![]() |
![]() |
Your cart is empty |
||
Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
The book aims to address topics such as tourism education and its development in the latter part of the twentieth century, taking "tourism" to be a broader field than "hospitality." The term "hospitality" refers to all operations or services encompassing accommodation and food/beverage facilities at the micro level, whereas "tourism" stands for the other elements at the macro level, including business, destination, and transportation operations. Moving from the generic to the specific, this book is divided into three main parts. Part I starts from a more generic perspective, and is entitled "Tourism Management." It comprises seven chapters by 13 scholars. Part 2 has a more moderate focus, and is entitled "Hospitality Management". It includes seven chapters contributed by 15 scholars from across the world. Part 3 is entitled "Education and Training in Tourism and Hospitality", and covers a range of topics from both tourism and hospitality. This last part consists of six chapters contributed by 13 scholars from four continents.
As tourism matures as an academic subject and the number of tourism
higher education providers continues to expand world-wide, there is
an increasing interest in its educational aspects. At the same time
the development of research into education issues related to
tourism means that there is now a developing literature on the
subject. This international handbook offers a timely evaluation of
the sate of the art of tourism higher education. The book brings together expert contributors from around the
world to present current thinking and practice about what is now a
major element of education provision world-wide. It is structured
round four key themes: - Curriculum Its global survey of tourism education offers a comprehensive basis for comparative review. In addition to setting out the development and current provision of tourism education it also addresses cutting edge issues such PhD education, non-formal education, cultural issues in learning, research and teaching, e-learning and e-assessment. It offers practical advice for the design, delivery, evaluation and resourcing of courses and concludes with a reflective agenda of issues for the future.
Tourism in Turbulent Times presents an international review of the
challenges faced by the world's largest industry and governments
around the world to provide safe and enjoyable experiences for
visitors. The book draws on the background and expertise of
contributors from 11 countries, representing scholars, government
officers and industry practitioners. It addresses traditional
concerns for tourism (such as crime) as well as emerging challenges
posed by the global movement of infectious disease and terrorism.
These topics are examined by specialists who share a view that
tourism can weather turbulent times through adopting appropriate
risk management strategies and continuing to provide quality
service for customers. This book differs from other texts on the market by including a
large group of tourism industry practitioners as contributors.
These writers practice the principles they espouse and have
critical insight into the real world issues facing the tourism
industry. They are also very committed to finding best practice
solutions to the challenges facing their industry. The book will
therefore be of particular interest to tourism managers and policy
makers since it provides relevant information for the important
decisions they need to make. Throwing the net wide to include medicine, law, psychology,
sociology, education and hard science means that a wide range of
perspectives are available to address global business, insurance,
security, and policy questions in this emerging area of tourism.
Shocks such as the terrorist attacks of 11 September 2001, SARS and
the more recent Asian Tsunami have made the tourism industry very
conscious of the need to protect itscustomers. This book highlights
the positive responses made by various sectors of the industry at
destination, national and international levels. It also examines
the growing adventure tourism market, characterised by small
operators who need good risk management practices to weather
adverse global events, as well as run a financially viable small
business. Such a wide set of perspectives will be very valuable to
both students and tourism professionals.
This volume consists of specially invited chapters by leading researchers who have reviewed the original model in the light of their own and other conceptual and theoretical positions and models. The book is divided into five sections, the conceptual origins of the TALC, spatial relationships and the TALC, alternative conceptual approaches, renewing or retiring with the TALC, and predicting with the TALC. The book concludes with a review of the future potential of the model in the area of the destination development process.
As the global tourism industry continues to expand and to become
more complex, it is vital that those in the industry are equipped
with a thorough knowledge of all topics involved. New Tourism
Consumers Products and Industry: Present and Future Issues provides
this comprehensive coverage and more. Written by a team of globally
renowned thinkers and researchers, it not only provides a brief
historical overview of tourism, but delves deeper, to discuss
emerging trends, consumer types and looks at the way the industry
itself is changing and developing. It provides the manager of
tomorrow with the ability to look beyond normal planning horizons
and identify potential opportunities from these changes.
Explore how lifestyle concepts are linked to marketing the hospitality and tourism industry Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the hospitality and tourism industry. Noted authorities present multifaceted viewpoints examining a range of topics, such as matching the lifestyles of tourism providers and guests, lifestyle segmentation studies, and methodological issues in lifestyle segmentation research. You'll learn how the consideration of lifestyle concepts can improve the effectiveness of marketing in addition to providing quality management and improved customer satisfaction in the hospitality and tourism industry. This book provides an in-depth exploration of the implications of lifestyle concepts in the marketing of the hospitality and tourism industry. Each chapter of Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction examines essential issues, including quality management and customer satisfaction, improving customer experience through host-guest lifestyle matching, ways to segment customers by lifestyle, and the benefits and burdens of the gay tourism market. The book confronts widely held beliefs about the industry, confirming or adjusting those views through solid data. Research is clearly presented, always with an eye toward strengthening this fragile industry. Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction discusses: the potential use of lifestyle segmentation to achieve psychographic matching between hosts and guests the significance of the lifestyle concept for the management of service quality and customer satisfaction research into gay tourism marketing, with a discussion about recent evidence suggesting that the distinct purchasing patterns of gays are exaggerated lifestyle market segments and the relation to satisfaction with a nature-based tourism experience a lifestyle segmentation analysis of the backpacker market in Scotland three different approaches to lifestyle segmentation in improving the quality of tourism and leisure marketing decisions improved understanding of tourists' needs through cross-classification Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is an essential review of the lifestyle marketing concept that will prove invaluable for hospitality and tourism professionals, instructors, and industry members.
Tourism studies and media studies both address key issues about how we perceive the world. They raise acute questions about how we relate local knowledge and immediate experience to wider global processes, and they both play a major role in creating our map of national and international cultures. Adopting a multidisciplinary approach, this book explores the interactions between tourism and media practices within a contemporary culture in which the consumption of images has become increasingly significant. A number of common themes and concerns arise, and the contributions included are divided between those: written from media studies awareness perspective, concerned with the way the media imagines travel and tourism written from the point of view of the study of tourism, considering how tourism practices are affected or altered by the media that attempt a direct comparison between the practices of tourism and the media. Incorporating case study material from the UK, the Caribbean, Australia, the US, France and Switzerland, this significant text - ideal for students of culture, media and tourism studies - discusses tourism and the media as separate processes through which identity is constructed in relation to space and place.
Explore how lifestyle concepts are linked to marketing the hospitality and tourism industry Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the hospitality and tourism industry. Noted authorities present multifaceted viewpoints examining a range of topics, such as matching the lifestyles of tourism providers and guests, lifestyle segmentation studies, and methodological issues in lifestyle segmentation research. You'll learn how the consideration of lifestyle concepts can improve the effectiveness of marketing in addition to providing quality management and improved customer satisfaction in the hospitality and tourism industry. This book provides an in-depth exploration of the implications of lifestyle concepts in the marketing of the hospitality and tourism industry. Each chapter of Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction examines essential issues, including quality management and customer satisfaction, improving customer experience through host-guest lifestyle matching, ways to segment customers by lifestyle, and the benefits and burdens of the gay tourism market. The book confronts widely held beliefs about the industry, confirming or adjusting those views through solid data. Research is clearly presented, always with an eye toward strengthening this fragile industry. Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction discusses: the potential use of lifestyle segmentation to achieve psychographic matching between hosts and guests the significance of the lifestyle concept for the management of service quality and customer satisfaction research into gay tourism marketing, with a discussion about recent evidence suggesting that the distinct purchasing patterns of gays are exaggerated lifestyle market segments and the relation to satisfaction with a nature-based tourism experience a lifestyle segmentation analysis of the backpacker market in Scotland three different approaches to lifestyle segmentation in improving the quality of tourism and leisure marketing decisions improved understanding of tourists' needs through cross-classification Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is an essential review of the lifestyle marketing concept that will prove invaluable for hospitality and tourism professionals, instructors, and industry members.
Examine the reasons for the rapid growth of China's tourism industry Tourism and Hotel Development in China: From Political to Economic Success is a comprehensive guide to the development of the tourism industry in Mainland China following the end of the Cultural Revolution. Conceived as a textbook but equally valuable as a professional resource for consultants, researchers, and tourist organizations, this insightful book tracks the unique circumstances that sparked the growth of China's tourism and hotel industry from a political, diplomatic activity to a burgeoning economic industry. The book includes background information on geography, culture, history, politics, and economics, and examines the evolution of tourism policies, inbound vs. outbound travel, hotel operations and trends, and the Chinese government's role in developing tourism. China may be a latecomer to international tourism development, but visitors have made it one of the world's top 10 travel destinations every year since 1994. Since historic policy shifts in 1978 opened China's doors to the outside world, inbound tourism has played a significant role in building a national economy. And the increase in disposable income among China's citizens has helped create a sizable market for domestic and outbound tourism as well. Tourism and Hotel Development in China looks at the major factors and characteristics of each type of tourism, international hotel development trends and their influence on China's hotel industry, related human resources issues, travel services, the development of hotel chains in China, compensation and incentive management, and the future of China's tourism and hotel industry. Topics examined in Tourism and Hotel Development in China include: travel and tourism, pre-and post-1949 the Asia market the intercontinental market international tourism in different regions of China popular urban tourist destinations in China approved outbound destinations outbound travel to Hong Kong challenges facing travel services local protectionism travel agencies hotel franchising foreign vs. local hotel chains outsourcing and much more! Tourism and Hotel Development in China: From Political to Economic Success follows the journey of China's tourism industry from a public relations vehicle, restricted by the economy and controlled by the government, to an important source of commerce for a country whose national economy was nearly on the verge of collapse.
Folklore, People and Place is a contribution towards better understanding the complex interconnectivity of folklore, people and place, across a range of different cultural and geographical contexts. The book showcases a range of international case studies from different cultural and ecological contexts showing how folklore can and does mediate human relationships with people and place. Folklore has traditionally been connected to place, telling tales of the land and the real and imaginary beings that inhabit storied places. These storytelling traditions and practices have endured in a contemporary world, yet the role and value of folklore to people and places has changed. The book explores a broad range of international perspectives and considers how the relationship between folklore, people, and place has evolved for tourists and indigenous communities. It will showcase a range of international case studies from different cultural and ecological contexts showing how folklore can and does mediate human relationships with people and place. By exploring folklore in the context of tourism, this book engages in a critical discussion of the opportunities and challenges of using storied places in destination development. The case studies in the book provide an international perspective on the contemporary value of folklore to people and places engendering reflection on the role of folklore in sustainable tourism strategies. This book will be of interest to students, academics, researchers in fields such as anthropology, folklore, tourism, religious studies, human geography and related disciplines. It will also be of interest to scholars and practitioners of traditional ecological knowledge.
Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, How do I get people to visit my Web site? Is my Web site attracting the 'right' kind of e-consumers? and How do I turn browsers into buyers? The Handbook of Consumer Behavior, Tourism, and the Internet analyzes the latest strategies involving Internet business applications that will help you attractand keeponline travel customers. Researchers from the United States, Europe, and Asia present the latest findings you need to make the right decisions regarding long-term e-commerce development and planning. The Handbook of Consumer Behavior, Tourism, and the Internet examines vital issues affecting the travel and tourism industry from an online perspective. This book analyzes the latest theory and research on general online buyer characteristics, the differences between online and offline consumer behavior, the differences between broadband and narrowband users, the online search process, quality and perception of lodging brands, and Web site design, maintenance, and development. Each section of the book includes a model/diagram that serves as an overview of the topic, followed by a thorough discussion on the topic from several sources. Each section ends with commentary on the areas where future research is needed. The book's contributors use a variety of research methodologies ranging from qualitative data analyses using artificial neutral network analysis, to experimental design, non-parametric statistical tests, and structural equation modeling. Topics examined in the Handbook of Consumer Behavior, Tourism, and the Internet include: the need for businesses to use internal examinations to determine and meet online consumer needs the emerging field of e-complaint behaviorconsumers taking to the Web to voice complaints about travel services how to use e-tools to measure guest satisfaction how to measure consumer reaction to Web-based technology the Internet's impact on decision making for travel products and how to use e-mail marketing, electronic customer relationship management (eCRM), Web positioning, and search engine placement The Handbook of Consumer Behavior, Tourism, and the Internet is equally valuable as a classroom resource or professional reference, providing up-to-date material on Internet applications and their impact on consumers and e-commerce.
Examine the reasons for the rapid growth of China's tourism industry Tourism and Hotel Development in China: From Political to Economic Success is a comprehensive guide to the development of the tourism industry in Mainland China following the end of the Cultural Revolution. Conceived as a textbook but equally valuable as a professional resource for consultants, researchers, and tourist organizations, this insightful book tracks the unique circumstances that sparked the growth of China's tourism and hotel industry from a political, diplomatic activity to a burgeoning economic industry. The book includes background information on geography, culture, history, politics, and economics, and examines the evolution of tourism policies, inbound vs. outbound travel, hotel operations and trends, and the Chinese government's role in developing tourism. China may be a latecomer to international tourism development, but visitors have made it one of the world's top 10 travel destinations every year since 1994. Since historic policy shifts in 1978 opened China's doors to the outside world, inbound tourism has played a significant role in building a national economy. And the increase in disposable income among China's citizens has helped create a sizable market for domestic and outbound tourism as well. Tourism and Hotel Development in China looks at the major factors and characteristics of each type of tourism, international hotel development trends and their influence on China's hotel industry, related human resources issues, travel services, the development of hotel chains in China, compensation and incentive management, and the future of China's tourism and hotel industry. Topics examined in Tourism and Hotel Development in China include: travel and tourism, pre-and post-1949 the Asia market the intercontinental market international tourism in different regions of China popular urban tourist destinations in China approved outbound destinations outbound travel to Hong Kong challenges facing travel services local protectionism travel agencies hotel franchising foreign vs. local hotel chains outsourcing and much more! Tourism and Hotel Development in China: From Political to Economic Success follows the journey of China's tourism industry from a public relations vehicle, restricted by the economy and controlled by the government, to an important source of commerce for a country whose national economy was nearly on the verge of collapse.
This volume seeks to review and stimulate interest in a number of emerging and fresh topics in contemporary tourist behaviour and experience. Topics explored include the effects of newer technologies on tourists' behaviour and experience, tourists' experience of scams, safety and personal responsibility, individual perspectives on sustainability, and some dimensions of tourists' personal growth, relationships and altruism. The topics are bound together by an integrative approach to conceptualising experience which is seen as an ensemble of orchestrated sensory inputs, affective reactions, cognitive mechanisms used to think about and understand the setting, actions undertaken and the relevant relationships which define the participants' world. A special emphasis is placed on tourists' stories as a pathway to access the nature of tourists' experience. Potential research directions in the field are indicated throughout.
Stay ahead of your customers as their service expectations change In Current Issues and Development in Hospitality and Tourism Satisfaction, experts from the field explore customer satisfaction strategies, examining both the long-term and short-term results. This vital tool shows you new and effective approaches for understanding customer satisfaction and providing quality service at all levels of the hospitality and tourism industry. Hospitality and tourism faculty and students as well as professionals will find this book useful for improving and providing quality service management. This book illustrates the complex relationship between customer and service provider, offering practical advice and techniques for maximizing consumer contentment. Current Issues and Development in Hospitality and Tourism Satisfaction contains models for meeting-and even surpassing-consumer expectations to increase the value of the customer's experience. This essential resource includes various methods for managers to anticipate consumer needs and perceptions, reducing dissatisfaction. This book helps you: incorporate existing and alternative measurements of satisfaction measure and improve service quality create and maintain social interaction linkages between staff and customer identify the destination performance of your hotel and other destinations or attractions evaluate consumer satisfaction with lodging services increase cross-cultural service satisfaction and much more Tables and figures throughout the text help demonstrate the strategies, and bibliographies at the end of each chapter offer further reading. While there are other books that focus on customer satisfaction, Current Issues and Development in Hospitality and Tourism Satisfaction is rare in that it covers satisfaction issues as they apply to both hospitality and tourism.
Stay ahead of your customers as their service expectations change!
Many places around the world are being produced, converted, interpreted and made fit for tourist consumption. This fascinating book analyzes tourist performances such as walking, shopping, sunbathing, photographing, eating and clubbing, and studies why, and indeed how, some places become global centres whilst others don't. Arranged in four distinct parts, Sheller and Urry consider: Performing Paradise Performances of Global Heritage Remaking Playful Places New Playful Places. Incorporating a wide array of empirical research and innovative international case studies, this fascinating book illuminates the tourist performance phenomenon: from Eco-tourism on the beach to shopping in Hong Kong, from the making of 'Cool Reykjavik' to tourism in high-rise suburbs in Paris, and from Inca heritage to medical tourism. Edited by two world authorities in tourism studies, this revealing book deploys a range of theories related to the 'mobility turn' in the social sciences in order to analyze the contingent and networked nature of how places are stabilized as fit for playful performances. Well-written and researched, with coherent analysis and presentation, this book will appeal to academics, students and those interested in the complex character of global change.
Winner, 2010 Association for Jewish Studies Jordan Schnitzer Book Award 2011 Honorable Mention for the American Sociological Association Culture Section's Mary Douglas Prize for Best Book Since 1999 hundreds of thousands of young American Jews have visited Israel on an all-expense-paid 10-day pilgrimage-tour known as Birthright Israel. The most elaborate of the state-supported homeland tours that are cropping up all over the world, this tour seeks to foster in the American Jewish diaspora a lifelong sense of attachment to Israel based on ethnic and political solidarity. Over a half-billion dollars (and counting) has been spent cultivating this attachment, and despite 9/11 and the ongoing Israeli-Palestinian conflict the tours are still going strong. Based on over seven years of first-hand observation in modern day Israel, Shaul Kelner provides an on-the-ground look at this hotly debated and widely emulated use of tourism to forge transnational ties. We ride the bus, attend speeches with the Prime Minister, hang out in the hotel bar, and get a fresh feel for young American Jewish identity and contemporary Israel. We see how tourism's dynamism coupled with the vibrant human agency of the individual tourists inevitably complicate tour leaders' efforts to rein tourism in and bring it under control. By looking at the broader meaning of tourism, Kelner brings to light the contradictions inherent in the tours and the ways that people understandtheir relationship to place both materially and symbolically. Rich in detail, engagingly written, and sensitive to the complexities of modern travel and modern diaspora Jewishness, Tours that Bind offers a new way of thinking about tourism as a way through which people develop understandings of place, society, and self.
Diasporas result from the scattering of populations and cultures across geographical space and time. Transnational in nature and unbounded by space, they cut across the static, territorial boundaries more usually deployed to govern tourism. In a vibrant inter-disciplinary collection of essays from leading scholars in the field, this book introduces the main features and constructs of diasporas, and explores their implications for the consumption, production and practices of tourism. Three sets of mutually reinforcing relationships are explored: experiences of diaspora tourists the settings and spaces of diaspora tourism the production of diaspora tourism. Addressing the relationship between diasporic groups and tourism from both a consumer and producer perspective, examples are drawn from a wide spectrum of diasporic groups including the Chinese, Jewish, Southeast Asian, Croatian, Dutch and Welsh. Until now, there has been no systematic and detailed treatment of the relationships between diasporas, their consumptions and the tourist experience. However, here, Coles and Timothy provide a unique navigation of the nature of these inter-connections which is ideal for students of tourism, sociology, cultural studies.
'Advances in Tourism Economics' follows his predecessor 'Advances in Modern Tourism Research' (2007) in providing a thorough assessment of state-of-the-art economic research in this rapidly developing field. The authors start by analyzing the recent upsurge of model-based economic research in the field, which builds on powerful tools in quantitative economics, such as discrete choice models, social accounting matrices, data envelopment analyses, impact assessment models or partial computable equilibrium models including environmental externalities. The volume originates from this novel research spirit in the area and aims to offer an attractive collection of operational research tools and approaches. It forms an appealing record of modern tourism economics and positions the field within the strong tradition of quantitative economic research, with due attention for both the demand and supply side of the tourism sector, including technological and logistic advances.
How will the travel and tourism industry respond to the terrorist attacks on America?The recent terrorist attacks in the United States and their repercussions for the travel and leisure industries have focused more attention on tourism safety and security issues than ever before. The impact on tourism destinations and businesses, as well as on traveler behavior, will be significant. Recent events require further analysis not only of how travel safety may be improved but also how security issues may be seen in terms of tourism marketing and management so that the industry is able to better respond to such challenges.In this, an era of turbulent global relationships, the need for destination marketing organizations to demonstrate that they are safe for tourists has become increasingly important. Negative publicity, often unrelated to on-the-ground reality, may also serve to affect tourist perceptions.Safety and Security in Tourism: Relationships, Management, and Marketing examines: the effects of the September 11, 2001 attacks on the tourism industry and how the industry is responding the importance of safety as a factor in destination or activity choice case studies of destination and business responses to past political instability and/or attacks against tourists safety, security and destination image the role of the media in influencing consumer perceptions of travel safety consumer awareness of travel advisories and their influence on behavior the role of insurance in the travel industry consumer awareness and acceptance of security measures in travel and tourism safety and security as a component in destination marketing crisis and risk management in the tourism industry cross-border security and visa controls and their implications for tourism safety and security measures for tourists in different sectors and in airportsTourism has often been cited as a force for peace, yet tourism is typically one of the first industrial casualties of war and political unrest. This book examines tourism safety and security issues to give you a better knowledge base from which to respond to future events.
Find out how the ways we live and work are changing the ways in which we play! As populations grow and urbanization increases, social class, income, and ethnicity are influencing where and when people travel. The Tourism and Leisure Industry: Shaping the Future gives you the knowledge and skills you need to keep your business on top of this competitive field. An essential read for all leisure and tourism experts, this book analyzes and explains demographics, global supply and demand, globalization, intercultural behavior, and mobility to help you forecast future consumer needs. This insightful book also predicts new markets and products to help you tailor your business to the tourism and leisure trends of the next generation. The Tourism and Leisure Industry: Shaping the Future evaluates traditional leisure time activities, such as theme parks and sporting events as well as the fastest growing activities, such as leisure-based wellness resorts. Find out what the populations of different countries are expecting from their free time in terms of temporal aspects, benefits, and location. Get up-to-date advice on information technology and see how it will be changing the way you do business. The Tourism and Leisure Industry: Shaping the Future focuses on a variety of factors impacting tourism today, including: changes in social values intercultural technology races changed economic market conditions changing lifestyle trends population growth networked economies the growing market for senior travelers The Tourism and Leisure Industry: Shaping the Future is your contemporary guide to the next steps in the evolution of tourism and leisure. Filled with tables and figures to help you organize and understand the information it presents, this book is easy to read yet suitable for any expert in the leisure field. With case studies, research reports, and extensive bibliographies, it is a vital resource for destination managers, consultants, and teachers alike.
Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia's emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa's Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.
Mass tourism is one of the most striking developments in postwar western societies, involving economic, social, cultural, and anthropological factors. For many countries it has become a significant, if not the primary, source of income for the resident population. The Mediterranean basin, which has long been a very popular destination, is explored here in the first study to scrutinize the region as a whole and over a long period of time. In particular, it investigates the area's economic and social networks directly involved in tourism, which includes examining the most popular spots that attract tourists and the crucial actors, such as hotel entrepreneurs, travel agencies, charter companies, and companies developing seaside resort networks. This important volume presents a fascinating picture of the economics of tourism in one of the world's most visited destinations.
Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia's emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa's Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.
Examining exactly what social scientists mean by the term tourism, and what it means to be a tourist, this collection charts the sociological changes that have occurred in tourism, as well as the shift from the upper-class a ~grand toursa (TM) of the late nineteenth-century to the mass tourism of the present day. With an astonishing breadth and range of content, these fascinating volumes assess the economic impacts of tourism on local economies, the environmental considerations to take into account, and whether the huge growth in tourism is sustainable in a post-September 11th world. Tourism: Critical Concepts in the Social Sciences is an accessible and comprehensive resource that is invaluable for academics and scholars researching tourism, globalization and human geography. |
![]() ![]() You may like...
Eat and Run - My Unlikely Journey to…
Scott Jurek, Steve Friedman
Paperback
![]() R369 Discovery Miles 3 690
|