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Smart Marketing With the Internet of Things (Hardcover) Loot Price: R5,702
Discovery Miles 57 020
Smart Marketing With the Internet of Things (Hardcover): Dora Simoes, Belem Barbosa, Sandra Filipe

Smart Marketing With the Internet of Things (Hardcover)

Dora Simoes, Belem Barbosa, Sandra Filipe

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Loot Price R5,702 Discovery Miles 57 020 | Repayment Terms: R534 pm x 12*

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The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.

General

Imprint: IGI Global
Country of origin: United States
Release date: June 2018
Editors: Dora Simoes • Belem Barbosa • Sandra Filipe
Dimensions: 279 x 216mm (L x W)
Format: Hardcover
Pages: 304
ISBN-13: 978-1-5225-5763-0
Categories: Books > Business & Economics > Economics > General
Books > Computing & IT > General theory of computing > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
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LSN: 1-5225-5763-6
Barcode: 9781522557630

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