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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry
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Innovation in Hospitality and Tourism (Hardcover)
Loot Price: R4,718
Discovery Miles 47 180
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Innovation in Hospitality and Tourism (Hardcover)
Expected to ship within 12 - 17 working days
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Get the latest research on new ways to measure innovation in the
tourism value chain Until now, most available research on
innovation in tourism product service and development has focused
on concepts, rather than facts. Innovation in Hospitality and
Tourism presents empirical studies that identify the major push and
pull factors of innovation in hospitality and tourism, providing
vital information on how to measure innovation in the control and
sustainable management of new service development. This unique book
examines the internal and external drivers of innovation in the
market place, the difference between innovative firms and those
that merely follow trends, and explanations and examples of
innovations in special areas of the tourism value chain. With
hospitality markets saturated and clients selecting services from
all over the world, it's not enough to have an innovative idea for
a new tourism productyour idea has to have the potential to be
successfully marketed. Innovation in Hospitality and Tourism looks
at methods of measuring the market-based applications of new
processes, products, and forms of organization, the economic impact
of innovation, innovation as a bipolar process between market and
resources, and forms of cooperation that can strengthen and
reinforce innovation. The book's contributors analyze the
relationship between welfare services and tourism in Denmark, the
innovation potential throughout the tourism value chain from the
supply side focus, innovation as a competitive advantage in Alpine
tourism and in the small- and medium-sized hotel industry, tourism
innovation statistics across products, providers, markets, and
geopolitical regions, and a case study of AltiraSPA, a wellness
concept of the ArabellaSheraton group. Innovation in Hospitality
and Tourism examines: product development measuring innovation
consumer-based measurement of innovation innovation processes in
hotel chains innovation performances in hotel chains and
independent hotels mobile business solutions for tourist
destinations Internet portals in tourism analyzing innovation
potential leadership and innovation processes welfare services and
tourism as a driving force for innovation SERVQUAL as a tool for
developing innovations and much more Innovation in Hospitality and
Tourism is an invaluable resource for academics, professionals,
practitioners, and researchers working in the field of hospitality
and tourism.
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