Wine Tourism Destination Management and Marketing - Theory and Cases (Hardcover, 1st ed. 2019)

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	July 2019
First published:	2019
Editors:	Marianna Sigala • Richard N. S. Robinson
Dimensions:	210 x 148 x 44mm (L x W x T)
Format:	Hardcover
Pages:	621
Edition:	1st ed. 2019
ISBN-13:	978-3-03-000436-1
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Health, Home & Family > Cookery / food & drink etc > Beverages > Alcoholic beverages > Wines Books > Food & Drink > Beverages > Alcoholic beverages > Wines Promotions
LSN:	3-03-000436-8
Barcode:	9783030004361

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