Drawing the attention of tourists to different destinations around
the world assists in the overall economic health of the targeted
region by increasing revenue and attracting investment
opportunities, as well as increasing cultural awareness of the
area's population. Strategic Branding Methodologies and Theory for
Tourist Attraction investigates international perspectives and
promotional strategies in the topic area of place branding.
Highlighting theoretical concepts and marketing techniques being
utilized in the endorsement of various destinations, regions, and
cities around the world, this publication is a pivotal reference
source for researchers, practitioners, policy makers, students, and
professionals.
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