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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
* Links the contemporary tools and methodologies in project management (such as Agile, Scrum, Lean) to the context of event management; * Explains and discusses the theory in an applied context, linking to sustainable project management and the latest development in the technology; * Uses a range of international case studies to show the theory in practice; * Includes contributions from a diverse range of international experts; * Online lecturer resources to accompany in the form of teaching ppt slides, end of chapter multiple choice questions and sample questions; This text provides a unique lens for studying event project management in the era of sustainability, digital transformation, smart cities and rapid development in technology. It discusses and explains how to manage events utilising the sustainable project management model adapted to the specific context of event management. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.
Unlike previous texts that have focussed on migratory patterns of tourists and new mobilities in tourism, Tracking Tourists: Movement and mobility is the first text to address tourist movement in from a methodological angle in the post-digital era. It assesses how movement and migration has been recorded in the past, how it may be recorded and assessed now and the possibilities for exploring movement in the future. Using international case studies that are both current and historical, it explores the range of options that exist for assessing tourists' movement, along with the relative merits of each method. It will give a special focus to new technologies that facilitate our understanding of movement, such as the use of big data, hashtag scraping, Wi-Fi tracking, farming data from mobile phone towers and cutting-edge GPS tracking. It discusses the positive and negative consequences of the use of these new technologies and tackles issues such as ethical dilemmas and future trends and technology needs. Tracking Tourists: Movement and mobility: * Serves as the definitive guide for understanding the methods involved in understanding tourist movements and tourist migration patterns' * Uses international case studies from around the world, both current and historical to explore the range of options that exist. * Gives a special focus to new technologies that facilitate our understanding of movement.
In order to ensure the long-term sustainability of tourism in different countries and destinations, it is vital to examine and analyse emerging trends in today’s international tourism industry. International Tourism Futures: The Drivers and Impacts of Change examines influential factors such as the demographic, political, economic and technological changes, which will affect the nature, trends and participation in tourism, hospitality and events. It discusses contemporary concepts associated with the tourism, hospitality and event sector, generating plausible ideas and identifying future trends. The COVID-19 crisis outbreak reinforces the vulnerability of the international tourism industry operating as an open system and some of these impacts of change on future industry development are highlighted. A multi-disciplinary text, International Tourism Futures: The Drivers and Impacts of Change covers a range of inter-related trends which include: • Tourists of the Future • Hospitality of the Future • The Future of Visitor Attractions • Events of the Future • The Future of Film Tourism • Health and Wellness Tourism • Sustainable Development and Responsible Tourism • Future Proofing a Crisis • Building Future Scenarios Using a considered pedagogic structure, each chapter uses international case studies to contextualise the theory, including: Chinese outbound travel, the ‘personalisation’ of the travel experience, robotic hospitality in Asia, the 2028 LA Summer Olympics, Wellness Spa Tourism in Thailand, France’s ‘International Action Against Terrorism’ initiative and many more. This research textbook is perfect for tourism, hospitality and event education and courses that focus on the future direction of the T,H and E sectors and industry in general.
Event Leadership: Theory and practice for event management and tourism examines, contextualises and applies leadership theory and practice at several levels. Using a wide range of contemporary research, this book explores in detail a range of leadership theories, providing insight into the developments that are driving leadership today. In light of the complex business needs of event organisations and in order to illustrate the concepts discussed, examples of case studies from the event sector are used throughout. Providing a comprehensive grounding in leadership theory, this book explores leadership in events from three distinct viewpoints using various event settings and types of events to illustrate: • "The leader" within event organisations: looking at leaders who are founders, or those that have been appointed, elected, evolved from other positions or emerged from a crisis – all of which have their own issues and effects. • Leadership within the events community, such as political leadership or leaders within event portfolios and networks. Questioning what does it take to achieve effective collaboration among events and between events and other key stakeholders? Is it the individual leader, or leadership that emerges from network dynamics? • The leadership role that events and professional organisations play in society, such as educational and inspirational leadership – looking at social marketing through events, with the aims of changing attitudes and behaviour. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.
The first text to fully explore the issue of ownership and governance of international events. Split onto two distinct parts of 'Theory' and 'Cases', it presents cases from sports as well as non-sports events, in addition to general principles regarding ownership and governance based on historical, legal and managerial considerations. Ownership and Governance of International Events explores these events as global common goods owned by communities of participants, be they athletes, spectators, visitors, tourists, fans, media consumers, local residents and their required partnership between public authorities (at local, regional and national levels) and private bodies (NGOs and commercial organisations). It argues that this perspective of an event as a 'common good' helps mega events to be better sustained over the long run and facilitates their acceptability by local residents and wider public opinion.
This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector's environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This critical review of sustainable tourism, from its beginnings in the late 1980s to the present, examines the pressing challenges posed by the effects of global warming and the persistence of deep poverty and social unrest in many regions. David Weaver explores the convergence of mass and 'alternative' tourism as a dominant theme. Originally perceived as two incompatible forms of tourism, they are positioned in this book through enlightened mass tourism as unified components of a single global 'tourisystem' with the power to achieve sustainable tourism. Key features include: a global systems perspective the presentation of enlightened mass tourism as an aspirational outcome discussion of climate change, resilience and smart tourism as major challenges for sustainable tourism. Offering a concise introduction to the topic, tourism students will appreciate the clear look into the benefits and challenges of sustainable tourism. This will also be an insightful read for destination managers and tourism officials responsible for implementing sustainable outcomes.
Tourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting. 'Tourism's New Markets: Drivers, details and directions' explores these new segments and markets and all their different needs, interests and cultures. Emerging markets are in countries with an increasing economic performance (such as Asia and the Middle East) and with the largest populations (including India, China, Indonesia, Brazil, Argentina, Mexico)and it is expected that other emerging source markets will add to those recently observed from the giants (China and Russian Federation) as major tourist newcomers. Changes such as an ageing population, the growth of megalopolises and the decline of the traditional nuclear family lead to the creation of new market segments, all which have new interests and demands. This edited volume looks at the consumer needs of seniors, millennials, pleasure tourists, singleton tourists, Muslim travellers, nationality based cohorts as well as cross-generational segments, luxury travel and unique special interest groups amongst others. With contributions from international experts in the field, 'Tourism's New Markets: Drivers, details and directions' provides a research-led perspective to: * Explore and understand emerging markets and segments * Identify the most effective marketing strategies to build emerging markets and segments * Create a body of knowledge that shapes the boundaries of marketing to reach an orientalised and market perspective * Compare developing markets with emerging ones * Offer a global perspective of marketing and tourists' behaviours and build a comparative framework of developed and emerging markets * Develop a new research framework to excel in emerging markets A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism, it is contextualised throughout with international case studies and examples to provide a real world perspective.
This edited volume on tourism in the Middle East embodies a multi-discursive approach to the study of tourism in the region offering not only different perspectives but qualifying local knowledge and realities. The book re-examines the discourse of tourism within geopolitical contemporary regional realities. The book re-conceptualizes tourism as a discourse linked to heritage and identity construction, national and global economies, and development of local communities. Alternatively, a new discursive approach to the understanding of tourism emerges out of invigorating and stimulating latent regional realities and the social histories of various towns, villages, and cultural landscapes within the contested and politically-charged region of the Middle East. The book investigates issues of national identity, authenticity, definition of heritage, representation of cultures and regions, community & tourism development, urban tourism, heritage conservation & tourism, and tourism related investments through a new vision for the region that transcends current geopolitics or national and formal historiographies.
This book features a selection of the best papers presented during the 8th ATMC (Advances in Tourism Marketing Conference) of 2019. With contributions from internationally regarded academic experts, this edited collection addresses two major challenges for the tourism industry. Firstly, the criticism that tourism marketing is exploitative and fuels hedonistic consumerism. This volume seeks to illustrate that marketing skills and techniques can also be used for the good purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to transform tourist unsustainable behaviours. The contributions in this volume present theories, methods and results for enhancing such techniques for more sustainable marketing. Secondly, the challenge of new and growing collaborative business models, with champions as Airbnb or Uber, that are often presented as more sustainable than traditional ones, as they empower ordinary people and promote the shared use of resources. This volume explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. Sustainable and Collaborative Tourism in a Digital World offers discussion and insights from some of the world experts in the area as to how tourism marketing can evolve and advance to rise-up to these new challenges and opportunities. Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antonia Correia, Universidade do Algarve, Portugal.
Neolocalism and Tourism: Understanding a Global Movement is the first comprehensive analysis of neolocalism in the tourism context and provides a forum to discuss the latest developments, trends, and research involving tourism and neolocalism, as well as exploring new areas for consideration. Synergies between neolocalism and tourism can contribute to a greater understanding of the complexities of sustainability through increases in community involvement, which enhances local pride and local sourcing. The role of local production, distribution, and consumption can link people to landscapes and contribute to a deeper understanding of sense of place, which in turns garners support for local enterprises and local causes. This edited collection: * Outlines the theory of neolocalism and features neolocalism in relation to tourism; * Brings a new level of scrutiny to the stand-alone concept of "neolocal" as a rising phenomenon in sustainable tourism development and tourism product development studies; * Highlights the versatility and innovating applications of neolocalism within the wider tourism debate; and * Contains international contributions and examples (both applied and conceptual) from global experts.
The year 2020 will be a defining moment in the history of the tourism and hospitality industry worldwide. The arrival of the novel coronavirus, COVID-19 dealt the industry a vicious blow. It is forecast that due to this pandemic, the number of international tourist arrivals will fall by at least 60-80% in 2020, putting millions of jobs at risk. The industry will recover, but travel will never be the same again. COVID-19 and Travel: impacts, responses and outcomes examines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studies, it takes the reader from the very outset of the crisis, how the industry reacted and its message to the market, through to its impacts and a possible future. It examines issues such as: * Why the COVID-19 outbreak and travel were inextricably linked; * How the different sectors of the industry adapted to the crisis; * Crisis communication strategies employed by organizations in response to the crisis; * How travellers were impacted by the crisis; * The social, economic and environmental impacts of the pandemic; * The future of travel after COVID-19. The book has a thorough user-friendly pedagogic structure and is accompanied by a website which contains an instructor's guide that includes chapter questions and model answers, a test bank, PowerPoint slides for each chapter, and short videos to accompany the cases. The impacts of this pandemic change daily, and the crisis is still fluid. To this end, the book will be updated regularly with online articles that can be found on the book's website at: www.goodfellowpublishers.com/COVID19 Must have reading for all tourism students, educators, and practitioners all over the world and the 'go to' text on the subject of COVID-19 and its impact on travel.
The first text to take a truly inter-disciplinary approach to critically examining the impacts of tourism on marine environments and coastal regions, focusing on the negative environmental impacts but also looking at the social and economic context of marine tourism and coastal zone management. The book sets tourism against the background of the crisis facing our oceans due to climate change and the effects of global warming. Tourism adds another layer of challenges for our marine environment, and its rapid growth globally means that these challenges have grown dramatically in recent years. We have seen a number of trends in the relationship between tourism and our oceans which pose a threat to the future of the marine environment and coastal communities. The Impact of Tourism on the Marine Environment looks at these trends in detail and tackles issues such as: * A critical evaluation of the cruise sector in terms of its impacts on the marine environment and the coastal destinations visited by cruise ships. * Marine wildlife watching and whether it is the enemy of conservation or its ally * The overall impact of tourism on waste, litter and plastics in the oceans. * The two-way relationship between climate change and global warming and marine environments and coastal tourist destinations * The effects of leisure activities such as diving and sea angling on the marine environment including coral reefs * The consumption of marine resources to meet tourist demand for seafood and souvenirs that deplete ocean resources * Natural and man-made disasters which have their origins in the oceans but have an impact on coastal tourist destinations * The challenges involved in the planning and management of tourism in marine environments and the impacts of the construction of new resorts and tourism infrastructure. * The debate over whether there is a need for regulation to control the impacts of tourism on our oceans or whether industry self-regulation is the best approach to take The book includes nearly forty mini-case studies from around the world which illustrate issues raised in the text. There are also two important 'opinion pieces' from Professor Harold Goodwin and Professor Michael Hall. A must-have text for students, researchers and practitioners looking at issues of sustainable tourism, tourism planning, environmental management, geography, marine conservation and corporate social responsibility. Part of the Responsible Tourism Series edited by Harold Goodwin, Director of Responsible Tourism, Institute of Place Management at Manchester Metropolitan University and John Swarbrooke, Associate Dean-International, Plymouth Global, Plymouth University, UK Professor John Swarbrooke is Associate Dean - International, at the University of Plymouth, UK.
Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. "Strategic Marketing in Tourism Services" focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism subsector - hospitality, air transport, tour operation, travel agencies and the tourism destinations - from various countries around the world.
* Links the contemporary tools and methodologies in project management (such as Agile, Scrum, Lean) to the context of event management; * Explains and discusses the theory in an applied context, linking to sustainable project management and the latest development in the technology; * Uses a range of international case studies to show the theory in practice; * Includes contributions from a diverse range of international experts; * Online lecturer resources to accompany in the form of teaching ppt slides, end of chapter multiple choice questions and sample questions; This text provides a unique lens for studying event project management in the era of sustainability, digital transformation, smart cities and rapid development in technology. It discusses and explains how to manage events utilising the sustainable project management model adapted to the specific context of event management. Part of the Event Management Theory and Methods Series. This series examines the extent to which mainstream theory is being employed to develop event-specific theory, and to influence the very core practices of event management and event tourism. They introduce the theory, show how it is being used in the events sector through a literature review, incorporate examples and case studies written by researchers and/or practitioners, and contain methods that can be used effectively in the real world. With online resource material, this mix-and-match collection is ideal for lecturers who need theoretical foundations and case studies for their classes, by students in need of reference works, by professionals wanting increased understanding alongside practical methods, and by agencies or associations that want their members and stakeholders to have access to a library of valuable resources. Series editor: Donald Getz PhD., Professor Emeritus, University of Calgary, Canada.
This book offers a bird's-eye view of the current trends, opportunities, and challenges related to Asian youth travellers, and it also presents a holistic framework for future research to build upon. Managerial and policy implications are provided for the tourism and hospitality industry and government agencies to better accommodate the needs of Asian youth travellers - a unique and diverse market that is yet to be fully unveiled to the world. The book investigates the key characteristics that define contemporary Asian youth travellers, adopting a broad definition of Asia. While it includes relatively mature markets, it also features emerging markets in Southeast Asia, South Asia, and West Asia. The book looks at different forms of tourism undertaken by Asian travellers, encompassing educational tourism, adventure tourism, working holiday, self-driving tourism, dark tourism, volunteer tourism, and cultural tourism. A wide range of topics are discussed, from history to current trends, from motivations to constraints, from the influence of culture and religion on travel behaviour to the search of social freedom through travel, and from destination choice to destination avoidance. The findings and interpretations are drawn from diverse and novel research methods, such as netnography, visual anthropology, historiography, interview, focus group, survey, and document analysis.
The economic imperative of sustainable tourism development frequently shapes life on small subtropical islands. In Okinawa, ecotourism promises to provide employment for a dwindling population of rural youth while preserving the natural environment and bolstering regional pride. Footprints in Paradise explores the transformation in community and sense of place as Okinawans come to view themselves through the lens of the visiting tourist consumer, and as their language, landscapes, and wildlife are reconstituted as treasured and vulnerable resources. The rediscovery and revaluing of local ecological knowledge strengthens Okinawan or Uchinaa cultural heritage, despite the controversial presence of US military bases amidst a hegemonic Japanese state.
Transport allows tourists to move from their origins to their destinations and within destinations. The increase in tourism, and in connected mobility, has raised sustainability issues in terms of ecological protection and the economic efficiency of competing destinations. This book examines the links between transport, tourism, and sustainability by means of a series of large case studies covering several countries. Themes, frameworks and proposed policies are discussed throughout the book. The concluding chapter of the book takes an explicitly comparative approach and highlights the new contributions that emerge from the case study chapters for both scholars and practitioners. The Transport and Sustainability series addresses the important nexus between transport and sustainability. It contains volumes dealing with a wide range of issues relating to transport, its impact in economic, social and environmental spheres, and its interaction with other policy sectors. Editors and authors take a wide range of approaches - some volumes are general and some specific in nature, and analyses are advanced from a host of different disciplinary backgrounds and perspectives - but the defining feature is that each contribution is grounded in a firm appreciation of how its contents relate to the broader imperatives associated with transport and sustainability.
Drawing on ethnographic research in the village of Canhane, which is host to the first community tourism project in Mozambique, The Good Holiday explores the confluence of two powerful industries: tourism and development, and explains when, how and why tourism becomes development and development, tourism. The volume further explores the social and material consequences of this merging, presenting the confluence of tourism and development as a major vehicle for the exercise of ethics, and non-state governance in contemporary life.
A multidisciplinary international team examines the safety, ethics, and health implications of the emerging global market for health care, and the issues that arise when patients cross borders for medical procedures they cannot afford or access at home, from liposuction to kidney transplants. Risks and Challenges in Medical Tourism: Understanding the Global Market for Health Services provides an in-depth, comprehensive assessment of the benefits and risks when health care becomes a global commodity. The collection includes contributions from leading scholars in law and public policy, medicine and public health, bioethics, anthropology, health geography, and economics. This timely and informative handbook looks at medical tourism from the perspective of some of the major regions that send and receive medical tourists, including the United States, the European Union, Southeast Asia, and Latin America. Contributors examine how government agencies, medical tourism companies, international hospital chains, and other organizations promote medical tourism and the globalization of health care. The topics explored include the legal remedies available to medical tourists when procedures go awry; potential consequences when patients cross borders for medical procedures that are illegal in their home countries; the relationship of medical tourism to international spread of infectious disease; and the lack of adequate transnational policies and regulations governing the global market for health services.
This book draws together a wide range of sources to provide the most comprehensive handbook of tourism in Oceania available. It is designed to act as a single source of reference for tourism in a region that is growing in significance as a tourism destination. Oceania provides a detailed anatomy of tourism in the region on a country by country basis, as well as a view of the future and an analysis of key issues contributed by experts in the field.
This book provides one of the first detailed examinations of the problems of nature-based tourism development in peripheral areas. A diverse range of environments is used to illustrate the challenges and difficulties of managing nature-based tourism resources. A central theme throughout the book is the degree of opportunity that nature-based tourism provides as the basis for peripheral region development.
The ever-changing conditions of the present climate require leaders who can ensure adaptation between human resources and work, transform systems, and direct people to goals in a more effective and persuasive way. Leadership is very crucial and necessary in the field of tourism, as it is in all fields. Leadership has been dealt with in the historical process with situational approaches, behavioral approaches, and leadership skills; since the early 1980s, leadership approaches such as transformative, servant, spiritual, and authentic leadership have come to the fore. Leadership Approaches in Global Hospitality and Tourism examines popular approaches to leadership in the context of tourism and contributes to the extant literature by demonstrating various aspects of the hospitality and tourism industry. It reveals the leadership approaches that scholars and practitioners should adopt in order to understand the crucial role of leadership and to respond to everchanging conditions with empirical studies, theoretical backgrounds, and best practices. Covering topics such as soft skills, transformational leadership, and self-leadership, this premier reference source is an excellent resource for business executives and managers, governmental and non-governmental organization leaders, students and educators of higher education, librarians, researchers, and academicians.
This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today's challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. BCD Travel, Oger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications."
Tourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting. 'Tourism's New Markets: Drivers, details and directions' explores these new segments and markets and all their different needs, interests and cultures. Emerging markets are in countries with an increasing economic performance (such as Asia and the Middle East) and with the largest populations (including India, China, Indonesia, Brazil, Argentina, Mexico)and it is expected that other emerging source markets will add to those recently observed from the giants (China and Russian Federation) as major tourist newcomers. Changes such as an ageing population, the growth of megalopolises and the decline of the traditional nuclear family lead to the creation of new market segments, all which have new interests and demands. This edited volume looks at the consumer needs of seniors, millennials, pleasure tourists, singleton tourists, Muslim travellers, nationality based cohorts as well as cross-generational segments, luxury travel and unique special interest groups amongst others. With contributions from international experts in the field, 'Tourism's New Markets: Drivers, details and directions' provides a research-led perspective to: * Explore and understand emerging markets and segments * Identify the most effective marketing strategies to build emerging markets and segments * Create a body of knowledge that shapes the boundaries of marketing to reach an orientalised and market perspective * Compare developing markets with emerging ones * Offer a global perspective of marketing and tourists' behaviours and build a comparative framework of developed and emerging markets * Develop a new research framework to excel in emerging markets A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism, it is contextualised throughout with international case studies and examples to provide a real world perspective. |
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