This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored. Issues for discussion include the benefits and drawbacks of collaboration marketing, the internal processes, resource implications and external impacts of collaboration marketing, and the challenge of managing parallel competitive and collaborative marketing strategies. Tourism Marketing: A Collaborative Approach offers a strategic marketing framework for application in interorganisational settings within the tourism industry. The existing marketing paradigm is questioned in an industry where rarely does any one organisation own or control all elements of the tourism product.

Written by an expert author team of BTEC teachers and professions, this Student Book includes: full coverage of all three components, structured to match the spec content broken down into 1 hour lessons to help with your planning and delivery plenty of case studies and examples that students can relate to additional features including key terms, 'did you know' sections and plenty of assessment practice

This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The impact of collaboration on tourism marketing strategy and the implementation of marketing programmes is then explored. Issues for discussion include the benefits and drawbacks of collaboration marketing, the internal processes, resource implications and external impacts of collaboration marketing, and the challenge of managing parallel competitive and collaborative marketing strategies. Tourism Marketing: A Collaborative Approach offers a strategic marketing framework for application in interorganisational settings within the tourism industry. The existing marketing paradigm is questioned in an industry where rarely does any one organisation own or control all elements of the tourism product.

Unlike previous texts that have focussed on migratory patterns of tourists and new mobilities in tourism, Tracking Tourists: Movement and mobility is the first text to address tourist movement in from a methodological angle in the post-digital era. It assesses how movement and migration has been recorded in the past, how it may be recorded and assessed now and the possibilities for exploring movement in the future. Using international case studies that are both current and historical, it explores the range of options that exist for assessing tourists' movement, along with the relative merits of each method. It will give a special focus to new technologies that facilitate our understanding of movement, such as the use of big data, hashtag scraping, Wi-Fi tracking, farming data from mobile phone towers and cutting-edge GPS tracking. It discusses the positive and negative consequences of the use of these new technologies and tackles issues such as ethical dilemmas and future trends and technology needs. Tracking Tourists: Movement and mobility: * Serves as the definitive guide for understanding the methods involved in understanding tourist movements and tourist migration patterns' * Uses international case studies from around the world, both current and historical to explore the range of options that exist. * Gives a special focus to new technologies that facilitate our understanding of movement.

This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today's challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. BCD Travel, Oger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications."

Examine China's impact on the world tourism market! Tourism in China is a comprehensive study of tourism and the travel industry in China--past, present, and future. Since joining many of its Asia-Pacific neighbors in identifying tourism as a vehicle for socioeconomic growth and poverty alleviation, China has become the leader in the Asian travel industry, surpassing all forecasts with high and constant growth in international and domestic tourism activity. In fact, the World Trade Organization predicts that by 2020, China will become the world's leading tourism destination, receiving 145 million visitors. This timely book examines the diverse opportunities and challenges the country's tourism industry faces in meeting those projections. A unique, interdisciplinary guide that appeals to practitioners and academics, Tourism in China has been called "probably the most in-depth analysis of China's tourism industry" by the World Trade Organization's Dr. Harsh Varma. The book presents a collection of articles--scholarly in nature, comprehensive in scope--that serves as a significant (and much-needed) reference on Chinese tourism, though not including minority or border tourism, or the Hong Kong or Taiwan markets. The industry's historical development, its impact on the Chinese economy and ecology, and its current and future markets are examined extensively. Tourism in China also examines: the impressions of Western travelers in China during the 19th century the tourism boom and its development since 1978 the development of ecotourism in China's nature reserves the effect of the tourism boom on the hotel industry the development of theme parks in China. With two-thirds of China's provincial governments committed to making tourism one of their pillar industries, it is essential that tourism professionals, academics, and students around the world have a thorough understanding of this leader in current and future world travel. Tourism in China provides a detailed look at how the country's tourism industry was built and how it will continue to expand. Helpful tables and figures, as well as a glossary of relevant terms, make the information easy to access and understand.

The services sector --including financial services, telecommunications, transportation, tourism, and professional services --has become critical to the continued economic dynamism in the Americas. And the quality and competitiveness of this sector are essential to economic growth and development. On average, services --increasingly traded in more numerous and far-reaching ways than goods --account for nearly two-thirds of the gross domestic product of the Western Hemisphere. The importance of the sector, however, is disproportionately large in Central America and the Caribbean, where it often is the major source of employment and of foreign exchange.This timely volume is the first to review and analyze trade agreements covering the services sector in the Western Hemisphere and their relationship to the General Agreement on Trade in Services (GATS), in force since 1995 as an integral part of the World Trade Organization (WTO). Negotiations on liberalizing services trade are continuing at the multilateral, the regional or hemispheric, and the subregional levels. It is imperative to understand what is being discussed and implemented at these different levels and to articulate the linkages and relationships among the various agreements and the disciplines and obligations they contain. Services Trade in the Western Hemisphere informs the reader about these issues and more. Part 1 deals with the main issues relevant to the liberalization of services trade at the multilateral and regional levels, including improvements to the GATS architecture, the scope of regulatory reform, the relationship between the treatment of services and investment, WTO requirements that must be fulfilled by parties to an economic integration agreement, and disagreements brought to the multilateral dispute settlement process. Part 2 examines the scope, content, and liberalizing approach of subregional agreements in the Western Hemisphere, such as the North American Free Trade Agreement and those promulgated by the Andean Community, as well as several bilateral free trade agreements covering services, in particular those signed by Mexico, Chile, and Central America. Part 3 evaluates the extent of liberalization of services trade achieved to date at the multilateral and subregional levels and discusses options for improvements in the context of the ongoing Free Trade Area of the Americas negotiations.

In this innovative study of the Grand Tour, Black relies on archival sources to provide an exploration of the real tourist experience rather than, as for the majority of studies of the Grand Tour, an account that is essentially based on travel literature. While sensitive to wider cultural dimensions, the author demonstrates his interest in the experience of tourists, particularly the circumstances they encountered, and the impact of the Grand Tour on British Society.

Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides:
* The first comprehensive introduction to wine tourism from a business, social science and policy perspective
* An international perspective on wine tourism and includes detailed examples from Australia, Canada, France, Greece, Hungary, New Zealand, Portugal, South Africa, Spain, Switzerland, UK and the USA
* Detailed information on the growth and development of wine tourism from both supply, demand, marketing and management perspectives

Academic researchers and students in tourism and hospitality fields, as well as anyone connected with the wine industry, will find this book an essential guide to understanding the global impacts of wine tourism and the consequent economic, social and environmental impacts and opportunities.
C.Michael Hall is based at the University of Otago in New Zealand and is Visiting Professor in the School of Leisure and Food Management, Sheffield Hallam University. He has written widely on wine, food and rural tourism and has a major interest in cool-climate wine tourism.
Liz Sharples is a lecturer in the School of Leisure and Food Management, Sheffield Hallam University. She has extensive practical and academic experience in the hospitality industry and has major research interests in the interrelationships between cuisine, tourism and rural production.
Brock Cambourne is the owner/operator of multiple tourism award winning National CapitalWine Tours and principal of Benchmark Tourism Consulting. He has researched and published extensively on wine and culinary tourism and is a member of the Australian National Wine Tourism Working Party.
Niki Macionis is a lecturer at the University of Canberra's Cooperative Research Centre for Sustainable Tourism. Her graduate studies focussed on the development of wine tourism and she has researched and published extensively on wine and culinary tourism.
the first comprehensive introduction to wine tourism from a business and social science perspective
an international perspective on wine tourism including examples from around the world
detailed examination of the growth and development of wine tourism from both supply and demand perspectives

Peer to Peer Accommodation networks presents a new conceptual framework which offers an initial explanation for the continuing and rapid success of 'disruptive innovators' and their effects on the international hospitality industry, with a specific focus on Airbnb, in the international context. Using her first-hand experience as a host on both traditional holiday accommodation webpages and a peer-to-peer accommodation network, respected tourism academic Sara Dolnicar examines possible reasons for the explosive success of peer to peer accommodation networks, investigates related topics which are less frequently discussed - such as charitable activities and social activism - and offers a future research agenda. Using first hand empirical results, this text provides much needed insight into this 'disruptive innovator' for those studying and working within the tourism and hospitality industries. This book discusses a wealth of issues including: * The disruptive innovation model - the criteria for identifying and understanding new disruptive innovators, and how peer-to-peer accommodation networks comply with these; * The factors postulated to drive the success of these networks and the celebration of variation; * Who are genuine networks members, tourist motivators and the chance of the 'perfect match'; * Pricing, discrimination and stimulation of the creation of new businesses.

Pro-poor tourism - tourism that is intended to result in increased net benefits for poor people - is currently receiving enormous attention from the World Tourism Organization, the UN system, governments, industry, and NGOs and is an integral component of many sustainable development strategies in the less developed countries. Through a series of cases and reviews from experts in the field this book provides one of the first assessments of the effectiveness of pro-poor tourism as a development strategy and tackles the issue of who benefits from tourism's potential role in poverty reduction. This timely book therefore makes a major contribution to the ongoing debate about tourism's role in economic development, postcolonial politics, and North-South relations at a time when international trade negotiations appear poised to further open up developing countries to international tourism.

This book invokes the radical potentialities of 'untidiness' to envision alternative arrangements of social life and hospitality. Instead of trying to manage sustainability or tidy up tourist situations, the authors embrace the messiness of human relations and argue for more creative, embodied and ethical ontologies of tourism and mobility.

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

The vast majority of existing academic research of coastal tourism resort management has been undertaken in northern and southern Europe at the expense of a wider global consideration. This book aims to address this deficit and develop a global perspective on the management issues facing coastal resorts. By drawing on examples, it incorporates a detailed analysis of a range of economic, socio-cultural, political and environmental issues which are being experienced, to differing extents, by coastal tourism resorts which are at different life-cycle stages of development. The major management themes highlighted include the processes of restructuring, attempts to develop sustainable agendas and environmental issues of developing resorts in sensitive areas. Written by key experts, this book provides a critical assessment of the key management issues facing coastal tourism resorts globally. In doing so, it represents more than a mere amalgamation of existing literature as it aims to advance conceptual understanding of resort evolution and change.

This book offers an alarming inside look at the security preparations of the cruise industry and the potential for cruise ships to be the target for pirates, terrorists, and criminal activity. Cruising for Trouble exposes the acute vulnerability of cruise ships to piracy, terrorism, and crime, both on the high seas and in domestic and foreign ports-of-call. While cruise ships have ramped up in size and passenger capacity to become floating skyscrapers housing as many as 7,000 passengers, and while piracy incidents have increased since 2008 as the world economy has deteriorated, there has been no corresponding increase or enhancement in onboard security personnel, external tactical units, preventive screening, or coordinated response planning to guard against the growing threat of acts of piracy and internal and external terrorist attacks. Commander Gaouette reveals to cruise passengers the very real security dangers they unwittingly face when they saunter up the gangway of a cruise ship for a carefree holiday. He sounds a clarion call to national and transnational security agencies, maritime regulators, legislators, and customers to compel the cruise industry to strengthen and reform its security programs before catastrophe strikes. The author, a longtime cruise industry insider who now serves as a top maritime security official in the Department of Homeland Security, details the many security defects and vulnerabilities of cruise ships, identifies the remedies, and makes the case for their urgent implementation. Extensively documented and illustrated, Cruising for Trouble is a vividly told cautionary for the ten million Americans who taken cruise-ship vacations each year and the millions more who would like to. As well as modeling the potential threats to cruise ships from pirates and maritime terrorists-who mimic each other's methods, overlap each other's territories, and might well find it mutually beneficial to combine their forces and resources-Commander Gaoutte recounts many actual examples of cruise-ship insecurity that have been swept under the carpet or spun by the cruise industry: pirate attacks, fires, onboard crime, mass food poisonings and infections, and the mysterious disappearances of cruise-ship passengers. A combination of photographs from the author, the U.S. Department of Defense, the Coast Guard, and API illustrate innovative security measures found on cruise ships, results of terrorist attacks, fire, piracy, and victims of cruise ship incidents. Provides a list of acronyms found throughout the book, such as the International Ship and Port Security (ISPS) codes and Unmanned Aerial Vehicle (UAV) Includes over 500 endnote references Offers a comprehensive index

Based on a detailed ethnography, this book explores the promises and expectations of tourism in Cuba, drawing attention to the challenges that tourists and local people face in establishing meaningful connections with each other. Notions of informal encounter and relational idiom illuminate ambiguous experiences of tourism harassment, economic transactions, hospitality, friendship, and festive and sexual relationships. Comparing these various connections, the author shows the potential of touristic encounters to redefine their moral foundations, power dynamics, and implications, offering new insights into how contemporary relationships across difference and inequality are imagined and understood.

This book will be a valuable source of information for those concerned with rural and farm tourism, sustainable tourism and the marketing of "Calibri">local gastronomy. It presents cases with an international and interdisciplinary approach in order to provideideas for strategic perspectives in tourism studies. Furthermore, for the first time the complex fields of rural and food tourism are examined from an international (Italy and Germany) viewpoint. This book explores ways in which gastronomical heritage (i.e., regional food, organic food) can be incorporated in rural tourism (above all farm tourism) and development policies as well as in new avenues of research e.g., sensory marketing, online marketing) in order to enhance sustainable practices both in the tourism and in the agri-food sector. Overall, the book presents an overview of benchmark practices for professionals (associations of rural tourism, farmers, etc.), while offering scholars a well-founded source to refer to in order to gain up-to-date insights into the state of the art of studies on rural and food tourism.

While community quality-of-life indicators are gaining much needed attention in both scholarly work and practice, their application in the areas of parks, recreation and tourism management are not as well known. The applicability of indicator systems for natural resource and natural resource area management within the parks and recreation arena is very high, including urban parks and recreation programs and their influence on quality of life.

Tourism is also an area that needs much more work in terms of assessing impacts as well as developing indicators for gauging progress in the long term. All three areas are an integrated discipline and most programs throughout the developed world are housed co-jointly. There are several researchers across the globe who are conducting innovative work in these areas. The editors feel that a volume on the topic will spur additional interests as well as serve to lead the research efforts.

Second homes - the cottage, the summer house, the bach - are an important part of the tourism and leisure lifestyles of many people in the developed world. Second homes are therefore an integral component of tourism experiences in rural and peripheral areas. Yet, despite their significance not only for tourism but also for rural communities and the rural economy, relatively little research has been undertaken on the topic until recent times. This volume represents the first major international analysis and review of second homes for over 25 years. It will provide a significant resource for those interested in changing patterns of tourism and leisure behaviour as well as the use of the countryside and peripheral areas. The book describes the economic, social and environmental impacts of second homes as well as their planning implications and places such discussions within the context of contemporary human mobility. The volume represents essential reading for those interested in rural regional development processes and the development of new rural leisure landscapes.

The sustainability of tourism is increasingly under question given the challenges of overtourism, COVID-19 and the contribution of tourism to climate and environmental change. Degrowth and Tourism provides an original response to the central problem of growth in tourism, an imperative that has been intrinsic within tourism practice, and directs the reader to rethink the impacts of tourism and possible alternatives beyond the sustainable growth discourse. Using a multi-scaled approach to investigate degrowth's macro effects and micro indications in tourism, this book frames degrowth in tourism in terms of business, destination and policy initiatives. It uses a combination of empirical research, case studies and theory to offer new perspectives and approaches to analyse issues related to overtourism, COVID-19, small-scale tourism operations and entrepreneurship, mobility and climate change in tourism. Interdisciplinary chapters provide studies on animal-based tourism, nature-based tourism, domestic tourism, developing community-centric tourism and many other areas, within the paradigm of degrowth. This book offers significant insight on both the implications of degrowth paradigm in tourism studies and practices, as well as tourism's potential contributions to the degrowth paradigm, and will be essential reading for all those interested in sustainable tourism and transformations through tourism.

The sharing economy is at the centre of number of current debates involving new technologies and innovative services, sustainability, big data and stakeholder engagement. These trends have serious implications for hoteliers, restaurant owners, airlines and car rental companies and service industries as they change the rules of the game across the services industries. This edited volume encourages new theoretical and empirical development on sharing economy studies in the service industries field. This is one of the first academic volumes on this topic to focus on marketing and managerial implications specifically in tourism, services marketing and urban studies. Written by an international team of contributors and using real life case studies, it looks at issues such as: * An introduction to and conceptualization of the sharing economy; * National culture and the sharing economy; * Big data and digital marketing in the sharing economy; * The future of mobility according to Uber; * Rethinking tourism models in the era of the sharing economy; It is a must-have volume for all those researching in the area of the sharing economy who wish to learn more and delve deeper into the implications it has had and will have on the tourism industry and wider tourism economy.

Tourism Theories, Concepts and Models: * Explains why we think about tourism the way we do; * Explores key theories, concepts and models that explain how tourism works; * Is a comprehensive and cohesive text that develops a series of key ideas that deepens understanding and encourages critical thinking. This important text provides a critical overview of the core theories, concepts and ideas that have shaped the way we think about tourism. Divided into six parts, it takes the reader through the following areas to ensure thorough and coherent knowledge, looking at the important key theories, models and concepts, ensuring clear understanding and the ability for critical thinking: * Setting the stage: looking at the interdisciplinary nature of tourism and its' structure (5 core aspects of generation region, industry, destination region, transit route and tourist) * How tourism works: explores the three core dimensions of tourism factors, attractions, access and government policy * The evolution of tourism: examines the main models that have depicted the evolution of tourism destinations, economies and geographies. * The tourist: motivations and influences of the tourist as an individual, covering typology, social demographic factors and constraints. * Planning models: destination planning, scenarios and forecasting, including responses to current challenges Current issues: examines the theoretical and conceptual foundations for a range of contemporary issues that will affect tourism well into the future, including climate change, overtourism, crisis management and political change. Additional resources consist of web links, online videos and teaching reference materials. These can be found at www.goodfellowpublishers.com/TTCM from Academy fellows and other academic links explaining the ideas in the book. A must-have text for post graduate tourism and hospitality studies, as well as a key resource text for those teaching and studying tourism subjects at the later stages of undergraduate level.

Men, Masculinities, Travel and Tourism draws together established and emerging academics that have a key interest in men, masculinity, travel and tourism. Through the chapters collected in this volume the reader will be exposed to cutting edge research and writing that offer global and local perspectives within these fields.

For many decades, the global business events industry operated under the illusion that business event legacies are best measured in terms of coffee cups and hotel rooms. Business Event Legacies: Global industry case studies demonstrates that in fact the tourism contribution made by business events is just the tip of a very big legacy iceberg. The substantial legacies that business events make to academic disciplines, industry and community go 'beyond tourism' and are much more significant. Business Event Legacies: Global industry case studies provides a cutting edge understanding of the legacy in the field of business events, crucial to the future of the industry. Through eight case studies this book will explore how business events are a collision space for ideas, brokering new innovations, generating trade and investment, supporting local communities, academics, industry, and government agendas, and driving knowledge economies. The text begins by explaining the paradigm shift in the understanding of business event legacies, and moves on to introduce a revolutionary six-step plan to analyse legacy success. The proceeding case studies then illustrate how the six-step analysis can be put into practice. Business Event Legacies: Global industry case studies provides: * A comprehensive range of documented business event legacies available * A global range of case studies representing key business events destinations including London, Sydney, Uruguay, Copenhagen, Geneva, Kuching: Malaysia, and Jonkoping: Sweden. * Methodologies for evaluating the legacies and impacts of business events for communities, industries, and government. * Information/understandings crucial for educating future business event professionals * Suggestions for advances in business events education and a future research agenda. Based on robust research framed by the authors' deep understanding of business events, Business Event Legacies: Global industry case studies is a must have text for undergraduate and postgraduate students engaged in the business events sector, academic researchers and practitioners, including executive and marketing staff of convention bureaux and convention centres, as well as professional conference organisers and destination managers.

This book introduces readers to a powerful method for cross-cultural due diligence in mergers and organizational collaborations. It employs the context of joint ventures between local communities and companies in the domain of hospitality in emerging tourism destinations. The book first analyzes the impact of cultural diversity in mergers between local communities and the private sector, revealing the characteristics and functions of culture and paying specific attention to the roles of organizational and community cultures in hospitality. In two subsequent methodological chapters the book presents a theoretical framework for cultural due diligence and identifies the principal actors, technical aspects and core principles. On the basis of a separate case study from northern Thailand, the book provides an example of cultural context analysis and presents the findings and results. In a concluding chapter the book presents an outlook on further research and development in this field.