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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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Sustainable Tourism - A Marketing Perspective (Paperback, Reissue)
Loot Price: R1,417
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Sustainable Tourism - A Marketing Perspective (Paperback, Reissue)
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Looking ahead to the 21st century, Sustainable Tourism explains the
current thinking process that underlies the emerging international
principles of more sustainable development in travel and tourism.
Using international illustrations it draws on experience and good
practice as they are being increasingly applied around the world in
the late 1990s. In sharp contrast to the problem analysis approach
adopted by so many authors to this subject, this book is focused on
the pro-active role the private sector industry can play in
partnership with the public sector to achieve solutions through its
day-to-day operations and marketing, expecially in product
enhancement and quality controls.
Case material, contributed by senior professionals in the industry,
include:
*Kruger National Park, South Africa *Quicksilver Connections,
Barrier Reef, Australia *Edinburgh's Old Town, UK *Ironbridge Gorge
Museum, UK *Rutland Water, UK.
Industry illustrations are drawn from British Airways, Grecotel,
Inter-Continental Hotels and Resorts, the International Federation
of Tour Operators, P&O and TUI.
Professor Victor Middleton has had some thirty years' international
experience of marketing practice covering most of the private and
public sectors of travel and tourism. He holds appointments as
Visiting Professor at Oxford Brookes University and University of
Central Lancashire.
Dr Rebecca Hawkins runs her own business specialising in
environmental aspects of tourism projects and has undertaken a
number of pioneering programmes in this role. She was Deputy
Director of the World Travel and Tourism Environment Research
Centre at Oxford Brookes University, where she worked with
VictorMiddleton.
First book on the subject from a marketing perspective
International focus with case studies from South Africa, Australia
and Great Britain
Focus on good practice at selected tourism destinations
General
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