The year 2020 will be a defining moment in the history of the tourism and hospitality industry worldwide. The arrival of the novel coronavirus, COVID-19 dealt the industry a vicious blow. It is forecast that due to this pandemic, the number of international tourist arrivals will fall by at least 60-80% in 2020, putting millions of jobs at risk. The industry will recover, but travel will never be the same again. COVID-19 and Travel: impacts, responses and outcomes examines how this crisis unfolded and its devasting impacts on the travel, tourism and hospitality industries. Packed with international case studies, it takes the reader from the very outset of the crisis, how the industry reacted and its message to the market, through to its impacts and a possible future. It examines issues such as: * Why the COVID-19 outbreak and travel were inextricably linked; * How the different sectors of the industry adapted to the crisis; * Crisis communication strategies employed by organizations in response to the crisis; * How travellers were impacted by the crisis; * The social, economic and environmental impacts of the pandemic; * The future of travel after COVID-19. The book has a thorough user-friendly pedagogic structure and is accompanied by a website which contains an instructor's guide that includes chapter questions and model answers, a test bank, PowerPoint slides for each chapter, and short videos to accompany the cases. The impacts of this pandemic change daily, and the crisis is still fluid. To this end, the book will be updated regularly with online articles that can be found on the book's website at: www.goodfellowpublishers.com/COVID19 Must have reading for all tourism students, educators, and practitioners all over the world and the 'go to' text on the subject of COVID-19 and its impact on travel.

Using oral histories, newspapers, and a variety of other sources this work recovers stories of campy LGBT beach parties, forgotten gay bars, and friendship networks that spanned the South. Gay men, lesbians, and the otherwise queer were an essential part of ""The Sunshine State."" Placing them at the center of this story exposes the unique interactions of capitalism, tourism, sexuality, and space. More than just a story of repression, this work also seeks to illuminate the fun that could be had on what came to be known as ""The USA's Gay Riviera"" by the early 1990s.

Culture and heritage tourism provide an important direction in sustainable funding and tourism. Assessing the potential of cultural and heritage assets, including physical and experiential values, is crucial for the sustainability of tourism attractions and regional development. Conservation and Promotion of Heritage Tourism is a collection of innovative methods and applications to utilize historical resources to increase tourism for long-term economic security and advancement. Highlighting a range of topics including cultural tourism, community development, and tourism branding, this book is ideally designed for historians, city planners, curators, business professionals, educators, engineers, managers, tourism researchers, graduate-level students, policymakers, and academicians seeking current research on the connections between culture, conservation, sustainable development, and tourism.

Geographic information systems (GIS) provide information that can be useful across many disciplines. One of these disciplines is the travel and hospitality industry. GIS Applications in the Tourism and Hospitality Industry is a vital scholarly publication that explores the applications of GIS to the leisure travel industry, specifically the importance of GIS in trip planning, online bookings, and location-based services. Highlighting coverage on a wide range of topics such as cultural heritage tourism, geospatial collaborative tourism recommender systems, and decision support systems, this book is geared toward business managers, academicians, researchers, graduate-level students, and professionals looking for current research on the impact of GIS on recreational travel.

Globalization is increasing interconnectedness and is offering immense opportunities for businesses worldwide. Although it has been taking place for hundreds of years, it has sped up enormously over the last half-century, increasing international trade, greater dependence on the global economy, and freer movement of capital, goods, and services. While globalization can create opportunities for wealth in emerging economies, it still cannot completely close the gap between the world's poorest countries and the world's richest. Many view globalization as a threat to cultural diversity, believing that it can drown out local economies, traditions, and languages and make travel to certain regions less desirable. Neoliberalism in the Tourism and Hospitality Sector provides innovative insights into the adoption of glocalization as a measure to mitigate the threats posed by globalization within the travel and tourism industries. It is designed for policymakers, researchers, government officials, and marketers considering glocalization as a means to sustain the relevancy of local business and trade.

This book makes the connection between the tourism industry - as a major engine of the world economy - and the realm of artificial reefs, often inaccessible and forgotten by the public. By stimulating both those who work and in tourism and in artificial reefs to share experiences, transmit testimonies, make efforts, and develop new innovative and value-creating possibilities for society. This theme has great potential and impact. It allows knowledge transfer between research science on artificial reefs, companies, and the tourism sector, generating wealth for society. This book is of interest to all entrepreneurs, researchers, academics and students who work or are interested in exploring new ways of developing and practicing tourism, using structures that are submerged. The use of technologies developed by Industry 4.0 may have enormous potential in facilitating the establishment of bridges between tourism and reef structures and maximizing this potential.

Many countries around the world rely on the tourism industry to support their economies, making the safety and protection of travelers and workers in the industry of paramount importance. However, few police departments around the world have special divisions dedicated to the protection of tourism, tourists, and tourist centers. Tourism-Oriented Policing and Protective Services is a collection of innovative research on new methods and strategies for ensuring the security and safety of tourists, while also allowing law enforcement to take an active role in aiding the economic development of their city. While highlighting topics including visitor protection, cultural tourism, and security services, this book is ideally designed for government officials, policymakers, law enforcement, professionals within the tourism industry, academicians, researchers, and students.

Interpretation and Tour Leadership: Principles and Practices of Tour Guiding is a complete manual to tour guiding that is based on the author's first-hand experience of training more than 3000 tour guides. With a practical hands-on focus, it guides the reader through the key roles and responsibilities of a tour guide from interpretation techniques, leading visitors in difference scenarios, dealing tricky situations to setting up a tour guiding business. Packed with real life international case studies, each chapter follows a thorough pedagogic structure which includes features such as training objectives, key terms, theory highlights, assignments, further reading and links to videos.

* Explores the most effective digital marketing strategies and campaigns * Investigates the current status of digital marketing and social media utilization by both travellers and service providers * Provides a view to the future of future digital marketing and social media research trends Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antonia Correia, Universidade do Algarve, Portugal.

The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.

Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.

This comprehensive Handbook brings together conceptual contributions from leading international scholars concerning the reciprocal relations between globalisation and tourism. Contributors deconstruct the global forces, processes and challenges that face the tourism industry, analysing the effects of neoliberalism and multinational capitalism on global tourist activity, as well as the consequences of colonialism, terrorism, warfare, climate change, modern technological advances and the rapidly changing dynamics of global mobility. International in scope and empirically evocative, this Handbook outlines and dissects the social, cultural, economic and political effects of globalisation on tourism in the 21st century. This Handbook is critical to human geography and tourism studies scholars and researchers at all levels, particularly those interested in the relations between globalisation and tourism in an increasingly interconnected world. Contributors include: A. Amore, Y. Apostolopoulos, P. Arvanitis, S. Beeton, N. Cavlek, J. Connell, D.T. Duval, L. Dwyer, A. Gelbman, C.M. Hall, D.-I.D. Han, K. Hannam, J. Henry, J. Higham, Y. Jiang, H. Lemelin, J.W. Macilree, J.E. Mbaiwa, T. Mbaiwa, M. McDonald, P. Mogomotsi, M. Mostafanezhad, D.H. Olsen, M. Peters, B. Prideaux, B.W. Ritchie, C.M. Rogerson, T. Ronen, R. Sharpley, M. Sigala, G. Siphambe, S. Sonmez, J. Stephenson, W. Stovall, W. Suntikul, G. Taylor, D.J. Timothy, M.C. tom Dieck, H. Tucker, F. Vellas, S. Wearing, P. Whipp, J. Wiitala, A. Williams

Different tourism sites and destinations require different management approaches to maintain resources for both tourists and native populations. Through evaluating ongoing patterns in the industry, businesses are able to maintain an equilibrium between the local community and tourist populations. Managing Sustainable Tourism Resources is a scholarly publication that takes an in-depth look at the different aspects of tourism as well as its impacts on cultural awareness, ecological harmony, and diversity. Additionally, it analyzes the operational functions within varying types of tourism and business strategies including women entrepreneurship, tourism in national parks and sanctuaries, and sustainable management. This book is a vital resource for entrepreneurs, policy makers, managers, economists, business professionals, academicians, and researchers seeking coverage on the management and sustainable tourism.

* New edition fully updated and revised with new chapters on regenerative tourism and disruptors including the impact of COVID-19 * Combines theoretical and applied knowledge with a scaffolded learning approach to develop student knowledge, all illustrated with real world case studies; * Looks at the whole tourism supply chain to provide an integrated perspective of sustainability in tourism; * Lists practical tools and industry-relevant certifications. Fully revised and updated for a second edition Introduction to Sustainable Tourism provides a comprehensive, pragmatic, and realistic look at integrating sustainability into tourism. It now includes two new chapters on regenerative tourism and disruptors including the impact of COVID-19 as well as new material on systems thinking, influencing behaviours and green marketing. It adopts a systems-perspective, looking at the whole tourism supply chain to provide an integrated viewpoint of sustainability in the tourism industry and asks: * How does policy encourage or discourage sustainability? * How do intermediaries influence the sale of sustainable tourism? * What are the operator's concerns, how do tourists themselves respond to it? * What are the values of sustainability in tourism and what are the impacts 'trade-offs' to the tourist experience? Using first-hand research projects and packed with international case studies, it combines theoretical and applied knowledge with a scaffolded learning approach and takes a comprehensive look at practical management tools, certifications and innovation as part of the process of operationalising and implementing sustainable tourism. An Introduction to Sustainable Tourism is an essential text for tourism students across all levels, undergraduate and postgraduate studies.

Though conflict is normal and can never fully be prevented in the international arena, such conflicts should not lead to loss of innocent life. Tourism can offer a bottom-up approach in the mediation process and contribute to the transformation of conflicts by allowing a way to contradict official barriers motivated by religious, political, or ethnic division. Tourism has both the means and the motivation to ensure the long-term success of prevention efforts. Role and Impact of Tourism in Peacebuilding and Conflict Transformation is an essential reference source that provides an approach to peace through tourism by presenting a theoretical framework of tourism dynamics in international relations, as well as a set of peacebuilding case studies that illustrate the role of tourism in violent or critical scenarios of conflict. Featuring research on topics such as cultural diversity, multicultural interaction, and international relations, this book is ideally designed for policymakers, government officials, international relations experts, academicians, students, and researchers.

This study forms an entirely new area of research on Small Island Tourism Economies (SITEs). It addresses the importance of uncertainty in monthly international tourist arrivals and country risk indicators to the macroeconomy. Conditional volatilities are estimated for international tourist arrivals, and an economic interpretation from the estimated results is provided. In achieving these two objectives, this work presents an extensive assessment of the important characteristics and the impact of tourism in SITEs in relation to their gross domestic product, balance of payments, employment and foreign direct investment, among other factors. This book is unique in giving emphasis to macroeconomic implications rather than an industry focus.The Economics of Small Island Tourism will appeal to academics at the undergraduate and postgraduate levels involved in environmental and tourism management as well as tourism economics.

The growing market of tourism in Asian countries has caused significant changes to the economy, transportation, and safety for citizens. With the ubiquity of tourism, there is now an increasing need for resources to assist in the challenges that arise. Tourism and Opportunities for Economic Development in Asia is a key resource on the priorities, challenges, and strategies in the globalized economy of the Asian tourism market. Highlighting multidisciplinary studies on cultural tourism, gastronomy, and hospitality management, this publication is an ideal reference source for academicians, researchers, politicians, policy makers, and information technology directors actively involved in the tourism industry.

Tourism is the world's largest industry and its fastest growing one. It has the potential to contribute significantly to the economic development of most economies, including those of less developed countries and peripheral economic regions. However, it depends heavily on environmental conditions, natural and man-made, for its market and its sustainability. This book analyzes market and political failures in relation to tourism development and the environment, and the implications of those for national gains from international tourism, for public finance and policy, and for the sustainability of tourism. Particular emphasis is placed on ecotourism and the sustainable use of natural sites, methods of evaluating the sustainability of tourism and the impacts of pollution on tourism. Case studies cover both large and small developing countries e.g. Bangladesh, Brazil, China, India and the Maldives, as well as more developed economies. While some attention is given to the evaluation of protected areas, most attention is given to policies in terms of the sustainable recreational use of such areas - examples include scuba diving and encounters of tourists with whale sharks and sea turtles. This is a fascinating book that will be of great use to a wide readership including economists, environmentalists, geographers, tourism scholars and professionals, as well as academics in development studies.

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area's population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

Stories are central to human life and cultural cohesion. Moreover, stories have always been part of tourism practice, from both perspectives of providers and consumers. Tourists are eager to listen to stories about the destination, but also to share with friends and relatives their personal meaningful events during a trip. Destinations also then build identity and distinctiveness by sharing stories with visitors. Stories convey meaning and are also powerful tools for eliciting emotional responses. Stories develop emotional bonds between people, and between people and organizations and brands. Currently, digital mobile technologies are part of the overall tourism experience, facilitating global communication among consumers, and personal stories from tourism experiences are common contents found in digital platforms and social media. Stories have been a subject of research in many sciences, ranging from anthropology and ethnography, to history, sociology, linguistics, psychology and neuroscience. Storytelling research in tourism draws from diverse academic sources, however there is need to better address the sciences and theories informing studies in this field, but also to explore the methodologies that contribute the best to a deeper understanding of the role, for tourists and providers, of stories. Practical issues related to the management and marketing of tourism will expectedly benefit from developing knowledge in this area. The book A Companion to Storytelling in Tourism is a key reference in the study of storytelling in tourism by covering a broad range of topics in this stream of research. It provides an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels, and from the perspective of experience providers and customers. Additionally, this book addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. In this respect, both innovative theoretical and methodological contributions and case studies on the topic are covered. This book is a dynamic resource for researchers, students and professionals involved in the study and design of the tourism experience, as well as in the marketing and management of tourism organizations and destinations.

This book, the first of two volumes, uses a framework of philosophical anthropology, and the concepts of humanistic leadership and humanistic management, to explore the value of work in the hospitality and tourism industry. It presents robust theoretical and practical implications for professionalism and excellence at work. This volume addresses the hospitality professional, beginning with an exploration of the foundational literature, before moving on to discuss topics like the concept of human dignity at work, how one can find meaning within the hospitality industry, spirituality at work, philosophy in the world of work, and personal development. These volumes will be of use to academics and practitioners in the fields of hospitality and tourism management, humanistic and transformational leadership, corporate social responsibility, human resource management, customer service, and workplace spirituality.

Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.