Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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Emerging Innovative Marketing Strategies in the Tourism Industry (Hardcover)
Loot Price: R6,014
Discovery Miles 60 140
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Emerging Innovative Marketing Strategies in the Tourism Industry (Hardcover)
Series: Advances in Hospitality, Tourism, and the Services Industry
Expected to ship within 10 - 15 working days
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The continuous growth and expansion of the travel sector has
brought about a greater need to understand and improve its various
promotional tactics. Effectively employing these methods will
benefit all manner of travel destinations and attract a larger
number of tourists to these locations. Emerging Innovative
Marketing Strategies in the Tourism Industry is an authoritative
title comprised of the latest scholarly research on effective
promotional tools and practices within the tourism sector.
Featuring expansive coverage on a variety of topics from the use of
information technology and digital tools to tourist motivation and
economic considerations, this publication is an essential reference
source for students, researchers, and practitioners seeking
research on the latest applications, models, and approaches for
promotion in the travel industry. This publication features
valuable, research-based chapters across a broad range of relevant
topics including, but not limited to, consumer search behavior,
customer relationship management, smart technologies, experiential
tourist products, leisure services, national brand images, and
employment generation.
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