Strategic Place Branding Methodologies and Theory for Tourist Attraction (Hardcover)

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area's population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

General

Imprint:	IGI Global
Country of origin:	United States
Series:	Advances in Hospitality, Tourism, and the Services Industry
Release date:	August 2016
First published:	2017
Editors:	Ahmet Bayraktar • Can Uslay
Dimensions:	229 x 152 x 32mm (L x W x T)
Format:	Hardcover
Pages:	394
ISBN-13:	978-1-5225-0579-2
Categories:	Books > Business & Economics > Economics > Development economics Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN:	1-5225-0579-2
Barcode:	9781522505792

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!