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Safety and Security in Tourism - Relationships, Management, and Marketing (Hardcover, Revised)
Loot Price: R6,005
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Safety and Security in Tourism - Relationships, Management, and Marketing (Hardcover, Revised)
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How will the travel and tourism industry respond to the terrorist
attacks on America?The recent terrorist attacks in the United
States and their repercussions for the travel and leisure
industries have focused more attention on tourism safety and
security issues than ever before. The impact on tourism
destinations and businesses, as well as on traveler behavior, will
be significant. Recent events require further analysis not only of
how travel safety may be improved but also how security issues may
be seen in terms of tourism marketing and management so that the
industry is able to better respond to such challenges.In this, an
era of turbulent global relationships, the need for destination
marketing organizations to demonstrate that they are safe for
tourists has become increasingly important. Negative publicity,
often unrelated to on-the-ground reality, may also serve to affect
tourist perceptions.Safety and Security in Tourism: Relationships,
Management, and Marketing examines: the effects of the September
11, 2001 attacks on the tourism industry and how the industry is
responding the importance of safety as a factor in destination or
activity choice case studies of destination and business responses
to past political instability and/or attacks against tourists
safety, security and destination image the role of the media in
influencing consumer perceptions of travel safety consumer
awareness of travel advisories and their influence on behavior the
role of insurance in the travel industry consumer awareness and
acceptance of security measures in travel and tourism safety and
security as a component in destination marketing crisis and risk
management in the tourism industry cross-border security and visa
controls and their implications for tourism safety and security
measures for tourists in different sectors and in airportsTourism
has often been cited as a force for peace, yet tourism is typically
one of the first industrial casualties of war and political unrest.
This book examines tourism safety and security issues to give you a
better knowledge base from which to respond to future events.
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