0
Your cart

Your cart is empty

Browse All Departments
Price
  • R50 - R100 (7)
  • R100 - R250 (17)
  • R250 - R500 (64)
  • R500+ (3,231)
  • -
Status
Format
Author / Contributor
Publisher

Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry

Tourism and the Power of Otherness - Seductions of Difference (Hardcover): David Picard, Michael A Di Giovine Tourism and the Power of Otherness - Seductions of Difference (Hardcover)
David Picard, Michael A Di Giovine
R2,682 Discovery Miles 26 820 Ships in 12 - 19 working days

This book explores the paradoxes of Self-Other relations in the field of tourism. It particularly focuses on the 'power' of different forms of 'Otherness' to seduce and to disrupt, and, eventually, also to renew the social and cosmological orders of 'modern' culture and everyday life. Drawing on a series of ethnographic case studies, the contributors investigate the production, socialisation and symbolic encompassment of different 'Others' as a political and also an economic resource to govern social life in the present. The volume provides a comparative inductive study on the modernist philosophical concepts of time, 'Otherness', and the self in practice, and relates it to contemporary tourism and mobility.

Inclusion in Tourism - Understanding Institutional Discrimination and Bias (Hardcover): Susan Slocum Inclusion in Tourism - Understanding Institutional Discrimination and Bias (Hardcover)
Susan Slocum
R4,098 Discovery Miles 40 980 Ships in 9 - 17 working days

• The first book to bring together topics such as discrimination, gender and accessibility in relation to tourism. • Adopts a multidisciplinary approach and makes use of international case studies. • Provides insights from a range of international contributors, representative of traditionally marginalized voices

Forecasting Tourism Demand (Hardcover, Updated and Rev. Ed): Douglas Frechtling Forecasting Tourism Demand (Hardcover, Updated and Rev. Ed)
Douglas Frechtling
R4,490 Discovery Miles 44 900 Ships in 12 - 19 working days

'Forecasting tourism demand' is a text that no tourism professional can afford to be without. The tourism industry has experienced an overwhelming boom over recent years, and being able to predict future trends as accurately as possible is vital in the struggle to stay one step ahead of the competition.
Building on the success of 'Practical Tourism Forecasting' this text looks at 13 methods of forecasting and with a user friendly style, 'Forecasting Tourism Demand' guides the reader through each method, highlighting its strengths and weaknesses and explaining how it can be applied to the tourism industry.
'Forecasting Tourism Demand' employs charts and tables to explain how to:
* plan a forecasting project
* analyse time series and other information
* select the appropriate forecasting model
* use the model for forecasting and evaluate its results
Ideal for marketing managers and strategic planners in business, transportation planners and economic policy makers in government who must project demand for their products among tourists. Executives who rely on forecasts prepared by others will find it invaluable in assisting them to evaluate the validity and reliability of predictions and forecasts. Those engaged in analysing business trends will find it useful in surveying the future of what has been called the largest industry in the world.
User-friendly guide to 13 methods of forecasting and selecting the one for you
Examples from lodging, destination, airline and international tourism sectors
Over 40 case studies illustrating the application of techniques described in the book

The Native Tourist - Mass Tourism Within Developing Countries (Hardcover): Krishna B. Ghimire The Native Tourist - Mass Tourism Within Developing Countries (Hardcover)
Krishna B. Ghimire
R4,511 Discovery Miles 45 110 Ships in 12 - 19 working days

Domestic tourism in developing countries is rapidly outstripping international tourism and could soon involve ten times the numbers. This is an examination of the numbers involved, their profile, behaviour, impacts and the relevant policy responses. The volume looks at the impacts of local mass tourism in various socio-economic and environmental contexts and on diverse social groups. It provides analysis and overviews of seven of the main countries involved in Asia, Africa and Latin America.

Dynamic Tourism - Journeying with Change (Hardcover): Priscilla Boniface Dynamic Tourism - Journeying with Change (Hardcover)
Priscilla Boniface
R2,688 Discovery Miles 26 880 Ships in 12 - 19 working days

This book portrays a fresh approach to tourism. It argues for increased and radical change by the tourism industry and claims that this change is made necessary by the emergent sophistication and increased experience of tourists who require a different style of treatment and type of product. Dynamic Tourism is presented as a formula to meet the needs of the prevalent consumer society, to cater for its changing wishes, to reflect society's contemporary concerns and to accommodate the ongoing projected growth of tourism. The focus is upon the tourist, highlighting the need for the tourism industry to give greater consideration to tourists' changing needs, and to take a more flexible, modern and thought-out approach. The argument is delivered in three parts. First, the book indicates why Dynamic Tourism is needed as a method, and shows its first signs of appearing. It then delivers the detail and practicality of the process. Finally, the complete concept is outlined and the method of future implementation is projected. Examples from around the world are used to explain and illustrate the argument. Underlying the whole discussion is the recognition that the tourism arena is a resource of finite size, needing capacity for renewal and requiring the most intelligent, adaptable and considered use. The intended readership for this book includes all participants in the tourism experience: the tourism industry, its policy makers, operatives and stakeholders, and those students who intend to join their ranks, existing tourists who are disappointed with the limited provision offered to them at present and who wish for better in the future, along with the increasing number of new tourists whose outlook is very different from those of the past.

Arts, Entertainment and Tourism (Paperback): Howard Hughes Arts, Entertainment and Tourism (Paperback)
Howard Hughes
R1,828 Discovery Miles 18 280 Ships in 12 - 19 working days

'Arts, Entertainment and Tourism' is a pioneering text that, by focusing on the consumer, investigates the relationship between these 3 industries and how this relationship can be developed to its best competitive advantage.

Issue-led, this text draws on appropriate disciplines rather than using one single approach, to examine issues in arts and entertainment within the framework of cultural tourism.
Written to meet the needs of students studying on management courses in the arts, tourism and leisure, 'Arts, Entertainment and Tourism':
*Describes the general arts and tourism background
*Identifies a framework for analysis that acknowledges differing levels of interest in the arts and entertainment
*Discusses the arts and entertainment that feature (past and present) in tourism
*Examines the reasons why the arts, entertainment and tourism have an interest in each other and how they go about developing the relationship
*Examines the relationship: are there tourists in audiences and do the arts and entertainment attract tourists to a destination?
*Evaluates the wider effects (good and bad) on both the arts and tourism
*Discusses the direction of future developments by arts and tourism organizations and for future research
International text with case studies from around the world
Managerial relevance but based on Academic disciplines
Includes Entertainment as well as the 'high' arts

Encyclopedia of Tourism (Hardcover): Jafar Jafari Encyclopedia of Tourism (Hardcover)
Jafar Jafari
R7,702 Discovery Miles 77 020 Ships in 12 - 19 working days


This book comprises over one thousand entries and has been written by an international team of more than three hundred contributors to provide a comprehensive guide to both the manifest and hidden dimensions of tourism. The Encyclopedia explicates and explores the wide range of basic definitions, concepts, perspectives and institutions embraced by tourism, and consolidates research carried out in the field to date. Reflecting the multidisciplinary nature of academic exploration within Tourism, the entries embrace areas of study such as Anthropology, Economics, Education, Geography, History, Management, Marketing, Political Science and Psychology, among others.

eBook available with sample pages: 0203195671

Affect and Emotion in Tourism (Hardcover): Dorina Maria Buda, Jennie Germann Molz Affect and Emotion in Tourism (Hardcover)
Dorina Maria Buda, Jennie Germann Molz
R3,967 Discovery Miles 39 670 Ships in 9 - 17 working days

Bringing affect and emotion to the forefront of tourism studies, this book presents a new generation of scholars who consolidate emerging affective approaches and establish a route for scholarship that examines the roles of emotion and affect in tourism. Attuning to affect and emotion, this book steers the affective turn to encompass touring bodies and tourism places. Engaging the concept of affect as a constitutive element of social life often leaves academics grasping for terminology to describe something that is, by its very nature, beyond words. For this reason, as evident in the four interconnected sections of this volume, studying affect poses a significant and fruitful challenge to the status-quo of social scientific method and analysis. From African-American emotional labour while travelling, to visiting Banksy's Dismaland park, to affective heritagescapes, self-love, and travelling mittens, and across socio-spatial theories of emotions, decolonial feminist theory, and atmospheric politics, this book demonstrates the epistemic and empirical richness of affective tourism. Along with the contributors to this volume, the editors make a case for thinking about emotions and affects through collective and individual practices as interrelated shaping tourism encounters in and with places. That is, to break it down as doing, and as shared between bodies and places through the doing. The chapters in this book were originally published as a special issue of Tourism Geographies.

Producing and Consuming the Craft Beer Movement (Hardcover): Wesley Shumar, Tyson Mitman Producing and Consuming the Craft Beer Movement (Hardcover)
Wesley Shumar, Tyson Mitman
R3,944 Discovery Miles 39 440 Ships in 9 - 17 working days

Producing and Consuming the Craft Beer Movement is an ethnographic analysis of the craft beer movement and its rapid development as an industry that articulated a different set of values: celebrating, quality, community, and good taste. This book will provide an excellent foundation for considering craft beer and an entrepreneurial practice that produces other forms of value beyond monetary value. The craft beer movement has been an important movement for thinking about contemporary consumer culture, and how that consumer culture might develop a very different set of values and priorities from those of the dominant consumer culture that is created by large-scale industries focused on the instrumental values of profit and efficiency. Located in one site, the ethnography is situated within the larger context of the rise of digital media, the evolution of cities, and the latest stage of the capitalist marketplace. The book is distinctive as it is ethnographic in its methodology. It is focused on one locale, the metropolitan area around Philadelphia. Philadelphia, along with Boston, Denver, San Diego, and a few other cities, was a central location for the early development of the craft beer industry. With its interdisciplinary approach, individuals with interests in digital and social media, consumer culture, political economy, ethnography, and contemporary cultural theory will find this an interesting case study of an important industry that developed from the homebrewing movement to become an important craft industry that is now a global phenomenon. This book is directed to a broad range of readers interested in new media, consumer culture, craft, and contemporary capitalist culture. The book embeds the local in the larger historical and political economic context. Readers would include faculty members in communication, media studies, cultural studies, sociology, and anthropology. Students at a graduate and upper level undergraduate level would be interested as well.

Tourism and Leisure Research Methods (Paperback): Mick Finn, Martin Elliott-White, Mike Walton Tourism and Leisure Research Methods (Paperback)
Mick Finn, Martin Elliott-White, Mike Walton
R2,189 Discovery Miles 21 890 Ships in 12 - 19 working days

This practical guide for undergraduate and HND/C students of Leisure and Tourism provides the tools to recognise and produce good research. It delivers a highly readable demonstration of the methods needed to achieve impressive qualitative and quantitative research. It will enable readers to successfully evaluate their own tourism and leisure research and the research of others. The book focuses on the key concepts of reliability, validity and representativeness. Extensive examples throughout the book highlight the techniques and theory described, and provide the inspiration for readers to generate ideas for new research projects. The book is directly focused on tourism and leisure examples. A step-by-step guide takes students through the use of SPSS for Windows and an SPSS data file is included; end of chapter exercises test student understanding of the material; and numerous suggestions for further research activity direct the reader to additional sources.

Tourism Demand Modelling and Forecasting - Modern Econometric Approaches (Hardcover): Haiyan Song, S. F. Witt Tourism Demand Modelling and Forecasting - Modern Econometric Approaches (Hardcover)
Haiyan Song, S. F. Witt
R4,473 Discovery Miles 44 730 Ships in 12 - 19 working days

The phenomenal growth of both the world-wide tourism industry and academic interest in tourism over the last thirty years has generated great interest in tourism demand modelling and forecasting from both sectors. However, the tendency for researchers and practitioners engaged in quantitative causal tourism modelling and forecasting to run many regression equations and try to choose the 'best' model based on various parametric and non-parametric criteria has been widely criticised as failing to provide credible results. The aim of this book is to present the recent advances in econometric modelling methodology within the context of tourism demand analysis at a level that is accessible to non-specialists, and to illustrate these new developments with actual tourism applications.
The book begins with an introduction to the fundamentals of tourism demand analysis, before addressing the problems of traditional tourism demand modelling and forecasting, i.e. data mining and spurious regression due to common trends in the time series. Three chapters explore the general-to-specific approach to tourism demand modelling and forecasting, including the use of autoregressive distributed lag processes, cointegration analysis and error correction models. The time varying parameter model together with the use of the Kalman filter as an estimation method is a useful tool for examining the effects of regime shifts on tourism demand elasticities: this is explored next. The panel data approach is introduced as a way of overcoming the problem of estimation and forecasting biases caused by insufficient time series data. The book concludes by evaluating the empirical forecasting performance of the variousmodels and putting forward some general conclusions.

Visitor Management - Case Studies from World Heritage Sites (Paperback, New edition): Myra Shackley Visitor Management - Case Studies from World Heritage Sites (Paperback, New edition)
Myra Shackley
R1,621 Discovery Miles 16 210 Ships in 12 - 19 working days

'Visitor Management' is an innovative collection of case studies taken from cultural World Heritage Sites. Using examples from the world's most significant archaeological and architectural legacies this book identifies the problems involved with site management.
Cultural World Heritage Sites are extremely attractive to contemporary visitors. This poses many problems for site management, notably the need to preserve a delicate balance between interpretation, conservation and the provision of visitor facilities.
This contributed title takes examples from a range of UNESCO World Heritage Sites and shows models of good practice looking at the functions of the different organizations involved and the range of variation among sites. The contributors have international expertise and draw on first-hand knowledge at a practical level.
'Visitor Management: Case studies from World Heritage Sites' is ideal for practitioners and students involved in heritage management and conservation management. Undergraduate and postgraduate students in tourism, leisure and hospitality will also find this book an invaluable read.
Myra Shackley is Professor of Culture Resource Management and Head of the Centre for Tourism and Visitor Management at Nottingham Trent University. Her research interests lie in the management of cultural and wildlife tourism, particularly in relation to Protected Areas and World Heritage Sites. She has published eleven previous books, of which the last was 'Wildlife Tourism' (International Thompson Business Press, 1996) and has extensive research and consultancy interests within the field of visitor management.
Only case study book on the subject
Internationalappeal

Stats To Go - A guide to statistics for hospitality, leisure and tourism (Paperback): John Buglear Stats To Go - A guide to statistics for hospitality, leisure and tourism (Paperback)
John Buglear
R1,563 Discovery Miles 15 630 Ships in 12 - 19 working days

'Stats to Go' is a user-friendly guide for hospitality, leisure and tourism students who need to learn statistics and statistical techniques. 'Stats to go' is an ideal companion to hospitality, leisure and tourism studies as the breadth of coverage supports all taught numerical aspects of these types of course. Examples from hospitality, leisure and tourism organizations: * licensed premises* fast food outlets* hotels * theme parksand their environments are used to illustrate key issues of the text.The area of quantitative methods is one which many students find unapproachable or daunting. With the use of a clear learning structure, and a user friendly, non-theoretical approach, Buglear has created a text which students and lecturers alike will find indispensable.

Tourism Management - Towards the New Millennium (Hardcover): C Ryan, S. Page Tourism Management - Towards the New Millennium (Hardcover)
C Ryan, S. Page
R2,783 R2,563 Discovery Miles 25 630 Save R220 (8%) Ships in 12 - 19 working days

This book is an edited selection of key research papers published in the field of tourism management during the past ten years. It seeks to take stock of some of the seminal developments in the literature and to examine the evolution of thinking and the development of the subject area, particularly in the emergence of research sub-areas.
The book is organized into a series of parts which reflect the development of new and established areas of research: decision-making and tourist behaviour, tourism demand forecasting, gender and sex in tourism, planning and communities, urban tourism, theme parks, sustainable tourism or eco-tourism, marketing and service quality, and tourism as it affects indigenous peoples. Each part is introduced by commentary that relates the articles to the wider literature and the current progress of knowledge in each area. Underlying the books is a view that only through a continuing dialogue between specific tourism journal articles and a wider social science literature can one consider the 'cutting edge' nature of tourism research and manner in which it is then developed and disseminated. This book is one way of allowing readers to assess the merits of each article and its wider contribution to the tourism literature.

Tourism in South and Southeast Asia (Paperback): C. Michael Hall, Stephen Page Tourism in South and Southeast Asia (Paperback)
C. Michael Hall, Stephen Page
R2,376 Discovery Miles 23 760 Ships in 12 - 19 working days

'Tourism in South and South East Asia' is a comprehensive and solid introduction to tourism in South and South East Asia with a specific appeal both to institutions in the region, and other institutions who wish to expose students to one of the most dynamic tourism regions in the world.

Despite downturns in outbound tourism (due to the current economic crisis), inbound tourism from outside the region has continued to increase with governments placing more emphasis on the economic significance of tourism than ever. 'Tourism in South and South East Asia' is the first tourism book to deal comprehensively with the implications of the Asian economic crisis for tourism.
With South and South East Asia set to be the fastest growing area of tourism activity in the world well into the next century, 'Tourism in South and South East Asia' is an essential text for students both within and outside of this region.
Dealing with concepts, themes and issues which are pertinent to tourism development, planning, marketing and management; these two internationally known authors have produced an authoritative text that covers all aspects of this topic through the use of illustrative and relevant case studies.
The author team - well established editors.
Contributors and case studies from around the region.

Leisure/Tourism Geographies - Practices and Geographical Knowledge (Hardcover): David Crouch Leisure/Tourism Geographies - Practices and Geographical Knowledge (Hardcover)
David Crouch
R5,843 Discovery Miles 58 430 Ships in 12 - 19 working days

This volume considers leisure/tourism as an encounter. An encounter that exists between people, between people and space and between people and their expectations, experiences and desires. The contributors explore diverse aspects of leisure and tourism, ranging from the methodologies behind leisure practices to detailed case studies including: Disneyland, Paris; tourism in sacred landscapes; leisure practices in cyberspace; leisure and yachting; use of recreational/holiday cottages; National Parks; and local parks and gardens. Presenting a mix of attitudes and ideas concerning leisure and tourism, this book documents a debate, placing geography at its centre.

Consumer Behavior in Travel and Tourism (Hardcover): Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld Consumer Behavior in Travel and Tourism (Hardcover)
Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld
R4,976 Discovery Miles 49 760 Ships in 12 - 19 working days

Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs.In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinationsFull of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.

Aspiring to be Global - Language and Social Change in a Tourism Village in China (Paperback): Shuang Gao Aspiring to be Global - Language and Social Change in a Tourism Village in China (Paperback)
Shuang Gao
R816 Discovery Miles 8 160 Ships in 12 - 19 working days

This book makes a novel contribution to the sociolinguistics of globalization by examining the dynamics between language and social change in the tourism destination of West Street, Yangshuo, China. The author makes use of multiple sources, including ethnographic interviews, tourist literature, public signage and policy documents, to examine how tourist mobilities are embedded in and interact with historical, geographical, social, cultural, economic and semiotic factors in the creation of a 'global village'. The transformation of West Street is emblematic of changes in Chinese society under globalization, revealing new subjectivities, tensions and struggles inherent in this ongoing process of social change.

Sport, Leisure and Tourism Information Sources - A guide for researchers (Paperback): Martin Scarrott Sport, Leisure and Tourism Information Sources - A guide for researchers (Paperback)
Martin Scarrott
R2,373 Discovery Miles 23 730 Ships in 12 - 19 working days

Sport, Leisure and Tourism is a practical guide to finding information, encouraging readers to make active use of libraries in their research. This book provides readers with an understanding of the major information search tools which are available. It is a starting point in the search for information which offers advice and indicates some of the major sources which are available. Sport, Leisure and Tourism Information Sources is aimed primarily at final year undergraduate and postgraduate students who are preparing a dissertation in the area of sport and leisure studies who need access to information sources. It is also ideal for academics for teaching purposes and practitioners in the sport and leisure industry needing to undertake research.

The Role of the Hospitality Industry in the Lives of Individuals and Families (Paperback): Pamela R. Cummings, Francis A.... The Role of the Hospitality Industry in the Lives of Individuals and Families (Paperback)
Pamela R. Cummings, Francis A. Kwansa, Marvin B Sussman
R1,499 Discovery Miles 14 990 Ships in 12 - 19 working days

The Role of the Hospitality Industry in the Lives of Individuals and Families explores the evolution of the hospitality industry and the relationships between hospitality providers, their families, and the guests they serve. Focusing on the human aspect of the business, this text will give hospitality providers a better understanding of the human relations issues that they or their employees may face and show them how your services affect guests. Offering research and insight into customs and traditions that have influenced modern services, The Role of the Hospitality Industry in the Lives of Individuals and Families will teach you how to better meet the needs of guests at the national or international level while learning how the industry affects employees and their lives outside of work.The Role of the Hospitality Industry in the Lives of Individuals and Families discusses many different themes that relate to the improvement of the profession for both guests and employees, such as the spiritual, philosophical, and historical provisions of hospitality; the human resource and work issues of employees in the industry; consumer and family demands; and marketing strategies for hospitality organizations. In addition, this text discusses many issues that affect guests and that affect you as an employer or employee, such as: responding to the needs of travelers for a "home away from home" dealing with the social and health issues of guests recognizing the changing food habits of Americans and their impact on the hospitality industry examining the frequently negative attitude of Americans toward service hospitality employees balancing a career in the hospitality industry and family life researching the frequency of fast food patronage by older adults and the importance of hotel/motel services to older adults to determine if areas of service need improvement protecting employees from overly demanding guests balancing compassion, generosity, and idealism with the corporate profit maximization mandateThe Role of the Hospitality Industry in the Lives of Individuals and Families also examines the cultural relationships fostered by the hospitality industry as a benefit and proof of quality services. Complete with ideas for further research, this text will help you and your employees evaluate the personal effects of the hospitality industry and help provide better services to guests.

Sustainability In The Hospitality Industry - Principles of Sustainable Operations (Paperback, 4th edition): Willy Legrand,... Sustainability In The Hospitality Industry - Principles of Sustainable Operations (Paperback, 4th edition)
Willy Legrand, Joseph S. Chen, Gabriel C. M. Laeis
R1,140 R1,081 Discovery Miles 10 810 Save R59 (5%) Ships with 15 working days

Approach/Focus & Coverage: This is the only current textbook available to introduce students to economic, environmental and social sustainable issues specifically facing the hospitality industry as well as exploring ideas, solutions, and strategies of how to manage operations in a sustainable way. Other books focus just on environmental management in hospitality or are 'how to' guides aimed at practitioners/hotel managers. International: It takes a global approach in content and examples. Offers good balance between theory and practice: Integrates excellent case studies from a variety of settings and geographical locations to showcase the successes and failures. Other specific hospitality books tend to be practical how to guides. Accessibility: Peppered with features throughout to aid understanding & spur critical thinking & unrivalled online resources including video interviews with practitioners.

Event Management in Leisure and Tourism (Paperback): David Watt Event Management in Leisure and Tourism (Paperback)
David Watt
R1,961 Discovery Miles 19 610 Ships in 12 - 19 working days

Event Management in Leisure and Tourism is the first text available to fully cover the event industry in one volume. It has been written by an experienced practitioner and author, and provides a comprehensive overview of event management and organisation. Practical real life examples are used throughout to demonstrate theory in practice and case studies of major projects in action are used as examples of good practice. Students are encouraged to test their knowledge and comprehension through end-of-chapter revision questions.

The Routledge Handbook of Tourism Experience Management and Marketing (Paperback): Saurabh Kumar Dixit The Routledge Handbook of Tourism Experience Management and Marketing (Paperback)
Saurabh Kumar Dixit
R1,469 Discovery Miles 14 690 Ships in 9 - 17 working days

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist's behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.

Sustainable Tourism - A Marketing Perspective (Paperback, Reissue): Rebecca Hawkins, Victor T.C. Middleton Sustainable Tourism - A Marketing Perspective (Paperback, Reissue)
Rebecca Hawkins, Victor T.C. Middleton
R1,502 Discovery Miles 15 020 Ships in 12 - 19 working days

Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism.
Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its day-to-day operations and marketing, expecially in product enhancement and quality controls.
Case material, contributed by senior professionals in the industry, include:
*Kruger National Park, South Africa *Quicksilver Connections, Barrier Reef, Australia *Edinburgh's Old Town, UK *Ironbridge Gorge Museum, UK *Rutland Water, UK.
Industry illustrations are drawn from British Airways, Grecotel, Inter-Continental Hotels and Resorts, the International Federation of Tour Operators, P&O and TUI.
Professor Victor Middleton has had some thirty years' international experience of marketing practice covering most of the private and public sectors of travel and tourism. He holds appointments as Visiting Professor at Oxford Brookes University and University of Central Lancashire.
Dr Rebecca Hawkins runs her own business specialising in environmental aspects of tourism projects and has undertaken a number of pioneering programmes in this role. She was Deputy Director of the World Travel and Tourism Environment Research Centre at Oxford Brookes University, where she worked with VictorMiddleton.
First book on the subject from a marketing perspective
International focus with case studies from South Africa, Australia and Great Britain
Focus on good practice at selected tourism destinations

Geography and Tourism Marketing (Hardcover): Kaye Sung Chon Geography and Tourism Marketing (Hardcover)
Kaye Sung Chon
R4,925 Discovery Miles 49 250 Ships in 12 - 19 working days

Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and?fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing will provide you with diverse studies through which you will gain a better understanding of what excites and entices all types of consumers along with new strategies in your field to keep you up-to-date in the unpredictable business of tourism.Geography and Tourism Marketing is a compilation of greatly varied and valuable case studies and articles. In it you?ll explore thought-provoking topics such as these: the World Wide Web as one of the most significant technological developments in travel and tourism marketing the advantages of understanding the impact that a tourist's country of origin has on small island destinations pinpointing problems in a specific business venture so you can avoid similar mistakes providing interactive maps to potential consumers through Geographic Information Systems determining the effectiveness of brochures reformulating and promoting a consistent image of a destination in order to better serve consumers the fast-growing market of nature travelers and how they can be targeted more effectivelyIn this book, you will get current information on the link between geography and tourism marketing, which is an important aspect in conquering market segmentation and improving tourism marketing approaches. You will see the necessity of acknowledging this connection and be prepared to respond to it when you read Geography and Tourism Marketing.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
The Sunshine Girl - A Mother's Love…
Debra Harder Hardcover R837 R725 Discovery Miles 7 250
Colorectal Cancer, An Issue of…
Leonard B Saltz Hardcover R2,044 Discovery Miles 20 440
Home Body
Rupi Kaur Paperback  (1)
R380 R339 Discovery Miles 3 390
Translational Autoimmunity, Volume 6…
Nima Rezaei Paperback R3,660 Discovery Miles 36 600
Smart Marketing With the Internet of…
Dora Simoes, Belem Barbosa, … Hardcover R5,558 Discovery Miles 55 580
Poems on Various Subjects, Religious and…
Phillis Wheatley Hardcover R655 R572 Discovery Miles 5 720
Pitch To Win - How To Present, Persuade…
Justin Cohen Paperback R452 Discovery Miles 4 520
Die Lewe Is 'n Asem Lank - Gedigte Oor…
Frieda van den Heever Hardcover R370 R347 Discovery Miles 3 470
Bradshaw's Handbook
George Bradshaw Hardcover  (1)
R390 Discovery Miles 3 900
United States Circuit Court of Appeals…
United States Court of Appeals Paperback R833 Discovery Miles 8 330

 

Partners