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Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry

Artisan Entrepreneurship (Hardcover): Vanessa Ratten, Paul Jones, Vitor Braga, Eduardo Parra-Lopez Artisan Entrepreneurship (Hardcover)
Vanessa Ratten, Paul Jones, Vitor Braga, Eduardo Parra-Lopez
R2,722 Discovery Miles 27 220 Ships in 18 - 22 working days

Increased interest in handicrafts has led to more people becoming artisans both as a hobby and a business activity, making Artisan Entrepreneurship a growing phenomenon. This has been particularly relevant during the COVID-19 crisis in which individuals and communities began engaging with more bespoke crafting at home. This book focuses on these practices from different perspectives including the art, cultural and social sectors, thereby highlighting the emerging new types of artisan activity that preserve cultural elements while incorporating emerging technologies like social media. This volume analyses artisan entrepreneurship using different approaches including at an individual, group and societal point of view providing a better understanding about how these handicraft workers contribute to societal wellbeing and aid cultural heritage preservation for future generations. Each chapter of this book looks at these practices in a different way, enabling the practical and theoretical significance of artisan entrepreneurship to emerge and presenting a holistic understanding of artisan entrepreneurship in different contextual settings. Artisan Entrepreneurship provides a unique way in which to understand an important type of enterprise that has been neglected but recently had a resurgence. This book provides a fundamental contribution to the field of artisan entrepreneurship.

Rebuilding and Restructuring the Tourism Industry: Infusion of Happiness and Quality of Life (Hardcover): Andre Riani Costa... Rebuilding and Restructuring the Tourism Industry: Infusion of Happiness and Quality of Life (Hardcover)
Andre Riani Costa Perinotto, Veronica Feder Mayer, Jakson Renner Rodrigues Soares
R5,456 Discovery Miles 54 560 Ships in 18 - 22 working days

Travel is widely acknowledged as an activity that increases individuals' levels of well-being. Nevertheless, the relationship between happiness and tourism is still a matter of investigation. Despite the overall beneficial effects of travel on happiness levels, tourism is not an activity with solely positive implications on peoples' lives. Therefore, it is crucial to understand how happiness manifests through tourism and how it can be expanded to different tourism actors, such as tourists, workers, and communities. The search for ways and methods to enhance the levels of happiness and well-being has grown significantly in recent years. Happiness and quality of life are timely issues and have become even more relevant due to the significant impacts of the COVID-19 pandemic. Rebuilding and Restructuring the Tourism Industry: Infusion of Happiness and Quality of Life is a critical references source that examines the fundamental relationship between tourism, happiness, and quality of life. This book discusses relevant theoretical frameworks and the latest findings from empirical research in happiness, well-being, and quality-of-life-related tourism. Focusing on topics such as neurotourism, PERMA theory, the economics of happiness, tourism employment opportunity, and overtourism, this book will intrigue scholars working in hospitality, tourism, destination management, economics, marketing, sociology, anthropology, and health sciences as well as managers, travel agencies, restaurateurs, hotel managers, and professionals who want to improve their understanding of the relationship between tourism and happiness, providing them with tools to develop better and sustainable practices for the sector.

Challenges and New Opportunities for Tourism in Inland Territories - Ecocultural Resources and Sustainable Initiatives... Challenges and New Opportunities for Tourism in Inland Territories - Ecocultural Resources and Sustainable Initiatives (Hardcover)
Goncalo Poeta Fernandes
R5,456 Discovery Miles 54 560 Ships in 18 - 22 working days

Inland territories are currently of great interest in the tourism industry based on their natural and cultural resources, the surroundings and valuing of natural spaces, local traditions and cultures, ways of life, and the experiences of territories with authenticity. In this context, ecocultural resources are determining factors of development for the mobilization of economic and socio-cultural initiatives, promoting tourism and generating conditions of sustainability in inland territories. They are spaces of opportunity, maintaining resources and heritage with high preservation, enhancing new perceptions and forms of use, generating territorial cohesion, promoting self-esteem for local communities, and providing diverse and differentiated tourist experiences. The involvement of the community is decisive in valuing the destination, understanding local ecocultural realities, and developing the processes of preservation and service creation. It is considered a necessary approach for inclusion, protection, and aggregating the ecological and cultural binomial as a determinant for deeper knowledge of territorial realities and their specificities. Thus, sustainability and participation are crucial for the long-term future of inland tourism activities, with local governance assuming an important role in building tourism capacity, mobilizing resources, and streamlining entrepreneurial initiatives. Challenges and New Opportunities for Tourism in Inland Territories: Ecocultural Resources and Sustainable Initiatives provides knowledge on the trends for tourism in inland territories, territorial innovation, good governance practices, new projects in inland tourism, and other important aspects in the field. The topics covered include sustainability of local culture, cultural heritage, social responsibility, local governance, public policies, and innovation and tourism in inland territories. This book is essential for tourism management organizations, environmentalists, hotel managers, restaurateurs, tourism departments, practitioners, policymakers, public officials, researchers, academicians, and students interested in the innovative practices and initiatives in tourism with a specific focus on inland territories.

International Tourism and Hospitality in the Digital Age (Hardcover): Suresh Kumar, Mohinder Chand Dhiman, Ashish Dahiya International Tourism and Hospitality in the Digital Age (Hardcover)
Suresh Kumar, Mohinder Chand Dhiman, Ashish Dahiya
R5,300 Discovery Miles 53 000 Ships in 18 - 22 working days

Tourism is one of the most rapidly evolving industries of the twenty-first century. The economy of many countries all over the world depends on their ability to attract visitors and maintain a distinct edge in a highly competitive market. International Tourism and Hospitality in the Digital Age brings together the best practices for growth, development, and strategic management within the tourism and hospitality industries. Highlighting comparative research that explores the cross-cultural contexts and societal implications of tourism, this book is an essential resource for professionals, researchers, academics, and students interested in a contemporary approach to promoting, managing, and maximizing profitability of leisure and recreation services.

Marketing Rural Tourism - Experience and Enterprise (Hardcover): Gunjan Saxena Marketing Rural Tourism - Experience and Enterprise (Hardcover)
Gunjan Saxena
R3,349 Discovery Miles 33 490 Ships in 10 - 15 working days

Rural tourism marketing is a subject that remains significantly under-researched. Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. Marketing Rural Tourism presents actor narratives to reveal nuances inherent in their practices and perceptions as they develop, support or oppose tourism in their locality. By focusing on actors' experience and enterprise involved in the ongoing production, consumption and marketing of rural landscapes for tourism, this book enables an insight into varied storylines that underlie the processes of place making. Academics in the area of marketing and tourism as well as development studies will appreciate the contribution this book will make to the wider marketing discourse that circulates about rural destinations. The book will also be a valuable resource to undergraduate students looking to incorporate fresh conceptual insights into their projects, as well as postgraduate students looking to apply newer approaches to conceptualising tourism or place marketing.

Ecotourism in the Less Developed World (Hardcover): David B. Weaver Ecotourism in the Less Developed World (Hardcover)
David B. Weaver
R2,805 Discovery Miles 28 050 Ships in 10 - 15 working days

Ecotourism is the result of increasing interest amongst consumers in developed countries in exploring the natural world as an alternative to more conventional holidays, along with a desire to reduce the environmental and cultural impact of their activities. It is, therefore, a relatively new sector of the tourism industry. This book is unique in defining, describing and analysing ecotourism in the less developed countries and its effects, in all parts of the world. The first three chapters set the broader industry context and geographical scope of the book. This is followed by country case studies on Costa Rica, Kenya, Nepal and Thailand and a chapter on the Caribbean and South Pacific. In the final chapter, the common themes and patterns which emerge are discussed with regard to strategies for future developments. This book is essential reading for lecturers, advanced students and researchers in tourism and for those actively involved in ecotourism in less developed countries. It will also be valuable to other tourism industry staff, geographers, development economists and government and regional policy makers.

Advances in Hospitality and Leisure (Hardcover): Joseph S. Chen Advances in Hospitality and Leisure (Hardcover)
Joseph S. Chen
R3,020 Discovery Miles 30 200 Ships in 10 - 15 working days

Advances in Hospitality and Leisure (AHL), a peer-reviewed research journal, has been published annually since 2004. AHL is indexed in Scopus and included in the Australian Business Deans Council (ABDC) journal quality list. Its editors, editorial board members, ad-hoc reviewers entail scholars from North America, Europe and Asia-Pacific. AHL with international in focus attempts to divulge the innovative methods of inquiry to inspire new research topics that are vital and have been largely neglected in the context of hospitality, tourism, and leisure. It strives to address the needs of the populace willing to disseminate seminal ideas, concepts, and theories derived from scholarly inquiries. AHL covers full papers and research notes in the matter of conceptual models and empirical investigations using inductive and deductive methods. The authors of this publication come from America, Europe, Asia, Pacific, and Africa. Potential readers may retrieve useful articles to outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning.

A Research Agenda for Tourism Geographies (Paperback): Dieter K. Muller A Research Agenda for Tourism Geographies (Paperback)
Dieter K. Muller
R988 Discovery Miles 9 880 Ships in 10 - 15 working days

Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. 'Muller's accessible and timely volume takes a bold step closer to keeping pace with the constantly evolving sub-discipline of tourism geographies, unafraid to challenge earlier foundations and keen to prioritise academic diversity and real-world contexts. The contributors' flair, perspective and passion comes across throughout what is arguably the ideal backdrop for shaping future research agendas in the field.' - Julie Wilson, Open University of Catalonia, Spain Over recent years, tourism geographies have developed into a vibrant field of research, facing increasing challenges from globalisation and environmental change. This Research Agenda presents a unique and original collection of contributions from both established and up-and-coming scholars in the field. Encompassing both contemporary issues, and paving the way for future avenues of research, this book explores and develops research on tourism geographies. Chapters address emerging themes and apply new methodologies, allowing for intellectual and practical challenges to be tackled. With fresh global insights, this book expands on the geographic dimension of tourism work and workers, the challenges brought by changing economic atmospheres, spatial dynamics, big data and climate change to provide a thorough understanding of the field. Ideal for graduate and post-graduate students of geography and tourism studies looking to develop thesis ideas, this Research Agenda highlights the interest and potential of tourism geographers to contribute to a geographical tradition and influence the future content of geography as a discipline. Contributors: M. Bauder, P. Brouder, R. de Cassia Ariza da Cruz, K. Debbage, M.G. Gren, M. Hall, H.V. Haraldsson, X. Honggang, E.H. Huijbens, Z. Ibrahim, D. Ioannides, D.K. Muller, R. Olafsdottir, J. Saarinen, R. Steiger, R. Tremblay, G. Visser, Y. Wu, K. Zampoukos

TOURISM, MUSEUMS AND THE LOCAL ECONOMY - The Economic Impact of the North of England Open Air Museum at Beamish (Hardcover):... TOURISM, MUSEUMS AND THE LOCAL ECONOMY - The Economic Impact of the North of England Open Air Museum at Beamish (Hardcover)
Peter Johnson, Barry Thomas
R3,396 Discovery Miles 33 960 Ships in 10 - 15 working days

Tourism is frequently seen as a way of creating new employment opportunities in those regions which have suffered from severe de-industrialization and major cutbacks in manufacturing industry.This important book - based on new and original research - examines the economic impact, measured in employment terms, of the North of England Open Air Museum at Beamish. The authors provide a detailed assessment of the direct, indirect and induced employment generated by the museum. The assessment of the museum's employment impact is placed firmly within the context of its historical development and of the region's tourism activity. Tourism, Museums and the Local Economy focuses on one particular museum, but the methodology and much of the discussion are widely applicable to the evaluation of other tourist attractions. The policy implications of the study are fully assessed by the authors who also make use of a series of international comparisons. The book will be of interest to economists, geographers and all those who have an interest in tourism, the arts and museums, and regional development. It will be an invaluable asset to planners and policymakers at both central and local government level.

The Overtourism Debate - NIMBY, Nuisance, Commodification (Hardcover): Jeroen Oskam The Overtourism Debate - NIMBY, Nuisance, Commodification (Hardcover)
Jeroen Oskam
R3,051 Discovery Miles 30 510 Ships in 18 - 22 working days

Many cities focused on tourist development and city marketing to keep their economies afloat during the financial crisis of 2008-2013, but the subsequent economic recovery saw a combination of growing visitor numbers, changing behavior patterns and price hikes, especially in real estate, that created the conditions for a 'perfect storm'. Anti-tourism protests have emerged and have even started to dominate the political debate in cities around the world, especially in Europe. Cities such as Amsterdam, Barcelona, Berlin and Lisbon have developed policies to mitigate the negative externalities of tourism growth for their residents. Jeroen Oskam's wide ranging work examines many of the most important issues in the debate on overtourism including: crowdedness and competition between tourists and locals in the use of city services displacement of services catering to locals by tourist amenities cultural or physical alienation protests against overtourism often associate the phenomenon with the presence of urban vacation rentals measures against overtourism, e.g. restrictions on short-term rentals, access restrictions, economic measures and reconducting tourist streams. The academic debate in this book spans multiple disciplines, such as Tourism, Geography, Urban Planning, Law and Economics. The approaches are equally varied: while many Tourism scholars try to save or justify tourism growth, Urban Planners may preferably seek to prevent gentrification, to minimize tourism externalities and to 'return' the city to its residents. The purpose of this book is to include the different positions in the debate; to give insight in the potential future evolution of the phenomenon; to propose policies and strategies and to identify underlying mechanisms of the massification of travel.

The Emerald Handbook of ICT in Tourism and Hospitality (Hardcover): Azizul Hassan, Anukrati Sharma The Emerald Handbook of ICT in Tourism and Hospitality (Hardcover)
Azizul Hassan, Anukrati Sharma
R5,670 Discovery Miles 56 700 Ships in 18 - 22 working days

The Emerald Handbook of ICT in Tourism and Hospitality examines the immense, widespread and ongoing changes that digital technologies are having on the tourism and hospitality industries globally. An international range of contributors present key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes effecting these industries, including destination promotion, marketing contexts, service promotion and smart city involvement. Chapters explore new developments on a wide range of contemporary issues, including: * ICT, sustainable development and implications for the tourism industry * the role of mobile technology for tourism development * influencer marketing for tourism and hospitality * online tracking * factors influencing Generation Y tourism choices * cross country cases of ICT application in tourism and hospitality. The Emerald Handbook of ICT in Tourism and Hospitality is aimed primarily at global tourism academics and researchers, however graduate students of tourism and academics will also find this book to be of interest.

International Case Studies in the Management of Disasters - Natural - Manmade Calamities and Pandemics (Hardcover): Babu... International Case Studies in the Management of Disasters - Natural - Manmade Calamities and Pandemics (Hardcover)
Babu George, Qamar-ud-Din Mahar
R3,044 Discovery Miles 30 440 Ships in 18 - 22 working days

International Case Studies in the Management of Disasters presents a diverse range of case studies on how disasters, both natural and manmade, are being managed globally. This illuminating study draws on theories, models, and frameworks in the field of disaster management to explore a wide range of complex issues in specific disaster contexts. Showcasing internationally sourced case studies on disaster management, the collection comprehensively explores all aspects of the disaster management cycle. Authors are drawn from a diverse range of disciplinary and practical contexts, offering a wide variety of perspectives upon management of devastating events. A diverse compendium of issues is explored through case studies examining the management of hurricanes, droughts, floods, wildfires, terrorist activity and pandemics. Also examined in depth are governmental and non-governmental disaster management organizations, the role of the private sector in disaster management, and how innovative new technologies are being used in disaster situations.

Advanced Research Methods in Hospitality and Tourism (Hardcover): Fevzi Okumus, S. Mostafa Rasoolimanesh, Shiva Jahani Advanced Research Methods in Hospitality and Tourism (Hardcover)
Fevzi Okumus, S. Mostafa Rasoolimanesh, Shiva Jahani
R2,737 Discovery Miles 27 370 Ships in 18 - 22 working days

Rapid growth in the tourism and hospitality industry highlights the importance of applied and pure research to address the theoretical and practical problems and gaps facing the industry daily, from a multitude of perspectives - the economic, social, cultural, environmental, political, and technological. Advanced Research Methods in Hospitality and Tourism reviews traditional research methods, revising them to suit the contemporary problems and research agendas. Developing recent research strategies under the umbrella of quantitative and qualitative research methods - such as the mixed-methods designs, analysing archival materials, online databases, text mining, and scientific qualitative analysis of social media historical data- can offer promising solutions. In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making Advanced Research Methods in Hospitality and Tourism a necessity for academics and practitioners.

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector (Hardcover): Celia M. Q. Ramos,... Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector (Hardcover)
Celia M. Q. Ramos, Claudia Ribeiro De Almeida, Paula Odete Fernandes
R8,310 Discovery Miles 83 100 Ships in 18 - 22 working days

Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.

Advances in Hospitality and Leisure (Hardcover): Joseph S. Chen Advances in Hospitality and Leisure (Hardcover)
Joseph S. Chen
R2,892 Discovery Miles 28 920 Ships in 18 - 22 working days

Advances in Hospitality and Leisure (AHL), a peer-reviewed research journal, has been published annually since 2004. AHL is indexed in Scopus and included in the Australian Business Deans Council (ABDC) journal quality list. Its editors, editorial board members, ad-hoc reviewers entail scholars from North America, Europe and Asia-Pacific. AHL with international in focus attempts to divulge the innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglected in the context of hospitality, tourism, and leisure. It strives to address the needs of the populace willing to disseminate seminal ideas, concepts, and theories derived from scholarly inquiries. AHL covers full papers and research notes in the matter of conceptual models and empirical investigations using inductive and deductive methods. The authors of this publication come from America, Europe, Africa, Middle East, Asia, and Pacific. Potential readers may retrieve useful articles to outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning.

Translation and Communication in the Promotion of Business Tourism - Emerging Research and Opportunities (Hardcover): Elena... Translation and Communication in the Promotion of Business Tourism - Emerging Research and Opportunities (Hardcover)
Elena Alcalde Penalver, Alexandra Santamaria Urbieta
R4,680 Discovery Miles 46 800 Ships in 18 - 22 working days

The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives. Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians.

The Youth Tourist - Motives, Experiences and Travel Behaviour (Hardcover): Anna Irimias The Youth Tourist - Motives, Experiences and Travel Behaviour (Hardcover)
Anna Irimias
R2,698 Discovery Miles 26 980 Ships in 18 - 22 working days

Youth tourists are often defined as money poor and time rich but there are significant differences in social status, interests, and consumption behaviour within the various segments of this sector. In The Youth Tourist: Motives, Experiences and Travel Behaviour, author Anna Irimias maps out the heterogenous segment of the 'Millennial' market to help illustrate the rich diversity of youth tourist motivations and behaviours. Drawing on theories found in social psychology, media, and communication and consumer behaviour to describe youth tourists on family holidays, on study and working abroad programs, and participating in pilgrimages, festivals, and media-induced tourism events, Irimias adds significant detail to youth tourist travel patterns in light of current societal changes. She also analyses future trends in youth tourism and addresses the implications of current challenges such as climate change and digitalization, and the potential changes to the industry in light of the pandemic. The Youth Tourist presents new perspectives to researchers of Tourism Studies and the Sociology of Travel who are looking for a contemporary and critical analysis of this important market sector.

Pandemics and Travel - COVID-19 Impacts in the Tourism Industry (Hardcover): Claudia Seabra, Odete Paiva, Carla Silva, Jose... Pandemics and Travel - COVID-19 Impacts in the Tourism Industry (Hardcover)
Claudia Seabra, Odete Paiva, Carla Silva, Jose Luis Abrantes
R2,749 Discovery Miles 27 490 Ships in 18 - 22 working days

Tourism is not only affected by pandemics and epidemics but also contributes to their spread, affecting not only tourists but also the communities in their destinations. The COVID-19 pandemic brought about a new crisis, challenging the travel industry more than ever before. Several studies have suggested that there will be long-term severe effects that could continue for an unspecified period of time across the world, both medically, socially and economically. Pandemics and Travel: COVID-19 Impacts in the Tourism Industry analyses the wider impacts of epidemics, diseases and virus outbreaks on tourism and mobility. Chapters examine a wide range of interrelated issues, including the concept of Health Risk and Tourism, the impacts of the recent COVID-19 crisis on tourism activity in several countries, and considers new challenges that the tourism industry will face in the post-COVID era. This book is essential reading for researchers seeking to understand the ongoing effects of pandemics on travel, tourism, hospitality and health industries.

Managing tourism services - A Southern African Perspective (Book): A. Bennett, C. Jooste, L. Strydom Managing tourism services - A Southern African Perspective (Book)
A. Bennett, C. Jooste, L. Strydom
R964 Discovery Miles 9 640 Ships in 5 - 10 working days

This edition of managing tourism services strives to promote and instill a strong customer-centric orientation in the reader. Therefore, the title places strong emphasis on service orientation and the content focuses on managerial functions as means of enhancing the experience of the tourist. This has led to the introduction of new chapters such as service people management and the consequence of tourism. Several existing chapters rewritten to enhance the customer-centric and service-orientated focus of this edition. Several new South African case studies and applications are included to ensure a truly South African perspective.

Strategic Tools and Methods for Promoting Hospitality and Tourism Services (Hardcover): Alexandru-Mircea Nedelea, Maximiliano... Strategic Tools and Methods for Promoting Hospitality and Tourism Services (Hardcover)
Alexandru-Mircea Nedelea, Maximiliano Korstanje, Babu George
R5,050 Discovery Miles 50 500 Ships in 18 - 22 working days

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Marketing Countries, Places, and Place-associated Brands - Identity and Image (Paperback): Nicolas Papadopoulos, Mark Cleveland Marketing Countries, Places, and Place-associated Brands - Identity and Image (Paperback)
Nicolas Papadopoulos, Mark Cleveland
R1,295 Discovery Miles 12 950 Ships in 10 - 15 working days

This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the 'country' and 'place' silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions. Chapters explore interdependencies among residents, visitors, brand managers, and consumers; image effects of place and social identity, cross-border acquisitions, popular culture exports, and sporting mega-events; country-of-origin research, cross-cultural consumer behaviour, international marketing, destination branding, and brand modelling; and cutting-edge methodological approaches and managerial best practices in place marketing. The book's interdisciplinary know-how and approach makes it an invaluable and comprehensive reference for researchers, managers, consultants, and students alike, in areas from marketing, place management, international business, and tourism to communications, social psychology, urban geography, and regional economics.

Tourism in the New South Africa - Social Responsibility and the Tourist Experience (Digital, illustrated edition): Garth Allen,... Tourism in the New South Africa - Social Responsibility and the Tourist Experience (Digital, illustrated edition)
Garth Allen, Frank Brennan
R4,711 Discovery Miles 47 110 Ships in 10 - 15 working days

A new model of tourism development has recently emerged out of a widening concern for the morality of tourist experience. Known variously as 'ecotourism', 'new tourism', socially responsible tourism', huge claims are made for it in terms of what it might offer in promoting national tourism development. Yet how well does this new model work in practice? And what does it mean to be an international tourist encountering the cultural, political and economic particularities of the South African experience? Garth Allen and Frank Brennan seek to explore the realities of this new morality of tourism as experienced in four important tourist areas of KwaZulu-Natal in South Africa: the greater St Lucia Wetland Park - South Africa's third largest reserve and a vast and beautiful area accredited World Heritage Status; the Phinda Resource Reserve, renowned for its diverse habitats and rich wildlife; Kosi Bay, a wetland area of international importance; and the Durban beachfront. For the first time they try to locate the international tourist within the moral maze of tourism in the new South Africa. Their analysis can be applied to other societies committed to the belief that investing in tourism development will be a fast track to economic development and will resonate with the moral challenges facing the international tourist.

Prospects and Challenges of Community-Based Tourism and Changing Demographics (Hardcover): Ishmael Mensah, Ewoenam Afenyo-Agbe Prospects and Challenges of Community-Based Tourism and Changing Demographics (Hardcover)
Ishmael Mensah, Ewoenam Afenyo-Agbe
R5,456 Discovery Miles 54 560 Ships in 18 - 22 working days

The negative impacts associated with conventional tourism has occasioned more sustainable forms of tourism including community-based tourism (CBT). Among the benefits of CBT are the improvement of rural economies, empowerment of the local community, and poverty alleviation. In as much as CBT has been promoted as being more beneficial to local communities, its implementation is not without challenges. In the wake of the COVID-19 pandemic, destination marketing organizations and managers of CBT projects have to adopt different marketing strategies including shifting to target new demographics in an effort to remain sustainable. Prospects and Challenges of Community-Based Tourism and Changing Demographics provides theoretical and empirical insights in the prospects and challenges associated with CBT, critically examining issues of structure, impact, management, marketing, support, changing demographics, challenges, sustainability, and implications for the future of CBT. It also highlights critical lessons and trends in CBT from both established and new CBT initiatives to inform the design, management, marketing, and sustainability of CBT projects. This book will be a useful addition to the literature on CBT with its coverage of topics such as conservation, cultural tourism, and sustainable rural livelihoods. This book provides an excellent resource for students, academicians, researchers, tourism and hospitality practitioners, managers, destination managers, stakeholders, tour operators, and policymakers.

Tourism Microentrepreneurship (Hardcover): Duarte B. Morais Tourism Microentrepreneurship (Hardcover)
Duarte B. Morais
R2,844 Discovery Miles 28 440 Ships in 10 - 15 working days

Tourism microentrepreneurship is defined as the process of launching a new, or adding value to an existing, enterprise with no more than five employees, providing tourism experiences, food, lodging or transportation, with the aim to support the owner's livelihood and desired lifestyle. Volume 12 of Bridging Tourism Theory and Practice provides an overview of emerging scholarship and best practices on the development and integration of tourism microentrepreneurship in destination stewardship. Tourists have been breaking out of staged tourism enclaves for many decades, but only recently have information technologies empowered: a) tourists with information about destinations and supply, and b) entrepreneurial hosts with marketplaces. Tourism microentrepreneurs' business activity is often informal and fluid, therefore, they have only recently become a visible and increasingly influential stakeholder group. As a result, they are not yet well studied, and practitioners struggle to support and integrate them into destination stewardship. Nevertheless, emerging evidence suggests that fuelling tourism microentrepreneurship and its integration in destination systems can generate added benefits to the host populations while making the destination more competitive and unique. Conversely, there is evidence that when left unbridled, tourism microentrepreneurship can erode the local character of neighborhoods and hurt the image of an entire destination. Tourism Microentrepreneurship shares scholarship and best practices to educate practitioners and to encourage more research on the development of microentrepreneurship and its impact on destination communities.

Space Tourism - The Elusive Dream (Hardcover): Erik Cohen, Sam Spector Space Tourism - The Elusive Dream (Hardcover)
Erik Cohen, Sam Spector
R3,250 Discovery Miles 32 500 Ships in 18 - 22 working days

There is an unbridged gap between human aspirations to travel into space and the barriers to realizing such dreams. Despite optimistic predictions, a viable space tourism industry has yet to emerge, with only a handful of 'millionaire' space tourists having experienced travel in outer space. Space tourism remains an elusive dream. This is the first comprehensive, multidisciplinary work on the emergent phenomenon of space tourism. Leading specialists from a range of fields cover a wide spectrum of topics including the space history and technology underpinning current developments; space tourists' motivations; and the environmental, social, and legal aspects concomitant with a space tourism industry. The book is unique in its focus on virtual forms of space travel, such as those manifesting in virtual reality, films, and games. The volume takes a nuanced and critical approach to the development of aspirations to leave Earth, stressing the far-reaching implications for the environment and for human life and society on Earth. The book is written in an approachable manner, making it accessible to both academics and the interested general reader. Owing to its interdisciplinary character, it should be of interest to practitioners and teachers across the sciences, humanities, and social sciences.

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