Tourism: The Business of Hospitality and Travel, Global Edition (Paperback, 6th edition)

For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6th Edition, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	September 2017
First published:	2018
Authors:	Roy Cook • Cathy H. C Hsu • Lorraine Taylor
Dimensions:	270 x 215 x 10mm (L x W x T)
Format:	Paperback
Pages:	448
Edition:	6th edition
ISBN-13:	978-1-292-22167-0
Categories:	Books > Children's & Educational > Social studies > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Children's & Educational > Life skills & personal awareness, general studies > Personal, health & social education (PHSE) > Citizenship Books > Children's Fiction & Fun Promotions
LSN:	1-292-22167-4
Barcode:	9781292221670

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