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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry
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Hospitality, Tourism, and Lifestyle Concepts - Implications for Quality Management and Customer Satisfaction (Hardcover)
Loot Price: R4,395
Discovery Miles 43 950
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Hospitality, Tourism, and Lifestyle Concepts - Implications for Quality Management and Customer Satisfaction (Hardcover)
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Explore how lifestyle concepts are linked to marketing the
hospitality and tourism industry Hospitality, Tourism, and
Lifestyle Concepts: Implications for Quality Management and
Customer Satisfaction is a comprehensive benchmark review of how
lifestyle concepts can be applied to the hospitality and tourism
industry. Noted authorities present multifaceted viewpoints
examining a range of topics, such as matching the lifestyles of
tourism providers and guests, lifestyle segmentation studies, and
methodological issues in lifestyle segmentation research. You'll
learn how the consideration of lifestyle concepts can improve the
effectiveness of marketing in addition to providing quality
management and improved customer satisfaction in the hospitality
and tourism industry. This book provides an in-depth exploration of
the implications of lifestyle concepts in the marketing of the
hospitality and tourism industry. Each chapter of Hospitality,
Tourism, and Lifestyle Concepts: Implications for Quality
Management and Customer Satisfaction examines essential issues,
including quality management and customer satisfaction, improving
customer experience through host-guest lifestyle matching, ways to
segment customers by lifestyle, and the benefits and burdens of the
gay tourism market. The book confronts widely held beliefs about
the industry, confirming or adjusting those views through solid
data. Research is clearly presented, always with an eye toward
strengthening this fragile industry. Hospitality, Tourism, and
Lifestyle Concepts: Implications for Quality Management and
Customer Satisfaction discusses: the potential use of lifestyle
segmentation to achieve psychographic matching between hosts and
guests the significance of the lifestyle concept for the management
of service quality and customer satisfaction research into gay
tourism marketing, with a discussion about recent evidence
suggesting that the distinct purchasing patterns of gays are
exaggerated lifestyle market segments and the relation to
satisfaction with a nature-based tourism experience a lifestyle
segmentation analysis of the backpacker market in Scotland three
different approaches to lifestyle segmentation in improving the
quality of tourism and leisure marketing decisions improved
understanding of tourists' needs through cross-classification
Hospitality, Tourism, and Lifestyle Concepts: Implications for
Quality Management and Customer Satisfaction is an essential review
of the lifestyle marketing concept that will prove invaluable for
hospitality and tourism professionals, instructors, and industry
members.
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