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Books > Language & Literature > Language & linguistics > Translation & interpretation
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Translation and Tourism - Strategies for Effective Cross-Cultural Promotion (Hardcover, 1st ed. 2019)
Loot Price: R2,747
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Translation and Tourism - Strategies for Effective Cross-Cultural Promotion (Hardcover, 1st ed. 2019)
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This book addresses one of the most central, yet criticised,
solutions for international tourism promotion, namely translation.
It brings together theory and practice, explores the various
challenges involved in translating tourism promotional materials
(TPMs), and puts forward a sustainable solution capable of
achieving maximum impact in the industry and society. The solution,
in the form of a Cultural-Conceptual Translation (CCT) model,
identifies effective translation strategies and offers a platform
for making TPM translation more streamlined, efficient and easily
communicated. Using the English-Malay language combination as a
case study, the book analyses tourism discourse and includes a road
test of the CCT model on actual end-users of TPMs as well as
tourism marketers in the industry. Guidelines for best practices in
the industry round out the book, which offers valuable insights not
only for researchers but also, and more importantly, various
stakeholders in the translation, tourism and advertising
industries.
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