|
Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
|
Buy Now
Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry (Hardcover)
Loot Price: R6,623
Discovery Miles 66 230
|
|
|
Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry (Hardcover)
Series: Advances in Hospitality, Tourism, and the Services Industry
Expected to ship within 12 - 17 working days
|
Value creation is a pivotal aspect of the modern business industry.
By implementing these strategies into initiatives and processes,
deeper alliances between customers and organizations can be
established. The Handbook of Research on Strategic Alliances and
Value Co-Creation in the Service Industry is a comprehensive source
of scholarly material on frameworks for the effective management of
value co-creation in contemporary business contexts. Highlighting
relevant perspectives across a range of topics, such as public
relations, service-dominant logic, and consumer culture theory,
this publication is ideally designed for professionals,
researchers, graduate students, academics, and practitioners
interested in emerging developments in the service industry.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
