This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'. The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.

This set re-issues 5 volumes originally published between 1985 and 1994. They focus on the impact of environmental issues on tourism management tourism demand and forecasting the key methods of operation of companies within the industry the functional areas of marketing, finance, organization and staffing research and innovation corporate strategy. Multi-disciplinary and international in its coverage (with particular emphasis on Europe) this collection will be of interest to students and libraries in the areas of geography, tourism, and marketing.

First published in 1964, this book examines the Tour of Britain. It focuses, neither on foreign tourists coming to Britain, nor on British tourists travelling abroad, but on British people exploring their native land in the three centuries from 1540 to 1840. During this period, it became a popular pastime amongst gentlemen of leisure to travel for weeks, even months, in discovery of their own country and this book describes both the pleasure taken by tourists of Britain and the hardships they endured. Tracking these journeys over three centuries, the book presents a changing English landscape, a changing economy, and a change in people's tastes as the interests and concerns of the tourists evolve over the timeframe covered.

At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe. The main theme of this book is that a number of possible heritages can be shaped from the European past depending on the purposes for which they are intended. Through different methods of management intervention, heritage can fulfil a variety of functions, becoming a major commercial resource in the form of the tourism industry, or enlisted in the creation and maintenance of place identities. Leading contributors look at different perceptions of heritage by different cultures, and the social and political consequences of heritage planning. The nature of heritage planning for emerging, spatially fragmented state structures is also discussed.

China has witnessed a dramatic development of tourism in urban context in the past thirty years, especially with its success in hosting the Beijing Olympic Games in 2008 and the Shanghai World Exposition in 2010. Urban areas as tourism destination are receiving increasingly more popularity than traditional destinations such as national parks, natural reserves, and historical relics. Deriving largely from a special issue on "Urban Tourism Development and City Destination Marketing" (Journal of China Tourism Research), Urban Tourism in China presents the readers with a collection of nine independent research reports examining issues such as consumer behaviour in urban destinations, the social impact of tourism, destination image, leisure, regional collaboration, and heritage tourism in ancient towns. The investigations covered urban areas of different scales and diversified nature from major metropolises such as Beijing, and Guangzhou, to ancient towns like Lijiang and Pingyao. Readers who have interests of tourism research, business development, and in-depth understanding of urban life in China may find the book informative and interesting. This book was published as a special issue of the Journal of China Tourism Research.

Now in its Fourth Edition, this bestselling key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, Events Management: Principles and Practice takes the reader through the whole process of events management looking at the following key areas: * Concepts and Management: including entrepreneurship and human resource issues * Finance and Law: including costing, project management and risk management * Marketing and Media: including social media, multimedia technology, sponsorship and PR * Preparation and Operation: including logistics, design, crowd control and conventions * Events and Beyond: including sustainability, impacts, legacies and issues for the future of events Each of the five parts take the reader through a complete journey looking at key theories, current issues and concerns and uses international case studies to consolidate the learning. A must-have text for all students of events management.

Lakes are an essential element of some of the world's most popular tourism destinations. However, increased pressure from visitors and the tourism industry as well as from other, sometimes competing, land and water uses has made the sustainable development of lakes increasingly problematic. This book represents the first attempt to bring together some of the key elements of lake tourism within a single volume in order to present the urgent need for an integrated approach to lacustrine tourism systems management.The book presents comprehensive overviews of lake tourism including branding and marketing, visitor management and planning, historical and cultural dimensions, and environmental quality. The volume is international in scope with cases from Europe, North America and Oceania. The book concludes by noting that tourism needs to be established as a complimentary land and water use at a time when lakes and their watersheds are facing challenges in the form of climate and environmental change, increasing numbers of visitors as well as an overall increase in competing demands for water.

The only book on contemporary issues which covers the arts and entertainment sectors, from social networking and Twitter, to reality TV and digital rights management.

This book challenges the classic - and often tacit - compartmentalization of tourism, migration, and refugee studies by exploring the intersections of these forms of spatial mobility: each prompts distinctive images and moral reactions, yet they often intertwine, overlap, and influence one another. Tourism, migration, and exile evoke widely varying policies, diverse popular reactions, and contrasting imagery. What are the ramifications of these siloed conceptions for people on the move? To what extent do gender, class, ethnic, and racial global inequalities shape moral discourses surrounding people's movements? This book presents 12 predominantly ethnographic case studies from around the world, and a pandemic-focused conclusion, that address these issues. In recounting and juxtaposing stories of refugees' and migrants' returns, marriage migrants, voluntourists, migrant retirees, migrant tourism workers and entrepreneurs, mobile investors and professionals, and refugees pursuing educational mobility, this book cultivates more nuanced insights into intersecting forms of mobility. Ultimately, this work promises to foster not only empathy but also greater resolve for forging trails toward mobility justice. This accessibly written volume will be essential to scholars and students in critical migration, tourism, and refugee studies, including anthropologists, sociologists, human geographers, and researchers in political science and cultural studies. The book will also be of interest to non-academic professionals and general readers interested in contemporary mobilities.

The books in this series are intended to systematically and cumulatively contribute to the formation, embodiment, and advancement of knowledge in the field of tourism. The series multidisciplinary framework and treatment of tourism includes application of theoretical, methodological, and substantive contributions from such fields as anthropology, business administration, ecology, economics, geography, history, hospitality, leisure, planning, political science, psychology, recreation, religion, sociology, transportation, etc., but it significantly favours state-of-the-art presentations, works featuring new directions, and especially the cross-fertilization of perspectives beyond each of these singular fields. "The TSS" series aspires to assure each theme achieves a comprehensiveness possible only in book-length academic treatment. Each volume in the series is intended to deal with a particular aspect of this increasingly important subject, thus to play a definitive role in enlarging and strengthening the foundation of knowledge in the field of tourism, and consequently to expand its frontiers into the new research and scholarship horizons ahead.

Lakes are an essential element of some of the world's most popular tourism destinations. However, increased pressure from visitors and the tourism industry as well as from other, sometimes competing, land and water uses has made the sustainable development of lakes increasingly problematic. This book represents the first attempt to bring together some of the key elements of lake tourism within a single volume in order to present the urgent need for an integrated approach to lacustrine tourism systems management.The book presents comprehensive overviews of lake tourism including branding and marketing, visitor management and planning, historical and cultural dimensions, and environmental quality. The volume is international in scope with cases from Europe, North America and Oceania. The book concludes by noting that tourism needs to be established as a complimentary land and water use at a time when lakes and their watersheds are facing challenges in the form of climate and environmental change, increasing numbers of visitors as well as an overall increase in competing demands for water.

Globally, we find ourselves in a novel set of circumstances where our individual and collective relationships with leisure have changed dramatically and are being dictated less by personal preferences or even affluence, but rather by health, legal, and societal factors. There is very little published work on changed practices in leisure due to the pandemic, especially focusing on activities that were previously considered ordinary and perhaps even mundane. Contribute to the compilation of a historic record of the way the pandemic has transformed various leisure behaviours in diverse cultural and national contexts at this unprecedented time.

Ideas and concepts of liminality have long shaped debates around the uses and practices of space in constructions of identity, particularly in relation to different forms of travel such as tourism, migration and pilgrimage, and the social, cultural and experiential landscapes associated with these and other mobilities. The ritual, performative and embodied geographies of borderzones, non-places, transitional spaces, or 'spaces in-between' are often discussed in terms of the liminal, yet there have been few attempts to problematize the concept, or to rethink how ideas of the liminal might find critical resonance with contemporary developments in the study of place, space and mobility. Liminal Landscapes fills this void by bringing together variety of new and emerging methodological approaches of liminality from varying disciplines to explore new theoretical perspectives on mobility, space and socio-cultural experience. By doing so, it offers new insight into contemporary questions about technology, surveillance, power, the city, and post-industrial modernity within the context of tourism and mobility. The book draws on a wide range of disciplinary approaches, including social anthropology, cultural geography, film, media and cultural studies, art and visual culture, and tourism studies. It brings together recent research from scholars with international reputations in the fields of tourism, mobility, landscape and place, alongside the work of emergent scholars who are developing new insights and perspectives in this area. This timely intervention is the first collection to offer an interdisciplinary account of the intersection between liminality and landscape in terms of space, place and identity. It therefore charts new directions in the study of liminal spaces and mobility practices and will be valuable reading for range of students, researchers and academics interested in this field.

The recent surfacing of actor-network theory (ANT) in tourism studies correlates to a rising interest in understanding tourism as emergent thorough relational practice connecting cultures, natures and technologies in multifarious ways. Despite the widespread application of ANT across the social sciences, no book has dealt with the practical and theoretical implications of using ANT in Tourism research.
This is the first book to critically engage with the use of ANT in tourism studies. By doing so, it challenges approaches that have dominated the literature for the last twenty years and casts new light on issues of materiality, ordering and networks in tourism. The book describes the approach, its possibilities and limitations as an ontology and research methodology, and advances its use and research in the field of tourism.
The first three chapters of the book introduce ANT and its key conceptual premises, the book itself and the relation between ANT and tourism studies. Using illustrative cases and examples, the subsequent chapters deal with specific subject areas like materiality, risk, mobilities and ordering and show how ANT contributes to tourism studies. This part presents examples and cases which illustrate the use of the approach in a critical way. Inherently, the study of tourism is a multi-disciplinary field of research and that is reflected in the diverse academic backgrounds of the contributing authors to provide a broad post-disciplinary context of ANT in tourism studies.
This unique book, focusing on emerging approaches in tourism research, will be of value to students, researchers and academics in tourism as well as the wider Social Sciences.

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

In recent years, major sporting and cultural events such as the Olympic Games have emerged as significant elements of public policy, particularly in efforts to achieve urban regeneration. As well as opportunities arising from new venues, these events are viewed as a way of stimulating investment, gaining civic engagement and publicizing progress to assist the urban regeneration process more generally. However, the pursuit of regeneration involving events is a practice that is poorly understood, controversial and risky. Events and Urban Regeneration is the first book dedicated to the use of events in regeneration. It explores the relationship between events and regeneration by analyzing a range of cities and a range of sporting and cultural events projects. It considers various theoretical perspectives to provide insight into why major events are important to contemporary cites. It examines the different ways that events can assist regeneration, as well as problems and issues associated with this unconventional form of public policy. It identifies key issues faced by those tasked with using events to assist regeneration and suggests how practices could be improved in the future. The book adopts a multi-disciplinary perspective, drawing together ideas from the geography, urban planning and tourism literatures, as well as from the emerging events and regeneration fields. It illustrates arguments with a range of international case studies placed within and at the end of chapters to show positive outcomes that have been achieved and examples of high profile failures. This timely book is essential reading for students and practitioners who are interested in events, urban planning, urban geography and tourism.

Contemporary Perspectives on China Tourism is an innovative and engaging collection which presents unique approaches and critical insights into the policy, development and management practices of tourism and hospitality in modern China. This volume consists of nine independent research reports overarching the consequences of tourism from economic, sociocultural, community, and humanistic perspectives. The book addresses generic issues such as tourism demand, mega events, leisure, tourist experience, cultural representation, community development, and quality of life through tourism, as well as strategies and techniques specific to the tourism and hospitality industries. Contemporary Perspectives on China Tourism draws on methodological traditions of anthropology, business, communication and media studies, geography, linguistics and literature, sociology, and critical tourism studies. Seven of the nine chapters in this book were originally published in a special issue on "Methodological Innovations in China Tourism Research" of the Journal of China Tourism Research.

The tourism industry, as one of the main drivers of creative economy, gains more importance in growth policies both at national and regional levels. However traditional tourism destinations now face a more competitive environment, for an increased number of possible destinations have emerged. This environment is further deepened by an increase in the number of products and services available to the preferences of visitors. Therefore new tourism policies, unlike traditional strategies, should aim to increase the competitiveness of the local through supporting increased quality of experience and promoting innovation in tourism services. Based on the workshop organized by Regional Studies Association Research Network on "Tourism, Regional Development and Public Policy" in Izmir, Turkey, this book introduces, motivates and examines diversities in the tourism industry from a regional development perspective. The papers in this book cover various case studies from different country experiences. The views expressed in these articles promise to improve our understanding of tourism in a new aspect that goes beyond the mass tourism mentality. This book was originally published as a special issue of European Planning Studies.

This book on events-related research marks a watershed in the development of a "Nordic School" of festival and event research. Each of the chapters presents a new and interesting approach to the study of events, in terms of methods, perspectives or content. It is mostly rooted in management theory but also incorporating other perspectives that enhance our understanding of the phenomena. Implications for real-world applications in tourism, hospitality, and community development are also at the fore. The scholarship is comprehensive, not focused on only tourism or economic aspects. Management theory, including stakeholder management, social networks, and institutionalization processes is being applied. Attention is being given to the multiple roles festivals and events play in society, and to evaluation of their worth and impacts. Innovative methods are being developed to examine event experiences, innovation processes, and success factors. There is now a critical mass of scholars in the Nordic countries that share a strong interest in event studies, and they are engaged in collaborative research, making it an appealing and innovative region for other event students and researchers to visit. It can be expected that the Nordic school will take an increasingly important place in the development of event studies, which is now truly global in terms of scholarship and university degree programs. This book was originally published as a special issue of Scandinavian Journal of Hospitality and Tourism.

In an era of continued globalisation and economic-restructuring youth employment constitutes what many commentators regard as one of the key policy issues of our time. This important new book gives the first comprehensive overview of key concepts, theories and knowledge relating to youth employment in the Tourism sector. Specifically 'Youth Employment in Tourism and Hospitality' discusses rates of youth employment in tourism and hospitality, working conditions for youth and the role of youth employment in tourism in developing countries. It explores barriers to youth employment, from both supply and demand-side perspectives. It reviews the relationship between education, training and youth employment before looking at the education to work transition through the lenses of career decision-making and career development theories. It also discusses the role of tourism internships in early work socialisation, as well as graduate entrepreneurship in tourism. It is essential reading for those delivering and developing tourism programmes, and for students of tourism and hospitality. It also appeals to policy-makers and managers in the wide range of sectors that constitute tourism and hospitality and beyond as well as those in related fields such as education, human resources management and career guidance.

Arguing that museums must place sustainability at the centre of all their activities, if they are to become key actors with a clear societal role, Garthe considers the issues that museums will likely face as they take on their new roles. Presenting case studies from a wide range of museums around the world, the book considers different ways of implementing sustainability in different types and sizes of institutions. Whilst the book clearly outlines the need for change, it also provides guidance about how to change. Garthe does this by considering specific concepts and approaches to sustainability in relation to the different aspects of museum operations. The book includes a hands-on manual for implementing sustainability management in a museum, whilst also considering the challenges practitioners will encounter and considering what the future of the sustainable museum might look like. The Sustainable Museum will be essential reading for museum and heritage professionals around the globe. The book will also be of interest to academics and students engaged in the study of museums, arts and cultural management, business administration, change management or sustainable development..

Many accounts of tourism have adopted an almost paradigmatic visual model of the gaze. This collection presents an expanded notion of spectatorship with a more dynamic sense of embodied and performed engagement with places. The approach resonates with ideas in anthropology, sociology, and geography on performance, invented traditions, constructed places and traveling cultures. Contributions highlight the often contradictory, contested and paradoxical constructions of landscape and community involved both in tourist attractions and among tourists themselves. The collection examines many different practices, ranging from the energetic pursuit of adventure holidays to the reading of holiday brochures. It illustrates different techniques of seeing the landscape and a variety of ways of creating and performing the local. Chapters thus demonstrate the mutual entanglement of practices, images, conventions, and creativity. They chart these global flows of people, texts, images, and artefacts. Case studies are drawn from diverse types of tourism and destination focused around North America, Europe, and Australasia.

Climate change is one of the single most important global environmental issues facing the world today and is emerging as a major topic in tourism studies. Tourism is one of the world's largest industries; it both contributes to, and will be notably affected by, climate change. Given the emerging global legal frameworks to reduce emissions of greenhouse gasses, growing costs of carbon and pro-environmentally orientated customers, carbon management in tourism is a necessity. Tourism must take responsive actions to enable travel and tourism to deliver the peak experiences that tourists seek with a lower carbon footprint. Carbon Management in Tourism is the first book devoted to carbon emission reductions and to showcase a wide range of practical mitigation measures. This book provides a comprehensive overview by combining theory and practice of climate change mitigation in global tourism, addressing various levels of scale, such as global, national, and regional tourism systems, as well as individual tourism businesses. It integrates a thorough scientific discussion of the causes of emissions growth, along with an analysis of the major options to reduce emissions, and state-of-the-art carbon management practices. Detailed case studies provide examples of tourism businesses or destinations that have successfully reduced emissions of greenhouse gasses, with consideration of economic and socio-cultural issues integrated throughout. This timely and important volume is essential reading for undergraduate and postgraduate students as well as academic researchers interested in Tourism, Environmental Management, Geography and Carbon Management.

This book encompasses the diversity and complexity of sex in tourism, incorporating the light, dark and shades of grey in between. It brings together work and ideas from a diverse array of researchers from around the world and examines the affects and effects of diverse sexual encounters in tourism, romance tourism, sex tourism and sexual exploitation in tourism - including the sexual exploitation of children in travel and tourism, and sexual harassment. Sex in tourism has arguably been an understudied area of research relative to the central roles that sex plays within tourism experiences. This volume explores the complexity and nuanced nature of sex in tourism in more detail. It will be of interest to students and researchers of tourism impacts, tourist behaviour, hospitality management, destination management and development.