Tourism in Turbulent Times presents an international review of the
challenges faced by the world's largest industry and governments
around the world to provide safe and enjoyable experiences for
visitors. The book draws on the background and expertise of
contributors from 11 countries, representing scholars, government
officers and industry practitioners. It addresses traditional
concerns for tourism (such as crime) as well as emerging challenges
posed by the global movement of infectious disease and terrorism.
These topics are examined by specialists who share a view that
tourism can weather turbulent times through adopting appropriate
risk management strategies and continuing to provide quality
service for customers.
This book differs from other texts on the market by including a
large group of tourism industry practitioners as contributors.
These writers practice the principles they espouse and have
critical insight into the real world issues facing the tourism
industry. They are also very committed to finding best practice
solutions to the challenges facing their industry. The book will
therefore be of particular interest to tourism managers and policy
makers since it provides relevant information for the important
decisions they need to make.
Throwing the net wide to include medicine, law, psychology,
sociology, education and hard science means that a wide range of
perspectives are available to address global business, insurance,
security, and policy questions in this emerging area of tourism.
Shocks such as the terrorist attacks of 11 September 2001, SARS and
the more recent Asian Tsunami have made the tourism industry very
conscious of the need to protect itscustomers. This book highlights
the positive responses made by various sectors of the industry at
destination, national and international levels. It also examines
the growing adventure tourism market, characterised by small
operators who need good risk management practices to weather
adverse global events, as well as run a financially viable small
business. Such a wide set of perspectives will be very valuable to
both students and tourism professionals.
- Focus on the real world business, including medicine, the
international tourism industry and government.
- Includes unique industry material that is not usually found in
academic texts or journal articles
- Written by government and industry experts who have access to
interesting and timely facts and figures that would not otherwise
appear in the public domain
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