Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry (Hardcover)

Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.

General

Imprint:	IGI Global
Country of origin:	United States
Series:	Advances in Hospitality, Tourism, and the Services Industry
Release date:	2017
First published:	2017
Editors:	Shai Rozenes • Yuval Cohen
Dimensions:	229 x 152 x 30mm (L x W x T)
Format:	Hardcover
Pages:	447
ISBN-13:	978-1-5225-2084-9
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN:	1-5225-2084-8
Barcode:	9781522520849

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