![]() |
![]() |
Your cart is empty |
||
Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
This book explores the paradoxes of Self-Other relations in the field of tourism. It particularly focuses on the 'power' of different forms of 'Otherness' to seduce and to disrupt, and, eventually, also to renew the social and cosmological orders of 'modern' culture and everyday life. Drawing on a series of ethnographic case studies, the contributors investigate the production, socialisation and symbolic encompassment of different 'Others' as a political and also an economic resource to govern social life in the present. The volume provides a comparative inductive study on the modernist philosophical concepts of time, 'Otherness', and the self in practice, and relates it to contemporary tourism and mobility.
Domestic tourism in developing countries is rapidly outstripping international tourism and could soon involve ten times the numbers. This is an examination of the numbers involved, their profile, behaviour, impacts and the relevant policy responses. The volume looks at the impacts of local mass tourism in various socio-economic and environmental contexts and on diverse social groups. It provides analysis and overviews of seven of the main countries involved in Asia, Africa and Latin America.
'Arts, Entertainment and Tourism' is a pioneering text that, by focusing on the consumer, investigates the relationship between these 3 industries and how this relationship can be developed to its best competitive advantage. Issue-led, this text draws on appropriate disciplines rather
than using one single approach, to examine issues in arts and
entertainment within the framework of cultural tourism.
This book portrays a fresh approach to tourism. It argues for increased and radical change by the tourism industry and claims that this change is made necessary by the emergent sophistication and increased experience of tourists who require a different style of treatment and type of product. Dynamic Tourism is presented as a formula to meet the needs of the prevalent consumer society, to cater for its changing wishes, to reflect society's contemporary concerns and to accommodate the ongoing projected growth of tourism. The focus is upon the tourist, highlighting the need for the tourism industry to give greater consideration to tourists' changing needs, and to take a more flexible, modern and thought-out approach. The argument is delivered in three parts. First, the book indicates why Dynamic Tourism is needed as a method, and shows its first signs of appearing. It then delivers the detail and practicality of the process. Finally, the complete concept is outlined and the method of future implementation is projected. Examples from around the world are used to explain and illustrate the argument. Underlying the whole discussion is the recognition that the tourism arena is a resource of finite size, needing capacity for renewal and requiring the most intelligent, adaptable and considered use. The intended readership for this book includes all participants in the tourism experience: the tourism industry, its policy makers, operatives and stakeholders, and those students who intend to join their ranks, existing tourists who are disappointed with the limited provision offered to them at present and who wish for better in the future, along with the increasing number of new tourists whose outlook is very different from those of the past.
Applying the principles of marketing to nonprofit organisations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including an integrated theoretical framework to help fundraisers develop a critical and reflective approach to their practice. Also new to this edition are how-tos on budgeting and making a strong and compelling case for investment, two vital core skills, as well as comprehensive coverage of digital fundraising and fundraising through social media. The new edition also accounts for recent changes in the fundraising environment, notably in the UK, the introduction of a new fundraising regulator and new thinking on professional ethics. Combining scholarly analysis with practical real-life examples, Fundraising Management has been endorsed by the Chartered Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.
Producing and Consuming the Craft Beer Movement is an ethnographic analysis of the craft beer movement and its rapid development as an industry that articulated a different set of values: celebrating, quality, community, and good taste. This book will provide an excellent foundation for considering craft beer and an entrepreneurial practice that produces other forms of value beyond monetary value. The craft beer movement has been an important movement for thinking about contemporary consumer culture, and how that consumer culture might develop a very different set of values and priorities from those of the dominant consumer culture that is created by large-scale industries focused on the instrumental values of profit and efficiency. Located in one site, the ethnography is situated within the larger context of the rise of digital media, the evolution of cities, and the latest stage of the capitalist marketplace. The book is distinctive as it is ethnographic in its methodology. It is focused on one locale, the metropolitan area around Philadelphia. Philadelphia, along with Boston, Denver, San Diego, and a few other cities, was a central location for the early development of the craft beer industry. With its interdisciplinary approach, individuals with interests in digital and social media, consumer culture, political economy, ethnography, and contemporary cultural theory will find this an interesting case study of an important industry that developed from the homebrewing movement to become an important craft industry that is now a global phenomenon. This book is directed to a broad range of readers interested in new media, consumer culture, craft, and contemporary capitalist culture. The book embeds the local in the larger historical and political economic context. Readers would include faculty members in communication, media studies, cultural studies, sociology, and anthropology. Students at a graduate and upper level undergraduate level would be interested as well.
This practical guide for undergraduate and HND/C students of Leisure and Tourism provides the tools to recognise and produce good research. It delivers a highly readable demonstration of the methods needed to achieve impressive qualitative and quantitative research. It will enable readers to successfully evaluate their own tourism and leisure research and the research of others. The book focuses on the key concepts of reliability, validity and representativeness. Extensive examples throughout the book highlight the techniques and theory described, and provide the inspiration for readers to generate ideas for new research projects. The book is directly focused on tourism and leisure examples. A step-by-step guide takes students through the use of SPSS for Windows and an SPSS data file is included; end of chapter exercises test student understanding of the material; and numerous suggestions for further research activity direct the reader to additional sources.
The phenomenal growth of both the world-wide tourism industry and
academic interest in tourism over the last thirty years has
generated great interest in tourism demand modelling and
forecasting from both sectors. However, the tendency for
researchers and practitioners engaged in quantitative causal
tourism modelling and forecasting to run many regression equations
and try to choose the 'best' model based on various parametric and
non-parametric criteria has been widely criticised as failing to
provide credible results. The aim of this book is to present the
recent advances in econometric modelling methodology within the
context of tourism demand analysis at a level that is accessible to
non-specialists, and to illustrate these new developments with
actual tourism applications.
'Visitor Management' is an innovative collection of case studies
taken from cultural World Heritage Sites. Using examples from the
world's most significant archaeological and architectural legacies
this book identifies the problems involved with site management.
'Stats to Go' is a user-friendly guide for hospitality, leisure and tourism students who need to learn statistics and statistical techniques. 'Stats to go' is an ideal companion to hospitality, leisure and tourism studies as the breadth of coverage supports all taught numerical aspects of these types of course. Examples from hospitality, leisure and tourism organizations: * licensed premises* fast food outlets* hotels * theme parksand their environments are used to illustrate key issues of the text.The area of quantitative methods is one which many students find unapproachable or daunting. With the use of a clear learning structure, and a user friendly, non-theoretical approach, Buglear has created a text which students and lecturers alike will find indispensable.
This book is an edited selection of key research papers published
in the field of tourism management during the past ten years. It
seeks to take stock of some of the seminal developments in the
literature and to examine the evolution of thinking and the
development of the subject area, particularly in the emergence of
research sub-areas.
This book makes a novel contribution to the sociolinguistics of globalization by examining the dynamics between language and social change in the tourism destination of West Street, Yangshuo, China. The author makes use of multiple sources, including ethnographic interviews, tourist literature, public signage and policy documents, to examine how tourist mobilities are embedded in and interact with historical, geographical, social, cultural, economic and semiotic factors in the creation of a 'global village'. The transformation of West Street is emblematic of changes in Chinese society under globalization, revealing new subjectivities, tensions and struggles inherent in this ongoing process of social change.
'Tourism in South and South East Asia' is a comprehensive and solid introduction to tourism in South and South East Asia with a specific appeal both to institutions in the region, and other institutions who wish to expose students to one of the most dynamic tourism regions in the world. Despite downturns in outbound tourism (due to the current
economic crisis), inbound tourism from outside the region has
continued to increase with governments placing more emphasis on the
economic significance of tourism than ever. 'Tourism in South and
South East Asia' is the first tourism book to deal comprehensively
with the implications of the Asian economic crisis for
tourism.
This volume considers leisure/tourism as an encounter. An encounter that exists between people, between people and space and between people and their expectations, experiences and desires. The contributors explore diverse aspects of leisure and tourism, ranging from the methodologies behind leisure practices to detailed case studies including: Disneyland, Paris; tourism in sacred landscapes; leisure practices in cyberspace; leisure and yachting; use of recreational/holiday cottages; National Parks; and local parks and gardens. Presenting a mix of attitudes and ideas concerning leisure and tourism, this book documents a debate, placing geography at its centre.
Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena. A great resource for educators, this book is complete with learning objectives, concept definitions, and even review questions at the end of each chapter. From this book, readers will understand and learn the needs and preferences of tourists and how to investigate the process of destination and product selection to help provide customers with products and services that will best meet their needs.In today's highly competitive business environment, understanding travel behavior is imperative to success. Consumer Behavior in Travel and Tourism brings together several studies in one volume, representing the first attempt to explore, define, analyze, and evaluate the consumption of tourist and travel products. This guide offers essential research strategies and methods that enables readers to determine the wants and needs of tourists, including: discussing and evaluating the main factors that affect consumer behavior in travel and tourism, such as travel motivation, destination choice, and the consequent travel behavior exploring the various decision-making processes of consumers that leads to consequent destination choices through case study analysis and marketing suggestions determining customer expectations of products through a variety of research techniques in order to find ways of improving satisfaction examining selected research tools, such as product positioning and repositioning and using perceptual maps, to evaluate the market implications of using qualitative and/or quantitative research techniques detecting and analyzing the relative roles individual, environmental, socioeconomic, and demographic factors play in choosing travel destinationsFull of detailed charts and graphs, Consumer Behavior in Travel and Tourism illustrates key points to give you a better understanding of important facts and findings in the field.
Sport, Leisure and Tourism is a practical guide to finding information, encouraging readers to make active use of libraries in their research. This book provides readers with an understanding of the major information search tools which are available. It is a starting point in the search for information which offers advice and indicates some of the major sources which are available. Sport, Leisure and Tourism Information Sources is aimed primarily at final year undergraduate and postgraduate students who are preparing a dissertation in the area of sport and leisure studies who need access to information sources. It is also ideal for academics for teaching purposes and practitioners in the sport and leisure industry needing to undertake research.
The Role of the Hospitality Industry in the Lives of Individuals and Families explores the evolution of the hospitality industry and the relationships between hospitality providers, their families, and the guests they serve. Focusing on the human aspect of the business, this text will give hospitality providers a better understanding of the human relations issues that they or their employees may face and show them how your services affect guests. Offering research and insight into customs and traditions that have influenced modern services, The Role of the Hospitality Industry in the Lives of Individuals and Families will teach you how to better meet the needs of guests at the national or international level while learning how the industry affects employees and their lives outside of work.The Role of the Hospitality Industry in the Lives of Individuals and Families discusses many different themes that relate to the improvement of the profession for both guests and employees, such as the spiritual, philosophical, and historical provisions of hospitality; the human resource and work issues of employees in the industry; consumer and family demands; and marketing strategies for hospitality organizations. In addition, this text discusses many issues that affect guests and that affect you as an employer or employee, such as: responding to the needs of travelers for a "home away from home" dealing with the social and health issues of guests recognizing the changing food habits of Americans and their impact on the hospitality industry examining the frequently negative attitude of Americans toward service hospitality employees balancing a career in the hospitality industry and family life researching the frequency of fast food patronage by older adults and the importance of hotel/motel services to older adults to determine if areas of service need improvement protecting employees from overly demanding guests balancing compassion, generosity, and idealism with the corporate profit maximization mandateThe Role of the Hospitality Industry in the Lives of Individuals and Families also examines the cultural relationships fostered by the hospitality industry as a benefit and proof of quality services. Complete with ideas for further research, this text will help you and your employees evaluate the personal effects of the hospitality industry and help provide better services to guests.
Event Management in Leisure and Tourism is the first text available to fully cover the event industry in one volume. It has been written by an experienced practitioner and author, and provides a comprehensive overview of event management and organisation. Practical real life examples are used throughout to demonstrate theory in practice and case studies of major projects in action are used as examples of good practice. Students are encouraged to test their knowledge and comprehension through end-of-chapter revision questions.
Looking ahead to the 21st century, Sustainable Tourism explains the
current thinking process that underlies the emerging international
principles of more sustainable development in travel and tourism.
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist's behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.
Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and?fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing will provide you with diverse studies through which you will gain a better understanding of what excites and entices all types of consumers along with new strategies in your field to keep you up-to-date in the unpredictable business of tourism.Geography and Tourism Marketing is a compilation of greatly varied and valuable case studies and articles. In it you?ll explore thought-provoking topics such as these: the World Wide Web as one of the most significant technological developments in travel and tourism marketing the advantages of understanding the impact that a tourist's country of origin has on small island destinations pinpointing problems in a specific business venture so you can avoid similar mistakes providing interactive maps to potential consumers through Geographic Information Systems determining the effectiveness of brochures reformulating and promoting a consistent image of a destination in order to better serve consumers the fast-growing market of nature travelers and how they can be targeted more effectivelyIn this book, you will get current information on the link between geography and tourism marketing, which is an important aspect in conquering market segmentation and improving tourism marketing approaches. You will see the necessity of acknowledging this connection and be prepared to respond to it when you read Geography and Tourism Marketing.
The third edition of this classic volume integrates the idea of balancing tourism with protection of the resources upon which it depends. The text stresses the role of the community, identifies potential pitfalls, and raises issues of developmental ethics. It includes topics such as environmental impact, sustainability, and ecotourism. Special emphasis is given to the growing need for business to implement environmental protection and ecological integrity as an essential part of economic development. The book is filled with many sketches, functional diagrams, and photographs.
|
![]() ![]() You may like...
Marketing Opportunities and Challenges…
Shuang Wu, Felipe Pantoja, …
Hardcover
R6,806
Discovery Miles 68 060
Research in Technical Communication
Laura J. Gurak, Mary M Lay
Hardcover
R2,927
Discovery Miles 29 270
|