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Current Issues and Development in Hospitality and Tourism Satisfaction (Hardcover, Collector's)
Loot Price: R4,084
Discovery Miles 40 840
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Current Issues and Development in Hospitality and Tourism Satisfaction (Hardcover, Collector's)
Expected to ship within 12 - 17 working days
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Stay ahead of your customers as their service expectations change
In Current Issues and Development in Hospitality and Tourism
Satisfaction, experts from the field explore customer satisfaction
strategies, examining both the long-term and short-term results.
This vital tool shows you new and effective approaches for
understanding customer satisfaction and providing quality service
at all levels of the hospitality and tourism industry. Hospitality
and tourism faculty and students as well as professionals will find
this book useful for improving and providing quality service
management. This book illustrates the complex relationship between
customer and service provider, offering practical advice and
techniques for maximizing consumer contentment. Current Issues and
Development in Hospitality and Tourism Satisfaction contains models
for meeting-and even surpassing-consumer expectations to increase
the value of the customer's experience. This essential resource
includes various methods for managers to anticipate consumer needs
and perceptions, reducing dissatisfaction. This book helps you:
incorporate existing and alternative measurements of satisfaction
measure and improve service quality create and maintain social
interaction linkages between staff and customer identify the
destination performance of your hotel and other destinations or
attractions evaluate consumer satisfaction with lodging services
increase cross-cultural service satisfaction and much more Tables
and figures throughout the text help demonstrate the strategies,
and bibliographies at the end of each chapter offer further
reading. While there are other books that focus on customer
satisfaction, Current Issues and Development in Hospitality and
Tourism Satisfaction is rare in that it covers satisfaction issues
as they apply to both hospitality and tourism.
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