'Tourism in South and South East Asia' is a comprehensive and solid
introduction to tourism in South and South East Asia with a
specific appeal both to institutions in the region, and other
institutions who wish to expose students to one of the most dynamic
tourism regions in the world.
Despite downturns in outbound tourism (due to the current
economic crisis), inbound tourism from outside the region has
continued to increase with governments placing more emphasis on the
economic significance of tourism than ever. 'Tourism in South and
South East Asia' is the first tourism book to deal comprehensively
with the implications of the Asian economic crisis for
tourism.
With South and South East Asia set to be the fastest growing area
of tourism activity in the world well into the next century,
'Tourism in South and South East Asia' is an essential text for
students both within and outside of this region.
Dealing with concepts, themes and issues which are pertinent to
tourism development, planning, marketing and management; these two
internationally known authors have produced an authoritative text
that covers all aspects of this topic through the use of
illustrative and relevant case studies.
The author team - well established editors.
Contributors and case studies from around the region.
General
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