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Current Issues and Development in Hospitality and Tourism Satisfaction (Paperback)
Loot Price: R1,604
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Current Issues and Development in Hospitality and Tourism Satisfaction (Paperback)
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Stay ahead of your customers as their service expectations change!
In Current Issues and Development in Hospitality and Tourism
Satisfaction, experts from the field explore customer satisfaction
strategies, examining both the long-term and short-term results.
This vital tool shows you new and effective approaches for
understanding customer satisfaction and providing quality service
at all levels of the hospitality and tourism industry. Hospitality
and tourism faculty and students as well as professionals will find
this book useful for improving and providing quality service
management.
This book illustrates the complex relationship between customer
and service provider, offering practical advice and techniques for
maximizing consumer contentment. Current Issues and Development in
Hospitality and Tourism Satisfaction contains models for
meeting--and even surpassing--consumer expectations to increase the
value of the customer's experience. This essentialresource includes
various methods for managers to anticipate consumer needs and
perceptions, reducing dissatisfaction.
This book helps you: incorporate existing and alternative
measurements of satisfaction measure and improve service quality
create and maintain social interaction linkages between staff and
customer identify the destination performance of your hotel and
other destinations or attractions evaluate consumer satisfaction
with lodging services increase cross-cultural service satisfaction
and much more! Tables and figures throughout the text help
demonstrate the strategies, and bibliographies at the end of each
chapter offer further reading. While there are other books that
focus on customer satisfaction, CurrentIssues and Development in
Hospitality and Tourism Satisfaction is rare in that it covers
satisfaction issues as they apply to both hospitality and tourism.
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