Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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Tourism Business Frontiers - Consumers, products and industry (Hardcover)
Loot Price: R3,994
Discovery Miles 39 940
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Tourism Business Frontiers - Consumers, products and industry (Hardcover)
Expected to ship within 12 - 17 working days
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As the global tourism industry continues to expand and to become
more complex, it is vital that those in the industry are equipped
with a thorough knowledge of all topics involved. New Tourism
Consumers Products and Industry: Present and Future Issues provides
this comprehensive coverage and more. Written by a team of globally
renowned thinkers and researchers, it not only provides a brief
historical overview of tourism, but delves deeper, to discuss
emerging trends, consumer types and looks at the way the industry
itself is changing and developing. It provides the manager of
tomorrow with the ability to look beyond normal planning horizons
and identify potential opportunities from these changes.
New Tourism Consumers Products and Industry: Present and Future
Issues is part of a two part set with its companion text, Tourism
Dynamics, Challenges and Tools: Present and Future Issues which
takes the reader on a logical progression to look at issues
relating to the external environment in which the tourism industry
functions. Both texts thereby provide the reader with a complete
set of tools and knowledge recognise the key areas of growth and
change, and the ability to use the new tools and technologies
available to develop them and maximise business potential.
* Explores vital issues and changes related to new consumers, new
products and new industry
* Provides the manager of tomorrow with the ability to look beyond
normal planning horizons
* Written by an international team of contributors, drawing on a
variety of exemplary cases
* A companion text to Tourism Management Dynamics
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