Throughout the world, local, natural wonders are being overrun by hordes of destination seekers intent on capturing nature's majesty. Though the flood of tourists brings economic stability to these regions, the environmental and local community concerns must be taken into consideration. Ecotourism and Community Intervention: Emerging Research and Opportunities examines community intervention strategies and their causal relationship with destination sustainability and destination quality. The book calls for more proactive measures to enhance destination sustainability through ecotourism initiatives in destinations across the globe. The content within this publication examines global business, mass tourism, and resource management. It is designed for conservationists, environmentalists, tour developers, travel agents, policymakers, administrators, managers, and university students.

This book deconstructs the 'sharing' marketing narratives surrounding Airbnb and similar platforms. It provides a conceptual analysis of the 'sharing economy' and accommodation sector and furthers the ongoing discussion surrounding Airbnb and the social sustainability of city tourism. The volume analyses the touristification of neighbourhoods in the context of broader economic and ideological shifts, thus bridging the gap between academic and social debate. It presents four different city scenarios of potential future developments and evaluates the effects of different regulatory responses, giving readers an understanding of the forces and factors at work and envisioning the ultimate consequences of current developments. The book will appeal to students and researchers in tourism and hospitality studies, futures studies and urban planning, as well as to policymakers and strategists in the hospitality and tourism sectors.

With its white sandy beaches, lush green uplands, and near-perfect weather, the Hawaiian island of Maui is more than a picture postcard: it is a multi-million-dollar tourist attraction that repeatedly has been voted "best island in the world" by Conde Nast Traveler readers. Consider, then, the bumper sticker seen on residents' cars in recent years: "If it's tourist season, why can't we shoot them?"

From its modest beginnings in the prewar era, tourism has become the most important segment of Maui's economy since the 1970s. But as Mansel Blackford shows, it is also a devil's bargain. By switching the island's income base from sugar cane to condos, tourism has offered a solution to economic problems but has also placed an unanticipated strain on Maui's infrastructure and made unexpected demands of its residents. Now as roads and sewers have reached their limits and escalating property values have ousted long-timers, the growth of the "visitor industry" has forced the people of Maul to make difficult choices about the future development of their island.

Fragile Paradise chronicles the growth -- and the growing pains -- of the tourist economy on Maui. Blackford takes us into the heart of this island paradise to reveal the complexity of economic and environmental issues, especially as perceived by Maui's residents over the past four decades. He examines issues surrounding land-use policies, water development, electrical power generation, and transportation -- particularly the controversy over the expansion of the Kahului Airport. He then shows how these issues came together in the development of two communities: the booming resort area of South Maui and the agricultural Upcountry Maui.Blackford also reveals the human side of tourism, through interviews with islanders representing both sides of the growth issue.

Blackford's study shows how people living on a far western American frontier view their economic and physical environments and how they have sought to shape them. By addressing a number of crucial issues, from race and ethnicity to "quality of life" environmentalism, it offers a microcosm of the tourism industry that has implications for other travel destinations and for the economic future of the Pacific Rim.

This fully updated and expanded second edition of Human Resource Management examines the role of human resource management in the hospitality and tourism industry. The subject is approached from four perspectives: * the social psychology of managing people * the economics of labour * the practical techniques * strategy. The author argues that labour costs, labour utilisation, labour market behaviour and pay are inseparable from the skills of managing people. The book contains an important analysis of the labour market for this industry and now, in its second edition includes, among others, chapters on attitude measurement, customer-employee relations, questionnaire design and organizational change. Human Resource Management in the Hospitality and Tourism Industry is written in a clear, user-friendly style and offers a challenging view of the subject and an opportunity to learn an important aspect of management in an applied context. It is appropriate for degree level students and practitioners in the industry.

A fully revised and updated new edition of this bestselling and a unique text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. In essence it is the 'whys' and 'hows'of customer service. Fully updated with current statistics, trends, and examples, it is full of references to all the latest research from both academic and practitioner literature. Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally. The third edition of this book - like the first and second - is easy to read, very current, and full of references to all the latest research. Chapters cover important topics such as the financial and behavioral consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally. The third edition also pays special attention to the COVID-19 pandemic and how it has altered customer service in the tourism and hospitality sector - a sector that was impacted more than any other due to the crisis. In addition to fresh, up-to-date material, the third edition contains 10 new cases from around the world that focus on how individuals or organizations in the hospitality sector have adapted - and even thrived - during the COVID-19 pandemic.

Tourism marketing is a vital tool in promoting the overall health of the global economy. This brings necessary revenue to particular regions of the world that have limited revenue producing resources and provides an opportunity for tourists to explore another culture, therefore building tolerance and overall exposure to different ways of life. Strategies for Promoting Sustainable Hospitality and Tourism Services is a crucial scholarly source that discusses interdisciplinary perspectives in the areas of global tourism and highlights cultural boundaries of strategic knowledge management through case studies. Featuring research on topics such as consumer behavior, cultural appreciation, and global economics, this book is ideally designed for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals.

With the emphasis on small enterprises, this book provides a comprehensive analysis of what is happening across Europe in terms of sustainable development objectives and sustainability in the context of tourism supply. Each contribution in this edited collection addresses specific aspects of tourism enterprise activity within the overall context of policy and practice aimed at improving environmental performance. A series of broader issues are examined such as EU environmental policy and initiatives as they relate to tourism, social issues such as equity and employment, and transport, followed by detailed examples of specific case studies. Well-informed and based on current research this book is informative and invaluable to any one studying tourism and hospitality today, particularly those involved directly or indirectly in the fields of policy, planning and development.

Tourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting. 'Tourism's New Markets: Drivers, details and directions' explores these new segments and markets and all their different needs, interests and cultures. Emerging markets are in countries with an increasing economic performance (such as Asia and the Middle East) and with the largest populations (including India, China, Indonesia, Brazil, Argentina, Mexico)and it is expected that other emerging source markets will add to those recently observed from the giants (China and Russian Federation) as major tourist newcomers. Changes such as an ageing population, the growth of megalopolises and the decline of the traditional nuclear family lead to the creation of new market segments, all which have new interests and demands. This edited volume looks at the consumer needs of seniors, millennials, pleasure tourists, singleton tourists, Muslim travellers, nationality based cohorts as well as cross-generational segments, luxury travel and unique special interest groups amongst others. With contributions from international experts in the field, 'Tourism's New Markets: Drivers, details and directions' provides a research-led perspective to: * Explore and understand emerging markets and segments * Identify the most effective marketing strategies to build emerging markets and segments * Create a body of knowledge that shapes the boundaries of marketing to reach an orientalised and market perspective * Compare developing markets with emerging ones * Offer a global perspective of marketing and tourists' behaviours and build a comparative framework of developed and emerging markets * Develop a new research framework to excel in emerging markets A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism, it is contextualised throughout with international case studies and examples to provide a real world perspective.

Changes within the travel industry, such as globalization, consumerism, and advancements in technology, have transformed travel agencies into highly competitive businesses. To remain successful, new business approaches and models must be created in the global tourism and hospitality industry. Travel companies continue to expand their businesses in different countries and seek to collaborate with international entrepreneurs, developing the need for cross-cultural strategies and policies. As travel agencies flourish, identifying these business practices is necessary for these organizations to obtain a competitive management model at the global level. The Handbook of Research on International Travel Agency and Tour Operation Management gathers the latest methodologies, tools, models, and theories regarding tourism development and sustainability into one comprehensive reference source in order to promote, manage, and maximize the profitability potential of travel agencies and tour operation services. Featuring research on topics such as e-marketing, medical tourism, and online travel, this book provides travel agents, managers, industry professionals, researchers, academics, and students with the necessary resources to effectively develop and implement organizational strategies and models.

The economic imperative of sustainable tourism development frequently shapes life on small subtropical islands. In Okinawa, ecotourism promises to provide employment for a dwindling population of rural youth while preserving the natural environment and bolstering regional pride. Footprints in Paradise explores the transformation in community and sense of place as Okinawans come to view themselves through the lens of the visiting tourist consumer, and as their language, landscapes, and wildlife are reconstituted as treasured and vulnerable resources. The rediscovery and revaluing of local ecological knowledge strengthens Okinawan or Uchinaa cultural heritage, despite the controversial presence of US military bases amidst a hegemonic Japanese state.

The tourism and hospitality industries are seeing continued success, which is why so many new businesses are trying to find a foothold in the field. However, the functions and responsibilities of management differ heavily between organizations within the tourism industry, such as the differences faced by big chain hotels, family owned hotels, and individually owned hotels. Understanding the methods of managing such companies is vital to ensuring their success. Industrial and Managerial Solutions for Tourism Enterprises is a pivotal reference source that focuses on the latest developments on management in the tourism and hospitality industries. Highlighting a range of topics including core competency, customer relationship management, and departmental relationships, this book is ideally designed for managers, restaurateurs, tour developers, destination management professionals, travel agencies, tourism media journalists, hotel managers, management consulting companies, human resources professionals, performance evaluators, researchers, academicians, and students.

This book examines the emerging and shifting issues in the field of gay tourism, how these relate to significant societal and technological changes and the implications of these changes for theory, policy and practice. It addresses the political and sociocultural discourses evident within gay tourism consumption and explores the conceptualisations of gay tourism within the contexts of tourist profiles and identities. While gay travel research has been dominated by Western perspectives and traditions, this book incorporates voices from non-Western perspectives and cultures. The volume investigates the value of gay tourism that facilitates our engagement with tourism experiences, leisure opportunities and pleasure. It will be a useful resource for students, lecturers and researchers in tourism, human geography, cultural studies and sociology.

* Explores the most effective digital marketing strategies and campaigns * Investigates the current status of digital marketing and social media utilization by both travellers and service providers * Provides a view to the future of future digital marketing and social media research trends Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antonia Correia, Universidade do Algarve, Portugal.

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Offering a unique collection of established and emerging perspectives on event management, this Research Agenda investigates contemporary themes and innovative methodologies. 10 chapters cover core topics in the current academic debate, exploring the development of event management from a management-oriented field into a multidisciplinary research area. Organised into three parts, the Research Agenda contains international contributions from academics across tourism, geography, management, psychology and sociology fields. Initially tackling events in society, the book moves on to look specifically at the consumer, and finally examines the event organization. Chapters recommend the integration of events in geographical and political contexts, suggesting research agendas for the future that focus on the spectator, the participant and, ultimately, the consumer. Critical reading for management and tourism scholars, this book offers key insights to developing topics in the field. Event practitioners and policy makers will also greatly benefit from reading this.

Tourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting. 'Tourism's New Markets: Drivers, details and directions' explores these new segments and markets and all their different needs, interests and cultures. Emerging markets are in countries with an increasing economic performance (such as Asia and the Middle East) and with the largest populations (including India, China, Indonesia, Brazil, Argentina, Mexico)and it is expected that other emerging source markets will add to those recently observed from the giants (China and Russian Federation) as major tourist newcomers. Changes such as an ageing population, the growth of megalopolises and the decline of the traditional nuclear family lead to the creation of new market segments, all which have new interests and demands. This edited volume looks at the consumer needs of seniors, millennials, pleasure tourists, singleton tourists, Muslim travellers, nationality based cohorts as well as cross-generational segments, luxury travel and unique special interest groups amongst others. With contributions from international experts in the field, 'Tourism's New Markets: Drivers, details and directions' provides a research-led perspective to: * Explore and understand emerging markets and segments * Identify the most effective marketing strategies to build emerging markets and segments * Create a body of knowledge that shapes the boundaries of marketing to reach an orientalised and market perspective * Compare developing markets with emerging ones * Offer a global perspective of marketing and tourists' behaviours and build a comparative framework of developed and emerging markets * Develop a new research framework to excel in emerging markets A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism, it is contextualised throughout with international case studies and examples to provide a real world perspective.

The marketing of a destination requires effective planning and organization to engage prospective visitors. However, adequately marketing a destination requires not only a knowledge of the marketing channels but also an in-depth understanding of the motives and facilitators of tourism. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. It explores the pedagogical applications of socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. While highlighting topics including destination authenticity, consumer behavior, online travel businesses, and tourism promotion, this book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.

* Explores the most effective digital marketing strategies and campaigns * Investigates the current status of digital marketing and social media utilization by both travellers and service providers * Provides a view to the future of future digital marketing and social media research trends Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends. Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism. Series editors: Alan Fyall, UCF, USA, Metin Kozak, Dokuz Eylul University, Turkey and Antonia Correia, Universidade do Algarve, Portugal.

The study of tourism and indeed the tourism industry is changing constantly. Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics and pro-poor tourism. In particular, it highlights the ongoing threats from terrorism and health scares faced by the tourism industry today, and discusses the related security and risk management strategies, illustrating the potential implications for the patterns and flow of tourism in the future. Divided into five sections, each chapter has a thorough learning structure including chapter objectives, examples, discussion points, self review questions, checklists and case studies. Cases will be both thematic and destination-based and always international. They will be used to emphasise the relationship between general principles and the practice of tourism looking at areas such as business and special interest tourism and the role of technology.The five sections will cover: Contemporary Tourism Systems; The Contemporary Tourist; The Contemporary Tourist Destination; Tourism Futures; Teaching and Studying Contemporary Tourism. The text will also provide an annotated, authoritative and thorough set of resources to guide the reader through the topic area including online resource sites for both students and lecturers.

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

An Introduction to Sustainable Tourism provides a comprehensive, pragmatic, and realistic look at integrating sustainability into tourism. It adopts a systems-perspective, looking at the whole tourism supply chain to provide an integrated viewpoint of sustainability in the tourism industry and asks: * How does policy encourage or discourage sustainability? * How do intermediaries influence the sale of sustainable tourism? * What are the operator's concerns, how do tourists themselves respond to it? * What are the values of sustainability in tourism and what are the impacts 'trade-offs' to the tourist experience? Using first-hand research projects and packed with international case studies, it combines theoretical and applied knowledge with a scaffolded learning approach and takes a comprehensive look at practical management tools, certifications and innovation as part of the process of operationalising and implementing sustainable tourism. Complete with online resources and accompanied by video materials An Introduction to Sustainable Tourism is an essential text for tourism students across all levels, undergraduate and postgraduate studies.

The goal of this book is to deal, in a provocative way, with a number of key issues involving the increased participation of the private sector within cultural tourism. My goal is not to write a complete overview of the field. Instead, this short book deals with a fairly circumscribed set of issues involving contemporary changes within cultural tourism. Since modern business largely focuses on serving customers, a major focus of this book concerns marketing thought and its implications in regard to cultural tourism. In large measure, this book seeks to help host communities and their advocates to become familiar with and comfortable within a private sector context as well as being able to interact in such an environment. The book starts with a two-chapter introduction that focuses upon the distinctive role of cultural tourism. As emphasized in chapter 1, a dilemma arises because cultural tourism must simultaneously serve multiple stakeholders and do so in equitable ways. This is much more complex than the more typical task of concentrating upon the needs, wants, and desires of customers. These ideas are refined in chapter 2 where the discussion centers primarily upon the importance of serving host communities, in addition to customers. Certainly, catering to customers continues to be an issue, but it should be envisioned as an ad hoc method of serving the host community.

Neolocalism and Tourism: Understanding a Global Movement is the first comprehensive analysis of neolocalism in the tourism context and provides a forum to discuss the latest developments, trends, and research involving tourism and neolocalism, as well as exploring new areas for consideration. Synergies between neolocalism and tourism can contribute to a greater understanding of the complexities of sustainability through increases in community involvement, which enhances local pride and local sourcing. The role of local production, distribution, and consumption can link people to landscapes and contribute to a deeper understanding of sense of place, which in turns garners support for local enterprises and local causes. This edited collection: * Outlines the theory of neolocalism and features neolocalism in relation to tourism; * Brings a new level of scrutiny to the stand-alone concept of "neolocal" as a rising phenomenon in sustainable tourism development and tourism product development studies; * Highlights the versatility and innovating applications of neolocalism within the wider tourism debate; and * Contains international contributions and examples (both applied and conceptual) from global experts.

In 1949, Alan Schafer opened South of the Border, a beer stand located on bucolic farmland in Dillon County, South Carolina, near the border separating North and South Carolina. Even at its beginning, the stand catered to those interested in Mexican-themed kitsch--sombreros, toy pi-atas, vividly colored panchos, salsas. Within five years, the beer stand had grown into a restaurant, then a series of restaurants, and then a theme park, complete with gas stations, motels, a miniature golf course, and an adult-video shop. Flashy billboards--featuring South of the Border's stereotypical bandit Pedro--advertised the locale from 175 miles away.

An hour south of Schafer's site lies the Grand Strand region--sixty miles of South Carolina beaches and various forms of recreation. Within this region, Atlantic Beach exists. From the 1940s onward, Atlantic Beach has been a primary tourist destination for middle-class African Americans, as it was one of the few recreational beaches open to them in the region. Since the 1990s, the beach has been home to the Atlantic Beach Bikefest, a motorcycle festival event that draws upward of 10,000 African Americans and other tourists annually.

Sombreros and Motorcycles in a Newer South studies both locales, separately and together, to illustrate how they serve as lens for viewing the historical, social, and aesthetic aspects embedded in a place's culture over time. In doing so, author Nicole King engages with concepts of the "Newer South," the contemporary era of southern culture which integrates Old South and New South history and ideas about issues such as race, taste, and regional authenticity. Tracing South Carolina's tourism industry through these locales, King analyzes the collision of southern identity and place with national, corporatized culture from the 1940s onward. Sombreros and Motorcycles in a Newer South locates campy but historic tourist sites that serve as important texts for better understanding how culture moves and more inclusive notions of what it means to be southern today.

The first text to take a truly inter-disciplinary approach to critically examining the impacts of tourism on marine environments and coastal regions, focusing on the negative environmental impacts but also looking at the social and economic context of marine tourism and coastal zone management. The book sets tourism against the background of the crisis facing our oceans due to climate change and the effects of global warming. Tourism adds another layer of challenges for our marine environment, and its rapid growth globally means that these challenges have grown dramatically in recent years. We have seen a number of trends in the relationship between tourism and our oceans which pose a threat to the future of the marine environment and coastal communities. The Impact of Tourism on the Marine Environment looks at these trends in detail and tackles issues such as: * A critical evaluation of the cruise sector in terms of its impacts on the marine environment and the coastal destinations visited by cruise ships. * Marine wildlife watching and whether it is the enemy of conservation or its ally * The overall impact of tourism on waste, litter and plastics in the oceans. * The two-way relationship between climate change and global warming and marine environments and coastal tourist destinations * The effects of leisure activities such as diving and sea angling on the marine environment including coral reefs * The consumption of marine resources to meet tourist demand for seafood and souvenirs that deplete ocean resources * Natural and man-made disasters which have their origins in the oceans but have an impact on coastal tourist destinations * The challenges involved in the planning and management of tourism in marine environments and the impacts of the construction of new resorts and tourism infrastructure. * The debate over whether there is a need for regulation to control the impacts of tourism on our oceans or whether industry self-regulation is the best approach to take The book includes nearly forty mini-case studies from around the world which illustrate issues raised in the text. There are also two important 'opinion pieces' from Professor Harold Goodwin and Professor Michael Hall. A must-have text for students, researchers and practitioners looking at issues of sustainable tourism, tourism planning, environmental management, geography, marine conservation and corporate social responsibility. Part of the Responsible Tourism Series edited by Harold Goodwin, Director of Responsible Tourism, Institute of Place Management at Manchester Metropolitan University and John Swarbrooke, Associate Dean-International, Plymouth Global, Plymouth University, UK Professor John Swarbrooke is Associate Dean - International, at the University of Plymouth, UK.

Brazil, like several countries in Africa, has become a major destination for African American tourists seeking the cultural roots of the black Atlantic diaspora. Drawing on over a decade of ethnographic research as well as textual, visual, and archival sources, Patricia de Santana Pinho investigates African American roots tourism, a complex, poignant kind of travel that provides profound personal and collective meaning for those searching for black identity and heritage. It also provides, as Pinho's interviews with Brazilian tour guides, state officials, and Afro-Brazilian activists reveal, economic and political rewards that support a structured industry. Pinho traces the origins of roots tourism to the late 1970s, when groups of black intellectuals, artists, and activists found themselves drawn especially to Bahia, the state that in previous centuries had absorbed the largest number of enslaved Africans. African Americans have become frequent travelers across what Pinho calls the ""map of Africanness"" that connects diasporic communities and stimulates transnational solidarities while simultaneously exposing the unevenness of the black diaspora. Roots tourism, Pinho finds, is a fertile site to examine the tensions between racial and national identities as well as the gendered dimensions of travel, particularly when women are the major roots-seekers.