Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations (Paperback)

* Explores the most effective digital marketing strategies and campaigns * Investigates the current status of digital marketing and social media utilization by both travellers and service providers * Provides a view to the future of future digital marketing and social media research trends Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antonia Correia, Universidade do Algarve, Portugal.

General

Imprint:	Goodfellow Publishers Limited
Country of origin:	United Kingdom
Series:	Advances in Tourism Marketing
Release date:	March 2022
First published:	2022
Authors:	Ahmet Ozturk (Rosen College of Hospitality Management,) • Murat Hancer (Rosen College of Hospitality Management,)
Dimensions:	234 x 156 x 17mm (L x W x T)
Format:	Paperback
Pages:	256
ISBN-13:	978-1-911635-48-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Promotions
LSN:	1-911635-48-4
Barcode:	9781911635482

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