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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
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Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry (Hardcover)
Loot Price: R6,478
Discovery Miles 64 780
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Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry (Hardcover)
Series: Advances in Hospitality, Tourism, and the Services Industry
Expected to ship within 10 - 15 working days
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Value creation is a pivotal aspect of the modern business industry.
By implementing these strategies into initiatives and processes,
deeper alliances between customers and organizations can be
established. The Handbook of Research on Strategic Alliances and
Value Co-Creation in the Service Industry is a comprehensive source
of scholarly material on frameworks for the effective management of
value co-creation in contemporary business contexts. Highlighting
relevant perspectives across a range of topics, such as public
relations, service-dominant logic, and consumer culture theory,
this publication is ideally designed for professionals,
researchers, graduate students, academics, and practitioners
interested in emerging developments in the service industry.
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