Amid the COVID-19 pandemic, small businesses are especially
vulnerable. This is one of the first books that explicitly examines
the linkage between crisis and entrepreneurship with a specific
focus on small businesses. The book adopts a holistic approach and
outlines strategies that small business owners can utilize as well
as business opportunities that are available in these new market
conditions. It also provides a comparative analysis of the current
and future market conditions to enable a better understanding of
how institutional structures can facilitate or hinder growth. The
book also goes on to explain why and how creativity and innovation
can help to mitigate the impact of such a crisis on business and
highlights why business continuity is especially crucial to
family-owned businesses. This timely publication will help to guide
small business owners and entrepreneurs to maintain business
continuity and build up their resilience in a challenging business
climate.
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