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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, How do I get people to visit my Web site? Is my Web site attracting the 'right' kind of e-consumers? and How do I turn browsers into buyers? The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attractand keeponline travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book's contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behaviorconsumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet's impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.
Stay ahead of your customers as their service expectations change In Current Issues and Development in Hospitality and Tourism Satisfaction, experts from the field explore customer satisfaction strategies, examining both the long-term and short-term results. This vital tool shows you new and effective approaches for understanding customer satisfaction and providing quality service at all levels of the hospitality and tourism industry. Hospitality and tourism faculty and students as well as professionals will find this book useful for improving and providing quality service management. This book illustrates the complex relationship between customer and service provider, offering practical advice and techniques for maximizing consumer contentment. Current Issues and Development in Hospitality and Tourism Satisfaction contains models for meeting-and even surpassing-consumer expectations to increase the value of the customer's experience. This essential resource includes various methods for managers to anticipate consumer needs and perceptions, reducing dissatisfaction. This book helps you: incorporate existing and alternative measurements of satisfaction measure and improve service quality create and maintain social interaction linkages between staff and customer identify the destination performance of your hotel and other destinations or attractions evaluate consumer satisfaction with lodging services increase cross-cultural service satisfaction and much more Tables and figures throughout the text help demonstrate the strategies, and bibliographies at the end of each chapter offer further reading. While there are other books that focus on customer satisfaction, Current Issues and Development in Hospitality and Tourism Satisfaction is rare in that it covers satisfaction issues as they apply to both hospitality and tourism.
Many places around the world are being produced, converted, interpreted and made fit for tourist consumption. This fascinating book analyzes tourist performances such as walking, shopping, sunbathing, photographing, eating and clubbing, and studies why, and indeed how, some places become global centres whilst others don't. Arranged in four distinct parts, Sheller and Urry consider: Performing Paradise Performances of Global Heritage Remaking Playful Places New Playful Places. Incorporating a wide array of empirical research and innovative international case studies, this fascinating book illuminates the tourist performance phenomenon: from Eco-tourism on the beach to shopping in Hong Kong, from the making of 'Cool Reykjavik' to tourism in high-rise suburbs in Paris, and from Inca heritage to medical tourism. Edited by two world authorities in tourism studies, this revealing book deploys a range of theories related to the 'mobility turn' in the social sciences in order to analyze the contingent and networked nature of how places are stabilized as fit for playful performances. Well-written and researched, with coherent analysis and presentation, this book will appeal to academics, students and those interested in the complex character of global change.
Stay ahead of your customers as their service expectations change!
The book aims to address topics such as tourism education and its development in the latter part of the twentieth century, taking "tourism" to be a broader field than "hospitality." The term "hospitality" refers to all operations or services encompassing accommodation and food/beverage facilities at the micro level, whereas "tourism" stands for the other elements at the macro level, including business, destination, and transportation operations. Moving from the generic to the specific, this book is divided into three main parts. Part I starts from a more generic perspective, and is entitled "Tourism Management." It comprises seven chapters by 13 scholars. Part 2 has a more moderate focus, and is entitled "Hospitality Management". It includes seven chapters contributed by 15 scholars from across the world. Part 3 is entitled "Education and Training in Tourism and Hospitality", and covers a range of topics from both tourism and hospitality. This last part consists of six chapters contributed by 13 scholars from four continents.
Find out how the ways we live and work are changing the ways in which we play! As populations grow and urbanization increases, social class, income, and ethnicity are influencing where and when people travel. The Tourism and Leisure Industry: Shaping the Future gives you the knowledge and skills you need to keep your business on top of this competitive field. An essential read for all leisure and tourism experts, this book analyzes and explains demographics, global supply and demand, globalization, intercultural behavior, and mobility to help you forecast future consumer needs. This insightful book also predicts new markets and products to help you tailor your business to the tourism and leisure trends of the next generation. The Tourism and Leisure Industry: Shaping the Future evaluates traditional leisure time activities, such as theme parks and sporting events as well as the fastest growing activities, such as leisure-based wellness resorts. Find out what the populations of different countries are expecting from their free time in terms of temporal aspects, benefits, and location. Get up-to-date advice on information technology and see how it will be changing the way you do business. The Tourism and Leisure Industry: Shaping the Future focuses on a variety of factors impacting tourism today, including: changes in social values intercultural technology races changed economic market conditions changing lifestyle trends population growth networked economies the growing market for senior travelers The Tourism and Leisure Industry: Shaping the Future is your contemporary guide to the next steps in the evolution of tourism and leisure. Filled with tables and figures to help you organize and understand the information it presents, this book is easy to read yet suitable for any expert in the leisure field. With case studies, research reports, and extensive bibliographies, it is a vital resource for destination managers, consultants, and teachers alike.
Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia's emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa's Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.
How will the travel and tourism industry respond to the terrorist attacks on America?The recent terrorist attacks in the United States and their repercussions for the travel and leisure industries have focused more attention on tourism safety and security issues than ever before. The impact on tourism destinations and businesses, as well as on traveler behavior, will be significant. Recent events require further analysis not only of how travel safety may be improved but also how security issues may be seen in terms of tourism marketing and management so that the industry is able to better respond to such challenges.In this, an era of turbulent global relationships, the need for destination marketing organizations to demonstrate that they are safe for tourists has become increasingly important. Negative publicity, often unrelated to on-the-ground reality, may also serve to affect tourist perceptions.Safety and Security in Tourism: Relationships, Management, and Marketing examines: the effects of the September 11, 2001 attacks on the tourism industry and how the industry is responding the importance of safety as a factor in destination or activity choice case studies of destination and business responses to past political instability and/or attacks against tourists safety, security and destination image the role of the media in influencing consumer perceptions of travel safety consumer awareness of travel advisories and their influence on behavior the role of insurance in the travel industry consumer awareness and acceptance of security measures in travel and tourism safety and security as a component in destination marketing crisis and risk management in the tourism industry cross-border security and visa controls and their implications for tourism safety and security measures for tourists in different sectors and in airportsTourism has often been cited as a force for peace, yet tourism is typically one of the first industrial casualties of war and political unrest. This book examines tourism safety and security issues to give you a better knowledge base from which to respond to future events.
Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia's emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa's Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.
This book provides a varied collection of recent research relating to small businesses in tourism. In doing so it reflects the eclecticism of interest and method associated with this under-researched and under-theorised area of investigation. Topics range from the potential contribution of small firms to achieving social or economic goals to understanding more about business performance and growth. As is common in tourism research, disciplinary boundaries are routinely transgressed in the interests of gaining greater illumination. Insights from a variety of countries are offered, sometimes as a result of trans-national collaboration initiated specifically for this book.
Examining exactly what social scientists mean by the term tourism, and what it means to be a tourist, this collection charts the sociological changes that have occurred in tourism, as well as the shift from the upper-class a ~grand toursa (TM) of the late nineteenth-century to the mass tourism of the present day. With an astonishing breadth and range of content, these fascinating volumes assess the economic impacts of tourism on local economies, the environmental considerations to take into account, and whether the huge growth in tourism is sustainable in a post-September 11th world. Tourism: Critical Concepts in the Social Sciences is an accessible and comprehensive resource that is invaluable for academics and scholars researching tourism, globalization and human geography.
Culinary Taste: Consumer Behaviour in the International Restaurant
Sector looks at the factors that influence our culinary tastes and
dining behaviour, illustrating how they can translate into
successful business in industry.
This book is concerned with the development of tourism and tourism public policy, and the strategic management of failure of tourism to realize its commercial potential. The particular salience of this research lies in the fact that it has been conducted during conceivably the most interesting (politically) and volatile (globally) period for the world's tourism industry. Increasing competition, economic, and environmental issues combined with the continued threat of terrorism, and instability in the middle-east, necessitated governments assessing and redefining their tourism public policies. How they approached this in the late nineties and new Millennium is reflected in the first part of the book. The second part focuses on Scotland whose tourism public policy issues in the late nineties were focused, concentrated, and mutated by globalization, political devolution, and the restoration of the Scottish Parliament in 1999. In consequence tourism and economic development powers were devolved to Edinburgh from Westminster. However, other powers such as fiscal and employment policies which impacted greatly on tourism were reserved to Westminster, a complex situation which the book has also set out to explain, as it does the Scottish Parliament's inability to influence such powers. During the lifetime of the first parliament in almost three hundred years, Scottish tourism was confronted by significant challenges e.g., the foot and mouth epidemic, the terrorist atrocities in the USA, Indonesia, and Kenya, the combination of which for a short but crucial period virtually decimated North American tourism trade to Europe, and of course recession. More recently there has been the massive downturn in the stock market which has impacted negatively on consumer confidence, SARS and war in Iraq. All of this is important because no such integrated contemporary account of tourism public policy exists. Nor does any similar account exist of the impac
Stay up to date with the most effective practices in tourism demand
forecasting!
Food and wine are vital components of the tourism experience. They are increasingly being cited as prime travel motivators in their own right. The international case studies in this volume address the issues surrounding food tourism at a global level. Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. 'Food Tourism Around the World' offers a unique insight into this phenomenon, looking at the interrelationship between food, the tourism product and the tourist experience. Using international case studies and examples from Europe, North America, Australasia and Singapore, 'Food Tourism Around the World' discusses the development, range and repurcussions of the food tourism phenomenon. The multi-national contributor team analyses such issues as: * the food tourism product * food tourism and consumer behaviour * cookery schools - educational vacations * food as an attraction in destination marketing Ideal for both students and practioners, the book represents the most comprehensive and wide-ranging treatment yet of this recent development in tourism. * International case studies and examples * Comprehensive and systematic treatment of a comparatively new field. * Interlinking of theory and practice makes this useful for both students and industry players.
Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Discover the secrets to success in sport-related tourism and adventure travel This essential handbook of sport-related travel provides an in-depth look at an international industry growing by leaps and bounds. Sport and Adventure Tourism serves as a unique reference resource for sports and tourism professionals, educators and students, presenting an invaluable overview of a niche market that's rapidly outgrowing its niche. Covering every aspect of sport tourism from historical, economic, and sport-specific starting points, the book features thoughtful and incisive commentary from the foremost experts in the field. Presented in a concise, easy-to-read format, Sport and Adventure Tourism provides an unrivaled orientation to all facets of sport-related tourism and leisure management. Sports travel (both participatory and spectatorial) and adventure tourism are examined in terms of size and growth of the market, marketing and management strategies, and future prospects. The book includes international, up-to-date case studies, links to relevant Websites and an extensive roster of references. Sport and Adventure Tourism examines all aspects of sport-related tourism, including: planning, developing, and marketing an event skiing and snowboarding boating, sailing, and fishing the "phenomenon" of golf tourism mountain-based adventure tourism the growing spa industry virtual sports tourism-an alternative to travel This one-of-a-kind primer presents an informative study of sports, leisure, and adventure travel, covering everything from golf tourism to heli-skiing to sports event and spa tourism. A handbook for professionals, a textbook for academics, and a highly readable introduction for anyone interested in sport-related travel, Sport and Adventure Tourism is an essential guide for anyone who takes a not-so-leisurely approach to leisure time.
This is an outstanding book. It offers a comprehensive range of in-depth case studies that looks at past tourism crisis and analyzes the responses made. A must-read book for those in the industry, related associations and the various levels of government as they consider how to pro-actively deal with the potential for future crisis related to tourism.Perry Hobson, Head, School of Tourism and Hospitaliy Management, Southern Cross University and Editor-in-Chief Journal of Vacation Marketing.Tourism everywhere is vulnerable to changes in public perception. When news about an earthquake, a violent conflict or a contagious disease in a distant location hits the television, tourists cancel holidays.The September 11, 2001 terrorist attack against the USA impacted on airlines and tourist destinations worldwide, as did subsequent attacks on tourists. These events highlight the importance of destination crisis management for the global tourism industry. Experienced tourism marketer and trainer, David Beirman, has created a guide to crisis management for tourism operators and offices. He argues that managing public perception is critical to the recovery of a destination after a crisis, and that much depends on providing clear, frequently updated and accurate information. He provides detailed case studies of different types of crises from around the world, with analyses of the strengths and weaknesses of the approach taken by tourism managers.This is an invaluable reference for tourism managers anywhere in the world, and a useful resource for tourism students.
Arguing that museums must place sustainability at the centre of all their activities, if they are to become key actors with a clear societal role, Garthe considers the issues that museums will likely face as they take on their new roles. Presenting case studies from a wide range of museums around the world, the book considers different ways of implementing sustainability in different types and sizes of institutions. Whilst the book clearly outlines the need for change, it also provides guidance about how to change. Garthe does this by considering specific concepts and approaches to sustainability in relation to the different aspects of museum operations. The book includes a hands-on manual for implementing sustainability management in a museum, whilst also considering the challenges practitioners will encounter and considering what the future of the sustainable museum might look like. The Sustainable Museum will be essential reading for museum and heritage professionals around the globe. The book will also be of interest to academics and students engaged in the study of museums, arts and cultural management, business administration, change management or sustainable development..
Examine China's impact on the world tourism market! Tourism in China is a comprehensive study of tourism and the travel industry in China--past, present, and future. Since joining many of its Asia-Pacific neighbors in identifying tourism as a vehicle for socioeconomic growth and poverty alleviation, China has become the leader in the Asian travel industry, surpassing all forecasts with high and constant growth in international and domestic tourism activity. In fact, the World Trade Organization predicts that by 2020, China will become the world's leading tourism destination, receiving 145 million visitors. This timely book examines the diverse opportunities and challenges the country's tourism industry faces in meeting those projections. A unique, interdisciplinary guide that appeals to practitioners and academics, Tourism in China has been called "probably the most in-depth analysis of China's tourism industry" by the World Trade Organization's Dr. Harsh Varma. The book presents a collection of articles--scholarly in nature, comprehensive in scope--that serves as a significant (and much-needed) reference on Chinese tourism, though not including minority or border tourism, or the Hong Kong or Taiwan markets. The industry's historical development, its impact on the Chinese economy and ecology, and its current and future markets are examined extensively. Tourism in China also examines: the impressions of Western travelers in China during the 19th century the tourism boom and its development since 1978 the development of ecotourism in China's nature reserves the effect of the tourism boom on the hotel industry the development of theme parks in China. With two-thirds of China's provincial governments committed to making tourism one of their pillar industries, it is essential that tourism professionals, academics, and students around the world have a thorough understanding of this leader in current and future world travel. Tourism in China provides a detailed look at how the country's tourism industry was built and how it will continue to expand. Helpful tables and figures, as well as a glossary of relevant terms, make the information easy to access and understand.
Environmentally-sustainable tourism or "ecotourism" has become a major area of interest for governments, the private sector and international lending institutions. It is regarded as a way of allowing economic development whilst protecting against environmental degradation, especially in those countries with fragile ecosystems. However, despite the beneficial intentions of ecotourism, it tends to be regarded uncritically by environmental organizations, governments and the private sector alike. Rosaleen Duffy presents this analysis of ecotourism, linking it with environmental ideologies and the politics of North-South relations. By the extensive use of case study and interview material, she formulates ideas and proposals that should be important for the development of ecotourism around the globe.
'Tourism and Hospitality in the 21st Century' is a collection of essays which consider the future of tourism and hospitality. The international team of contributors represent a wide range of interests involved in tourism and hospitality. Divided into three parts, this book analyses: ? Global dimensions, patterns and trends -demographic, social, economic and technical? Regional development of such areas as Africa, Asia, Europe and America, among others ? The future of various sectors within the industries - such as transport, tourist attractions, coastal resorts and timesharing.'Tourism and Hospitality in the 21st Century' is suitable for: senior personnel in private and public sector tourism and hospitality operations; international and national official tourism bodies and other organizations; universities and other higher education institutions; universitties and other higher education institutions; consultancy; finance, construction and supply industries; and as a reference point for students.
National parks and game reserves are under threat from exploitation by tourists and by people living on their borders. Parks, although highly valued by conservationists, are not protected from unregulated economic behaviour within and outside their borders.In The Economics of Third World National Parks, Anup Shah argues that parks and reserves are worth preserving, rigorously analyses the problem and advocates solutions drawing on a wide range of sources. Issues discussed include the effects of economic activity on a national park, the tourist problem, valuing a national park and the use of cost-benefit decision making. Dr Shah uses economic analysis to explore institutional arrangements which would compensate for externalities resulting from exploitation and over-use by tourists and local communities. The price mechanism, he argues, is not a satisfactory tool with which to protect areas of rich bio-diversity. The Economics of Third World National Parks presents a clear and thoughtful application of economic thought, and especially the concept of externalities, to a key problem which current institutional structures seem unable to resolve.
"Tourism in the Muslim World" provides a synthesis of thought on an influential current issue for tourism and indeed for our times, and a point of focus for tourism researchers, managers and developers in countries such as the United Arab Emirates, Jordan, Egypt, Maldives and Turkey, as well as the Western world, eager to increase their share in this 1.5 billion strong tourist market. Its chapters raise conceptual, practical, and thought-provoking issues for the wider tourism community as it deals with the growth of new markets and destinations in a globalized economy. This collection of culturally and geographically diverse papers feature both Muslim and non-Muslim (country) insights on this international theme. It draws on contributions from a variety of disciplinary perspectives such as law, theology, business, tourism development, sociology, anthropology, and more. "Tourism in the Muslim World" is the second title in Emerald's new book series "Bridging Tourism Theory and Practice" and will appeal to researchers and research students in the social science and management disciplines, as well as to tourism and hospitality professionals with an interest in the Muslim market. |
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