So, is authenticity an evolving story or is it a story of floating immobility? Who can tell the story and who decides what elements to fossilise? How can existentialist authenticity and self authentication promote moral selving and well-being of the self and the society? Many questions like these have emerged in recent literature, and this book uses conceptual, empirical and theoretical explorations to identify and engage with such inquiries. The chapters in this book, except for the concluding chapter, were originally published as a special issue of the Journal of Heritage Tourism.

Tourism Places in Asia examines the impacts of tourism on places in East and Southwest Asia. Asia has been the most dynamic region for tourism development in recent decades, and tourism research from this region has grown significantly to better understand this phenomenon. The primary focus is on the Chinese realm of mainland China and Taiwan. East Asia has been the most dynamic region for tourism development in the world in recent decades, driven by the growth of both outbound and domestic travel and tourism among mainland Chinese. This reflects the phenomenal change in prosperity that the People's Republic of China has experienced since the 1970s, as well as the human drive to travel and explore their world. Tourism research has also grown significantly in the Asian continent in recent years. Much of this scholarship is focused on developing the Asian economies to move them from their 'developing world' status. Tourism Places in Asia: Destinations, Stakeholders, and Consumption highlights the progress of tourism scholarship in Asia in other areas, especially in the way places are impacted by impacts tourists and the tourism industry. The chapters in this book were originally published as a special issue of the journal, Tourism Geographies.