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Books > Reference & Interdisciplinary > Interdisciplinary studies > Globalization
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Aspiring to be Global - Language and Social Change in a Tourism Village in China (Paperback)
Loot Price: R706
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Aspiring to be Global - Language and Social Change in a Tourism Village in China (Paperback)
Series: Encounters
Expected to ship within 12 - 17 working days
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This book makes a novel contribution to the sociolinguistics of
globalization by examining the dynamics between language and social
change in the tourism destination of West Street, Yangshuo, China.
The author makes use of multiple sources, including ethnographic
interviews, tourist literature, public signage and policy
documents, to examine how tourist mobilities are embedded in and
interact with historical, geographical, social, cultural, economic
and semiotic factors in the creation of a 'global village'. The
transformation of West Street is emblematic of changes in Chinese
society under globalization, revealing new subjectivities, tensions
and struggles inherent in this ongoing process of social change.
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